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Reasons why your app is not selling

According to stats by Apple Inc. the Apple App store receives as many as ten thousand new apps added every month. And the store makes somewhere around $200 million per month from the app sales. Thus it makes it very important to create an application which is unique and stands out from all other apps so that your app is preferred by users.

There are numerous iPhone application developers in India who being associated with a firm or independently develop an app and aspire to gain a huge number of application users and public attention. They also think of making money out of it. However a large number of these ventures fall short of their expected goals. To the developer the app would seem perfect which would attract users, however users don’t feel like spending for that app or even using it.

If a huge number of apps are meeting the same fate then there has to be some explanation regarding the failure. Here are few of the points which might explain such failure.

• A bugged application:

Quality assurance test is very necessary at the end of the production phase of any app. This helps in avoiding any bugs left in the app. You cannot expect your app to get great sales of your app if it is not working properly especially when a similar app is available which works perfectly.

Once users download your app and it doesn’t work properly then the upset users will probably leave negative reviews in the App store for other users. These negative reviews are definitely going to affect the thinking of other users. Reading such reviews people will avoid downloading your app and would go for an alternative. So avoid any bugs in the app and make it perfect for users.

• An Existing similar app in App Store

Before starting work on your idea of the app do the research on the app store properly to find if any such similar app exists. Users won’t go for your app if similar app exists unless and until they find some improvements in your app over the other. Try making an app which doesn’t look similar to any other app and if it does then make an innovative app to get noticed.

• Engaging User Interface

Graphics play an important part in marketing your app. The screen shots and app icon should be designed properly. Because it is what draws users initially towards reviewing

your app. For this purpose the user interface should be perfect looking. If your app is very useful but the UI is cumbersome or just plain looking then the user will avoid using it.

Along with this it should be simple and easier for users to access all its functions. If you cannot come up with a good design for your app it is never too late to hire a designer for making your work easy.

• Poor Marketing:

Just making an awesome app and releasing it on the App Store is not enough. You should be able to spread the word about your app to inform users about the existence of your app. Release few articles regarding it on a few blogs and market it on popular sites. If you have budget start PPC campaign for the same for awareness among users of your app and its features.

Without marketing you cannot expect your app to break the sales record because of the huge competition in the app world as mentioned earlier.

Summary: With the increase in Smartphone users the competition has grown much stronger in the app world as well. iphone App Developer India believes that unless and until you come up an idea which is out of the box and implement it properly you can not expect success.

Gilbertrobbins is a freelancing writer who loves to write about iPhone, android, web designing and web development.