Research

Baya Lee SafhillStephanie Yarrow

Introduction

We are going to look at different styles of recipe cards that are available. We are going to critically analyse their style, their use of written content as well as images, photographs and diagrams to aid the written content, and what effect this has in a products design.We will be analysing content, writing style, use of font, layout, colour scheme and overall appeal as well as the quality and the technical details of the photography, if used, to help our project for the Vegetarian Society.

Quick Chickpea Curry

This recipe card from the Vegetarian Society and consists of written and photographic content. The photograph illustrates and adds interest to the written content.The written content consists of an introduction to the recipe, preparation notes, ingredients needed and a method. There is also a notes section at the bottom of this for serving suggestions. It is a clear and easy to read layout. The layout has all the written text on one side, with a photograph on the other side of the card.The written content is simple and easy to read, for example the method is broken into four easy steps, and this makes it easier for the reader to understand the recipe as well as improving the overall appearance of the recipe card.The photographic content is of a high standard, and is clear and professional looking. It idealises the food. It also shows serving suggestions of poppadum's and salsa, with a drink. It is bright and colourful and this makes it an appealing recipe.The font is clear and easy to read and is Sans Serif, with the headings standing out in a bright blue which sticks to the house colour scheme of blues and purple, which adds interest the black and white background.We like the overall style of this card, as it has a clear and easy to read and understand style which states that the Quick Chickpea Curry is egg, dairy, gluten and wheat free as well as being Vegan. We like this coding system as it is easy to read and understand. We also like the flow of the written content from an introduction through to the notes. It reads well and clear.However we feel that we feel that the title of ‘Introduction’ is clumsy and unneeded, and that the ‘notes’ caption should just be coloured text that acts as a serving suggestion. We like this and we will adopt the short method as it is appealing to the audience.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook.

Christmas Pie

This recipe card from the Vegetarian Society again and consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed and a method for the pie filling as well as for the pastry. There is also note and preparation notes around the ingredients and methods. It is a clear and easy to read layout. The layout has all the written text on one side of the card, with a photograph on the other side of the card. Both sides of this card have the Vegetarian Society logo and links, for further information.The written content is simple and easy to read, for example the method is broken into two easy methods consisting of two and eight steps. This makes it easier for the reader to understand the recipe as well as improving the overall appearance of the recipe card.As this is a festive recipe, bulbuls and colours that represent the festive season.The photographic content is of a high standard, and is clear and professional looking. It idealises the food. It also shows serving suggestions gravy, potatoes and carrots. It is bright and colourful and this makes it an appealing recipe. On the back of the card there is again a photograph of the food for the reader to refer to. This saves them flicking over the card to see how the pie should look.The font is clear and easy to read and is Serif in style, with the headings standing out in gold which sticks to the house colour scheme of gold and purple, which adds interest the black, grey and white background.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card, and has been created in a fun, interesting and artistic way which fits with the festive season theme.However we feel that we feel that the title of ‘Introduction’ is clumsy and unneeded, and that the ‘notes’ caption should just be coloured text that acts as a serving suggestion. We like and will adopt the short method as it is appealing to the audience.We like how the text has been broken up into different stages for the filing, the pastry, and the text in the bulbuls.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo from this card to make our product suitable for the Vegetarian Society to use.

Great British Food

This recipe card from The Great British Food and consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of an introduction to the recipe, the ingredients needed and a method for the recipe. There is also a note at the bottom of the recipe, suggesting what product to use to improve the recipe. It is a clear and easy to read layout. The layout has all the written text on one side of the card, with a photograph on the other side of the card. The written content is simple and easy to read, for example the method has been broken down in four steps, with the ingredients standing out in bold.The photographic content is of a high standard, and is clear and professional looking. It idealises the food. It also shows serving suggestions of bread and cider. It is bright and clear and this makes it an appealing recipe. The font is clear and easy to read and is Sans Serif in style, with the headings standing out in bold. This sticks to the house scheme of black and white, bold and non-bold text.We like the overall style of this card, as it has a clear and easy to read and understand style. However we feel that we feel that the title of ‘Introduction’ is clumsy and unneeded, and that the ‘notes’ caption should just be coloured text that acts as a serving suggestion. We like and will adopt the short method as it is appealing to the audience, but unlike the method used in this recipe, we will break our recipe down into steps on separate lines as this method isn't easy to read.We like how the text has been broken up by changes in the font, and how headings have not been used. We will also need to only have one recipe on each card as this one has two; the Herring and Potato Salad does not relate to the image.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo from the previous card to make our product suitable for the Vegetarian Society to use.

Plum and Blackberry Trifle

This recipe card is from Tesco Recipes and consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed and a method. There is also a Cook’s Tips section towards the bottom of the card. It also has the nutritional values that each serving contains. It is a clear and easy to read layout.The written content is simple and easy to read, for example the method is broken into numbered stages. This makes it easier for the reader to understand the recipe. The font is clear and easy to read and is Sans Serif in style for the main text.The photographic content is of a high standard, and is clear in style. It idealises the food. It is bright and colourful and this makes it an appealing recipe.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We like how the text has been broken up into different sections. The written content is also very easy to read.We also like the brightly coloured squares on the right hand side and what they contain. We would like to include this information and information like it, into our recipe card design. The nutritional information is very informative but we feel that it takes up too much space for our cards.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Mango and Strawberry Salad

This recipe card is from Thomasina Miers book ‘Mexican Food Made Simple’ and consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed and a method. There is also a notes section towards the bottom of the card with suggestions. It is a clear and easy to read layout.The written content is simple and easy to read, for example the method is broken into un-numbered paragraphs. This makes it easier for the reader to understand the recipe as well as improving the overall appearance of the recipe card because the numbers are not taking up space. The font is clear and easy to read and is a Sans Serif in style.The photographic content is of a high standard, and is clear and professional looking. It idealises the food. It is bright and colourful and this makes it an appealing recipe. The Mango and Strawberry Salad is shown in little pots in a repetitive manner.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We like how the text has been broken up into different paragraphs for the method. The headings are to read and the method and ingredients have been broken up onto the left and right hand side of the card successfully. We also like that the stamped rose adds a softness to the photography and the written content, and fills the space left under the written content well.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Bean Stew

This recipe card is from the Schools Food Trust and is aimed at children. It consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed and a method. There is also a notes section on the right hand side of the card. It is a clear and easy to read layout. The layout has all the written text to the right and bottom of the photograph.The written content is simple and easy to read, for example the method is broken into un-numbered paragraphs. This makes it easier for the reader to understand the recipe as well as improving the overall appearance of the recipe card because the numbers are not taking up space. The font is clear and easy to read and is a Sans Serif in style.The photographic content is of a high standard, and is clear and professional looking. It idealises the food. It is bright and colourful and this makes it an appealing recipe. The Mango and Strawberry Salad is shown in little pots in a repetitive manner.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We like how the text has been broken up into different paragraphs for the method. The headings are to read and the method and ingredients have been broken up onto the left and right hand side of the card successfully. We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Chilled Beetroot Soup with Horseradish Cream

This recipe card is from our tutors PowerPoint about Recipe Card analysis. It consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed and an introduction. There is also a notes section on the right hand side of the card. It is a clear and easy to read layout. The layout has all the written text to the right and the photograph on the left.The written content is simple and easy to read despite lacking a clear stated method. The font is clear and easy to read and is a Serif in style.The photographic content is of a good standard, and is clear and artistic looking. It idealises the food. It is bright and colourful and this makes it an appealing recipe.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We like how this recipe has an introduction, but feel that it would be unnecessary for our project.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use. We will also need to have a clearly stated method, which this recipe card lacks.

Spicy Tomato and Spinach Baked Eggs

This recipe card is from Waitrose’s LOVE life, healthy eating range. It consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed, preparation notes, and nutritional information. This recipe also has a method which is short and easy to follow. The font is clear and easy to read and is a San Serif in style. The headings follow a house style of green, which is Waitrose’s colour of choice. It is a clear and easy to read in layout. The layout has all the written text to the right and the photograph on the left. The written content is simple and easy to read.The photographic content is of a good standard, and is clear and artistic looking. It idealises the food. It is bright and colourful and this makes it an appealing recipe.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We like how this recipe had the nutritional information stated, and the layout is clear and in three columns.We like the layout of this card but ours has to have an image on the front with the information on the back, but we could adopt the columns for this purpose.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Torta

This recipe card is from Thomasina Miers book ‘Mexican Food Made Simple’ . It consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed, preparation notes, and nutritional information. This recipe also has a method which is easy to follow and non-numbered. The font is clear and easy to read and is a Serif in style. The headings follow a house style of pink, which is Thomasina Miers colour of choice for this book. It is a clear and easy to read in layout, which is simple. The layout has all the written text to the left and the photograph on the right. The photographic content is of a high standard, and is clear and artistic looking. It idealises the food. It is bright and colourful and this makes it an appealing recipe.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We like the simple colour scheme of yellow, white and pink, and the use of dots to break up the ingredients and method.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Pumpkin Cupcakes

This recipe card is from Eat Me!: The Stupendous, Self-Raising World of Cupcakes and Bakes According to Cookie Girl by Xanthe Milton. It consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed, method, and introduction. This recipe also has a method which is short and easy to follow in five simple steps which are numbered. The font is clear and easy to read and is a Serif in style. The headings follow a house style of orange to compliment the white and black as well as fitting with the seasonal theme of Halloween. It is a clear and easy to read in layout. The layout has all the written text to the left and the photograph on the right. The written content is simple and easy to read and has been simply broken up, unheaded, into introduction, ingredients and method.The photographic content is of a high standard, and is clear and artistic looking fitting with the seasonal theme. It idealises the food. It is bright and colourful and this makes it an appealing recipe.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Tangy Leek and Ginger Soup

This recipe card is from the Vegetarian Society and consists of written and photographic content. The photograph illustrates and adds interest to the written content once again.The written content consists of ingredients needed, method, and preparation notes at the top of the recipe in a banner. The written content is simple and easy to read and has been simply broken up, headed, into ingredients and method. It has a short method which is easy to read and understand in four simple steps. The font is clear and easy to read and is a Serif in style. The headings follow a house style of green which is a colour the Vegetarian Society adopts. It is a clear and easy to read in layout. The layout has all the written text to the right and the photograph on the left.The photographic content is of a high standard, and is clear and artistic looking fitting with the seasonal theme. It idealises the food. It is bright and colourful and this makes it an appealing recipe. There is a secondary photograph on the back of the card to accompany the text. This helps the reader know what they are making and looking at, even if they do not read both sides.We like the overall style of this card, as it has a clear and easy to read and understand style and all the space has been utilised on this card. We especially like the idea of a secondary photograph, and the use of calligraphy to fill up the space artistically. We like how the preparation notes are in the banner, and the ingredients and method have been clearly divided. We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Tomato and Mozzarella Salad

This recipe card is from our tutor’s PowerPoint about Recipe Card Analysis and consists of written, illustrative and photographic content. It is aimed at children who are learning to create meals and snacks. The photograph and illustrations adds interest to the written content once again.The written content consists of ingredients needed and method. The written content is simple and easy to read and has been simply broken up. It has a short method which is easy to read and understand due to the illustrations. The font is clear and easy to read and is a Sans Serif in style. The layout has all the written text around the photographed final Salad.The photographic content is of a reasonable standard, and is clear and colourful but the recipe seems unappealing, childish and dated.We like style of this card because of the use of diagrammatic illustrations to help the reader make this simple recipe. All the space has been utilised on this card to help the child understand how to make this salad. We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Vietnamese-Style Stir Fried Vegetables

This recipe card is from My Kitchen Table: 100 Quick Stir-fry Recipes and consists of written and photographic content. The photograph adds interest to the written content once again.The written content consists of ingredients needed, method and an introduction. The written content is simple and easy to read and has been simply broken up into three sections; introduction, ingredients and method. It has a short method which is easy to read and understand in three simple steps. The font is clear and easy to read and is a Serif in style. The layout has all the written text to the right of the photographed final stir fry. The house style is green, grey and white. The photographic content is of a high professional standard and this makes the recipe appealing to the audience.We like style of this card because all the space has been utilised on this card to help the reader understand the recipe. It however has not been over crowded.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Garlic Mushroom and Goats Cheese Pizza

This recipe card is from Cook Smart Vegetarian by Weight Watchers and consists of written and photographic content. The photograph adds interest to the written content once again.The written content consists of ingredients needed, method and serving suggestions. The written content is simple and easy to read and has been simply broken up. The method has been broken up into six paragraph which is easy to read and understand. The font is clear and easy to read and is a Sans Serif in style. The layout has all the written text to the left of the photographed final Pizza.The photographic content is of a high standard, and is clear and colourful making the recipe seems appealing.We like style of this card because of the use of a block colour to preparation and ingredient instructions to help the reader make this simple recipe as well as separating the text clearly. The space has been utilised well on this card.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Summer Berry Crepes

This recipe card is from Low-Fat No-Fat Vegetarian; Over 180 Inspiring and Delicious Easy-To-Make Step-By-Step Recipes for Healthy Meat-Free Meals and consists of written and photographic content. The photograph and illustrations adds interest to the written content once again.The written content consists of ingredients needed, method, cook’s tips and variations. The written content is simple and easy to read and has been simply broken up. It has a short method which is easy to read and understand due to the illustrations. The font is clear and easy to read and is a Serif in style. The layout has the written text to the right of the photographed final Crepes, as well as being around under the illustrative photographs.The photographic content is of a high standard, and is clear and colourful making the recipe seems appealing and easy to make.We like style of this card because of the use of photographic illustrations to help the reader make this simple recipe which would be suitable for someone who is learning to cook. All the space has been utilised on this card to help the auidence understand how to make this salad. We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

Late Summer Tomato Tart

This recipe card is from Jamie Oliver's’ website and consists of written and photographic content. The photograph adds interest to the written content once again.The written content of the front of the card consists of introduction and nutritional information. The written content is simple and easy to read and has been simply broken up. Jamie writes how he speaks and this is apparent in his introduction to this recipe. The font is clear and easy to read and is a Serif in a type writer style. The layout has all the written text to the right of the photographed final Late Summer Tomato Tart.The written content of the back of the card consists of the method, ingredients needed and how many the recipe serves. It has a detailed method which is easy to understand as it is in five steps, broken into paragraphs. The font is clear and easy to read and is a Serif in a type writer style again. The layout has all the written text in columns.The photographic content is of a high standard, and is clear making the recipe seems appealing.We like style of this card because of the use of nutritional information so that the reader knows the content of what they are preparing. The space has been utilised on this card in a good way, however there is a gap on the front of the card, where secondary photographs, maybe of Jaime, or a longer introduction would've filled.We will need to make sure that we state how many people our recipes serve, how long they take to prepare and cook. We will also need to adopt the Vegetarian Society’s banner and logo to make our product suitable for the Vegetarian Society to use.

http://www.childrensfoodtrust.org.uk/assets/resources/recipe-cards/international-recipe-cards/sft_recipes_bean_stew.pdf

http://www.waitrose.com/content/waitrose/en/home/recipes/recipe_directory/s/spicy_tomato_andspinachbakedeggs.html?wtrint=1-Content-_-2-inspiration-_-3-dietpageweek8-_-4-hotspot-_-6-Tomato

Mexican food made simple by Thomasina Miers

Eat Me!: The Stupendous, Self-Raising World of Cupcakes and Bakes According to Cookie Girl by Xanthe Milton

http://www.jamieoliver.com/recipes/pastry-recipes/late-summer-tomato-tart

http://www.amazon.co.uk/Canteen-Great-British-Patrick-Clayton-Malone/dp/0091936322/ref=tag_stp_s2_edpp_url

http://www.recipes.vegsoc.org/recipe.aspx?cId=87&c2Id=91&cMenu=1&keywords=&cVegan=yes&submit=Search

http://www.recipes.vegsoc.org/recipe.aspx?cId=78&cTheme=&c2Id=93

http://www.vegsoc.org/document.doc?id=483

http://realfood.tesco.com/recipes/plum-and-blackberry-trifle.html

Bibliography of References