Embed Size (px)
Citation preview
2017 Season | Lamborghini Super Trofeo North America
In Partnership With
Beverly Hills | La Jolla | Calgary | Vancouver
“RACINGeffectively demonstrates why strategy is critical to success; you plan a strategy on Saturday and by the end of the day Sunday, the results are plain to see”
-Shane Seneviratne
Team principle Shane Seneviratne has a long and successful history in road racing, having been instrumental in the success of such racing stars as NASCAR’s Casey Mears, IndyCar’s Simona De Silvestro, Oriol Servia, Townsend Bell, IRL’s Jeff Ward, Robbie Buhl and Grand Am and American Le Man stars like Luis Diaz, Alex Gurney and Jon Fogarty. His early accomplishments included winning three championships while Team Manager of Dorricott Racing, this included the period when Townsend Bell won his Indy Lights championship in 2001.
Shane formed US RaceTronics in 2005. The team was developed to run in the Atlantic Championship Series and amassed an impressive record of 26 podiums, 8 poles, 5 race wins and finished 3rd overall in 2009. The bulk of that success happened while Simona De
Silvestro raced for the team in 2009. Shane followed De Silvestro into the IndyCar Series after officials ended the Atlantic Series—working in a management capacity through 2013. He was then approached by Tom O’Gara to direct O’Gara Motorsport entries in the Lamborghini Blancpain Super Trofeo Series.
Under the direction of Seneviratne the team took the following titles in 2015:
» Team Championship » Dealer Championship » Amateur Championship with Ryan Ockey » Pro Championship with Richard Antinucci » Amateur World Championship with Ryan Ockey
THE TEAM
4
In February 2016, Shane launched a reignited US RaceTronics to continue his success in the Lamborghini Blancpain Super Trofeo Series and to support drivers who want to race behind the wheel of the impressive Lamborghini Huracan Super Trofeo in the fastest one make series in the world. He has recruited a world-class group of individuals to lead the team deep into the history books of racing legends.
“Everything we do here is developed from our experiences in professional open wheel racing. We’re adopting the same ideology we used when prepping a car for Simona de Silvestro to run 230 miles an hour during the Indy 500, from safety, to data acquisition, to car prep, and team presentation. The Lamborghini enthusiast is a discerning clientele and we are dedicated to exceeding their expectations.”
DRIVER
Bryce MillerDOB: February 9, 1991
Hometown: Dana Point, CA
FIA Driver Categorization: SIlver
Website: www.brycemillerracing.com
‘11 Pirelli GT3 Cup Trophy »National Champion
» Bryce is American born and grew up with a background in motocross racing. After many years of two-wheeled racing, he found himself in karts for the first time at the age of 17. Three years of serious competition allowed Bryce to develop some four-wheeled racing experience and make the jump up to sports cars. He went on to become the youngest Pirelli GT3 Cup Trophy Champion in history, claiming it in his rookie season. Highlights of his career include several IMSA pole positions and victories, competing in the Rolex Grand-Am Sports Car series and the 2011 Pirelli GT3 Cup Trophy Porsche Title.
usracetronics.com | 5
Chassis / Body Complete aero kit with quick fixing (DZUST)
DimensionsWheelbase 2,620 mm (103.15 in)
Front Track 1,695 mm (66.73 in)
Rear Track 1,660 mm (65.35 in)
Dry Weight 1,270 kg (2,800 lb)
Weight/Power Ratio 2.05 kg/CV (4.52 lb/CV)
EngineType V10 IDS (NO MPI), Air Intake by BMC
Displacement 5,204 cm³ (317.6 cu.in.)
Max. Power 620 HP (456 kW) @ 8,250 RPM
Max. Torque 570 Nm (419 lbft) @ 6,500 RPM
Engine Mgmt System MOTEC M182 (9 position Traction Control)
Suspension Double wishbones with rigid bushing
DrivetrainTransmission Type Rear Wheel Drive
Gearbox 6-speed sequential gearbox electrically actuated by Marelli
Clutch 3 discs racing clutch , Light weight flywheel
Tires & WheelsFront Tires Pirelli 305/660-18 DH
Rear Tires Pirelli 315/680-18 DH
Front Wheels 11x18’’ ET 28.8
Rear Wheels 12x18’’ ET 32
Brakes Brembo / PFC
Discs Front: Steel 380x35 mm / Rear: Steel 355x32 mm
Calipers Front: 6 pot monoblock, Rear: 4 pot monoblock
Fuel Capacity 118 l (31.2 gal.)
Driver Controls Racing ABS (12 position) / TC (9 position) / Brake bias
Data System MOTEC Pro
TECHNICAL SPECIFICATIONS
A new, race-oriented steering wheel has been developed jointly with OMP. Driver controlled functions include:
» Communications between driver and car engineer » High beam flashing lights to overtake slower cars
» Activate the windshield wipers » 12 different ABS positions
» 9 different traction control positions » Activate the pit limiter entering and exiting pitlane
» Reset the onboard computer messages » Engage the reverse gear
6
The Huracán LP 620-2 Super TrofeoThe Huracán LP620-2 Super Trofeo is based on the Lamborghini Huracán LP610-4. While it bares the same iconic silhouette as the street-legal version, this car is a precision instrument built specifically for the track. Weighing 335 pounds less and boasting 620 horsepower from its naturally-aspirated 5.2L V10 engine makes this car one of the fastest GT cars on the track today.
usracetronics.com | 7
The Fastest One Make Series in the WorldAfter its expansion into the Asian market, Lamborghini brought the one-make series to the North America in 2013, where the races are held alongside the prestigious IMSA WeatherTech SportsCar Championship. Twenty-plus car grids on popular circuits like Mazda Raceway Laguna Seca in California or the Circuit of The Americas in Texas ensure exciting action. In 2015, North America hosted the Lamborghini Blancpain Super Trofeo World Final at Sebring circuit.
LAMBORGHINI BLANCPAIN SUPER TROFEO NORTH AMERICA
88
Market to Highly Affluent Customers » Average household income of the active fan base is $109,000 » HHI $100K+: 137 index vs. Nielsen average » HHI $200K+: 213 index vs. Nielsen average » 66% of the active fan base has a HHI over $75,000
$175K+16%
$125K-$175K15 %
$75K-$125K35%
$50K-$75K17%
$25K-$50K14%
Under $25K4%
Unparalleled Access to Connect with These Consumers » The typical fan is a highly educated, affluent, married male, 52 years of age » Average net worth of $728,000 » 57% have a bachelor’s degree or higher » Professional/Managerial Occupations: 132 index vs. TV average
A Truly Loyal Fan Base » 75% are likely to try a sponsor’s product or service » 73% are likely to consciously support a sponsor’s product or service » 63% are likely to recommend a sponsor’s product or service » 83% state sponsorship of race series makes them feel good about a product
$109,000
The average household income of the active fan base is
AUDIENCE PROFILE
2017 RACE SCHEDULE
May 4-6Circuit of The AmericasAustin, TXR
oun
ds 1
/2
September 22-24Mazda Raceway Laguna SecaMonterey, CAR
oun
ds 9
/10
June 29-July 1Watkins Glen Int’lWatkins Glen, NYR
oun
ds 3
/4
August 4-6Road AmericaElkhart Lake, WIR
oun
ds 5
/6
August 25-27VIRginia Int’l RacewayAlton, VAR
oun
ds 7
/8
November 18-19WORLD FINALImola, ItalyR
oun
ds 1
3/14
November 16-17Autodromo Enzo e Dino FerrariImola, ItalyR
oun
ds 1
1/12
usracetronics.com | 9
TV Broadcast » One hour broadcast of each LBST race on CBSSN - 60 MM HHR » Programming is aired prime time mid-week and weekend afternoons » Mean Age 49.2 » Mean IEI $61,656 » Mean HHI $88,370 » Mean HH Net Worth $359,650 » Mean number of people in HH 3 » Mean Value of Owned Home $247,053 » Male 73% » Female 27%
Other Highlights Shows » Bloomberg Power Coverage- 350M HH per event » Motorsport Mundial and Max 650M HH per event
Live Online » Squadracorse.lamborghini.com: 4.1M views, 601K sessions, 318K users » IMSA.TV: 2M unique, 21M views
On Demand » Motortrendondemand.com
Delayed Online » Sportscar365.com: 12.5M views, 1.5M unique, 650K/mo., 186 countries » Torque.TV » RadioLeMans.com
Social Media » Lamborghini: 11.9M FB followers, 3.9M daily reach, 1.2M Twitter, 2.1M Instagram » Super Trofeo: 113K FB followers, 34.5K daily reach, 1.7K Twitter » IMSA: 110K FB followers » O’Gara: 320k FB followers
YouTube Channels » Lamborghini: 162K subscribers, 13.2M views, » Super Trofeo: 1.4K subscribers, 50K views
Mobile Applications » IMSA: 32K mobile app downloads
Database » IMSA: 180K » O’Gara: 40k
Affluent Viewer Demographic » A viewer is 92% more likely to have an individual expected income
of $150K+ per year than the average American (index 192) » A viewer is 28% more likely to work in management, business and
financial occupations than the average American (index 128) » Viewers are 37% more likely to have a household net worth of
$1,000,000+ than other Americans (index 137) » A viewer is 12% more likely to own his own business than the
average American (index 112) » A viewer is 14% more likely to have a college degree than the
average American (index 114) » A viewer is 74% more likely to have a C-suite position (CEO, CFO,
COO, etc.) than the average American (index 141)
Viewers are 37% more likely to have a household net worth of $1,000,000+ than other Americans
GLOBAL BROADCAST
ONLINE MEDIA COVERAGE
10
“This exciting television partnership with CBS Sports Network is a significant milestone in the growth of the Lamborghini Blancpain Super Trofeo North America, providing even more evidence of its increasing popularity with fans and competitors. The comprehensive coverage in consistent time slots will bring home in compelling fashion the thrilling action, talented drivers and incredible Lamborghini race cars of this championship.”
Giorgio SannaLamborghini Head of Motorsport
usracetronics.com | 11
1212
Provide an unforgettable experience for clients and guests
US RaceTronics is fully equipped to deliver a powerful, strategic marketing program— guiding your brand through a well defined space of affluent decision makers. We bring together proven marketing initiatives, a wealth of experience, and a powerful network.Let us use it to your corporate advantage.
We value our partnership with these companies
Opportunities include
» Affiliation with World’s Top Drivers in the Fastest One Make Series in the World » Alignment with Luxury Brands » World Class Photography and Video Content » Face Time with Affluent Decision Makers » Broad Print/Online/Social Media Integration » Global Broadcast Coverage on CBS Sports Network » CBSSN Commercial Inventory » Powerful Endorsements/ Testimonials » Research and Development Feedback » Show Cars/ Trade Show Support » At Track Demonstrations » Driver Appearances/ Meet & Greets » Custom Client Experiences » World Class Hospitality/ Lamborghini Village » European, Asian and North American Event Access
usracetronics.com | 13
Dealership Network
Our keen attention to the specialized needs of our customers has made us #1 in the industries we serve worldwide. We serve the one percent, industry leaders, A-listers, trend-setters, and innovators. As a leading luxury automotive dealer group, we have cultivated and built relationships with an extensive network of influential and discerning buyers. Our clients are passionate about their purchases and loyal to the brands they purchase from.
Applying the power of ingenuity. Focusing man and machine on a singular goal. Putting everything on the line for one cause, demonstrating that you are the best; that you can win in the face of any competitor. These are the hallmarks of your Company and US RaceTronics can help you reach a highly desirable stream of consumers and business leaders thanks to our dealership network. Our marketing platform shines a light on your brand, energizes your workforce and differentiates you from your competition. Whether it is in the field of high performance motorsports or luxury automotive sales, absolute excellence is a constant necessity, and we are no stranger to this philosophy.
14
“For me this was about making an investment in a product and brand with world-class capabilities and the ability to offer our clientele an experience unlike anywhere else. Something truly unique and memorable. “
Tom O’GaraLamborghini Beverly Hills/La Jolla Dealer Principle
Automotive Brands
» Aston Martin
» Bentley
» Bugatti
» Ducati
Products and Services » Louis Vuitton
» Neiman Marcus Beverly Hills
» Dom Perignon
» The Agency
» Hilton and Hyland
» The White Label Home Collective
» Martin Katz Beverly Hills
» Fenix Cosmetics
» Robert Procop Fine Jewlery
» Marine Max Yachts
» Jet Suite
» Schubach Aviation & more
Plug in to our Network
Hospitality » The Beverly Hills Hotel
» The Montage
» The Beverly Wilshire
» The Ritz Carlton
» Rancho Valencia Resort
» La Quinta Resort and Spa
» Malibu Rocky Oaks
» The Nice Guy
» Mastro’s
» Nobu Malibu & more
Experiential » The Thermal Club Private Race
Track
» Lamborghini Blancpain Super Trofeo Series VIP Access
Luxury Strategic Partners
Media » Angeleno Magazine
» The Beverly Hills Chamber of Commerce
» Lamborghini
» Maserati
» Rolls Royce
16
Engage high net worth individuals at key lifestyle events
The dealerships we serve host an average of 10 high-end events per month that draws HNW individuals including A-List celebrities, Forbes billionaires, Fortune 500 profes-sionals, professional athletes, entertainment Moguls, influencers, and media as well as Strategic Partner’s premier clients or members.
Events
Product Launch/Vehicle Unveils » Lamborghini Huracan Spyder Unveil
» Rolls-Royce Closed Room Access introducing the Dawn
» Rolls-Royce Limited Edition Wraith Inspired by Fashion, Film and Music
» Bentley Bentayga Unveil
» Aston Martin LAGONDA 1.1 Million
» Bugatti Closed Room Access introducing the Chiron
Hospitality Packages » Lamborghini Blancpain Super Trofeo Series
» Pebble Beach Concours D’elegance with access to The Bentley Home, Rolls-Royce Villa, Bugatti Home and Aston Martin Estate
» Palm Springs with Access to The Thermal Club with range of vehicle models plus hot laps in racecar with O’Gara Motorsport
Exclusive Speaker Panel Series » Featuring the History of the Lamborghini SV with Tom
O’Gara and Townsend Bell
Private Invite-Only Events » Pre-Screening of James Bond Spectre film with Aston
Martin Beverly Hills
» Champagne Caviar Yacht Cruise and Louis Vuitton Preview with Rolls-Royce La Jolla
» Fashion Show at Fashion Week Venue with Rolls-Royce Beverly Hills
» Roof-top dinner at Louis Vuitton Beverly Hills on Rodeo Drive plus Private After-Hours Shopping
» Neiman Marcus Beverly Hills Champagne Tasting After-Hours plus Precious Stones with O’Gara Coach Beverly Hills and more.
usracetronics.com | 17
Join The TeamSuccess breeds success. We believe in the power of our people because we provide them with what they need to perform at their best and to succeed. Our program gives you a world of access to potential business-to-business opportunities and targeted marketing to your key clientele. Racing is a powerful metaphor for business and brands. Operating efficiency, cost control and effective communication are fundamental both to the success of a race team and to businesses alike. Programs that showcase a product or best practice in application offer customers and employees a fresh perspective on the company that they do business with or work for. Leveraging the power of association through racing can help to differentiate your brand and inspire your workforce.
Shane SeneviratneTeam Principal/[email protected]
Bryce MillerDirector of [email protected]
usracetronics.com
