Red Cross 2011 SocialMediainDisasters

7/30/2019 Red Cross 2011 SocialMediainDisasters

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1

SocialMediainDisastersandEmergencies

Online

Survey

of

1,046

respondents

and

telephonesurveyof1,011respondents.

ReportDate:Summer,2011


2/17

2

Methodology: TwosimilarpollswerefieldedduringtheperiodJune2327byCARAVAN

ORCInternationalusingtwomethodologies: OnlineSurveyof1,046respondentsrepresentativeoftheUSpopulationaged18and

olderonJune2326,2011.Respondentsfortheonlinesurveywereselectedfromamong

those

who

have

volunteered

to

participate

in

online

surveys

and

polls.

The

data

have

beenweighted

to

reflect

the

demographic

composition

of

the

18+

population.

Because

thesampleisbasedonthosewhoinitiallyselfselectedforparticipation,noestimatesofsamplingerrorcanbecalculated.

Telephonesurveyof 1,011U.S.Adults18yearsandolderonJune2427,2011conductedbyCARAVAN

ORCInternational. Marginoferroris+/

3.1percentagepointsatthe95%

confidence

level.

Atelephonemethodologyisindustrystandardanddatafromthissampleofferinsightintoperceptions,behaviors,andexpectationsoftheoverallU.S.population.Inthefollowingpollsummary,telephonesurveyrespondentsarereferredtoasthegeneralpopulation. Datafromtheonlinesamplegiveadetailed

viewof

perceptions,behaviors,

and

expectations

of

people

who

spend

time

online.

Whereappropriate,comparisonsvalueshavebeenincludedfromthepreviousonlinesurveyof1,058respondentsaged18andolderconductedonJuly2223,2010byCARAVAN

ORCInternational.


3/17

3

Nearly half of the general population participates in

online communities or social networks.

Do you participate in any online communities or social networks, such asFacebook or Twitter ?

Yes, 48%No, 52%

Those in the generalpopulation who reside in

metropol itan areas are more

likely to participate in onl ine

communities or social

networks (51 percent vs. 40

percent for those who reside

in non-metro areas).


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4

Nearly 8 in 10 (79 percent) of the online population participates in

at least oneonline community or social network.Facebook is by far the most popular social media channel.

28%

2%

2%

4%

6%

7%

9%

9%

12%

15%

24%

31%

58%

21%

1%

4%

3%

5%

7%5%

16%

12%

16%

13%

33%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

None

FourSquare

Yelp

Other

Flickr

A blog

Forums

LinkedIn

Yahoo Groups

Twitter

MySpace

YouTube

Facebook

July-10 Jun-11

Which of the following online communities or social networks do you participate in?

Compared to last year, more

Americans onl ine participate in

at least one online community

or social network:

July 2010 72%June 2011 79%


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5

For both the general and online populations,

differences in who uses social networks are similar.

Respondentswithchildreninthehouseholdaremorelikelytousesocialmedia:

Online:87%

vs.

76%

for

those

without

children

in

the

household.

Telephone:62%vs.41%forthosewithoutchildreninthehousehold.

Collegeeducatedrespondentsaremorelikelytousesocialmedia

Online:83%

vs.

73%

for

those

with

ahigh

school

diploma

or

less.

Telephone:56%vs.39%forthosewithahighschooldiplomaorless.

Youngerrespondentsaremorelikelytousesocialmedia:

Online:93%

of

respondents

18

34

vs.

72%

of

those

35

years

and

older.

Telephone:79%ofrespondents1834vs.37%ofthose35yearsandolder.

Which of the following online communities or social networks do you participate in?


6/176

More than half of those who use social media participate every

day or nearly every day.Base= 79%(online) and 48% (phone) who participate in any online communities or social networks

55%

19%

9%

57%

22%

8%

6%

8%

7%

9%

0% 10% 20% 30% 40% 50% 60% 70%

Every day or

nearly

Few times a week

Once a week

Few times a

month

Once a month or

less

Online General Pop.

How often do you participate in these online communities or social networks?


7/177

While TV news is the preferred source of emergency information for both

groups, more than six in ten of the general public and nearly half of the

online population rely on online news.

11%

2%

2%

8%

6%

14%

10%

12%

14%

18%

48%

51%

2%

1%

10%

17%

5%

18%

23%

25%

27%

18%

63%

73%

90%68%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

None of th es e

Flickr

Other

Text alert s fr om local gov

Twitter

Mobile apps

Online sites f or dis ast er agencies

Local utility or gov we bs ite

NOAA w eather radio

Facebook

Online new s

Local r adio s tation

TV new s

Online General Pop.Which of the following communication channels have you ever used to getinformation about an emergency such as a power outage, severe weather, flashflood, hurricane, earthquake, or tornado?

Since June 2010, more of the onl ine

population turns to online news as a

source of emergency information:

June 11 July 10

Online news 48% 37%


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General population: Nearly half of respondents would sign

up for emails, text alerts or applications that providedsafety information.

Definitely would,

6%

Probably would not,

27%

Definitely wouldnot, 23%

Probably would,

21%

Might or might not,

20%

How likely would you be to sign up for emails, text alerts or applications thatprovided you with information on how to keep yourself safe during and after anemergency? Would you say you?

Balance=Dont Know

Among the general public, women

and those residing in metropolitanareas are more likely to sign up: 32

percent vs. 23 percent for men and 30

percent vs. 20 percent for those

residing in non-metro areas.


9/179

Online population: Compared to last year, more respondents would

sign up for emails, text alerts, or applications for information on roadclosures.

48%

48%

50%

46%

50%

53%

52%

50%

46%

49%

51%

52%

54%

55%

56%

57%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Preparedness information

How to keep yourself safe dur ing and after an

emergency

Shelter locations

Where to get gas

Location of medical services

Location of food/water

Evacuation routes

Road closures

J ul-10 J un-11

How likely would you be to sign up for emails, text alerts, or applications thatprovided you with the following information in an emergency?

Note: Percentages indicate those who probably

or definitely would.


10/1710

Nearly one in five online and one in seven general public respondents

experienced an emergency or witnessed a newsworthy event andposted information or photos about that event to a social media site.

Base= 79%(online) and 48% (phone) who participate in any online communities or social networks

18%

82%

15%

85%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

YES

NO

Online General Pop.

Have you ever experienced an emergency or witnessed a newsworthy event andposted information or photos about that event to a social media site?


11/1711

Facebook was the most popular site by both the general and online populations for

posting emergency or newsworthy information. The online population was more likely

than the general public to post on Twitter, Flickr, or Posterous/Tumblr blogs.

Base=Those who use social media channels have posted information or photos about an emergency or newsworthy event to a social media site.

8%

8%

10%

14%

25%

78%

18%

1%

14%

14%

91%

0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other

Posterous or Tumblr

Blog

Flickr

Blog

Twitter

Facebook

Online General Pop.

On which sites did you post this event? (Select as many as apply.)


12/1712

If unable to reach local EMS, more than one in five of the

general public would try to use an online channel to conveytheir need for help.

Onlineusage

(e.g.sendemail,postonwebsite)

22%

Walktonearestpolice,

fireor

EMS

station

20%

Drive

15%

CellPhone/Phone

8%

Text

Message 3% Inperson/Walkthere 3% Sendsomeone/Havesomeone

elsecontactthem

2%

Smokesignals 1% CBRadio/Hamradio

1%

SocialNetworkingChannels

1%

Imagine that someone you know needs help urgently and you havent been able to reach thelocal emergency medical services, police or fire department by telephone. What other wayswould you try to get in touch with local emergency services to ask for help? Anything else?(Open-ended)


13/1713

About one in four of the online population would try an

online channel for help, if unable to reach local EMS.

Onlineusage(e.g.sendemail,postonwebsite)

26%

Drive 20% Phone/Cellphone 16%

SocialNetworkingChannels

9%

TextMessage

9%

Sendsomeone/Have

someone

elsecontactthem

6%

Inperson/Walkthere 6%

Walkto

nearest

police,

fireorEMSstation

2%

CBRadio/Hamradio

2%

Imagine that someone you know needs help urgently and you havent been able to reach thelocal emergency medical services, police or fire department by telephone. What other wayswould you try to get in touch with local emergency services to ask for help? Anything else?(Open-ended)


14/1714

Nearly a fourth of the general public and a third of the

online population would definitely use social media to letloved ones know they are safe.

11%

12%

24%

31%

28%

16%

9%

22%

22%

24%

0% 10% 20% 30% 40% 50% 60%

Definitely would not

Probably would not

Might or might not

Probably would

Definitely would

Online General pop.

In an area-wide emergency, how likely would you be to use social mediachannels, such as Facebook or Twitter, to let your friends and family know youare safe?

Women and households with

children are more likely to use

social media channels to inform oftheir safety.

Online:

59 percent for women vs. 51

percent for men

66 percent for households with

children vs. 51 percent for thosew/o children

General:

55 percent for women vs. 37

percent for men

55 percent for households with

children vs. 42 percent for those

w/o children


15/1715

At least a third of the general and online populations

would expect help to arrive in less than one hour.

39%

47%

6%

8%

20%

35%

33%

4%

8%

0%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

DK

Less than one

hour

One to three

hours

Four to s ix hours

More than six

hours

Online General Pop.

If you posted a request for help to a social media website, how long do you think itshould reasonably take for help to arrive? (Open-ended)

Note: For the online survey, question formatted to accept a range of 0-72 for hours and 0-59 for minutes.


16/1716

65%

63%

46%

70%

Likelythattheemergencyresponseorgdoesn'teven

knowaboutrequest

Shouldregularlymonitorwebsitesandsocialmediasitessotheycanrespond

promptly

Onl ine General Pop

While the majority in both populations feels that local emergency response organizations

should regularly monitor their websites for emergency requests, 46 percent of the general

public and nearly two-thirds of the online population doubt that they do.

Imagine that you posted an urgent request for help on a social media site of a local emergencyresponse organization such as your local emergency management, fire department or policedepartment. To what extent do you agree or disagree with the following statements? Split Sample

Note: Percentages indicate those who strongly

agree or agree


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Among the general public, expectations are higher for national

emergency response organizations, as eight in ten expect regularmonitoring.

Imagine that you posted an urgent request for help on a social media site of a national emergencyresponse organization such as FEMA or the American Red Cross. To what extent do you agree ordisagree with the following statements? Split Sample

60%

69%

49%

80%

Likelythattheemergencyresponseorgdoesn'teven

knowaboutrequest

Shouldregularlymonitorwebsitesandsocialmediasitessotheycanrespond

promptly

Onl ine General PopNote: Percentages indicate those who strongly

agree or agree

Documents

Red Cross 2011 SocialMediainDisasters