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his is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which

will be opened in Abu Dhabi and therefore I need feedback from (you) the consumers. Please

answer the questions honestly because every tick counts and therefore it would be re-

considered when analyzing the data and opening a successful ice cream shop.

he questionnaire is ONLY 25 questions ;-)

2. Do you like ice cream? (if no then thanks 4 taking your "time" in completing the

questionnaire)

Yes

No

3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the

highest)

a)Normal (ice cream)

b)Sundae

c)Sherbet

d)Gelato (Type of Italian Ice Cream)

4. Do you prefer your ice cream soft or hard? (Soft ice creams are usually the machine 1s e.g.

1s at McDonalds)

a) Soft

b) Hard

Don't Mind....

5. What is your favorite ice cream flavor? (Please RANK favorite 5 preferences, 1 being the

most favorite 5 being the least)a) Vanilla

b) Chocolate

c) Strawberry

d) Caramel

e) Peppermint

f) Fruit Flavors

g) Butter Scotch

f) Other? (Please specify)

6. Do you like (ice cream) toppings? (if no please go to question 8)

Yes

No

7. If yes, which toppings do you prefer from the list below? (you may choose more than 1

option)

M&Ms/Smarties

Flake

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  Sweets

Nuts

Coconut

Marshmallows

Whip Cream

Dried FruitsSauces: chocolate, toffee, strawberry

8. What do you prefer to have your ice cream in/with? (please only choose one option)

Cup

Cone

Waffles

Crepe

Other? (please specify)

9. What makes you buy an ice cream? (please one choose one option)

Flavor (Taste)

Price

Texture

Brand Name?

Impulse Purchase (unplanned/spontaneous buying)

Other? (please specify)

10. Do you prefer choosing your ice cream from a menu or from display?

Menu

Display

11. How often do you eat ice cream?

Everyday

2-5 times a week

Rarely

When the weather is hot?

Other? (please specify)

12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on 2 q

14)

Yes

No

13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1

option)

Buy 1 get 1free

Free (ice cream) toppings

Discount offers! 25% off

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  Other? (please specify)

14. Which type of promotional adverts catch your eye?

Billboards

Magazine Adverts

Newspaper AdvertsPosters in outlet stores

15. In what way do they appeal to you? (open question- your opinion would be greatly

appreciated e.g. font color, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice

cream shop?

Scoop Mania

Scoop of Heaven

Diary King

Ice Cream R Us

Other? (please specify)

17.Currently,what is your favorite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel

free to state any other choices)

Baskin Robbins

Ben and Jerry's

Hagan Daz

London DiaryOther? (please specify)

18. Why is this brand your favorite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option)

Cinema

Corner Shop

Ice cream stands

Beach

Mall

Other? (please specify)

20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the

highest)

Chocolates

Cakes/Cookies

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  Sweets

Crisps

Hot Beverages

Cold Beverages

Other? (Please specify)

21. Do you think that a play area would be suitable for children in order to attract a lot of them?

Yes

No

22. As an adult/teenager what choices of furniture, décor and interior designs would appeal to

you in an ice cream shop? (please only choose one option)

Plain Design

Modern Style

Ethnic Themes-Islamic?

Different plain random colors

Fashion- Hollywood

23. According to you, what thing are needed to provide a good service to the customers?

(Please rank in order which 1's are the most important to you 1 being the most important)

Good customer service

Cleanliness

Quality of the products

Attendance (how quick your order is taken etc....)

24. How much are you willing to pay for a small ice cream cup/cone? (AED =

DHS/DIRHAMS/UAE Currency *if you don't live in Abu Dhabi then imagine it as Rands or yourcountry's currency)

1-5 AED

6-10 AED

Other? (Please specify)

25. How much are you willing to pay for a medium ice cream cup/cone?

6-10 AED

11-15 AED

Other? (please specify)

26. How much are you willing to pay for a large ice cream cup/cone?

11-15 AED

16-20 AED

Other? (Please specify)