Cross-Border E-Commerce Strategy - WeChat E-Commerce & Cross-Border Payment Solution

Cross-border E-commerce Strategy Luncheon Series (3) - WeChat E-commerce & Cross-border Payment Solutions

Dick NgJune 29, 2016

© GS1 Hong Kong 2016

GS1 is a neutral, not-for-profit, user-driven standards

body, which facilitates collaboration to create more

efficient, safer and sustainable value chains through the adoption of

easy-to-implement global standards.

The Global Language of Business

The most widely used supply chain standards system in the world


GS1 Standards

3

© GS1 Hong Kong 2016 4

Global Unique Product Identification Global Trade Item Numbers (GTIN):• most widely implemented GS1 standard• a reliable and fast way to confirm the identity of the product at any packaging level (e.g., consumer unit, inner pack, case, and pallet)


Digital Product Barcode

5

More efficient product search on the web

Key for big data analytics for on-line/

off-line

Enabling GTIN specific QR code for

product level marketing

Item level or GTIN level counterfeit

Future

The unique product identifier – Connecting the

on-line and off-line consumers

Enhance retail check out efficiency

Accurate inventory

management

Efficient paperless order to cash process

Enable consumer products research

Current


Top e-retailers adopt GS1 Standards to support O2O e-commerce

6

As we continue to create a seamless shopping experience across online, mobile and stores, we rely on accurate and consistent product information. The GS1 GTIN Validation Guide is an important tool for improving the quality of product data and the relevance of online and mobile search results. — Walmart Global eCommerceThe GTIN Validation Guide will help eBay find and resolve incorrect, duplicate and conflicting product information, improving visibility for merchant offers and enhancing the consumer search experience. — eBay

GS1 standards have been very valuable in our efforts to improve the online shopping experience by harmonising product data and eliminating inaccuracies. — Google

Online Audience(in millions)

Source: comScore, Inc., March 2014

Amazon, eBay, Walmart, Apple iTunes and Google require or endorse GS1 identification for e-commerce.

GTIN - The unique product identifier – Connecting the on-

line and off-line


Global eCommerce Players adopt GS1 Standard to facilitate trusted data source and big data analyticseBay, Google and Walmart endorse GS1 Standard for Improving Online Commerce

Locating Product Identifiers•For most product categories, sellers are required to use an industry-standard product identifier when creating new pages in the Amazon.com catalog. These product identifiers are part of a system called GTINs, or Global Trade Item Numbers.

“As we continue to create a seamless shopping experience across online, mobile and stores, we rely on accurate and consistent product information” said Jeremy King, Chief Technology Offier, Walmart Global eCommerce

“GS1 Standards have been invaluable in our efforts to improve the online shopping experience by harmonizing product data and eliminating inaccuracies.” said Eric Tholome, Product Management Director, Google Shopping

Details: https://www.amazon.com/gp/help/customer/display.html?nodeId=200202190

https://www.amazon.com/gp/help/customer/display.html?nodeId=200202190

http://www.amazon.co.jp/ref=footer_logo/375-3566305-9338112


China eCommerce adopt GS1 Standard to facilitate trusted data source and big data analytics

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In China, T-Mall & Taobao partner with GS1 China to require their business suppliers to add bar code number ( GTIN on the web ) for management function.

Bring Benefits to Business Suppliers & Consumers:1. Consumers check the trusted data source. GS1 is international standard code to

provide product detail ( from which manufacturer, produce country, manufacture date, produce type, expiry date…..etc ). GS1 offer trusted product information and propagate to authorized eCommerce platform.

2. Enable consumers buying efficiency and gain good experience due to no fake product.

3. Can offer consumer buying behavior analysis report for internal strategy planning.

Details: http://www.tmall.com/go/rgn/spbctm.php?spm=0.0.0.0.zR0N3

http://www.tmall.com/go/rgn/spbctm.php?spm=0.0.0.0.zR0N3


SMARTSEARCH

GS1 e-Commerce

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Physical

Digital


Hong Kong Trusted Product

• Soft launch in July & official launch in

• Provide a low investment channel for Hong Kong SME to enter the door of e-Commerce business

• One stop solution for SME to kick start e-Commerce business

• Enhance consumer trust by utilizing the neutral status of GS1 and reliable mailing service from HK Post


1111

Label Serial Secure Code

Secure Code Validation:

Not ready to SellNeed to Recall

Successful Validate Already Registered

1

2

3

4

5

GLN lookup for urn:epc:id:sgln:4891668.32668.0

GS1 Value+, Anti-CounterfeitSecure Code Validation and Traceability e-Pedigree using ezTRACK (EPCIS)


Genuine product

Counterfeit product

Encrypted barcode printing file provided by GS1

Special encryption pattern hidden in the barcode

GS1 HK trusted mobile apps

Barcode copied from the genuine product packaging

Special encryption pattern CANNOT be copied GS1 HK trusted mobile apps

Before Purchase, consumer can verify the product is genuine or fake

GS1 REAL Barcode, Anti-CounterfeitHow it works


Cross Border e-Commerce Channel


Cross Border e-Commerce Channels

• Mail by post office (郵政 )

• Courier service (快遞 )

• B2C consolidation service (集運 )

• B2B2C (保稅備貨 ) 14


Mail by Post Office

• Key Features- Without product registration requirement- Without CIQ or licensing requirement- No tax for personal items- Personal Postal Article Tax will be imposed if applicable- Suitable for small package


15


Courier Service

• Key Features- Without product registration requirement- Without CIQ or licensing requirement- No tax for personal items- Normal trade tax will be imposed if applicable- Suitable for small


16


B2C Consolidation Service

• Key Features- Product registration is required- 三單一證- New tax policy (After 8-Apr) will be applied- Approved commodity list will be applied


17


B2C Consolidation Service

• Key Features- Operated in bonded zone (Type B)- Product registration is required- 三單一證- New tax policy (After 8-Apr) will be applied- Approved commodity list will be applied


18

BondedZone

BondedZone


Taxation Policy After 8-Apr-2016


• Based on CIF value to impose - Import Duty (0%)- Value Added Tax (70%)- Consumption Tax (70%)

• Maximum value of each transition is CNY2,000

• Personal quota is CNY20,000 per annum

Tax Policy for B2C & B2B2C

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• Major Impact

• Commodity cannot be imported1. Raw material 2. Sizeable shipment3. High tech electronic product 4. Cosmetics which not be imported before

( 化妝品需要非首次進口 )5. Non registered powdered formula 6. Customs not allow

Tax Policy for B2C & B2B2C

21

Product Cat. Before 8-Apr NowLow Value Cosmetic Tax value below

CNY100 No Tax47%

Luxury Product CIF value above CNY2,000 30%

Normal Trade tax will be imposed 65%

Infant Care Product Tax value below CNY100 No Tax

11.90%


Personal Postal Article Tax

• Tax amount below CNY50.00 Waived• Personal quota CNY20,000 per annum• No product registration & CIQ requirement

Tax Policy for Mail Channel

22

Tariff Code

Description Items Tax Rate

1 Product with 0% duty

IT products, Food & Beverage, Toys, Publication & Video…etc

15%

2 Product not cover under 1 & 3

Sports products, garments, television, bicycle and others

30%

3 Product with Consumption Tax

Tobacco & Alcohol, Luxury Watch, Golf Equipment, Make-ups

60%


Summary

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Tariff Code

Description Items Tax Rate

1 Product with 0% duty

IT products, Food & Beverage, Toys, Publication & Video…etc

15%

2 Product not cover under 1 & 3

Sports products, garments, television, bicycle and others

30%

3 Product with Consumption Tax

Tobacco & Alcohol, Luxury Watch, Golf Equipment, Make-ups

60%

BBC BC Courier Mail Before 8-Apr

Mail After 8-Apr

Personal Quota CNY20,000 per annum

CNY20,000 per annum

N/A N/A CNY 20,000 per annum

Max cargo value per transition

N/A N/A N/A CNY1,000 CNY2,000

Tax (VAT + consumption tax) x 70%

(VAT + consumption tax) x 70%

Normal trade tax(If applicable)

Personal Postal Article Tax 10%/20%/30%/50%(If applicable)

Personal Postal Article Tax 15%/30%/60%(If applicable)

Commodity(Illegal product is prohibited)

Approval list Approval list N/A N/A N/A

e-Marketplace Fully connected with customs

Product registeration

N/A N/A N/A


Choice of Channel

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• Mail - High flexibility- Simple operation

requirement- No tax for personal

items

• B2C - Approval list- Product

registration- Customs

inspection

• B2B2C - Approval list- Operation

efficiency for final mile- Product

registration & customs inspection


迎戰跨境電商策略專題午餐會如何令微信更適合香港商家

http://www.chinamarketing.com.hk/


迎戰跨境電商策略專題午餐會如何令微商更適合香港商家



平台 (載體 )

微信公眾號http://www.86shop.com.tw/

自建跨境商城

消費購物 (實際收入 )

線下接線上推廣O2OMarkeing

最實際吸粉方法

1 2


迎戰跨境電商策略專題午餐會如何令微商更適合香港商家微信公眾號關注

微信新聞增加認知性

活動溫熱客戶跨境商城購物

O2O 線下活動增加認受性朋友圈活動細菌式擴散

關注後分享獲優惠親友式散播

百度新聞加強品牌效應


迎戰跨境電商策略專題午餐會

微信公眾帳號維護只是開始

下一步是微商


迎戰跨境電商策略專題午餐會如何揀選微商城

重點一微商有幾多款，應該如何選擇


迎戰跨境電商策略專題午餐會微商城的分別微信小店（官方）微店

自建商城第三方系統商城



會否被官方封殺

收費方法可否跨境收款大數據擁有權微信小店 ※ 微信支付 ○ 騰訊微店 ○ 私人支付寶

私人財付通微店收費方法

※ 微店

自建商城 ※ 自選 ○ 商家第三方系統外掛商城

○ 系統收費方法 ※ 第三方系統

使用微商時你要考慮的問題安全性問題貨款期問題大數據問題往後申展性問題





大數據時代

先不要講如何分析大數據，你有自己的大數據庫嗎？



重點二想生意長遠，真心建議自建商城


迎戰跨境電商策略專題午餐會中國式商城與港式商城中國式商城港式商城

色調：搶眼格調：大鳴大放主體：優惠為主（秒殺／折扣／團購）產品：放置在主頁而顯示價錢

色調：沉實格調：內斂高格調主體：美圖為主（模特 / 設計圖）產品：放置在內頁而主要不顯示價錢


迎戰跨境電商策略專題午餐會中國式商城與港式商城中國式商城港式商城


迎戰跨境電商策略專題午餐會中國式商城與港式商城台灣式商城


迎戰跨境電商策略專題午餐會中國式商城與港式商城折扣限時速購

集氣團購買滿包郵


迎戰跨境電商策略專題午餐會中國式商城與港式商城秒殺送紅包

限時送禮用平台績分購物


迎戰跨境電商策略專題午餐會中國式商城與港式商城

電腦 /平板版

手機／微信版


迎戰跨境電商策略專題午餐會中國式商城與港式商城


迎戰跨境電商策略專題午餐會中國式商城與港式商城86shops86小舖

http://www.86shops.com.tw/


迎戰跨境電商策略專題午餐會支付系統需要插入甚麼支付系統

支付寶

微信支付Paypal

信用卡


迎戰跨境電商策略專題午餐會支付系統國內還有其他第三方支付

QQ錢包協力廠商支付快錢易寶支付盒子支付支付寶錢包易付寶隨行付銀聯手機支付順風寶等等等等 ..............



平台 (載體 )

微信公眾號http://www.86shop.com.tw/

自建跨境商城

消費購物 (實際收入 )

線下接線上推廣O2OMarkeing

最實際吸粉方法

1 2 3



http://www.chinamarketing.com.hk/

謝謝 !Thank You!


About Us

• China Smartpay Group Holdings (8325.HK) 中國支付通集團控股有限公司

• Holds China licenses of: 持有中國許可證 :Nationwide prepaid card license 全國充值卡牌照

Cross border RMB exchange license 跨境人民幣匯率許可證Internet payment license 互聯網支付牌照

• Services include: 服務範圍 :Prepaid cards 預付卡

Internet payment 互聯網支付Mobile payment 移動支付

POS 智能移动 POSO2O solutions O2O的解決方案


服務範圍

微信公眾帳號代辦 WeChat Official Account 銀聯跨境支付 UnionPay Cross-border Payment 微信跨境支付 WeChat Cross-border Payment 支付寶跨境支付 Alipay Cross-border Payment 線下接線上推廣 O2O Marketing


為什麼需要跨境支付？

境內境外


中國跨境支付

China Customers內地顧客

Smartpay 中國支付通

Merchants in HK/ Overseas香港／海外商戶


電子錢包


市場

- 中國第三方互聯網支付交易11.8萬億元

- 增長46.9%

- BAT 支付寶、百度錢包、微信支付 >80%


市場

- 2015年中國公民出境旅遊人數1.2億人次

- 訪港旅客人數 4580萬人次

- 訪港旅遊花費3600億港元


市場

- 2016年跨境電商進出口額將達到 6.5萬億元- 2018年中國 B2C進口電商的市場規模將突破 1萬億


直連模式

1. 購物4. 出貨

2. 用戶R

MB

付款消費者

3. 確認付款

6. 向合作銀行申請購匯／付匯

7. 付匯

微信合作銀行微信支付

境外直連商戶


普通服務商

1. 購物5. 出貨

2. 用戶R

MB

付款消費者

4. 確認付款

6. 向合作銀行申請購匯／付匯 7. 付匯

微信合作銀行微信支付境外直連商戶帳戶

境外直連商戶

3. 確認付款

機構服務商


網上銷售


銀聯支付 Support companies in Hong Kong &

world-wide Cover over 90% of China Banks’

accounts Accept China consumers payment in

RMB Checkout with China Banks directly Withdraw in multi-currencies No chargeback 支援香港及世界各地的公司覆蓋了 90%的國內銀行賬戶接受人民幣支付於國內的發卡銀行直接結帳多種貨幣結算不設退款申請


銀聯支付


微信支付


支付寶支付


掃碼支付

步驟 1：商戶根據微信支付的規則，為不同商品生成不同的二維碼，展示在各種場景，用於用戶掃描購買。步驟 2：用戶使用微信“掃一掃”掃描二維碼後，獲取商品支付信息，引導用戶完成支付。

1.支付二維碼 2.打開微信掃一掃二維碼 3.確認支付頁面


掃碼支付

步驟 3：用戶確認支付，輸入支付密碼。步驟 4：支付完成後會提示用戶支付成功，商戶後台得到支付成功的通知，然後進行發貨處理。3.用戶確認支付，輸入密碼 4.支付成功提示


刷卡支付

1.我的錢包 2.刷卡界面步驟 1：用戶選擇刷卡支付付款並打開微信，進入“我” ->“錢包” ->“刷卡”條碼界面步驟 2：收銀員在商戶系統操作生成支付訂單，用戶確認支付金額


刷卡支付

步驟 3：商戶收銀員用掃碼設備掃描用戶的條碼 /二維碼，商戶收銀系統提交支付。步驟 4：微信支付後台系統收到支付請求，根據驗證密碼規則判斷是否驗證用戶的支付密碼，不需要驗證密碼的交易直接發起扣款，需要驗證密碼的交易會彈出密碼輸入框。支付成功後微信端會彈出成功頁面，支付失敗會彈出錯誤提示。

3.輸入密碼，確認支付 4.支付成功后页面提示

Group buying Platforms 團購平台

分銷方案 - 酷券票務分銷渠道／平台Online Travel Agency Platforms 在線旅行社平台

Mobile App Platforms 手機應用程序平台

Bank online Malls 銀行商城

Telecom operators 電信營運商

我要買門票

Popular Online Shopping Malls 受歡迎網上商城

掃瞄二維碼，驗證電子票

派發場刊，地圖，優惠券，紀念品

入場觀賞

中國三大電訊以積分兌換

電腦

手機

現場購票（現金，銀聯，電子錢包 )現場手機掃瞄二維碼游客自助購票

Exhibition scene展覽現場

http://menpiao.tuniu.com/

http://www.youwawa.com/Product/PromotionList.aspx

http://world.taobao.com/search/search.htm?_ksTS=1450239342468_35&spm=a21bp.7806943.20151106.1&_input_charset=utf-8&navigator=all&json=on&q=%E9%97%A8%E7%A5%A8&cna=3nt1DiObAxkCAdz2A1yEW24E&callback=__jsonp_cb&abtest=_AB-LR854-LR895-PR854-PV895_2351

http://menpiao.jd.com/

http://www.ly.com/scenery/

http://www.dianping.com/

http://tao.117go.com/downloads

http://www.133.cn/gaotie.html

http://www.133.cn/index.html

http://mall.bankofdl.com/tuan/Index.aspx

http://mall.qrcb.com.cn/Default.aspx

http://mall.icbc.com.cn/

http://bj.meituan.com/?mtt=1.index/changecity.0.0.ii8dfsyd

http://bj.nuomi.com/

Exhibition scene 展覽現場

Kool 10現場購票（現金，銀聯，電子錢包）或

實體門票，內含二維碼

電子門票，可轉發送給朋友使用

掃瞄二維碼，驗證電子票進場


線下支付– Kool 4

UnionPayCertified


線下支付– Kool 4


微信－公眾號支付

1.商戶自定義消息界面 2.商戶網頁下單步驟 1：商戶下發圖文消息或者通過自定義菜單吸引用戶點擊進入商戶網頁。步驟 2：進入商戶網頁，用戶選擇購買，完成選購流程。


3.用戶確認支付，輸入密碼 4.用戶支付成功提示步驟 3：調起微信支付控件，用戶開始輸入支付密碼。步驟 4：密碼驗證通過，支付成功。商戶後台得到支付成功的通知。



步驟 5：返回商戶頁面，顯示購買成功。該頁面由商戶自定義。步驟 6：公眾號下發消息，提示發貨成功。該步驟可選。


5.返回商戶頁面提示 6.用戶收到發貨微信通知


香港主體微信公眾號


Thank You

Mr. Dick Ng , Indus t ry Engagement ManagerGS1 Hong Kong

E: [email protected]: www.gs1hk.org