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A SUCCESSFUL LANDINGFORRED BULL
THE MEDIA IMPACT BETWEEN 9TH - 16TH OCTOBER ACROSS EU5
51%134 157PUBLICATIONS
ABOUT THE EVENT
130 000TWEETS
ZOOM FOR UK
2 359BLOG POSTS
1 798MEDIA ARTICLES
46 317TWEETS
179BLOG POSTS
220ARTICLES
40 298AUTHORS
73BLOGS
48MEDIA
1 544VERY INFLUENTIAL
AUTHORS
83 920 562TOTAL
FOLLOWERS
6VERY INFLUENTIAL
AUTHORS
44% 51% 18%
HISTORY OF THE RED BULL PUBLICATIONS
AN EXCITING BUZZ
(UK, GERMANY, FRANCE, ITALY AND SPAIN)
PERCENTAGE OF RED BULLMENTIONS WITHINPUBLICATIONS
BLOGS TWITTER MEDIA
ON SOCIAL NETWORKS
2 WAVES OF PUBLICATIONS
2011
2012
2010
FEBRUARYA tweet mentions the resumption of the project. Average of 1 tweet per day
SEPTEMBERResumption of Facebook postings
1 OCTOBER TO 16 OCTOBERSeveral tweets per day, with 67 tweets on D-Day!
JANUARY1st publication on Twitter #Red Bull Stratos, average of 2 tweets per week
MAYCreation of Red Bull Stratos Facebook page
OCTOBEROn Twitter, Red Bull announces the end of the project because of a lawsuit
NO PUBLICATIONS
252 000FOLLOWERS
785 000FOLLOWERS
TWITTER RED BULL
TWITTER RED BULLSTRATOS
LIKESOF TOTAL VIEWSON THEIR CHANNEL
780 000FOLLOWERS
32MILLION416
MILLION
FAN PAGE RED BULL
0
50
01/10/2012 Cancellation of the 1st jumpbecause of the weather
Amount ofpublications
16/10/2012
100
150
200
