The Use of Internal and External Data Sources to Inform

Recruitment Strategies for a Regional or Branch Campus

REGIONAL AND BRANCH CAMPUS ADMINISTRATORS (RBCA) SENIOR LEADERSHIP CONFERENCE

LONGBOAT KEY RESORT CENTERMARTIN T. TUCK PHD

DEAN, OHIO UNIVERSITY CHILLICOTHE

Acknowledgements Data Collection and Analysis

◦ Dr. John Fisher, Director of Student Services, Ohio University Chillicothe

◦ Dr. James McKean, Associate Professor of Law Enforcement Technology (former Associate Dean), Ohio University Chillicothe

Ohio University Chillicothe

Characteristics of the campus. “Who are we?”

◦ Founded in 1946 as the first regional campus in the State of Ohio.

◦ Student population of just over 2300, 50% of which are nontraditional.

◦ Open Enrollment◦ The campus offers 20 different degree

programs, 10 associates and 10 bachelor’s. Largest Program: Nursing

◦ Programs/courses are offered in face to face, blended (hybrid) and on line delivery modes.

◦ Forty five permanent faculty, over 100 adjunct faculty used each semester term.

◦ Serve a 7 county region in South Central Ohio

Service AreaOhio University

Chillicothe South Central Ohio

Seven county region

Total Population: 280,379

Five major competing institutions of higher education

30 High Schools/Vocational Schools

ObjectivesI. Increase awareness of resources available to regional campuses

II. Generate creative ideas for use of data in recruitment strategies

Data Sources

US Bureau of the Census

http://www.census.gov/

Ohio Development Services Agency

http://www.development.ohio.gov/

County Trends

http://development.ohio.gov/reports/reports_countytrends_map.htm

Ohio Board of Regents HEI

https://www.ohiohighered.org/data-reports

Ohio University Office of Institutional Research

http://www.ohio.edu/instres/

Census DataCensus Data/Demographic Picture of the Service Area

Census Counts and Population Projections

Dramatic Growth in 55-69 Age Group in Our Service Area

Eight County Service Area by Age

Ross County Ohio Major Recruitment Area (45% of applications)

Opportunities do exist among specific Age Groups

How to compete for the limited traditional student population? Invest more PR resources

Presence in High Schools Stronger relationships with HS Guidance Counselors/ Superintendents Push Postsecondary Option programs (PSEOP) HS/College Experience Days Market Cont. Ed/Workforce Development

Pickaway County Ohio 3/4th largest recruitment area. Most competition

Growth in the 25-34 Age group Invest more resources marketing to 25-34 Age Group

Target Market Career Associates Degree and Bachelor’s completion programs

Pickaway County By Age

Chillicothe School Enrollment Restores Hope

Activities to emphasize the importance of postsecondary education at the primary levels.

Kids in College Having a Child Development Center on the Campus

Internal Data Querying the university Student Information System (SIS)

Available data from the Office of Institutional Research Enrollment Statistics

Demographic Data Geographic Data

Example: Top Feeder Schools

Custom data analysis to inform

specialized recruiting

Challenges and OpportunitiesCHALLENGES

◦ Stable/Limited Traditional Student Population

◦ Competition from other Higher Education Institutions

◦ Ability to attract high performing students

◦ Low family income in the service region

◦ College Readiness◦ Retention

OPPORTUNITIES

◦ Aging population in the region◦ Slight increase in the 25-34 age group◦ Dramatic increase in the 55-69 age

group

o Healthy Elementary School population

oDemographics differ depending on the county.

Strategies to address opportunities/challengesOPPORTUNITY/CHALLENGE

◦ Stable/Limited Traditional Student Population

◦ Competition from other Higher Education Institutions

◦ Ability to attract high performing students

◦ Low family income in the region◦ College Readiness/Retention◦ Aging population in the service

area.

STRATEGIES o Expand recruitment area, focus HS visits on counties with

high tradition student populations. Market AD’s and BCD’s to nontraditional students

oFind ways to get potential students on campuso Majors/Job Fairs/Veterans Recruitment Dayo Speakers/Theater performances o FASFA Workshops

oMore targeted PR/advertising effortsoExpansion of the campus scholarship program oFocus campus Capital Campaign on increasing

endowed/need based scholarships o Readiness/Retention Programs

◦ Summer Math Academy◦ Math/Writing Centers◦ Supplemental Instruction Program

oBachelor’s Degree Completion ProgramsoGraduate degree co-hort programsoContinuing Education/Workforce Development

“Revamped” Scholarship ProgramTuition Discounts

Freshman Excellence Scholarship Full tuition 25 or above on ACT Top 15% of graduating class Renewable for a total of 4 years (must apply annually) Must complete 30 semester hours each academic year (maintain 3.3 gpa)Freshman Distinction Scholarship Half tuition 23 or above on ACT Top 20% of graduating class Renewable for a total of 4 years (must apply annually) Must complete 30 semester hours each academic year (maintain 3.0 gpa)Freshman Merit Scholarship $1000 per term 20 or above on ACT Top 30% of graduating class Renewable for a total of 4 years (must apply annually) Must complete 30 semester hours each academic year (maintain 3.0 gpa)Freshman Multicultural Scholarship Half tuition 2.75 High School gpa Student must be an underrepresented minority Renewable for a total of 4 years (must apply annually) Must complete 30 semester hours each academic year (maintain 3.0 gpa)

Ohio Board of Regents (OBR)

The Importance of Retention

In Ohio, a large proportion of the State Share of Instruction (SSI) is being awarded for degree completion.

OBR Data Predicts Developmental Course Offering

Requirements 51% need Developmental Math or English

39% Math only

28% English Only

15% both

Other Campus Retention Efforts

Student Success Center Math Center Writing Center Individual Course Tutoring

Supplemental Instruction Math Chemistry Accounting Statistics

University College Study Skills Courses

Advising

THANK YOU!

QUESTIONS?