REVISED JUDGING CRITERION: OUTCOMES MEASUREMENT AND REPORTING

REVISED JUDGING CRITERION

Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?

HOW DO WE MEASURE IMPROVED LIVELIHOODS?

Outputs • Direct product of project activities • Measured in terms of volume or work accomplished • Examples: revenue increase, tons of waste diverted, or people

with access to education

Outcomes • Benefits or changes for target audience• Influenced by the project’s outputs• Examples: empowerment, changes in behavior, growth in

knowledge, condition or status• Reporting outcomes must involve quantifiable metrics

NEEDS ASSESSMENT: BENCHMARKING

In order to measure growth and prove empowerment, you need to know where the target audience started

Identifying relevant livelihood outcome categories helps your team determine the key metrics of the project

NEEDS ASSESSMENT: BENCHMARKING

Target audiences should identify their desired livelihood outcomes during the needs assessment process

Consider how obtaining these outcomes might affect additional asset categories

A NOTE ABOUT EMPOWERMENT:

Empowerment: People utilize the knowledge and skills they learned

Not simply giving someone an asset or desired outcome, but empowering and teaching the target audience strategies to obtain it themselves

DIRECT VS. INDIRECT IMPACT

Direct Impact • Individuals the team worked with directly • Skills and knowledge learned is implemented in

their lives• Requires team to follow-up with target audience

Indirect Impact• Individuals who interact with the project but

the team did not work directly with them

DIRECT VS. INDIRECT IMPACT

Example: A team works with two local coffee shop owners to improve their business model, increase sales and make it possible hire five more people

Direct Impact: 2 people (the owners the team worked with directly)

Indirect impact: 5 people (additional employees)

DIRECT VS. INDIRECT IMPACT

Example: A team works with one entrepreneur to develop a business that provides 500 people with an affordable delivery service in a targeted community

Direct Impact: 1 person (the entrepreneur)

Indirect impact: 500 people (those purchasing the service)

ENACTUS PROJECT REPORT

• Captures basic project information: dates, target audience, project description, categories, partners, etc.

• Identifies key livelihood asset metrics for each category

The Project Report is available in the Enactus Team Handbook 2014-15

JUDGING PROCESS: INDIVIDUAL TEAM EVALUATION FORM

Assess the team’s effectiveness in: Seeing Opportunity• Conducting a thorough needs

assessment with the target audience

Taking Action• Using entrepreneurial action

Enabling Progress• Measuring and reporting direct and

indirect outcomes• Empowering people• Improving livelihoods in an

economically socially and environmentally sustainable way

Samples of the Individual Team Evaluation Form and Cumulative Evaluation Form are available in the Enactus Team Handbook 2014-15

REVISED JUDGING CRITERION: OUTCOMES MEASUREMENT AND REPORTING