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Gary Cluff, Recruiting Manager of MITRE shares the "Secrets of a Successful Employee Referral Program at recruitDC.
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Secrets of a SuccessfulEmployee Referral Program
presented by Gary CluffCorporate Recruiting Manager
MITRE
The MITRE Corporation
• A Federally-Funded Research & Development Corporation (FFRDC)
• Not-for-Profit• Nearly 7200 employees• McLean, VA / Bedford, MA + 50
sites
Leveraging Our “Brand”
Since our employees are fully engaged and excited about working for MITRE, they are our best ambassadors and “recruiters”.
• MITRE nets 50% of all new hires from it’s Employee Referral Program !
Employee Referral Program
Keys to a Successful Campaign
• Make it easy to submit referrals
• Communicate your needs (push vs. pull)
• Fun, fresh, easily identifiable “brand”
• Share what works
• Recognize publicly
• Reward quickly
Techniques we use: Banner “ads” on employee desktops Posters in main hallways “Meet and treat” at employee entrances Hot Jobs flyers on tables in cafeteria/at Starbucks kiosk ERP “help desk” Success stories in employee newsletters HR “pitch” at management meetings
Don’t limit your referrals to friends, neighbors and family members.
Think about:
People you meet at technical symposia
Speakers you hear at professional conferences
Impressive individuals you meet in the airport / on the bus /
At a restaurant / etc.
Respected former workmates from past employers
Classmates from your alma mater
Here’s how Steve Roe encouraged his alumnae friends
to consider joining MITRE. "I browsed through the jobs
database and saw what positions were available, and
what might be a good match for my friends' skill sets.
Also, I thought my resume had worked pretty well, so I
sent copies to my friends so they could see what got me
in the door here. I talked to them about the role MITRE
plays in working with customers, so they had a solid
understanding of MITRE before they even sent in their
resumes or came in for interviews."
Program Basics
• Referrals reward eligible 6 months from submission date.
• Referring employee cannot be involved in the selection process.
• Rewards - $2000 for Tech. Professional; $1000 for Non-tech Prof.; $500 for Admin/Non-Exempt
• Rewards paid approximately 30 days after new person is hired.
• Special Campaign - - special grand prizes
Feedback to Employees
Email to : Charles Smith
Date: April 27 ,2011
Congratulations! Your referral, Mary Ellen Hopkins, received an employment offer from MITRE this week.If she should accept, and you continue to meet eligibility requirements, you could receive a referral bonussoon after she is hired.
Thank you for your support and keep those referrals coming!
Gary CluffCorporate Recruiting Manager
Lessons Learned
• Constant promotion and education are critical to remind employees what the needs are and how to refer.
• Without an employee feedback system, the perception is that too many referrals end up in a “black hole”.
• Manage Expectations – not every referral will deserve or receive an interview.
• It is not the size of the prize ($$$), but rather the engaging nature of the promotions.