REINVENTING CROSS BORDER E-COMMERCE - … · REINVENTING CROSS BORDER E-COMMERCE Buy and sell goods and services with crypto Create your e-shop on the Blockchain WHITE PAPER

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REINVENTING CROSS BORDER E-COMMERCE Sell and buy goods with cryptocurrency

Create your marketplace and e-shop on the Blockchain

WHITE PAPER MAY 2018

3.0

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ABSTRACT Breaking the barriers for massive adoption of the cryptocurrency requires its use in daily

life, especially through shopping for goods or services. From small and medium merchants

to the unbanked population, cryptocurrency is a way to greatly expand globalization of

e-commerce and make it more inclusive.

Designed to be efficient and scalable, NeoPlace protocol is an open protocol for cross-

border e-commerce on the Blockchain, to enable any new and existing seller from other

e-commerce platforms to participate in this ecosystem.

By building a global ecosystem, NeoPlace will allow any seller to create their own

whitelabel e-shop or marketplace built upon NeoPlace protocol or use NeoPlace Market

to boost their e-commerce business.

Sellers will be able to reach more buyers globally, accept any cryptocurrency, mirror their

existing selling channels into NeoPlace and advertise efficiently with affiliate marketing.

Buyers will be able to spend their cryptocurrency and discover a new way to buy goods.

NeoPlace’s proprietary Proof of State allows a standard and universal protocol to track

each phase of the transaction through the intensive use of Smart contracts. It can be used

in any e-commerce transaction for better, transparent and secure transactions between

sellers and buyers.

With NeoPlace Smart contracts, transactions will be more transparent, secure and will

ultimately lower the barriers to create an e-commerce business for anyone:

manufacturer, craftsman, merchant, distributor, brand owner, influencer, freelancer.

The NeoPlace Token (NPT) aims to incentivize the community by rewarding the buyers

with loyalty program, by providing extra services and solving dispute resolutions. On the

other hand, sellers will be able to generate discounts, save on the transaction fees and

use those savings for marketing services.

Most importantly, NeoPlace’s vision is to build an ecosystem, where the broader community

can develop on top of the protocol, create new features and be rewarded accordingly for

the value created. NeoPlace’s goal is to be the planet’s most open, most inclusive and most

effective e-commerce ecosystem.

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INTRODUCTION 1. Project overview..................................................................................................... 5 2. Building the decentralized marketplace of the future ...................................... 6

3. Global e-commerce overview .............................................................................. 6 4. Issues Merchants Face In E-Commerce ................................................................. 8

WHAT IS NEOPLACE PROTOCOL?............................................................................ 12

1. NeoPlace business model: ................................................................................... 15 2. Main advantages of NeoPlace protocol .............................................................. 16

3. Is NeoPlace like Ebay or Amazon? ....................................................................... 16 4. Why do merchants need NeoPlace? .................................................................... 17

5. Why do customers need NeoPlace? .................................................................... 17

6. Global overview of NeoPlace protocol ............................................................... 18 NEOPLACE PROTOCOL ARCHITECTURE .................................................................. 19

1. A Decentralized and distributed architecture................................................... 19 2. Advantages of a Decentralized model ................................................................ 19 3. The NeoPlace Protocol ......................................................................................... 21 4. NeoPlace Third Parties Integrations ................................................................... 22 5. NeoPlace Technical Stack .................................................................................... 24

NEOPLACE PROOF OF STATE .................................................................................. 26 1. Prove the authenticity of the seller's product .................................................. 28 2. Factors of state and conformity on NeoPlace Market: Smart Contract ......... 29

3. Dispute resolution : NeoPlace escrow solution ................................................. 31 4. Technical standard interface Proof of State ..................................................... 32

NEOPLACE MARKET FEATURES ............................................................................... 33

Let’s explore the two components offered: Market, Wallet. ................................. 33 1. NeoPlace Market ................................................................................................... 33

2. A Powerful cryptocurrency payment solution ................................................... 36

3. NeoPlace Market in a nutshell............................................................................. 37 ROADMAP & MILESTONES ....................................................................................... 38

THE NEOPLACE TOKEN ........................................................................................... 40

1. NeoPlace Token use-cases ................................................................................... 40 2. NeoPlace Token implementation ........................................................................ 41 3. NeoPlace token overview .................................................................................... 41

4. Token distribution ................................................................................................ 42 5. Token sale ............................................................................................................. 42

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NEOPLACE TEAM ..................................................................................................... 45 THANK YOUR FOR YOUR SUPPORT! ....................................................................... 47

DISCLAIMERS – GENERAL WARNINGS ...................................................................... 48

INTRODUCTION

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1. Project overview Cryptocurrencies are spreading very fast around the world, from North America to Asia, Europe to Africa, notwithstanding Latin America. There are more and more cryptocurrency holders and the total capitalization of all cryptocurrencies reached $300 billion in April 2018 after a peak of $800 billion in December 2017. The current number of users owning cryptocurrency wallets is estimated to be around 25 million according to Statista. Bitcoin has been initially designed as a means of payment using a P2P currency system. If cryptocurrency has been initially designed as a mean of payment, then what can you buy with it right now? Is the cryptocurrency mainstream as a day-to-day payment means, especially in e-commerce? There are still lots of room to conquer in the adoption of cryptocurrency in our daily lives. Although we can observe more and more service providers accepting cryptocurrency payment, cryptocurrency holders cannot use and spend them in their day-to-day lives, especially in buying goods or services. NeoPlace is here for all the people who want to take part in the future of e-commerce, and it’s achieving that using Blockchain, cryptocurrency technologies and innovative features. NeoPlace is disrupting centralized marketplace monopolies like Amazon, Ebay. By being the protocol for marketplaces on the Blockchain, NeoPlace will allow anyone to create their all-in-one e-shop/marketplace and leverage their business with innovative features and start accepting cryptocurrencies. NeoPlace protocol provides advanced protection with Smart contracts, automation and crowd-sourcing, using cryptocurrency as a payment solution. Each merchant will benefit from the traction and visibility of the NeoPlace overall community by posting each item within the NeoPlace global inventory. Each item is broadcasted among all the NeoPlace network of e-shops and Marketplaces Our goal is to connect merchants and customers all over the world with NeoPlace protocol. Small merchants and unbanked people won’t be excluded anymore from global e-commerce and will benefit from minimal transaction fees without any financial borders nor any third-party intermediaries, not even NeoPlace itself. NeoPlace protocol is built on the top of IPFS and Ethereum Blockchain. IPFS storage protocol allows to store rich content data whereas Ethereum allows to leverage all the potential of NeoPlace Smart contracts. Using the latest technologies in decentralized and distributed models with Ethereum Blockchain and IPFS which is a P2P protocol, NeoPlace redefines the future of cross-border, global e-commerce. NeoPlace started as a mere project between two brothers, both software engineers, in March 2017. Now based in Singapore, one of the leading nations in Blockchain technology adoption. Our team is a group of determined individuals, with a passion to deliver a breakthrough product with the best user experience. At this stage, we already have an exciting mobile prototype running on iOS & Android, and a fully web version with successful transactions happening on the Ethereum network.

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2. Building the decentralized marketplace of the future These last years, companies like Uber, AirBnb, WeChat have disrupted their markets, reimagining the transportation, accommodation, and community communication experience. They shaped new ways of consumerism between individuals. On the other hand, e-commerce marketplaces have not seen much innovation over the years. Platforms like Ebay, Alibaba, Amazon Marketplace are the standard for merchants to list and sell their goods online and overseas. The fees are usually fairly expensive for those sellers (12% to 20%). This is because they centralize most of the e-commerce deal flow, and can dictate terms to sellers without much competition. With NeoPlace, we believe that the traditional marketplace can be disrupted by Blockchain and cryptocurrency technologies while still bringing more innovative features through automation of many services that are today manual. NeoPlace protocol will not only offer the ability to sell and buy goods with cryptocurrency but will also reinvent the way transactions are done between buyers and sellers. NeoPlace has been designed to allow anyone to create their own marketplace/e-shop on the Blockchain with disruptive features such as secure transactions, automatic escrow account, the ability to pay goods or services with the most popular cryptocurrencies and a native NPT token to incentivize the whole ecosystem. By bringing a decentralized marketplace with innovative features and extremely low fees, we expect NeoPlace to get the leading position in what we expect to be dozens of billions of USD a year of decentralized e-commerce transactions, done through breakthrough Blockchain infrastructure and well-designed token economics. As Blockchain and cryptocurrencies become mainstream, NeoPlace will gain popularity and is expected to have a bright future as a first mover in the decentralized marketplace using these innovative technologies.

3. Global e-commerce overview Marketplaces and global e-commerce are a multi-trillion-dollar industry lead by Ebay, Amazon MarketPlace & Alibaba. According to Statista, the online retail e-commerce sales is foreseen to double in the next four years from $2,306 billions in 2017 to $4,878 billions in 2021. Online shopping is one of the most popular online activities worldwide, but the usage varies by region - in 2016, an estimated 19 percent of all retail sales in China occurred via internet but in Japan the share was only 6.7 percent. Mobile e-commerce is forecast to exceed 75% of all e-commerce in China this year (source: South China Morning Post, 2017) thanks to the huge adoption of smartphones, making desktop/web versions a productivity tool for sellers.

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Purchasing goods and services online has become common practices around the world. Some choose to make online purchases for convenience, most because of the more competitive pricing of e-commerce retail. Digital buyers can also be influenced by a range of digital resources when shopping, such as digital branding, marketing emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise and the volume globally is over 15% CAGR (source: statista), about twice that of offline global trade. PayPal still remains the preferred payment method amongst online shoppers worldwide, as more than 40 percent of online shoppers declared using this method. The traditional credit card ranks second with a 31 percent usage rate (signaling a dominance of the US market in sales volume), followed by debit cards. The range of devices with internet connections available to online shoppers allows goods to be purchased almost anywhere from any device. According to Statista, in 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. The B2C e-commerce turnover is led by China, USA, UK and Japan. However, the growth of e-commerce is strong and foreseen to increase significantly in South-East Asia where Internet and Smartphone penetration is still foreseen to increase even faster. While big corporations benefit from Internet e-commerce, small and medium companies are still excluded from the international market and are only focused on local markets. They struggle to attract overseas customers.

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4. Issues Merchants Face In E-Commerce For the last decade, we witnessed an impressive growth in the e-commerce market and as it is foreseen to accelerate by 2020. People find new ways to lower their trade costs and foreign exchange cost. Nowadays, as the goods travel beyond borders, people rely on formal institutions such as banks and big corporations as trusted third parties: in the century of digitalization, conventional companies have switched their model to online platforms that act as middlemen to facilitate economic activities. There is a paradigm shift in the way users purchase their sales. Mobile retail sales account for 68% of the online retail in 2017 and will reach 78% by 2021. This trend is seen in Asia, especially in China, India and South-East Asia, and keeps increasing in other countries. In e-commerce transactions, the choice of payment and the presence of a strong offering/demand still remain the most important factors for both customers and merchants. The traditional market is being supplanted by e-commerce on the web thanks to mobile retail sales. In South Asia and South America, the mobile retail sales will increase rapidly in the next few years. Indeed, in these two markets, the mobile penetration is still low, around 60%. The potential growth is still very significant.

INTRODUCTION

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In Africa, for instance, access to internet is through mobile most of the time, which is also the payment solution for transactions: the digitalization is on its way, so how do people trade through longer distance? Despite the high growth of e-commerce, merchants face some issues: trust, uncertainty, high fees, and client acquisition costs.

4.1. Trust and Uncertainty in E-Commerce Online commerce remains often complex and especially when long-distance: a lot of people are reluctant because of the lack of merchants’ transparency, because there is no guarantee on the goods that they receive are the ones they ordered, and because it is sometimes difficult to get reimbursements if the product is not delivered or arrives in bad condition. Whether it is a short or a long-distance purchase, uncertainty, transaction fees, and transaction latency are among the most significant hurdles to a successful platform. For online e-commerce platforms dealing with goods that transit in the same country or across countries, the following reasons may hinder a person’s willingness to do the transaction:

- Lack of transparency from the merchant (stock image of the product vs actual image) - Latency of the payment may delay the shipment - Uncertainty about whether or not the product would arrive in terms of conformity, or

whether the vendor would send the product Trust and reputation are very important for today's global commerce participants. People are more likely to buy from trusted merchants and/or peers; therefore, merchants are striving to maximize their trust rating/reputation and build a loyal customer base. With NeoPlace, all of this information will be stored into the Blockchain with Smart Contracts. The transaction data is inalterable and available to the public.

4.2. How To Enhance Payment And Reduce Fees Sellers are looking first at payment with a good balance between security, low fees and payment processing speed. As we saw earlier, Paypal is the preferred payment method amongst online shoppers worldwide, with more than 40% and traditional credit card ranks in second position with 31%. According to the Boston Consulting Group, the payment industry is about to experience a huge shift towards mobile payments. In 2015 mobile payment volume was USD 8.6 billion in the US. It is expected to increase almost 32 times by 2021 to reach $274 billion in the US alone. Nowadays e-commerce platforms provide a wide range of payment methods from wire transfer, bank card payment to PayPal. However, all those payment methods are costly, complex, and time consuming for merchants:

- Transaction fee varies from 2% to 10% per transaction. - Transaction takes from a few days to several weeks to be settled - Fixed fee for using payment card gateway

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- Cross-border transactions fees are extremely high - Mobile payments are not really user friendly and not convenient for merchants - Not available for cryptocurrencies

Platform Fee Duration Cons

Banking Wire

transfer

Up to 10% Several days Very slow Expensive

International transfer not convenient Cross border: high fees

Credit &

Debit Card Up to 4% A few seconds Cross border: high fees

Potential safety hack online Expensive for sellers

Flat fees: bank fees, terminal fees Incident fees

Western Union

Up to 10% Several hours Unsecured transaction Cross border: high fees

Not convenient Only for sending and receiving money

Paypal Up to 4% A few seconds Only for physical goods Expensive fees for sellers

Retrieval request fee and chargeback fee NeoPlace

(cryptocurrency transfer

payment)

Up to 11 cents (Ethereum

network GAS cost: 21 GWEI)

A few seconds Up to several minutes depending on the

Ethereum network

Banking wire transfers are slow and inconvenient. Especially when sending money internationally can be very costly along with expensive cross-border fees. In addition, online payments are often risky because of scams or frauds: e-commerce platforms could be hacked, compromising the bank account details of their clients. Potential credit and debit card hacks are quite common, and the security behind online e-commerce is sometimes weak. Western Union is not secure for transactions and refunds, quite expensive, and slow for sending money around the world. On the other side, Paypal is free for buyers but expensive for sellers. Moreover, Paypal doesn’t fit for selling services, and is only for selling physical goods. Blockchain and cryptocurrencies allow us to build the benefits of NeoPlace protocol to combine security with Smart Contracts, scalability, speed and low fees using cryptocurrency. Merchants and customers can freely use cryptocurrencies with no forex cost to accept and pay goods or services. Small merchants and unbanked people are not excluded anymore from global e-commerce. Although cryptocurrencies have been adopted massively in the last few months, their usage are still not very user-friendly. To get some cryptocurrencies like Bitcoin or Ethereum for the first time, people need to first create an account on a cryptocurrency exchange platform, then comply with KYCii rules by providing the requested identification documents, and finally buy cryptocurrencies with an exchange of fiat currency. To buy cryptocurrencies one needs at least several days to a few weeks. The process is still not really user friendly.

INTRODUCTION

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Secondly, once people got the cryptocurrency in their wallet, they frequently wonder how they are going to spend it. Some merchants have begun to accept Bitcoin as a payment solution, but the ecosystem is not strong enough to offer numerous opportunities to spend the cryptocurrency easily. Most of the competitors on the market offer a solution combining an application to hold the cryptocurrency, and a credit card to spend it, making the learning curve to the crypto-world smoother. That is still inconvenient. There are several obstacles to massive acceptance of cryptocurrency payment by merchants: How to track the accounting of the transaction, how to invoice? How to list their sales? How to link physical goods with cryptocurrencies payments? How to increase trust between buyers and sellers? Knowing all the drawbacks of the existing solutions, we would like to take advantage of Blockchain technology and introduce the major game changer solution: the NeoPlace protocol. NeoPlace protocol solves all these issues by providing a solution to allow third parties to create their decentralized e-shop and marketplace on the Blockchain, at low costs, with multiples features including NeoPlace wallet - a cryptocurrency payment solution for a seamless user experience on both sides of the e-commerce transaction. NeoPlace aims to bring cryptocurrencies to the next level. By allowing people to easily get cryptocurrencies and spend them on buying/selling tangible goods and services, cryptocurrencies will become mainstream.

WHAT IS NEOPLACE PROTOCOL?

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WHAT IS NEOPLACE PROTOCOL? The NeoPlace protocol will facilitate the cross-border e-commerce with the creation of a global inventory to help sellers create their own e-shop/marketplace on the blockchain, promote their products world-widely, access global inventory and benefits from transparency, creativity and freedom to do their business. Sellers and buyers will benefit from new opportunities and will be incentivized through the NeoPlace ecosystem. E-shops and marketplaces will be able to list products from other third-party merchants and will be automatically rewarded once a cross-NeoPlace sale happens. All items published through NeoPlace protocol will be stored on a decentralized, transparent and open public inventory. Through API, SDK and NeoPlace Market, any third party will be able to retrieve and use this global inventory to boost their e-commerce business. Sellers will be able to retrieve and mirror products from other existing selling channels into their white label marketplace/e-shop. Each marketplace or e-shop created will allow merchants to sell goods with a built-in cryptocurrency wallet or by connecting to their existing cryptocurrency wallet.

Through APIs and user-friendly builder, merchants will be able to publish their goods or services in their own e-shop. While public e-shops/marketplaces will be visible to anyone in the NeoPlace ecosystem, e-shops/marketplaces will be much more visible than they currently are in today’s ecommerce.


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Reach more buyers and sellers NeoPlace provides a P2P decentralized marketplace with a global inventory of all goods published by all merchants interacting with NeoPlace protocol. All sellers will be able to expand their catalog of products with the global inventory and affiliate their e-commerce business to anyone. Sellers creating their own white label marketplace/e-shop will be able to build their value proposition and develop repeat business by becoming an identifiable brand, as opposed to a username in today’s marketplaces. Shoppers purchase their desired item in the global worldwide inventory at the lowest market price. Affiliate marketing To expand the visibility of their goods, sellers can integrate their external e-commerce with NeoPlace protocol to reach more buyers and take advantage of automated affiliate rewards once a cross-border sale happens in NeoPlace network. Influencers on Youtube or Instagram, bloggers will be able to integrate a widget or an affiliate link to advertise a product available on any marketplace/e-shop built upon NeoPlace protocol. Influencers will be automatically rewarded by NeoPlace Smart contracts. NeoPlace ecosystem NeoPlace ecosystem is fully decentralized and distributed and it will incentivize anyone who adds value to it by building on top of the NeoPlace protocol.


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All data, pictures, transactions are decentralized and stored with no central server. While all transactions are immutable and stored on Ethereum Blockchain with Smart Contracts, all rich content data are stored on distributed nodes with IPFS protocol. As a decentralized model, NeoPlace ensures a higher security and allow users to own their personal data. NeoPlace introduces Proof of State patent: all transactions are secured, tracked and immutable with NeoPlace Smart contracts. With an automatic escrow payment solution, transactions are more secured, dispute issues are reduced drastically. Merchants and customers’ ratings, and all critical data are stored on Ethereum Smart Contracts to certify the authenticity and immutability of data. NeoPlace Market NeoPlace Market is the major game changer as it enables occasional users with no prior experience, to sell and buy easily with a completely different cost base and a new way of pricing services. Buyers will be able to spend their cryptocurrency assets using their existing wallet from Metamask or Ledger, or with NeoPlace wallet. The NeoPlace Market MVP is available on a web version and mobile version on Android and iOS. Using NeoPlace protocol, it will be the reference of marketplaces in NeoPlace ecosystem. It will list all public e-shops and marketplaces running All MVP versions are running on the top of Ethereum blockchain, IPFS and with a built-in wallet.


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Anyone creating its own decentralized e-shop will have the opportunity to use these three modules:

● NeoPlace Market BUY and SELL any kind of goods, locally or remotely

● NeoPlace Wallet Pay and receive any payment in cryptocurrency like Ethereum, Bitcoin, or NPT Token. NeoPlace Wallet is a native wallet cryptocurrency solution. You will be also able to use your existing wallet like Metamask or Ledger.

● NeoPlace Services PROPOSE and USE any type of services. It will be experienced in 2020.

1. NeoPlace business model:

NeoPlace is cheaper than any other company on the market. Thanks to decentralization, Blockchain and Smart Contracts, fees are drastically reduced for any merchant creating its own marketplace/e-shop. Marketplace companies % Fees of the transaction Amazon MarketPlace 8% to 25% Ebay 8% to 15% NeoPlace Market 2% (1% if paid with NPT)

Services companies % Fees Upwork Up to 20% TaskRabbit Up to 20% NeoPlace Services 5% (2.5 % if paid with NPT)

Sellers can save 50% on NeoPlace fees when paying via NeoPlace NPT token. The transaction rate can be lowered to 1% for goods and 2.5% for services. This discount on transaction fees scales down over the next five years. (Year 2: 30% - Year 3: 20% - Year 4: 12% - Year 5: 6% - Year 6: 0%) before the discount is eliminated in year 6.


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2. Main advantages of NeoPlace protocol

a) Standard protocol for decentralized marketplaces/e-shops on the Blockchain

b) Global inventory and visibility of all products within NeoPlace ecosystem

c) Competitive low fees and no forex costs with cryptocurrency

d) Create a public e-shop/marketplace

e) Major cryptocurrencies accepted (BTC, ETH, NEO, NPT, more to come post-ICO)

f) Immutable data and reliable trust with Ethereum Smart Contracts

g) Scability with NeoPlace protocol built on the top of Ethereum and IPFS technologies

h) NPT (NeoPlace Token) incentivization for buyers, sellers, community and third party developments

3. Is NeoPlace like Ebay or Amazon?

NeoPlace does not intend to compete with Ebay ,Amazon nor Alibaba with a single, centralized marketplace model. NeoPlace is a protocol that is open to any and all e-shop/marketplace accepting cryptocurrency. NoePlace will also allow people who don’t have the technical resources to have their own e-shop/Marketplaces to get their own through NeoPlace Builder..

In addition, NeoPlace Market will be the reference marketplace for users with no prior experience and will be the directory to all marketplaces running on the NeoPlace protocol.

With features such as the global inventory and the import of products from existing selling channels, sellers can reach more buyers and cryptocurrency holders globally and will finally benefit a better visibility. On the other side, buyers will be able to find more goods and spend their cryptocurrency asset from their existing or new wallet.

With a public and transparent decentralized inventory, anyone will be able to deal with any provider/supplier/merchant without third party intermediary which will dynamize the market.

NeoPlace is the answer to centralized models like Ebay or Amazon. With decentralization, extremely low fees model and , power is rebalanced between merchants and sellers.


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Users of NeoPlace are completely in control of their data. This means great freedom for buyers and sellers as they can transact apart from centralized bodies like Ebay or Amazon.

4. Why do merchants need NeoPlace?

a) Ability to accept cryptocurrency at minimal cost.

b) Low-cost transactions and no forex cost.

c) Build a white label marketplace or e-shop using all tools provided by NeoPlace protocol: SDK, API, and builder.

d) Import and synchronize products from other existing selling channels

e) Reach more buyers globally with a better visibility with the global inventory that list products into other marketplace/e-shop. For example, any seller in US can list the products from a seller based in China.

f) Secured and transparent transactions with Blockchain and NeoPlace Smart contracts.

g) Convert any cryptocurrency into fiat currency using third-party solution

h) NeoPlace Community: any vendor can get help from NeoPlace community to request services or to promote products, translate descriptions, review the items you sell, affiliate and reward the sales, all using the NPT token as a reward.

i) NeoPlace loyalty program: vendors will be able to create discounts and loyalty programs to their customers.

j) API for easy management:

o Import and synchronize products from other existing selling channels o List product and editing o Orders management and inventory management o Shipping & payment: to trak with "aftership" integration o Marketing and data analytics

k) SDK for development to allow creation of application/e-shop/marketplaces based on NeoPlace’s SDK

5. Why do customers need NeoPlace?

• To reach more sellers and buy good from anywhere in the world, with the global inventory of products published inside NeoPlace network

• Buy with any major cryptocurrency using the native NeoPlace wallet or with existing wallets like Ledger, Metamask and more


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• Dispute resolution: dispute resolution is automatically managed by Smart contracts with immutable and inalterable data as opposed to one-sided testimony today.

• Secure and immutable transactions: the NeoPlace Proof of State patent tracks each phase of the transaction into Smart contracts. The Smart contracts ensures that the funds go to the merchant once the item has reached its destination and is conformed.

• No more fake reviews: The smart contract stores critical data regarding interaction between the buyer and the seller, ensuring all reviews come from people who actually bought the item.

6. Global overview of NeoPlace protocol

NEOPLACEPROTOCOLARCHITECTURE

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NEOPLACE PROTOCOL ARCHITECTURE

1. A Decentralized and distributed architecture

NeoPlace protocol allows the creation of P2P decentralized marketplaces/e-shop, based on Blockchain and Smart-contracts technologies. NeoPlace is built upon Ethereum Blockchain and IPFS technologies. While all rich content data such as pictures of goods, video, description are stored on distributed nodes using IPFS technology, all critical data regarding transactions are stored in Smart contracts on the Ethereum Blockchain. With Ethereum Smart contracts, all transactions are immutable whereas all other data are stored on distributed nodes with IPFS protocol technology. IPFS is the technology used behind Filecoin project, a Blockchain project which aims to be the future of Dropbox based on a decentralized model. IPFS protocol is a disruptive technology in the web ecosystem as it aims to replace HTTP protocol. In the future, we will assist to more and more decentralized and distributed models.

2. Advantages of a Decentralized model

A decentralized and distributed model allows users to control and publish their own data without a central hub, with no central authority, no third parties. NeoPlace will not own or control user data. It ensures a better privacy and better control of data from users. Central servers are exposed to multiple risks whose hacking is the most dangerous one. With no central server and by decentralizing everything, the freedom is higher than ever. Data,


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files and transactions will be stored on Blockchain and IPFS protocol which are respectively fully decentralized and distributed model. As we saw in NeoPlace protocol section, NeoPlace protocol disrupts traditional centralized models and allow anyone to create its own decentralized marketplace on the Blockchain.


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3. The NeoPlace Protocol The basic building block of the NeoPlace network is a transaction state. A transaction state is a message with arbitrary data, stored along the public key of who sent that message and a valid cryptographic signature for that message and public key:

State message store information that an actor wants to keep on record for tracking in future reference. To minimize transaction fees and to enhance scalability as a key strategic differentiator, NeoPlace stores multiples states of a transaction in a single Ethereum transaction by hashing the entire state into Smart Contract. While the Ethereum Blockchain provides an excellent secure, immutable data store, data storage on the Blockchain is expensive. Instead of storing all assets and metadata on the Blockchain directly, NeoPlace stores this data in a distributed hash table, using IPFS technology. These hashes or digital identifiers will then be saved on the Blockchain directly using Ethereum Smart Contracts, in order to have immutable data and an efficient architecture. Data published by a merchant or a client will be immutable. These elements are the core of Proof of State where each transaction state can be tracked on each phase with an impossibility to falsify data. NeoPlace nodes hash all transactions and announce them by a direct link to IPFS links where hashed transactions can be found on IPFS network and fully accessible via an HTTP gateway. The hash proves that the state of a transaction existed at a given time. In the future, NeoPlace may use any or multiple Blockchains to publish these data, to increase performance and scalability. Hashing is a one-way function that proves a work existed but it is impossible to retrieve the work and content itself using just the hash. NeoPlace uses the IPFS network to store the complete content in files. With anyone adhering to NeoPlace protocol, a transaction state can be queried at any time.


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NeoPlace Proof of State

Proof of State patent is a concept introduced by NeoPlace. All transaction data will be secured and immutable with the Smart contracts and IPFS protocol. For each phase of the transaction, the proof will be available. NeoPlace Proof of State uses the SHA-256 hash of a file as a digital identifier for that asset. SHA-256 is one of many cryptographic hash functions that take an arbitrary amount of input data and deterministically produces a fixed-length output, known as the data’s “hash.” Each hash can be used to easily verify that data has not been altered because if any part of the input data is changed and the hash algorithm is run again, the hash will change. All data will be hashed with the SHA-256 cryptographic hash: transactions data, product description, merchant’s rating, pictures and so on. From the ad publication, the payment to the delivery of product , each state of the transaction will be immutable and can be tracked, proving the exact state of the transaction.

4. NeoPlace Third Parties Integrations

Whle NeoPlace protocol will manage all the technical aspects regarding Smart contracts, data storage on both Ethereum Blockchain and IPFS protocol, NeoPlace APIs will provide multiple services for third parties to use the NeoPlace protocol to accelerate their business. It will be a gateway for third parties to easily create their shop, store and retrieve their business data, transactions and all data on a secure, immutable, decentralized and distributed model. This is the cornerstone of NeoPlace’s ecosystem, as the broad developer community will be able to offer additional services to the majority of sellers who do not have the capacity to develop on their own. NeoPlace API will provide multiple endpoints for an easy management:

o Import and synchronize products from other existing selling channels o Listing and editing products/services o Orders and inventory management o Shipping & payment management o Dispute resolution o Data storage o Marketing and data analytics


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By providing a full ecosystem to a broad community of sellers, buyers, developers and services providers, NeoPlace APIs will facilitate and accelerate the business of new and existing sellers from other selling channels like Amazon, Ebay or Aliexpress. NeoPlace SDK will allow the creation of a white label marketplace/e-shop built upon the NeoPlace protocol. Libraries will be provided in Python, Java and Javascript to allow the building of theses e-shops/marketplaces. Wordpress plugins will be provided for existing e-commerce websites to - in few steps - add any product into NeoPlace Market.


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5. NeoPlace Technical Stack

What is the NeoPlace Stack? NeoPlace has been designed to facilitate the usage of Blockchain technology with a full decentralized model.

Based on Ethereum Blockchain with Smart Contract, it ensures the logic behind core transactions are stored on a decentralized model. The IPFS layer used by NeoPlace allows to store all data on a distributed model with IPFS protocol. As a reminder, IPFS protocol has been designed and is considered to replace the HTTP protocol to ensure better performance with an efficient technology. NeoPlace engine is a set of multiple modules described in the next section to ensure the interaction between all layers used in NeoPlace ecosystem. NeoPlace ensures to be widely used in the future with a Web application, an Android and iOS application. The NeoPlace API will allow third parties to call multiple services to interact with NeoPlace protocol.


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Web3.js

NeoPlace API

NeoPlace Platforms

Web Android & iOSShop solution

IPFS Decentralized File Storage

EthereumBlockchain

NeoPlaceSmart Contracts

6. The NeoPlace Engine

The core of NeoPlace is the NeoPlace Engine: a set of modules with Ethereum Smart Contracts and front-end libraries distributed on IPFS which powers a full set of functionalities.

NeoPlace is designed to be open and extendable, allowing in the future third parties (startups, individual developers, important sellers and other service companies such as shipping) to implement unique features and enhanced functionality with NeoPlace API and protocol

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How reliable is our solution? NeoPlace platform is a Blockchain based solution, allowing every transaction to be stored and visible on the public ledger. Every transaction is encapsulated in a block and contains both the receiving and the sending addresses, the time elapsed at every step of the transaction, the shipping time, and all the detailed information about the goods. The information is hence inalterable, immutable and available to any user who wants to review them and see the reliability of any vendor. Moreover, the conditions to validate a transaction and set it as successful are predetermined in the Smart Contract, which is a self-executing and impartial program.


Proof of State is a concept introduced by NeoPlace. All transactions, all data like pictures, product description, merchant and client ratings will be secured and immutable thanks to the Blockchain with Ethereum Smart Contracts and IPFS protocol. NeoPlace Proof of State uses the SHA-256 hash of a file as a digital identifier for that element. SHA-256 is one of many cryptographic hash functions that take an arbitrary amount of input data and deterministically produces a fixed-length output, known as the data’s “hash.” It can be used to easily verify that data has not been altered because if any part of the input data is changed and the hash algorithm is run again, the hash will change. With NeoPlace engine, all data will be hashed with the SHA-256 cryptographic hash: transactions data, product description, merchants and customers rating, pictures and so on. From the ad publication, with the payment transaction to the delivery of a product and its reception, each state of the transaction will be immutable and saved on the Blockchain. Thanks to NeoPlace protocol, each state of the transaction is versioned with IPFS protocol and stored on the Ethereum Blockchain. Once stored on the Ethereum Blockchain with hashes linked on IPFS network, queries on each state can be realized. As said in the NeoPlace Architecture section, each Smart Contract will contain a set of hash: transaction hash, arbitrary data hash, merchant and client ratings, pictures hashes.


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These hashes will refer to the exact state of a transaction on IPFS protocol at any given time. IPFS protocol has been designed to replace current HTTP protocol. Indeed, on IPFS protocol, files are versioned and stored on distributed nodes. NeoPlace protocol and NeoPlace Proof of State will allow users to easily retrieve and check the exact state of a transaction at any time.

Each NeoPlace Smart Contract will store the hash on these elements, fully stored themselves on IPFS network.

Not only Proof of State patent will allow to verify and retrieve the exact state of a transaction at any given time, it ensures that the transaction happens with the real factors to decrease significantly the potential of scams, frauds and dispute between third parties. Contrary to today’s vendor evaluation system, we intend to evaluate the vendor based on the level of service for a number of successful transactions, giving an authentic view on the reliability of the vendor. In the classic seller assessment system, the seller’s reliability can be flawd due to fake reviews intended to boost their ranks. The consistency and the continuity of their services are encouraged.


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1. Prove the authenticity of the seller's product

Common scams are among everyday transactions. We are all familiar with several mishaps and anecdotes involving scammers on online transactions. The product delivered may be totally different from what you expected. The model of product might be wrong, or worse: there may be no product sent at all. You might have blindly trusted the seller with the picture provided by him. How to be sure that the product's picture provided is genuine? NeoPlace is able to certify the authenticity of each picture directly taken by the seller's Smartphone. The NeoPlace "genuine picture" technology will encrypt and hash pictures taken by the Smartphone. Pictures provided by the smartphone will be:

§ time stamped § encrypted § geo-localized within a perimeter of 100m for privacy

These features will allow certification of the authenticity of each picture. Each potential buyer will know if the image provided by the user is genuine or not, with the mention of "certified". These data will be stored safely on the Blockchain, on Ethereum Smart Contract and on IPFS network. NeoPlace will be able to determine the difference between a certified picture, a picture uploaded by the user and a picture that has been edited. Potential frauds will be drastically reduced and will result in a better secure platform for everyone.


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2. Factors of state and conformity on NeoPlace Market: Smart Contract

The conformity of the product and the shipping time are the two conditions used to determine whether or not a transaction is successful. Smart Contract will take all these parameters to give a rank to the seller and will help to make the market safer and more reliable. Let's review factors used by the NeoPlace Smart Contracts to define a successful transaction: Factor “Conformity of product or service” Yes: Successful transaction No: Unsuccessful transaction Factor “Shipping time” Respected: Successful transaction Exceeded: Unsuccessful transaction Based on the number of successful transactions, four different rankings will be attributed to the vendor. A seller will get the most prestigious rank with the highest number of successful transactions. The ranking will be a useful tool for the customer to assess the seller’s reliability. With this indicator, the chances of committing fraud will be drastically reduced.

Rank Condition to move up rank Downgrade Newcomer 10 transactions performed at the

Newcomer rank with 8 or more are successful transactions

NA

Junior 20 transactions performed at the Junior rank + at least 18 successful transactions

After 2 unsuccessful transactions

Senior 50 transactions performed at the Senior rank+ at least 28 successful transactions

After 6 unsuccessful transactions

Pro NA After 10 unsuccessful transactions

One of the most recurring uncertainty among customers is not having enough transparency within the transaction process. For instance, the client buys an object that will be sent by mail and wants some degree of transparency to know whether the product that he received is the actual one shown on the ad, or how the object arrives at his or her doorstep. Every step of each transaction will be validated using the Smart Contract, providing a standard and fair solution. The workflow that NeoPlace uses to assess the success of each transaction is the following:


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Explanation: 1) Once the payment is made, the Smart Contract sends a confirmation to the vendor so that he can ship the product. The funds will be locked from buyer and seller until the product is sent.

2) To prove the product was sent, the vendor needs to upload two pictures: a picture taken by the smartphone and certified genuine with the product in the parcel, and upload a picture of the proof of sending.

Once the Smart Contract is updated, NeoPlace engine will notify the client of the product shipment: the Smart Contract will automatically calculate the shipping time based on the delay. If the vendor does not send the product after exceeding the shipping time by 5 working days, the Smart Contract will send back the money to the client, and the transaction is marked as unsuccessful.


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3) Once the parcel is received, the client has to validate the transaction if the product is conformed to the one seen on the ad.

If the client validates the match, the Smart contract will automatically be updated and the funds will be released to the sellers. The transaction is then set as successful if both the shipping time described by the seller and the product conformity are respected.

At this stage, the seller can send a reminder if the client forgot to confirm the product receipt for instance.

4) In case of a dispute, the following examples are conceivable:

a) The parcel is received, but the product does not match to the ad:

The money is still frozen, and the Smart Contract will wait a manual action from the two parties. If both parties have decided that the product shall be returned, the Smart Contract will send the money back to the client once the picture of the delivery receipt is uploaded. Otherwise, the vendor could also give a discount to the client, and if the latter agrees, the Smart Contract will send the money to the vendor.

b) Issue cannot be solved between both parties

In case any solution cannot be found between both parties, a mediator can be appointed in order to solve the issue. Any reliable buyer or seller with a high ranking will be able to be appointed as a mediator. For each issue solved, the mediator will earn 3% of the total transaction value. To learn more about the mediator escalation issue, check the section on NeoPlace Escrow Solution.

3. Dispute resolution : NeoPlace escrow solution

We have seen previously that NeoPlace solution provides an efficient escrow solution. If the product or service delivered conforms to the expectations of the buyer, then it’s a successful sale for the merchant, in turn increases his ratings. What if something goes wrong? The buyer decides to escalate the issue. At this escalation, both parties try to find a solution together with a mutual agreement. Otherwise, if both parties do not solve the issue within 10 days, then the buyer can decide to escalate the issue to a mediator.


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4. Technical standard interface Proof of State

This standard interface allows any merchant/customer to initiate a transaction process and to check the current status of a transaction using Smart Contracts. Immutable data, transparent transactions allowed by NeoPlace PROOF OF STATE provide transaction between third parties without any central authority. contract NEOPLACE_POS { // Transaction structure enum TransactionStatus { NOT_CREATED, IN_PROGRESS, CANCELLED, SUCCESSFUL } enum DeliveryStatus { NOT_SENT, SENT, RECEIVED, CANCELLED } enum DisputeResolutionStatus{ NOT_CREATED, OPENED, SOLVED, CLOSED } struct transactionNeoplace { address _contractAdress; address _merchant; address _customer; uint _price ; // optional deposit for certified sales uint _deposit ; // optional deposit for certified sales uint _startDateTransaction; uint _maximumDeliveryDate; TransactionStatus _transactionStatus ; //transaction status DeliveryStatus _transactionStatus ; //delivery status DisputeResolutionStatus _disputeResolutionStatus ; //dispute resolution status ... } //functions for managing transactions function createTransaction(address _merchant, address _customer, transactionNeoplace _transaction) returns (uint status); function getStatusTransaction(address _merchant, address _customer, transactionNeoplace _transaction) returns (TransactionStatus transactionStatus); function lockFunds(transactionNeoplace _transaction); function unlockFunds(transactionNeoplace _transaction); function confirmReception(transactionNeoplace _transaction); function deliver(transactionNeoplace _transaction); function setDisputeResolution(transactionNeoplace _transaction); }

NEOPLACEMARKETFEATURES

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NEOPLACE MARKET FEATURES Built on the top of NeoPlace protocol, NeoPlace Market will be a marketplace for occasional users with no prior experience. It will also be the directory of other marketplaces built upon NeoPlace protocol. Sellers will have the option to list products from their white label e-shop/marketplaces into NeoPlace Market or other marketplaces built upon NeoPlace protocol. We are excited to announce that the demo is already available on web and mobile version: iOS and Android. All running on the top of Ethereum, IPFS with the ability to connect to your existing wallet.

Let’s explore the two components offered: Market, Wallet.

1. NeoPlace Market NeoPlace Market will allow any user to buy and sell goods with exciting features.

1.1. Buy a product With NeoPlace Market, buyers are able to buy goods from anywhere in the world or with the geolocation.

Main features of NeoPlace Market:

• Buy and sell goods • Geolocation feature • Fast inventory • Search engine • Live chat

NPT tokens are used:

• To buy goods and benefit loyalty program

• To allow merchants to create discount in form of NPT

• To pay transactions fees

• To reward the community by

requesting a service (translate a description, taking a professional picture)

• To reward the solving of dispute

resolutions


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For each transaction, users can review and rate the conformity of product, the delivery time and the vendor trust worthiness. These elements will be stored on a Smart contract, on the Ethereum Blockchain and will allow a better experience for both merchants and users.

1.3 Sell your goods in few steps

Any good can be quickly added. Goods will be revealed within a perimeter of 100m from your real location to preserve privacy. Adding an item is easier than ever. For each post, pictures, categories, price and other details can be specified.


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1.4 Manage your inventory efficiently Each product can be scanned with barcode or QR code to be tracked. Your time is precious and you must find a productive and effective tool to save time and money. NeoPlace Market has been designed for both professional and personal use. Massive inventories of goods can be managed in a few minutes, and that can help accurately track the remaining balance. For any customer who wants to buy your item, as a seller you need to scan the product directly with the barcode or QR code if you have previously scanned it. The product will then be automatically recognized and all the specific features (price, name, category, quantity) of the product will be displayed.

You can then request payment from the customer with NeoPlace payment system. The QR code will be automatically generated Invoice will automatically be generated and sent to the customer’s email box. Smart Contract will automatically change the trust level and will help to provide a better experience for both parties involved in the transaction, NeoPlace MARKET is a new way to save you time and accelerate your business. Sell fast and easily with NeoPlace Market.


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2. A Powerful cryptocurrency payment solution NeoPlace provides a built-in wallet which is also a mobile payment solution to accept payment in cryptocurrency. Users will be able to pay and receive cryptocurrencies. NeoPlace payment solution provides innovative features:

• Choose to pay with favorite cryptocurrency including NPT, BTC, ETH, LTC.

• Users will be able to pay in cryptocurrency with their existing wallet such as Ledger, Metamask or create a new NeoPlace wallet which will automatically generate BTC, ETH and LTC wallet.

• Buy cryptocurrency with credit card, with Coinbase integration into NeoPlace

• A robust escrow account for both buyer and seller: funds are locked in an escrow payment solution until the buyer receives the product

• An option to convert cryptocurrency to fiat currency with third party solution.

Fully integrated with NeoPlace Market, it is the perfect way to finalize a transaction by paying in cryptourrency.

NeoPlace payment features:

● The Scan function: scan any QR code to know exactly the payment to send

● The Pay function: pay any amount in the

cryptocurrency with an automatic conversion in real-time to the local fiat currency desired. You can pay by scanning or entering the wallet address of the seller

● The Request function: enter the amount you

request. The QR code will automatically be generated ready to be scanned

● The Fiat crypto conversion: convert any

cryptocurrency to fiat currencies and vice versa. Any user will able to look for people around him, able to change any fiat currency to cryptocurrency.

● Wallet: You can either choose your favorite wallet between NPT, BTC, ETH, LTC to make transactions


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3. NeoPlace Market in a nutshell

NeoPlace Market brings two exciting features: Market and a wallet payment.

NeoPlace Market • Find any product with geo-localization • Post, manage your inventory and sell any object on our platform

NeoPlace Payment • Pay for products • Receive any cryptocurrency payment (NPT, BTC, ETH, LTC) • Connect with your existing wallet like Metamask or Ledger • Buy cryptocurrency with credit card with Coinbase integration

The advantages of NeoPlace Market are the following:

Assets ● Multi-assets compatible ● No forex costs ● Best available transaction fees

Buy Product

● Find any object using geo-localization ● Pay using our NeoPlace payment solution

Sell Product

● Post, manage your inventory and sell any object on our solution ● Receive payment through our NeoPlace pay solution

Transfer cryptocurrency

● Transfer can be done within minutes worldwide

Transactions Payment Process

● Speed and security at minimum cost with Ethereum

Fees ● Minimum cost: get the lowest fee structure

Loyalty Program ● Frequent users are rewarded by cashback

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ROADMAP & MILESTONES

2018 Q2-Q3 2018: NeoPlace protocol on iOS and Android devices We have achieved a full prototype of NeoPlace Market built on the top of NeoPlace protocol to show the potential and our capacity to make a disruptive ecosystem. It is now available on a fully web version and mobile platforms (iOS and Android). Q3 2018+: NeoPlace protocol, token sale, launch of NeoPlace market in production API & SDK will be progressively developed and released to open NeoPlace protocol to the community and any third-party who want to build their own white label e-shop/marketplace. Any developer will be able to use the NeoPlace SDK to create unique decentralized applications based on NeoPlace SDK. NeoPlace token sale. Launch of NeoPlace Market in production Q3 & Q4 2018: Full functionality of reputation and trust system The goal is to make a significant step towards the reputation and trust systems by adding improvements for all users: making and solving claims, rating merchants, writing reviews, etc. Review purchase history, see customers’ and merchants’ trust rating, etc.

2019 Q1: Release of final SDK, APIs (Orders, payment processing) Q2: B2B business development (e-shops, Marketplaces) The goal is to develop and introduce NeoPlace protocol to retail merchants. By allowing existing sellers from other existing channels to retrieve and mirror their products on their e-shop/marketplace build on NeoPlace, NeoPlace will get a massive database of users. Q3: Opening of new categories for NeoPlace Market Q4: Marketing of NeoPlace Service (1st category of freelancers) NeoPlace Services feature will be experienced starting Q1 2020 in one type of services to enable beta users to experiment the feature and get their feedback to improve continuously the feature.

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2020 Q1: Release of advanced APIs (data analytics and more) Advanced APIS will allow merchants to analyze and understand their business and help them to reach more customers. Q2: Launch of NeoPlace Shop Builder (for newcomers to e-commerce) NeoPlace builder will provide an easy and user-friendly interface to allow anyone to create their own white label e-shop or marketplace. Q3: NeoPlace America (after Asia and Europe) NeoPlace will expand to America market, the historical leader in e-commerce. Q4: Marketing to Latin America Latin America is still an untapped market with lots of rooms where e-commerce is still not spread as in Asia or Europe.

2021 Q1: Exploring strategic partnerships Q2: Bringing small retail onto the ecosystem Q3: Scaling NeoPlace Services by adding new categories Q4: Marketing to Africa

2022 Q1: NeoPlace Africa Q2: Scaling NeoPlace service by adding new categories Q3: Preparing the next strategic leaps

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THE NEOPLACE TOKEN NPT token is more than just a cryptocurrency. NPT provide to vendors and customers features to enable the power of NeoPlace ecosystem. Required for creating e-shops and all services related to NeoPlace ecosystem. NPT encourage the community, such as solving dispute resolution and services provided by the community. NPT is an ERC20 compatible token, built on the Ethereum Blockchain for wide compatibility with existing wallets, exchanges, Smart Contracts and other financial infrastructure.

1. NeoPlace Token use-cases

The NeoPlace NPT token has been designed to be used and to be spent in the NeoPlace ecosystem for both sellers and customers. It will help to bootstrap the network effects of NeoPlace by creating a community of engaged, invested stakeholders, merchants and customers. For sellers: • To pay transaction fees • To create your e-shop using NeoPlace protocol • To reward loyal customers with specific discounts on goods or services • As a security deposit for certified sales For customers: • To pay goods or services • Benefit from the Loyalty program • Win NPT for any service provided to the community

As the network grows and improves, potential additional include staking tokens as a form of reputation and providing an economic mechanism to prevent spam on the NeoPlace ecosystem. The token is intended to serve as a native payment system for the ecosystem, with NeoPlace tokens required to register new content, and as a governance method for the protocol. With NeoPlace Token, you are able to use the coin and spend it independently in a system that grows in synergy with the coin. The token can also be held for future use and will be traded on global exchanges around the world.

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2. NeoPlace Token implementation

The NeoPlace NPT token is an ERC20 compatible token which offers a full compatibility with the Ethereum Blockchain. Ethereum is the best choice for the NeoPlace project due to its massive adoption and bright future internationally. Being ERC20 compliant, NPT tokens will allow users to benefit upon the existing infrastructure advantages of the Ethereum ecosystem, by using the standard development tools, wallets, and exchanges of Ethereum ecosystem. NPT tokens will be fully compatible and recognized in existing Ethereum wallets and exchangeable with other ERC 20 token. Moreover, Ethereum Blockchain offers the ability to program Smart Contracts with a Turing-complete language allowing a robust foundation and flexible customization to the NeoPlace requirements.

3. NeoPlace token overview • Name of token: NPT

• Type: ERC20

• Hard cap goal: $20,000,000 USD

• Soft cap: $3,500,000 USD

• Rate : 10 NPT for $1USD

• Token sales start: 31st August 2018

• Sale length: To be defined

• Accepted funds: ETH, BTC, NEO, LTC, Fiat currency

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4. Token distribution The following Token Sale structure is applicable for NPT tokens: Tokens distributed through Token Sale: 40% 40% will be distributed in the private sale and the public token sale. Angel investors, current & future advisors: 10% 10% of total tokens offered will be given to early investors & backers, as well as for future partnerships and strategic advisors. Integration partners, partnerships: 10% 10% will be allocated to future partnerships where third parties bring substantial contribution to the integration budget. Founders, team & future employee motivation packages: 15% A strong team is the key in a successful company. Hence all NeoPlace current & future team members will receive motivation packages in the form of tokens. Market development: 15% 15% will be allocated for Market development of NeoPlace across all markets. Community: 10% We believe in incentives. We plan to reward the community to the NeoPlace ecosystem and be a part of the bug bounty program over the next 3 years.

5. Token sale The Ethereum Smart Contract will be used to generate the NPT tokens during the Initial Token Sale. People supporting the development of our project can send their Ethereum to the address indicated during the Initial Token Sale. We will also accept fiat currencies and multiple cryptocurrencies: Ether, Bitcoin, NEO, Litecoin, Dash

10 NPT = $1 USD Price of NPT during Token Sale

ERC20 Token

$20 million USD Total hard cap

40 % of all tokens sold during the private sale

and ICO Please refer to the Token Sale details section at https://neoplace.io/tokenProcess/

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Use of funds

Funds will be carefully used after the Initial Token Sale to fully develop the product with the highest quality to provide customers with the best user experience. After the Initial Token Sale is completed, the team will expand and continue to set new milestones. Also, on this long journey talented individuals are well needed in areas of: technological development, legal, financial, and marketing of the NeoPlace ecosystem.

Usage Breakdown Details

Core development 25% Development of the protocol and the application functionalities, R&D The team will grow to a team of 20 developers during the next 4 years. To attract the most talented and qualified engineers, funds are essential.

Marketing and Partnership

31% Partnerships establishment, worldwide expansion, loyalty program Significant resources will be needed to acquire sellers and buyers and establish a strong presence. Most of the marketing budget will be for digital marketing campaigns and to engage traditional e-commerce channels. This also includes modern social channels to promote the NeoPlace and the platforms that will come on top of it.ecosystem (Youtube, WeChat, Instagram, Youku etc.). An important part will allocated to onboarding sellers that do not have a prior e-commerce experience, and the community will play an important role, and will be rewarded for it.

SG&A (Sales, General and Administrative incl. customer support)

34% We aim to make NeoPlace a global platform. All Non-technical staff such as Risk and Complaince, Finance. Sales and Customer Support would have to be hired in many parts of the world as we expand and grow our core team from Singapore.

Legal costs 10% Compliance (beyond the ICO), Legal fees, Copyright, Patents, Licenses, some contingencies for future regulatory compliance is also included herein as NeoPlace expands in new geographical locations.

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TOKEN LOYALTY PROGRAM To reward the biggest contributors to our project, and to create an ecosystem for NeoPlace, we present the following loyalty program. Every purchase made via the NeoPlace will reward the buyer from 0.1% to 1% of the value of his purchases, in the form of NeoPlace Tokens (NPT). This cashback is credited after the transaction and is taken from the transaction fees received by NeoPlace (no issuance of new tokens).

Member Status

Purchases expressed in NPT

Benefits / Loyalty program

Platinum

> 80,000 tokens Fixed Cashback 1% in NPT

Gold > 8,000 tokens Fixed Cashback 0,7% in NPT

Silver >1,000 tokens Fixed Cashback 0,3% in NPT

Classic >200 tokens Fixed Cashback 0,1% in NPT

Loyalty tokens can be used for any purchase on NeoPlace ecosystem. The merchant will have the ability to provide custom loyalty discounts for his customers by adjusting his loyalty settings under the merchants’ digital interface.

NEOPLACE TEAM

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NEOPLACE TEAM We believe that a team highly focused on technical side with a strong technical background is the main key to a successful product. From Blockchain, cryptocurrencies to technical programming talents, we have a full-stack team in software engineering. We develop NeoPlace with all our energy and conviction, we believe our spirit, our strengths, and our speed of execution will surpass all challenges.

Amine Chabbi

CEO

Amine has been a lead negociator and expert in business & strategy development. Ex-Airbus.

Amine is able to plan and lead growth strategies, B2B deal flow, Buy-side M&A and

Strategic Due Diligence.

Amine holds a MBA from INSEAD Business School with a speciality in Finance and Strategy.

Roland Srong

Co-Founder, Chief Technical Officer, Blockchain expert

Roland has been a Big Data engineer & full stack

software engineer at a major leading french banking investment (SG CIB) during 5 years.

With a full stack background in IT engineering, Roland is also a passionate Ethereum developer with an ability to scale all complex IT systems.

Roland holds a Master in CS from Paris

Dauphine.

Robert Srong

Co-Founder – Blockchain Expert Chief Product Officer

Robert is a software engineer & full stack developer with a very complete experience in a

major banking and multiple insurance companies for 7 years.

With a master in CS from Paris Dauphine, Robert is deeply passionate in Blockchain and

cryptocurrencies ecosystem. Robert develops on Ethereum Blockchain and he

is driving a unique vision for NeoPlace.

Sophia Sou

Business Operations

Sophia is a global dynamic player with a worlwide experience including US, China and

Europe.

Graduated from UCLA and European MBA graduate from a prestigious France school

(Pont-Chaussées),

Sophia has unique skills with global strategy, marketing, and customer relationship

management.

NEOPLACE TEAM

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Frederic Collette IT Architect

Senior Developer & DevOps

Previously student & research paper in cryptography, Frederic has more than 13 years of IT experience in multiples industries including banking, finance, insurance and industry.

Holding a master degree in Computer Science & Mathematics

graduate, Frederic is able to develop complex IT systems in stressful environments.

Frederic is also a DEVOPS with an ability to automate the

release of complex IT packages.

Nicolas Alidina

Software engineer

Previously techlead and consultant data in multiple major insurance companies (AXA),

Nicolas holds a master degree in Computer Science from Paris Dauphine University and

he is experienced in scaling systems.

Nicolas is an accomplished business Intelligence engineer and backend-end

developer.

Ranting Wang

Marketing manager

Trilingual in Chinese, English and French with an experience of e-reputation

management through Chinese social medias (Baidu, Wechat, Weibo)

Master degree of business management

from Grenoble Management school.

Daniel Cassim Ambassador at NeoPlace

Experienced with more than 20 years in IT including

development, management positions,

Daniel is a Business and IT Manager.

Graduate from MBA Paris Sorbonne Business School, B.Sc. with a dual major Law / Computer Science,

Daniel has experience at a major insurance company (AVIVA)

CONCLUSION

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THANK YOUR FOR YOUR SUPPORT! We believe Blockchain is the technology that is going to change our world, and we want that change to be broader and more significant than what the internet has done so far. Crypto currencies and Token economics are the most definite way to make e-commerce more inclusive, more impactful and more transparent but none of it would happen without the technology that NeoPlace and the community is building Through our open protocol, we intend to invite e-shops, Marketplaces and anyone who wants in. Payments in crypto are the future delivered today and we intend to leverage that to its full extent by building a robust customer acquisition and retention on top of that. NeoPlace wants to be the first ecosystem to be truly cross-border and decentralized. To be relevant and add value, we intend to incentivize all the ecosystem stakeholders: sellers and buyers, the broader active community, influencers and ancillary service providers. NeoPlace aims at setting the standard in terms of transparency, traceability and inclusiveness applied to e-commerce for everyone. Whether you are a software engineer in India or an electronics manufacturer in China, whether you sell your own hand-crafted goods or you want to pay the best possible price in confidence, we hope that our protocol, our business model and our token economics have demonstrated how much room there is for you here, to take an active role in the NeoPlace ecosystem. We see this endeavor as your collective opportunity to redefine e-commerce and make it operate on a more level-playing field, for free-lancers, for sellers, for buyers and for all the developers who help build it every day. Our vision is to build a strong community, we want you in!

DISCLAIMERS – GENERAL WARNINGS

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IMPORTANT NOTICE PLEASE READ THIS NOTICE AND ALL SECTIONS CAREFULLY. YOU ARE ADVISED TO FULLY READ THIS DOCUMENT. IF YOU ARE IN ANY DOUBT AS TO THE ACTION YOU SHOULD TAKE, BEFORE ENGAGING IN ANY ACTIVITY, YOU SHOULD CONSULT YOUR OWN LEGAL ADVICE, FINANCIAL, TAX ADVISOR. NEITHER WE NOR ANY THIRD-PARTY SERVICE PROVIDER SHALL BE LIABLE FOR ANY KIND OF DAMAGE OR LOSS, DIRECT AND INDIRECT, THAT MAY FALL UPON YOU AS A RESULT OF READING THIS WHITEPAPER, MATERIALS PRODUCED BY NEOPLACE OR USING THE NEOPLACE BANK WEBSITE. NeoPlace is the exclusive owner of this document and the technology presented hereby. This White Paper is intended for informational purposes only. It is not intended as an investment advice, a solicitation, or an endorsement of any kind. It does not constitute an invitation or inducement to engage in any investment activity nor form any part of opinion, advice to sell, solicit or offer to purchase any NPT tokens; nor shall its presentation, in whole or in part form the basis of, or be relied upon for, any contract or investment decision. The NeoPlace Tokens are not intended to constitute securities in any jurisdiction. This White Paper is not intended to constitute an offer of securities or a solicitation for investment in securities in any jurisdiction. No regulatory authority has examined or approved any of the information set out in this Whitepaper. No such action has been or will be taken under the laws, regulatory requirements or rules of any jurisdiction. The publication, distribution, or dissemination of this White Paper does not imply that the applicable laws, regulatory requirements, or rules have been complied with. Any agreement between NeoPlace and you in relation to any sale and purchase of NPT tokens (as referred to in this Whitepaper) is to be governed by only a separate document setting out the Terms and Conditions of such agreement. The Terms and Conditions can be accessed at www.NeoPlace.io/terms. In the event of any inconsistencies between the Terms and Conditions and this Whitepaper, the Terms and Conditions shall prevail. If you are a citizen, resident, or green card holder from the United States of America, or Republic of Singapore, or from the People’s Republic of China, you are not allowed to purchase any NPT tokens in the NeoPlace Initial Token Sale defined in this White Paper without prejudice to any other limitations set out in the Terms and Conditions. There are risks and uncertainties associated with the NeoPlace project and their respective businesses and operations, the NPT token, and the NeoPlace Initial Token Sale. Any section of this White Paper is not to be reproduced, distributed or disseminated. This Whitepaper, any part thereof, and any copy thereof must not be taken or transmitted to any country where distribution or dissemination of this White Paper is prohibited or restricted. You are advised to read the full disclaimers section at the end of document.


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FORWARD-LOOKING STATEMENTS Certain information set forth in this White Paper includes forward-looking information regarding the future of the project, future events and projections. These statements may be identified by but not limited to words and phrases such as "will", "estimate", "believe", "expect", "project", "anticipate", “aim”, “target”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “if”, “intend”, “may”, “plan”, “possible”, “probable”, “project”, “should”, “would”, or words of similar meaning. Such forward-looking statements are also included in other publicly available NeoPlace materials such as videos, blog posts, interviews, etc. Information contained in this White Paper constitutes forward looking statements and includes, but is not limited to: i) the projected performance of the project; ii) completion of the campaign; (iii) the expected development of the project; (iv) execution of the project's vision and strategy; (vii) future liquidity, working capital, and capital requirements. The forward-looking statements involve a variety of risks and uncertainties. Should any of these risks or uncertainties materialize, the actual performance and progress of NeoPlace might differ from expectations set by the forward-looking statements. These statements are not guarantees of future performance and no undue reliance should be placed on them. NeoPlace undertakes no obligation to update forward-looking statements if circumstances change. By acting upon forward-looking information received from the whitepaper, NeoPlace website and other materials produced by NeoPlace, you bear full responsibility in the case of forward-looking statements not materializing. EXCLUSION OF LIABILITY To the maximum extent permitted by the applicable laws, regulations and rules, shall not be liable for any losses of any kind (including indirect, special, incidental, consequential or any other loss), in tort, contract or otherwise (including but not limited to loss of revenue, income or profits, and loss of use or data), arising out of or in connection with any acceptance of, or reliance on this White Paper or any part thereof by you. NO GUARANTEES AND UNCERTAINTIES There is no guarantee that the NeoPlace platform will be a success. Similarly, there is no guarantee that the value of NeoPlace NPT tokens will rise. You are advised to thoroughly assess the risks and uncertainties involved before making any decisions. No promises in terms of token value or future performance are made. Prospective purchasers of NeoPlace Tokens (NPT, as referred to in this Whitepaper) should carefully consider and evaluate all risks and uncertainties associated with NeoPlace, the Distributor and their respective businesses and operations, the NPT tokens, the NeoPlace Initial Token Sale (each as referred to in the Whitepaper), all information set out in this White Paper and the T&Cs prior to any purchase of NPT tokens. If any of such risks and uncertainties develops into actual events, the business, financial condition, results of operations and prospects of NeoPlace could be materially and adversely affected. In such cases, you may lose all or part of the value of the NeoPlace NPT tokens. TERMS USED To facilitate a better understanding of the NPT tokens being offered for purchase by NeoPlace, and the businesses and operations of NeoPlace, certain technical terms and abbreviations, as well as, in


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certain instances, their descriptions, have been used in this Whitepaper. These descriptions and assigned meanings should not be treated as being definitive of their meanings and may not correspond to standard industry meanings or usage. Words importing the singular shall, where applicable, include the plural and vice versa and words importing the masculine gender shall, where applicable, include the feminine and neuter genders and vice versa. References to persons shall include corporations. NO ADVICE No information in this White Paper should be considered to be business, legal, financial or tax advice regarding NeoPlace, NPT tokens, the NeoPlace Initial Token Sale and the NeoPlace Wallet (each as referred to in the Whitepaper). You should consult your own legal, financial, tax or other professional adviser regarding NeoPlace and their respective businesses and operations, the NeoPlace NPT tokens, the NeoPlace Initial Token Sale (each as referred to in the Whitepaper). You should be aware that you may be required to bear the financial risk of any purchase of NeoPlace NPT tokens for an indefinite period of time. RESTRICTIONS ON DISTRIBUTION AND DISSEMINATION The distribution or dissemination of this White Paper or any part thereof may be prohibited or restricted by the laws, regulatory requirements and rules of any jurisdiction. In the case where any restriction applies, you are to inform yourself about, and to observe, any restrictions which are applicable to your possession of this White Paper or such part thereof (as the case may be) at your own expense and without liability to NeoPlace. Persons to whom a copy of this White Paper has been distributed or disseminated, provided access to or who otherwise have the White Paper in their possession shall not circulate it to any other persons, reproduce or otherwise distribute this White Paperor any information contained herein for any purpose whatsoever nor permit or cause the same to occur. REPRESENTATION AND WARRANTIES FOR THE READER Upon taking action on the basis of information presented in this Whitepaper, the NeoPlace website or other content produced by NeoPlace, you confirm that: a) you agree and acknowledge that this whitepaper, the NeoPlace website or any other material produced by NeoPlace is not an offering, solicitation or prospectus of any kind. b) you agree and acknowledge that NeoPlace is exempted from any direct or indirect liability to the maximum extent of the law. c) you agree and acknowledge that NeoPlace Token is classified as a utility token. d) you have a product-level understanding of the key components of Blockchain technology and understand how Blockchain operate. In addition, you fully understand how to use Blockchain wallets, including safeguarding private keys. e) you are aware of risks in the cryptocurrency industry and are able to bear potential losses in full. g) you are fully aware of and confirm that you are not a citizen or a resident of the United States, Singapore or China. h) you have a basic understanding of the operation, functionality, usage, storage, transmission mechanisms and other material characteristics of cryptocurrencies, Blockchain-based software systems, cryptocurrency wallets or other related token storage mechanisms, Blockchain technology and Smart Contract technology;


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NO FURTHER INFORMATION OR UPDATE No person has been or is authorized to give any information or representation not contained in this White Paper in connection with NeoPlace and their respective businesses and operations, the NPT tokens, the NeoPlace Initial Token Sale and NeoPlace (each as referred to in the Whitepaper). Any information or representation must not be relied upon as having been authorized by or on behalf of NeoPlace. The NeoPlace Initial Token Sale (as referred to in this Whitepaper) shall not, under any circumstances, constitute a continuing representation or create any suggestion or implication that there has been no change or development likely to involve a material change in the affairs, conditions and prospects of NeoPlace. No statement of fact or information contained in this White Paper should constitute a continuing representation since the date of issue of this White Paper. Governing law and arbitration Any dispute or controversy arising during or as a result of the Initial Token Sale shall be resolved by arbitration in accordance with the Rules of the Singapore International Arbitration Center in force on the date when the Notice of Arbitration is submitted in accordance with these Rules. The arbitration panel shall consist of three arbitrators. The seat of the arbitration shall be in Singapore. The arbitral proceedings shall be conducted in English.

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