Project Dubrovnik

Respect the City

Sustainable Tourism for a Sustainable World

UNWTO Mayors Forum for Sustainable Urban Tourism

‘Cities for all: building cities for citizens and visitors’

Mato Franković, Mayor of Dubrovnik

5 April 2019, Lisbon, Portugal

RESPECT

THE CITY

POŠTUJMO

GRAD

GRAD DUBROVNIK

CITY OF DUBROVNIK

Dubrovnik Hits the Headlines

2 3 J u n e 2 0 1 7

Dubrovnik: 2018 - 3rd on the List of Destinations to Avoid

2019 - the best cultural destination for

2019 by readers of popular travel magazine AFAR. The annual awards saw more than 100,000 votes from readers recognizing their top places to go in 2019.

To Du or Not to Du…

W h y t h e P r o j e c t ?

EconomyMonoculture Bottlenecks

InfrastructureThreatened

HeritageDegradation

Experience

Mayor of Dubrovnik tells cruise lines

as he reaffirms drastic visitor cap

„Please, help usprotect the city!”

5 S e p t e m b e r 2 0 1 7

CLIA Delegation in Dubrovnik

16 January 2018

Leaders of CLIA Meet with Mayor of

Dubrovnik in Hamburg

12 September 2017

Mayor of Dubrovnik Meets CLIA

Management in New York

28 February 2018

2018 – 2019

continuous meetings and strategy development

Dubrovnik Respect the City Case StudyD e s t i n a t i o n M a n a g e m e n t A g i l e W a y

Integrative, cross-sector R&D and social innovation partnership

Dubrovnik seems to be the first city in the world to approach CLIA as a partner for a sustainable tourism

Respect the City

project launch

2017Short term agile

measures applied

2018Mid- and long-term

measures co-development

2019

Problem = Opportunity

P r o a c t i v i t y

If You Have a Bitter („Angry”) Orange, Make a Marmelade

Sustainable Travel is an opportunity for all: local people, local communities, small

businesses, civil society, large corporations (e.g. cruising industry, ports…) and even –

travellers => „glocal” value chains

&

Needs Driven

Focus on people and their needs and expectations,

dynamic, result-oriented, cooperation even with

„clients” and „competition”, self-organized, projects

around motivated people, simplicity, regular

reflection, learning and adaptation

Agile ApproachVision Driven

Based on local, regional, national, EU and global

strategies for sustainable development (UN SDGs)

and sustainable tourism (UNWTO)

.

Strategic Approach

Inspiring sustainable travel for an

inspiring sustainable world.

Destinations as value-chain hubs of life-enriching experiences

for locals, travellers, businesses, communities and nature.

VISIONRespect the City

Experts, leaders, policy makers, officials, activists, innovators…

Creating cooperation bodies and working groups

Cities, CLIA, Port Authorities, Travel Industry, Local Businesses

Co-Creation 4 Sustainability

G L O C A L = L O C A L + G L O B A L

Let’s Du It!

Mobility

Society & Nature

Tourism & Economy

People

GoalsR e s p e c t t h e C i t y P r o j e c t

Smart & Sustainable Transport SolutionsSoft and hard measures for sustainable urban mobility

04

Sustainable and Balanced Local DevelopmentProtected and sustainably activated culture, landscape & nature

03

Innovative Destination ManagementTourism development, visitor experience & marketing management

02

Human Resources DevelopmentIncreased awareness and capacities for sustainable development

01!

P

k

(

2018Agile Measures

Cruise Lines Coordination 2018C L I A , D u b r o v n i k P o r t A u t h o r i t y , P o l i c e a n d C i t y o f D u b r o v n i k

DUing Good ☺

Slight agile adaptations

Full coordination

Communication and

collaboration

Embarkation and

disembarkation times

(daily, weekly, annually)

Tr a f f i c , c o m m u n a l a n d p o l i c e

o f f i c e r s , p u b l i c t r a n s p o r t a n d

p a r k i n g c o m p a n i e s …

Agile MobilityS e r v i c e p r o v i d e r s c o o r d i n a t i o n

A wonderful serenity has

taken possession.

Tourist info stands, restaurant tables and illegal

bookers removed from most critical streets and the

crowds diminished immediately

Limited delivery time and entry into the city center

Improved mobility of people and vehicles

Regulation of micro problems

To D U o r n o t t o D U …

Public spaces

management

2018Destination

management

2019-

Smart InfoS m a r t C i t y A c t i o n P l a n

Dubrovnik Visitor

AI forecasting number of people in the City01

Dubrovnik Card

Real time information system for visitors02

Smart Parking/Dubrovnik Eye

Finding parking and services in the city03

Argoya

Experience and destination co-creation04

SmartServices

Integration

Capacity Building& CommunicationsSustainability starts with people.

Involvement of media, designers, experienced sustainable development

community experts and activists, volunteering centres and civil society

Visibility and

Awareness Raising

Activities Launch

2018Education Activities

for Locals, Tourist

Sector and Visitors

2019

LongTerm

MidTerm

Mid and Long-Term MeasuresR e s p e c t t h e C i t y A c t i o n P l a n

Smart destination, mobility & visitor

management integrated solutions

Policentric urban development: new

city & mobility centre – Seafront Gruž

New attractions (malls, Dubrovnik

summer residences, Pustijerna…)

Park & ride, park & sail and system

of public and PP garages

New roads, tunnels, city entrance

and main crossroads investments

Sustainable tourism development

project (education, RDI, marketing)

Dubrovnik electric boat trams and

integrated eco transport solutions

Sustainable urban mobility plans &

urban development studies l

*

Z

1

c"

S y

Experience 3.0

Local people and local community need

ways to communicate their needs and

expectations, and to actively participate

in co-creation of local life experience

Travellers need ways to communicate

their needs and expectations, and to

actively participate in co-creation of a

life-time travel experience

Businesses need ways to communicate

the values they offer and their needs and

expectations in order to develop their

businesses, products and services in a

sustainable and productive way

We live in a wonderful world that is

full of beauty, charm and adventure.

There is no end to the adventures

that we can have if only we seek

them with our eyes, minds and

hearts open.

- Jawaharlal Nehru

Co-Creation Starts Now!

Contact us

+385 (0)20 351 709

gradonacelnik@dubrovnik.hr

Pred Dvorom 1, 20000 Dubrovnik, Croatia

www.dubrovnik.hr

You are not where you go.

You are what you DU where you go.

Let’s DU It!

RESPECT

THE CITY

POŠTUJMO

GRAD

GRAD DUBROVNIK

CITY OF DUBROVNIK

Co-create with us a global Respect the City partnership!

Sustainable travel for a sustainable world.