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Social Media Buzz Session what | separates the | best from | the | rest

Social Media Buzz Session: recruitDC

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  1. 1. Social Media Buzz Session what|separatesthe|bestfrom|the|rest Facilitated by: Susan D. Strayer | www.susanstrayer.com @SusanDStrayer|@DailyCareerTips
  2. 2. Shout Out to Our Sponsors.
  3. 3. Social Recruiting? S OCIALM EDIA The power of a network +something to share + platforms to share it on = social media for recruiting Friends and Family Marketing Media
  4. 4. Here to help. Kelly Dingee | AIRS www.linkedin.com/in/kellydingeePeter Radloff | Strayer University www.linkedin.com/in/peteradloffBen Gotkin | RSM McGladrey www.facebook.com/mcgladreycareers Susan Strayer| SusanStrayer.com@DailyCareerTips| @SusanDStrayer
  5. 5. 3rd And were here to talk about it. If Facebook were a country itwould be the 3 rdlargest in the world No .1 Facebooks rank in terms of weekly traffic (Google is #2) 80% Percentage of companies using some form of social recruiting Percentageof companies using LinkedIn 95% The future of recruiting is social.
  6. 6. Lets Talk.
    • Choose one medium.
    • Join the group.
    • Choose a reporter.
    • Contribute. Listen. Learn.
    • As a group, distill conversation into 3-5 headlines.
    • For example:
      • if someone was new to using Facebook for social recruiting, what are the key headlines to share?
    • Reporter to share your NEWS in 30 minutes.
  7. 7. EXTRA! EXTRA!
  8. 8. Headlines
    • Use Linked in for self and company promotion and branding
    • Completeness of profile is keymake sure the profile is clear and detailed
    • Engaging in groups is very helpfulfind groups that fit needs and interests
    • Linked In vs. other social networks-decide what to use and connect to each other
    • Access the Linked In user guideand learn how to use properly:http:// learn.linkedin.com /new-users/
    • Stay on top of candidates for OFCCP compliance/tracking purposes
    • Evaluate the premium services to determine if paying for a subscription/additional services will help.
    • Be sure to focus on managing your company profile
  9. 9. Tools
    • LinkedIn:www.linkedin.com
    • LinkedIn Tutorials:http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/
    • New User Starter Guide: http://learn.linkedin.com/new-users/
    • LinkedIn toolbox:http://www.linkedin.com/static?key=tools
  10. 10. Headlines HeadlineHeadlineHeadlineHeadline Headline
    • Get in earlya small percentage of organizations are actually using
    • Make sure you have resources devoted to use and an understanding of tool
    • Prepare how to handle negative feedback, align with corporate communication on messaging
    • Determine how much time you need a weekaverage seems to be a few hours
    • Prepare your argument for usemaking the case to leaders, this is not a fad, its a trend
    • Use news feeds and walls to engage users
    • Use advertising for engagement; PPC (pay per click ads) can be valuable
    • Think of Facebook as extension of careers site
  11. 11. Tools HeadlineHeadlineHeadlineHeadline Headline
    • Facebook:www.facebook.com
    • Inside Facebook:www.insidefacebook.com
    • Facebook Tools and Tips:http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
    • Business Page Tutorial:http://activerain.com/blogsview/291956/facebook-business-pages
  12. 12. Headlines
    • Use Twitter to engage rather than source
    • Develop strategy on content, whats your goal?
    • Should be an extension of employer brand, work w/ your marketing team to align with their strategy too
    • In bio tell people goal: Follow us to, give them a sense of what theyll get from following you.
    • Work on a followers plan, link to other social media sites, re-tweet content and reach out to users
    • Determine who will use Twitter and give guidelines
    • Twitter stats: growth in 50+ and high % African-American, focus on high-earners income 65K and up
    • Look for leaders in your field and follow/engage
    • Also can be a job search tool
  13. 13. Tools
    • Twitter:www.Twitter.com
    • Tweet Deck:www.tweetdeck.com
    • Companies Recruiting on Twitter:http:// bit.ly/eEsKy
    • Tweet Later:www.tweetlater.com
    • Bit Ly (shortens links):http://bit.ly
    • Twitter Backgrounds:www.twitbacks.com
    • Twitter Backup:www.backupmytweets.com
    • Comprehensive List of Twitter tools:
    • http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/
    • Twitter tutorial:http://www.slideshare.net/Griner/the-twitter-tutorial
  14. 14. Thanks for playing. slides and headlines online: www.slideshare.net/sstrayer www.slideshare.net/RecruitDC orwww.susanstrayer.com