RATE CARD 2018 · No 05 · valid from 1.1.2018

CONTENT

The World of WIRED 3Brand profile 4 General information 5 Basic rates and discounts 6 Advertisement rates and formats 7 Schedule 8Technical details / handling 9 Ad-Specials 10-11 Readership profile – Generation WIRED 12 Custom Solutions 13WIRED International 14Contact 15

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WIRED.de

WIRED Mobile

WIRED Tablet

WIRED Campus

campus.wired.de WIRED Newsletter

WIRED Conference

WIRED Social MediaFacebook · Instagram · Twitter · Youtube · XING

EVENTS

DIGITAL

RATE CARD No 05 · valid from 1.1.2018

WIRED Magazine

THE WORLD OF WIRED

4 RATE CARD No 05 · valid from 1.1.2018

WIRED is the tech lifestyle magazine for curious people, futurologists and people eager for knowledge. For all those who search for the trends of tomorrow in a fast-moving digitalised world – in the printed magazine and on the daily updated online platform wired.de.

WIRED readers live in Germany and think internationally. The digital wold is an essential and natural part of life. As a worldwide leading medium, WIRED reliably offers them in-depth insight and background knowledge regarding the question how technology and innovation change our society and reinvent business, design and culture again and again.

We can find the most essential ideas and most important trends in the jungle of information overload – with exceptional visuality and fantastic images as well as inspiring articles.

With WIRED Campus, we go even further: As an innovation platform, we actively support companies and interested experts in the field of digital change with the help of our advisers and our network. During our activities – the WIRED conferences and the WIRED events with important partners from the German economy – we bring together masterminds, innovators and digital leaders in order to create the future together.

WIRED accompanies and creates an ever-changing world.

BRAND PROFILE

5 RATE CARD No 05 · valid from 1.1.2018

Publishing houseLocation

Postal address

TelephoneFax

Internet

Frequency

Cover price

Terms of payment

Bank details

General terms and conditions

Condé Nast Verlag GmbH Karlstrasse 23D-80333 MuenchenPostfach 20 05 45D-80005 Muenchen+49 (0) 89 3 81 04 - 0+49 (0) 89 3 81 04 - 230www.condenast.de

4 x per year

Euro 6.90

Net 30 days 2% cash discount for payment within 10 days after date of invoice. No cash discount on production costs and special charges.

HypoVereinsbank, MuenchenA/C no. 60 60 536 560, Bank code 700 202 70IBAN: DE76 7002 0270 6060 5365 60 SWIFT/BIC: HYVEDEMMXXX

All advertising orders are executed exclusively inaccordance with the general terms and conditions of the publishing house. These can be found on the internet here.

Head of WIRED

Executive Publisher

Brand Director

Marketing Director & New Business

LeadAdvertising Service

Advertising Service

Head of Content Marketing

Nikolaus Röttger

Eike Lucas

Corinna Kassner

Sandra Blühdorn

Katrin Schubert

Dominik Pöhlmann

Olaf Kopmann

Tel. +49 (0)30 27879 02 - 964

Tel. +49 (0)30 27879 02 - 986

Tel. +49 (0)89 3 81 04 - 438

Tel. +49 (0)89 3 81 04 - 369

Tel. +49 (0)89 3 81 04 - 235Fax +49 (0)89 3 81 04 - 597

Tel. +49 (0)893 81 04 - 228

GENERAL INFORMATION

6 RATE CARD No 05 · valid from 1.1.2018BASIC RATES AND DISCOUNTS

Quantity discount scale3-5 pages6-8 pages9-12 pagesfrom 13 pages

3.0%5.0%

10.0%12.5%

1/1 page Euro 15,300

Not subject to surcharge.

A second or fourth cover page will be granted only with the allocation of at least a further 4 advertisement pages over a period of 12 months (exclusively after consultation with the publishing house). The second cover page is only available as a double page with page 3. The publishing house reserves the right to withdraw the reservation of cover pages if a cover-gate-fold booking has been made.

Preliminary reservations must be concretely booked within a period of time specified in writing for each. In case that this predetermined period is not adhered to, the reser-vation is automatically forfeited. Placements require the written consent of the publishing house.

DiscountsAdvertising rate

Bleed advertisements and those exceeding

the type area

Cover pages

Placements

7 RATE CARD No 05 · valid from 1.1.2018

* Bleed advertisements: 3 mm routing edge, 3 mm trim on sides, and 4 mm head / foot trim. 5 mm minimum distance from important text and graphic elements to the cutting edge as well as 10 mm to the gutter margin. Prototype for positioning not decisive. A bleed surcharge will not apply. ** If text or important picture elements cross the binding of a double page, the picture data must have doubling in the middle of 4 mm per page, or 5 mm per page in the case of opening spreads. Delivery, however, as two separate single-page PDFs (= 2 files)! This binding allowance must be included in the final format of the double page. *** These terms apply where a premium position has been expressly agreed.

ADVERTISEMENT RATES AND FORMATS

All prices and dates can be found at www.pz-online.de as Excel files or here as PDF files.

Prices do not include German V.A.T.

58,800

37,200

16,100 24,600

16,900

33,800

16,900

16,500

Size in segment

2/1

1/1

1/2 vertical horizontal

Premium positions *** in Euro

Cover-Gate-Fold (4-pages) plus technical costs

Opening Spread 2nd cover page and page 3

Cover pages IBC OBC

1st 1/1 right-hand page

1st spread branch

1st 1/1 page branch

1st right 1/1 page branch

Formats in type area in mm

width height

390 256 176 ** per page 256

176 256

87 256 176 127

Trim size/bleed * in mm

width height

412 277 206 ** per page 277

206 277

98 277 206 138

Advertising rates in Euro

4c / b/w (according to scale)

30,600

15,300

10,300

Cover Pages: A second or fourth cover page will be granted only with the allocation of at least a further 4 advertisement pages over a period of 12 months (exclusively after consultation with the publishing house). The second cover page is only available as a double page with page 3. The publishing house reserves the right to withdraw the reservation of cover pages if a cover-gate-fold booking has been made.

Placements: Preliminary reservations must be concretely booked within a period of time specified in writing for each. In case that this predetermined period is not adhered to, the reservation is automatically forfeited. Placements require the written consent of the publishing house.

8 RATE CARD No 05 · valid from 1.1.2018

The first day of sale is subject to change. If other booking dates have been agreed to in writing, than the aforementioned deadlines do not apply (includes all supplements). We reserve the right, in all editions, to make any necessary technical changes in production, processing and dates of publication.The deadline sequence for promotions depends on the number of pages. Information available on enquiry. If the print documents are not submitted in time, this might affect the positioning and the print quality. In such a case, any complaints will not be regarded as justifiable, as long as §§ 4, 8 and 11 of the terms and conditions of the publishing company are valid.

SCHEDULE

Issue First day of sale Closing date and cancellation deadline Closing date and Print data for cover pages and ad-specials cancellation deadline deadline 01/18 01.03.2018 08.01.2018 31.01.2018 07.02.2018 02/18 03.05.2018 07.03.2018 04.04.2018 11.04.2018 03/18 04.10.2018 08.08.2018 05.09.2018 12.09.2018 04/18 06.12.2018 10.10.2018 07.11.2018 14.11.2018

9 RATE CARD No 05 · valid from 1.1.2018

Please deliver print data as digital files via www.duon-portal.de Data transfer (FTP) on request. The delivery of digital files must be accompanied by a proof, except when using the DUON portal.

druckunterlagencondenast@adtechfactory.com

Doris BrassAdTech Factory GmbH & Co. KGArabellastrasse 27D-81925 MuenchenTelephone +49 89 9250-2452

Data carrier

Alternative delivery

Contact

These specifications are subject to change at short notice. Please check our technical information regularly on the internet.

Magazine format: 206 mm width, 277 mm heightType area: 176 mm width, 256 mm height

Sheet offsetRotary offset70 grid13% in the 40% grid with C, M, Y 11% in the 80% grid with C, M, Y16% in the 40% grid with black,13% in the 80% grid with blackUCR: Max. 300% area coverageColours: ISO 12647-2 for offset.Black, cyan, magenta, yellow Slight dot gain discrepancies are within the tolerance range of the rotary offset printing method.

170 g/m2, wood-free, white, gloss covered80 g/m2, almost wood-free, white, gloss covered A possible translucence of the reverse page in the case of bright advertising motifs cannot be excluded. Chlorine-free bleached paper is used for printing.

Glued

The delivery of files is possible exclusively in PDF format version 1.3 or 1.4 (according to guidelines we have provided). For deliveries not using the DUON portal, a color-consistent proof in compliance with the standards laid down in the DUON portal by the publishing house shall be submitted additionally.

Formats

Printing methodCover

Content

Dot gain

ColoursColour sequence

Paper Cover

Interior

Binding

Print documents

Please take particular care that double-sided advertisements must be delivered as two separate single-page PDFs (= 2 files). If other file formats or erroneous PDF files are submitted, or if (regarding colour deviation) any necessary proof is not produced or delivered at all or not in compliance with the standards set out in the DUON portal by the publishing house, no com-plaints will be considered, except as provided otherwise in sec. 8 and 11 of the General Terms and Conditions of the publishing house. Incidental costs incurred for proof reading and file checking will be forwarded to you. The leaflet “Guidelines for the production of PDFs”, for the delivery of digital files, can be obtained on request from the publishing house or on the internet here.

The publishing house guarantees first class quality in print production, providing a proof of ad-equate quality was delivered. Adherence to the print data timetable is necessary in this regard. In the case of the print data being produced by the publishing house, these costs will be billed separately. The print plates are produced computer-to-plate. For this reason digital files are re-quired. Files generated with ICC profiles have to use the following profile: ISOcoated_V2_300_eci.icc

TECHNICAL DETAILS / HANDLING

10 AD-SPECIALS RATE CARD No 05 · valid from 1.1.2018

* The quoted prices apply to each thousand copies commenced, at completed delivery. Agency commission will be granted. The cost depends on the print circulation of the classic format. The subscription run appears exclusively in the classic format (213 x 277 mm).** Not discountable and not AC-discountable.

These are printed matter / prospectuses of advertisers, firmly bound in the magazine.

Untrimmed format 212 x 285 mm (including 3 mm routing edge at binding, 4 mm head trim and 3 mm bleed trim on other sides). The product must be closed at the binding. Special permission is required if bound insert differs from the magazine format.

number of excluding subscriptionpages subscription circulation2 € 147 € 165 4 € 211 € 239 8-10 € 233 € 283

15% surcharge for the first technical processing station.10% surcharge for the first bound insert respectively.

There is an additional technical charge of € 8 per each 1,000 copies or part thereof for bound inserts that contain an integrated product sample or a scent seal. **

1 sheet (= 2 pages) printed both sides:minimum weight: 120 g/m2

4 pages minimum weight: 100 g/m2

more than 4 pages: upon request

Prospect insert stickers / booklets /product samples / cheque cardson carrier advertisement minimum 1/1 page

excluding subscription subscription circulationup to 20 g € 120 € 156 up to 30 g € 131 € 186 over 30 g upon request upon request

15% surcharge for the first technical processing station.10% surcharge for the first insert sticker respectively.

excluding subscription subscription circulationup to 20 g € 147 € 181 up to 30 g € 159 € 213 over 30 g upon request upon request

Bound inserts

Formats

Bound inserts *

Paper weight

Insert stickers *

Loose inserts *

11 AD-SPECIALS RATE CARD No 05 · valid from 1.1.2018

= Minimum total domestic circulation= Minimum total subscription circulation or 25,000 copies

The specific issues for which the placements are inten-ded are liable to variations in circulation, therefore it is necessary to agree upon the actual necessary number of deliveries before production begins.Nielsen-Split possible in the case of loose inserts(costs per split € 420).

Specific date for delivery after consultation with the advertising service.

Samples or exact format and weight specifications are required for price calculation and technical super-vision. Please send 5 samples with the binding choice of format and paper to the publishing company to our production department for technical inspection:

Condé Nast Verlag GmbH Production Department Karlstrasse 23 D-80333 Muenchen

After printing, 10 copies to the Advertising Service.

The publishing house reserves the right not to accept order samples, scented bound inserts or folders that are not easily disposable together with the waste paper. If necessary, any costs for separate disposal must be bor-ne by the client.

Delivery for processing is required in untrimmed format with 4 mm head edge.

The accompanying documents must contain details of the number of transport units, magazine title and issue number. A sample must be clearly affixed to each packaging unit. To avoid lower performance and additional costs, loose inserts, insert stickers, booklets and bound inserts are to be delivered stacked, without rubber banding or binding, and should not adhere to each other.

Please contact our production department for precise packing guidelines.

Vogel Druck und Medienservice GmbHWarenannahmeLeibnizstrasse 5 D-97204 Hoechberg

Monday to Friday from 8am to 4pm Up until five working days prior to the delivery date

Types of circulationBound inserts

& insert stickersLoose inserts

Delivery deadline

Samples

Disposal

Bound inserts delivery

General delivery

Delivery address

Goods receiving timesDelivery

The customer guarantees an error-free delivery of ad specials and product samples according to the samples that have been examined and released by Condé Nast before. Condé Nast cannot assume responsibility for faulty or damaged goods. The customer will be informed about all foreseeable pro-duction costs immediately after testing the samples. If additional unforeseeable costs should arise during the following processes, Condé Nast reserves the right to charge the customer subsequently for these costs.

Technical requirements and delivery:Binding technical specifications, information about dates, patterns and about delivery can be downloaded at www.adspecial-portal.de. As well, up-to-date print circulations can be required via this portal.

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RATE CARD No 05 · valid from 1.1.2018READERSHIP PROFILE – GENERATION WIRED

At the “right” age84% between 20 and 49 years Ø age: 35.7 years

Well-educated60% hold a university degree 87% have acquired a university entrance qualification 20% are students

Professionally successful11% founders & managing directors 21% executives 21% digital professions 16% advertising & marketing 10% business administration

MaleMen: 79%

Has a high incomeNet household income of Euro 3,000 and more: 43%

Technology-orientedInterested in new technological developments: 88%

Luxury-orientedEnjoy to buy products by exclusive luxury brands: 33%

Quality-orientedLook for brands with a high standard of quality: 55%

Prepared to spend moneyEnjoy big investments: 55%

THE WIRED READER/ USER IS

Source: Survey among users / readers in October / November 2016 Number of participants: 1,429

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s.com

CUSTOM SOLUTIONS RATE CARD No 05 · valid from 1.1.2018

At Condé Nast Custom Solutions, we develop and realise brand-speci-fic creative concepts for campaigns, advertising media and ad specials. Our conceptual thoughts focus on the individual customer story and the overall aim. These creative concepts are particularly well-suited for the enhancement of brand image, the attention to product launches as well as for customer acquisition and customer activation.

Our services include the editorial work and also the creation of promotion pages, photo shoots (also at the in-house Condé Nast Studio for still life productions) and video productions as well as the realisation of digital formats like advertorials, campaign micro sites or special advertising formats for social media including a respective range concept.

The categories are called “PROMOTION” and “ADVERTISEMENT”. On request, there will be an additional print and digital media package all the way up to the POS. The quality and creativity of every creative concept is characterised by the high-class signature of Condé Nast Publications.

Solution-oriented. Customer-focused. Measurable.

CONTACT

Head of Content MarketingOlaf Kopmann Tel. +49 (0)89 38104 - 228olaf.kopmann@condenast.de

Project ManagementSandra AlbickerTel. +49 (0)89 38104 - 504sandra.albicker@condenast.de

14 WIRED INTERNATIONAL RATE CARD No 05 · valid from 1.1.2018

The following international editions of WIRED are also published by Condé Nast Group:

USAGermany Great Britain Italy Japan

15 RATE CARD No 05 · valid from 1.1.2018CONTACT

Head of WIRED: Nikolaus Röttger / Executive Publisher: Eike Lucas / Head of Sales: Christina Linder - 430 · christina.linder@condenast.de / Brand Director: Corinna Kassner (030) 2787902 - 986 · corinna.kassner@condenast.de Marketing Director & New Business: Sandra Blühdorn - 438 · sandra.bluehdorn@condenast.de / Lead Advertising Service: Katrin Schubert - 369 · katrin.schubert@condenast.de

Condé Nast Verlag GmbH · Karlstrasse 23 · D-80333 Muenchen · Telephone: +49 (0) 89 3 81 04 - 0 · Fax: +49 (0) 89 3 81 04 - 230

NORTHERN & EASTERN GERMANY / BERLIN

Accessories / Fashion & Retail Kai Frölich Kai.Froelich@condenast.de Tel. +49 (0) 89 38104-463 Beauty & Pharmacy Katja Ziemann Katja.Ziemann@condenast.de Tel. +49 (0) 89 38104-117Vehicles / Consumer Electronics & IT / Tourism / Food & Beverage Thomas Keihl Thomas.Keihl@condenast.de Tel. +49 (0) 89 38104-141 Jewellery & Watches / Living / Fairs & Exibitions / Finance Jürgen Warter Juergen.Warter@condenast.de Tel. +49 (0) 89 38104-502

SWITZERLAND

Fashion Nina Neuhaus Nina.Neuhaus@condenast.de 48 rue Henri Cloppet, F-78110 Le Vésinet Tel. +33 (0)143363384 Fax +33 (0) 9 85414141Other Branches Christian Keller Christian@kellermedia.eu Route de Riboute - Roc de Cagalìere F-11220 Lagrasse Tel. +33 (468) 492837 M. +49 (0) 162 2015013

USA

Alessandro Cremona alessandro_cremona@condenast.com 125 Park Ave., Suite 2511 New York NY 10017 Tel. +1 212 3808236

FRANCE / SPAIN / BELGIUN

Nina Neuhaus Nina.Neuhaus@condenast.de 48 rue Henri Cloppet F-78110 Le Vésinet Tel. +33 (0)143363384 Fax +33 (0) 9 85414141

ITALY

Elisabetta Paola e.paola@condenast.it Edizioni Condé Nast S.p.A. Corso Buenos Aires, 43 I-20124 Milan Tel. +39 02 6575500 Fax +39 02 6598565

BAVARIA / AUSTRIA

Accessories / Fashion & Retail Jan Kruse Jan.Kruse@condenast.de Tel. +49 (0)89 38104-410 Beauty & Pharmacy Katja Ziemann Katja.Ziemann@condenast.de Tel. +49 (0) 89 38104-117 Vehicles / Consumer Electronics & IT / Tourism / Food & Beverage Thomas Keihl Thomas.Keihl@condenast.de Tel. +49 (0) 89 38104-141Jewellery & Watches / Living / Fairs & Exibitions / Finance Jürgen Warter Juergen.Warter@condenast.de Tel. +49 (0) 89 38104-502

ZIP CODE 32, 33, 34, 48, 49 59

Stefanie Walkenhorst Stefanie.Walkenhorst.ext@condenast.de Heimkehrerweg 23a D-48153 Münster Tel. +49 (0) 251 97205127 M. +49 (0) 171 7766011

NORDRHEIN-WESTFALEN / NETHERLANDS / LUXEMBURG

Accessories / Fashion & Retail Jan Kruse Jan.Kruse@condenast.de Tel. +49 (0)89 38104-410 Beauty & Pharmacy Verena Flammersfeld Verena.Flammersfeld@condenast.de Tel. +49 (0)89 38104-177Vehicles / Consumer Electronics & IT / Tourism / Food & Beverage Thomas Keihl Thomas.Keihl@condenast.de Tel. +49 (0) 89 38104-141Jewellery & Watches / Living / Fairs & Exibitions / Finance Jürgen Warter Juergen.Warter@condenast.de Tel. +49 (0) 89 38104-502

BADEN-WUERTTEMBERG

Accessories / Fashion & Retail Kai Frölich Kai.Froelich@condenast.de Tel. +49 (0) 89 38104-463 Beauty & Pharmacy Katja Ziemann Katja.Ziemann@condenast.de Tel. +49 (0) 89 38104-117Jewellery & Watches Christian Keller Christian@kellermedia.eu Route de Riboute - Roc de Cagalìere F-11220 Lagrasse Tel. +33 (468) 492837 M. +49 (0) 162 2015013Vehicles / Consumer Electronics & IT / Tourism / Food & Beverage Thomas Keihl Thomas.Keihl@condenast.de Tel. +49 (0) 89 38104-141Living / Fairs & Exibitions / Finance Jürgen Warter Juergen.Warter@condenast.de Tel. +49 (0) 89 38104-502

GREAT BRITAIN / SKANDINAVIA

Accessories / Fashion & Retail Jan Kruse Jan.Kruse@condenast.de Tel. +49 (0)89 38104-410 Vehicles / Consumer Electronics & IT / Tourism / Food & Beverage Thomas Keihl Thomas.Keihl@condenast.de Tel. +49 (0) 89 38104-141Jewellery & Watches / Living / Fairs & Exibitions / Finance Jürgen Warter Juergen.Warter@condenast.de Tel. +49 (0) 89 38104-502

HESSEN / RHEINLAND-PFALZ / SAARLAND

Accessories / Fashion & Retail Kai Frölich Kai.Froelich@condenast.de Tel. +49 (0) 89 38104-463 Beauty & Pharmacy Verena Flammersfeld Verena.Flammersfeld@condenast.de Tel. +49 (0)89 38104-177Vehicles / Consumer Electronics & IT / Tourism / Food & Beverage Thomas Keihl Thomas.Keihl@condenast.de Tel. +49 (0) 89 38104-141Jewellery & Watches / Living / Fairs & Exibitions / Finance Jürgen Warter Juergen.Warter@condenast.de Tel. +49 (0) 89 38104-502