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2017 FINANCIAL STATEMENTS
• Turnover reduced by £5.4m• Match income down £2.5m due to Ladbrokes Four Nations in 2016• Broadcast income down £2.5m due to Ladbrokes Four Nations in
2016• Government funding down £1m due to new Sport England funding
cycle
Agenda item 5.0 – Approval of 2017 Accounts
2017 PERFORMANCE TO BUDGET
Agenda item 5.0 – Approval of 2017 Accounts
Content removed as included confidential information relating to the RFL and/or Club(s)
STAFF
Agenda item 5.0 – Approval of 2017 Accounts
Content removed as included confidential information relating to the RFL and/or Club(s)
AUDITORS
Agenda item 8.0 – Approval of Auditors
•Decision required to approve the appointment of KPMG as auditors up to the date of the 2019 AGM
•Recommended rotation of audit partner is ten years (listed clients five years)
•Recommended rotation of firm is ten years for listed clients, no requirement for limited companies
YEAR IN REVIEW
1. The Year in Numbers
2. 2017 Highlights
3. 2018 – Mid Year Review
Agenda item 5.1 – Strategy
2017 HIGHLIGHTS
World Cup Success
- reach the Final
- Won the Bid to host in 2021
- TV viewing figures
- public recognition
Community Game Commercial and
events
- Grand
Final sold out
- Our League
launch
- STG
- Sport England
settlement
- Inclusivity and
diversity of playing
offer
Agenda item 5.1 – Strategy
CHANGING LANDSCAPE
Agenda item 5.1 - Strategy
Disruption
The Game working together
Strategic Review
Change in LandscapeSLE Governance &
Executive Change
RFL Executive Change
2018 TO DATE
Agenda item 5.1 – Strategy
Revised staffing structure – new
CEO, new Executive Board members,
Super League CEO
EPU progression Denver Test
Focus on Membership drive and Our League
50k+
Move to Etihad Campus
Hard Launch of WSLChallenge Cup Double Header
Focus on inclusivity
Return on Investment (ROI)
across Championship and
League 1
Agenda item 5.2 – Mid-term Strategic Review
A growing sport that provides positive experiences which encourage people to return
- Grows audiences – spectators and viewers
- Sustainable and Stable Clubs
- Grows Participation
- International Success
- Innovative and Inclusive Sport
- Compelling Product
- Customer led Sport with welcoming environments
- A central organisation which lives its VALUES
- A strong and energetic Super League Europe
KPI’s AND MEASURES
✓Clearly defined measures tracked regularly
✓Non relevant KPI’s removed
✓Incorporate internal reviews e.g. 12-18 review
✓Specific evaluation
❖Test capacity to complete each KPI
❖Validity of KPI in current climate
❖Data / KPI’s for the future
❖People resource to execute strategy
Agenda item 5.2 – Mid-term Strategic Review
STRATEGY WITHIN A STRATEGY
•Visibility and profile – eyes of the public and key opinion formers
•Increase centrally generated revenue
•Finance sustainability
•Player development, recruitment and retention
Super League
•Sustainable clubs with a clear operating structure
•Player development, recruitment and retention
•Stadium and facility development
Champ and League 1
•Grow participation by 5% year on year – measurement tool to monitor
•Visibility and profile of the community game
•Key target groups – women and girls, disability, Armed Forces
•Partnerships and stakeholders
Community
•Mens
•Knights
•Womens
•Wheelchair
•Academy
•Youth
•England Talent Pathway
England & Performance
Pathway
Agenda item 5.2 – Mid-term Strategic Review
PROCESS OF STRATEGY REVIEW
While considering a changing landscape
Exec/
LeadershipBoard
Dept review
RFL CouncilWider
stakeholdersCommunity
BoardChamps and
L1 forum
CRITICAL CYCLE 2018 - 2021
Sport England
Broadcast and
Commercial
Great Opportunity Lies
Ahead
We Need
You!
Council sign off December 2018
Agenda item 5.2 – Mid-term Strategic Review
RECAP AIM
Whole game review of the 12-18 age groups
OBJECTIVES
- Produce more and better players
- Achieve 5% growth & 2% retention targets
Agenda item 6.1 – 12-18 Review
KEY SURVEYFINDINGS
2,000 SURVEY RESPONSES
Players enjoyment rating 9/10
Poor Behaviours Playing for 4 – 6 years
34% playersalso play RU
Competition Structure
Host of reasons why players stop
playing
Scholarships
Summer Break
STRENGTHENING THE CONSULTATION
LITERATURE REVIEW
Theoretical and applied
work done across sports
National and international
Leading to a series of
options and
recommendations
IN DEPTH INTERVIEWS
Building on emerging
themes from consultation
In depth interviews with key
RFL staff and stakeholders
Together with info from
survey produce
recommendations
FOCUS GROUP WORK
Insufficient representation
from players in survey results
Parents register on
players behalf
Focus view work to ensure
we have sufficient
representation
STRATEGIC REVIEW
Meeting Andy Burnham
Key stakeholders
from across the game
Review and discuss
Agenda item 6.1 – 12-18 Review
TIMELINE
INTERNAL SCOPINGOCT 2017
TERMS OF REFERENCE TO RFL COUNCIL
DEC 2017
GAME-WIDECONSULTATIONMAY – SEPT 2018
DETAILED CONSULTATION ON EMERGING THEMES
AUG – OCT 2018
REVIEW PAPERCOMPLETEDNOV 2018
Agenda item 6.1 – 12-18 Review
PROCESS OF STRATEGY REVIEW
EXEC BOARD RFL BOARD
COMMUNITY BOARD
RFLCOUNCIL
Agenda item 6.1 – 12-18 Review
Updated And Simplified Respect Policy.One Policy That Covers AllAspects Of The Game.
Agenda item 6.2 – Respect Policy and rollout of refreshed Campaign
• Reward good / positive and punish
unacceptable behaviours
• Support repeat offenders and encourage
new positive ones
• Empower all clubs to take action with the
support of the RFL – self policing
Agenda item 6.2 – Respect Policy and rollout of refreshed Campaign
• Stakeholder consultations to identify ways to
embed key messaging
• Benchmark now and then set KPIs for success
• RFL to provide toolkits that allow clubs to talk to
their
supporter/participants/coaches/volunteers/
Match Officials in their language
• Clubs to share best practise
Agenda item 6.2 – Respect Policy and rollout of refreshed Campaign
Examples of how
‘Enjoy the Game’
can be used
Agenda item 6.2 – Respect Policy and rollout of refreshed Campaign
ENGLAND PERFORMANCE UNIT (EPU)
Aim •Win 3 World Cups in 2021
Objectives •Players and staff to enjoy representing England•Greater playing exposure against other countries• Intense and meaningful fixtures•More opportunities to wear the badge •Create life experiences
Agenda item 7.1 – England Performance Unit (EPU)
ENGLAND PERFORMANCE UNIT (EPU)
•6 England Teams
•Men, Women, Wheelchair, Knights, Academy & Youth
•135 players
•40 England Staff
Agenda item 7.1 – England Performance Unit (EPU)
CLUB ENGLAND
175 players and staff wearing our badge…
Agenda item 7.1 – England Performance Unit (EPU)
ENGLAND HEART BEAT
The purpose of the England Heart Beat is to provide clear and consistent messages for all England players and staff
Agenda item 7.1 – England Performance Unit (EPU)
4 CHAMBERS
Right AtriumWho We Are
Right VentricleHow We Play
Blood- Attitude
Left AtriumHow We Coach
Left VentricleHow We Support
Agenda item 7.1 – England Performance Unit (EPU)
Club England
Enjoyment
Exposure
Intensity
Life Experiences
Improve & Develop all players &
staff
Youth Academy Knights Wheelchair Women Men
Who We Are
Recognition of the past
Understanding the present
Clear focus on the future
Who we represent…
Connected & Consistent Attitude Belief
Clarity & Transparency with all clubs
Behave like Champions Consistently winning at major Tournaments
Win
3 World Cups
How We Play
Dominate field position & possession
Aggressive defence
Highly skilled
Intelligent game management
How We Coach
Keep it simple
Care about the players
Make it enjoyable
How We Support
Excellent and specific support
Healthy & Honest environment
Enables players to become the best version of themselves
ENGLAND HEART BEAT
2018
• EPS (Off feet sessions)
• KPS (Off feet sessions)
• National Performance Programmes (Regular sessions)
Youth, Academy, Wheelchair & Women
Core skill, Decision Making & Tackle Technique
Agenda item 7.1 – England Performance Unit (EPU)
1. To be the most attended and
viewed World Cup ever
2. To deliver a profitable tournament
3. To leave a long-lasting legacy
4. To increase profile and visibility for
Rugby League
5. To be the most digitally connected
entertainment event of 2021
O U R S T R AT EG I C G OA L S
To create inspirational moments that excite, engage and leave a long-lasting legacy
VOLUNTEERS
FACILITIES
DANCE CHOIR
CULTURE HERITAGE PUBLIC HEALTH LITERACY
PARTICIPATION FESTIVAL EVENT
IDP