Top 5 Reasons Your Brand Needs a Mobile App

DIGITAL DISRUPTIONARTIFICIAL INTELLIGENCE FOR MOBILE APPS IN SKINCARE & BEAUTY BrighTex Bio-Photonics, LLC

Did you know….

Of the 527 million skin care searches every year, 99% currently don’t end at a brand destination.

BrighTex Bio-Photonics, LLC

SKIN CARE is the leading beauty search term

and 60% of those come from mobile devices.


1 Make your brand approachable

Better accessibility means putting your brand at your consumer’s fingertips- with your own app that happens quite literally. A mobile app gives your brand the chance to be carried by your customers everywhere they go.

Top 5 Reasons You Need a Mobile App


99% of consumers stated

that a technology based skin analysis solution was useful in understanding their skin’s

condition.*

*Results from a user satisfaction survey about BTBP’s skin analysis apps.


2 Boost your brand

An app that offers an unparalleled user experience reinforces and supports your traditional branding. Allowing you to create & build strong connections with your customers.

Creative apps offer opportunities to expand the appreciation of your brand and allow users to enjoy new levels of engagement directly with you.



Not only did the consumer’s find it incredibly useful, but the app also boosted credibility and expertise levels of the

company offering the app. Ranking 3rd as most credible source of information (after dermatologist & professional skin

diagnostic service).

81% specifically liked having an app to

help them understand their skin problems.



3 Increased sell-through Customers are likely to make more purchases through your app because personalized recommendations create a strong and positive association with your brand.

This means more customers who will return as you engage them through the app with notifications about new product launches, special offers and promotions.


97% of consumers agreed with the product recommendations provided

by the app.

69% would buy recommended products.

71% would return to the app to use again.



4 It’s social marketing An exceptional app creates a shareable environment, allowing your consumers to network on various social platforms.

From direct logins through social media accounts to reviewing experiences with your products- this is engagement that attracts large, new audiences to your brand.


YOUR PERFECT MATCH

68% would share the app with their friends.

SHARE YOUR LOOKBrighTex Bio-Photonics, LLC

Top 5 Reasons You Need a Mobile App5 Connect to your consumer’s lifestyle

Skin Advisor now

SKIN TIP: The UV index is high today. View your recommended skincare routine.

Stay in constant communication with your consumer using push notifications and regular updates from your app.

Intelligent tracking of the environment and other factors that impact your consumer’s skin create opportunities for your brand to reach out with insight to inform your consumer’s everyday skincare practices. BrighTex Bio-Photonics, LLC

THE FUTURE OF SKIN CARE:

Your digital ecosystem.

Track real-time consumer insight through rich app

analytics.

Lifestyle

Top 5 Reasons Your Brand Needs a Mobile App