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References

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Alvesson, M., Bridgman, T., & Willmott, H. (2011). The Oxford handbook of critical management studies (Reprint). Oxford, NY: Oxford University Press.

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American Marketing Association [AMA]. (2008). The American Marketing Association Releases New Definition for Marketing. Press Release. 14th January 2008. Chicago. Retrieved

from https://archive.ama.org/archive/AboutAMA/Documents/American Marketing

Association Releases New Definition for Marketing.pdf

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Anderson, P. F. (1986). On Method in Consumer Research: A Critical Relativist Perspective.

Journal of Consumer Research, 13(2), 155–173.

© Springer Fachmedien Wiesbaden GmbH 2017L. Dühring,

, DOI 10.1007/978-3-658-18034-8

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