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We created an application for the Ram Restaurant and Brewery located around the US. Specificially for one located in Seattle's University Village. With this application, customers are able to purchase food items as well as put their name on the waiting list.
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Restaurant & Brewery
Darissa Boonwathanakul | Courtney Staggs | Interface Design
Who we are
Application Definition StatementThe Ram iPhone and iPad app focuses on the satisfaction of our guests. We created this in order to provide immediate access to our menu, or-dering food, and allowing them to view our waiting list prior to their ar-rival. This app is designed for people who love to get in and get out, who are in a hurry, or enjoy ordering before they arrive.
The Ram is a private, independent, family-owned and operated restau-rant business. We were born on February 26, 1971 when our founders took their entrepreneurial spirit and experiences they received mak-ing pizza and serving beer at Shakey’s Pizza Parlor to open their own restaurant. That first restaurant was called the Ram Pub, which was a “Deluxe Tavern” that served hot food, including cook-your-own burgers and steaks, along with beer and wine.
The “Deluxe Tavern” concept gradually evolved throughout the ‘70s into our casual, full-service, family-oriented restaurants of today. Our brand grew further when we opened our first fine-dining dinner house in 1980.
In 1995 we launched the Big Horn Brewing Company. By brewing our own ales and lagers, we are able to offer our guests superior quality, na-tionally recognized, hand-crafted beers at value prices.
User Personas
Nicole would download and visit the mobile application, because the mobile application will help her save time to wait in a line.
Richard AdbertonesProfessorAge: 55
Nicole RollerUndergrad StudentAge: 21
Richard is a leading authority on competitive strategy. He spends most of his time teaching undergraduate course and doing his research about the modern strategy field in competitive strategy and management in University of Washington. He enjoys to reading the books and searching the Internet when he has free time.
Nicole is a sophomore in Department of Management System at University of Washington. She is very interested in new online software applications, but she does not have a technical background.
INTERESTS
INTERESTS
AMBITION
MOTIVATION
MOTIVATION
AMBITION
Richard has started enjoying life. He has always been for entertaining and hanging out with friends and the community group.
Richard is always having the ideas for the new projects and people like his ideas. He is looking for something to save his time and then he can spend more time for his research.
Richard would register as a member for this mobile application. He will save more time from waiting the line for lunch and dinner.
Nicole is a Mac user and she like to spending her time play with software applications. She is comfortable using shopping online and makes a reservation for the restaurant online. She likes the entertaining and enjoying the party.
Nicole wants a fast and convenient way to do her activities, so she is looking for a tool to help her save time and enjoy.
User Personas
Francis uses mobile applications a lot. He likes to play and download the new applica-tions. If the application helps him save his time, he will use it.
Sara MillsSale ManagerAge: 32
Francis JohnsonUndergrad StudentAge: 23
Sara Mills is a Sale Manger who working in cosmetic company. She became as a salesperson for 5 years before working as a sale manager. She is a busy woman and has to take care of her small child, ages 3.
Francis Jonson is a Senior Student at the University of Washington, Francis pursuing a B.S. in Business Management. He plans on continuing his education to pursue an MBA and a Mater in Educational Leadership. He plans on developing as a professional in the field of Student Affairs. Francis currently works as a Student Facility Supervisor and helps supervise daily operations and student employment.
INTERESTS
INTERESTS
AMBITION
MOTIVATION
MOTIVATION
AMBITION
Sara enjoys weekend with her husband and her son and attends any social event going so she can be surrounded by people.
Sara needs to cut down on time spent doing for waiting. She feels comfortable to using any online order from her phone. So she can have more time with her family and her friends.
Sara would download the restaurant mobile application for her convenience. She thinks the mobile applications can help her time-saving.
Drinking beer is his favorite activity. The best part is medium dark beer.
Francis wants to have the opportunity to meet great students and professionals in a field that he loves while gaining experience and knowledge to become a great Student Rep-resentative. Francis looks forward to the Fall 2012 Conference and the opportunity to grow.
Style Guide
Color Palette
Typefaces
ABCDEF abcdef | Georgia
For our Ram mobile app, we will determine our color scheme but will abide by the Apple interface guidlines.
Apple iphone api
Site Map
Sketches
Icon
Inspiration
Ram Image
LOGINREGISTER
LOGIN
REGISTER
LOGO
FB
usernameFIRST
username
LAST
password
password
Login with Facebook
Remember me
Wireframes
Google MapsCurrent Location
When Selected
Description of item
Nav Bar
PickerKeyboard
Names
James 15-20 mins
Wait Time
Waiting List
Burgers
AppetizersEntres
$
$
$
$
$
$
$
Image
Image
Image
Image
Image
Image
Image
FingerScroll
Wireframes
Order
Receipt
Credit Card
Card Number
Experation
Dine In Take Out Place Order
$quantity
quantity
Total
$
$
Visa
Wireframes
Icon
Home Screen
Login or Register
Register
Login
Google Maps
Menu
Menu: Burgers
Order Summary
Waiting List
Notification
http://www.teehanlax.com/blog/iphone-4-gui-psd-retina-display/
http://designerstoolbox.com/
http://developer.apple.com/library/ios/#documentation/UserExperi-ence/Conceptual/MobileHIG/AppDesign/AppDesign.html
http://www.theram.com/washington/seattle.html
Iphone User Inteface
The Ram Restaurant
Resources