Brand Loyalty ), Brand Awareness Quality · Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association ( Asosiasi Merek ), Brand Awareness (Kesadaran Merek), dan Perceived

95

Lampiran 1

Kuesioner Penelitian

Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association

(Asosiasi Merek), Brand Awareness (Kesadaran Merek), dan Perceived

Quality(Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam

menggunakan Jasa Gojek

Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk

mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan

merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian

ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih.

I. Data Responden

1. Usia :

2. Jenis Kelamin : Laki-laki / Perempuan

3. Pekerjaan :

II. Tanggapan Responden

Ket : Saudara/i diminta untuk memberi tanda silang (X) atau ceklis (√)

Salah satu skala yang tersedia pada kolom disamping pernyataan,

keterangan skala tersebut sebagai berikut :

SS = Sangat Setuju (skor 4)

S = Setuju (Skor 3)

TS = Tidak Setuju (Skor 2)

STS = Sangat Tidak Setuju (Skor 1)

96

No Pernyataan SS S TS STS

Loyalitas Merek (Brand Loyalty) (X1)

Tingkatan Loyalitas

1. Saya lebih memilih menggunakan Jasa Gojek

dibanding dengan ojek online lain

2. Meskipun harga Gojek lebih tinggi dari yang

lain, saya tetap menggunakan jasa Gojek

3. Saya menggunakan Jasa Gojek untuk

mendukung aktifitas saya sehari-hari

4. Saya merasa puas dengan pelayanan yang

diberikan oleh Gojek

5. Saya menyukai variasi layanan yang

ditawarkan Gojek

6. Saya akan merekomendasikan Gojek kepada

kerabat saya yang lain

Asosiasi Merek (Brand Association) (X2)

7. Gojek merupakan ojek online dengan kualitas

layanan yang memuaskan

8. Gojek memanfatkan perkembangan teknologi

dalam melakukan pemasarannya

9. Gojek memberikan atribut lengkap sehingga

penumpang merasa nyaman dalam

berkendara

10. Pelanggan merasa aman ketika menggunakan

jasa Gojek

11. Gojek merupakan transportasi umum dengan

harga yang murah

12. Gojek memiliki pesaing lain yang kompetititf

13. Gojek lebih unggul dibandingkan pesaing

lainnya

97


Kesadaran Merek (Brand Awareness) (X3)

Tingkatan Kesadaran Merek

14. Saya menyadari keberadaan Gojek karena

Gojek mudah ditemui


banyak iklan yang muncul di media

16. Saya mengenali Gojek hanya dengan melihat

atribut yang digunakan drivernya

17. Saya mengingat merek Gojek sebagai Ojek

online dengan layanan yang beragam

18. Saat menyebutkan merek ojek online, Gojek

adalah yang pertama muncul di benak saya

19. Saat akan menggunakan jasa ojek online,

Gojek merupakan pilihan pertama saya

Persepsi Kualitas (Perceived Quality) (X4)

20. Penampilan fisik driver Gojek menarik

dengan melihat atribut yang digunakannya

21. Dalam menjalankan tugas driver Gojek

memakai perlengkapan berkendara lengkap

22. Penampilan driver Gojek selalu terlihat rapih

23. Dalam menjalankan tugasnya driver Gojek

memiliki pengetahuan yang luas mengenai

rute jalan

24. Pelayanan yang diberikan Gojek

mengesankan

25.

Informasi data yang disampaikan Gojek

akurat sesuai dengan yang tertera pada

aplikasi saat pemesanan

98


26. Saya yakin menggunakan Gojek atas kualitas

layanan yang diberikan

27. Driver Gojek mau membantu pelanggannya

dengan ramah

28. Gojek mampu menjawab keluhan pelanggan

dengan baik

29. Gojek selalu memberikan kelengkapan seperti

helm, masker, dsb tanpa diminta

30. Gojek memperhatikan keselamatan pelanggan

saat membawa penumpang

Keputusan Pembelian (Y)

31. Saya menggunakan jasa Gojek karena Gojek

transportasi yang dapat melewati kemacetan

32. Saya menggunakan jasa Gojek untuk

memudahkan kegiatan sehari-hari

33. Saya menggunakan jasa Gojek dengan

mencari tahu sendiri Informasi mengenai

Gojek

34. Saya menggunakan jasa Gojek karena

promosi yang diberikan

35. Saya menggunakan jasa Gojek karena kualitas

pelayanannya yang baik

36. Saya menggunakan jasa Gojek karena merek

Gojek terkenal

37. Saya berkeinginan menggunakan jasa yang

diberikan Gojek kembali secara berulang

p1 p2 p3 p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p37

1 4 3 3 3 4 3 4 3 3 3 3 3 3 3 2 3 3 4 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 114

2 3 3 2 3 3 3 3 4 4 3 3 3 4 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 116

3 2 2 2 3 3 2 3 4 3 3 2 2 3 2 2 3 3 3 2 2 3 2 2 2 3 3 3 2 2 3 3 2 3 3 3 3 3 96

4 3 3 2 3 2 3 3 2 3 3 3 3 3 3 3 2 3 3 3 3 3 2 2 2 3 3 3 3 4 2 3 3 2 2 3 3 2 101

5 4 2 2 3 4 3 3 4 4 3 4 4 3 4 3 3 4 4 3 3 3 3 2 3 3 3 4 3 3 3 4 3 2 3 3 3 3 118

6 4 4 3 3 4 4 4 4 3 3 2 4 4 4 3 4 4 4 3 2 3 3 3 2 3 4 3 3 3 3 4 4 3 2 3 2 4 122

7 3 3 3 3 4 4 3 3 2 3 3 4 3 4 3 4 3 3 3 3 3 2 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 113

8 3 2 3 4 4 3 4 4 3 3 2 4 3 3 2 4 3 3 3 3 3 2 2 3 3 3 3 3 4 3 3 3 3 4 3 4 3 115

9 4 4 4 4 4 3 4 4 4 4 4 3 4 4 4 4 4 4 4 3 4 3 3 3 3 4 4 4 2 3 3 3 3 3 3 4 4 133

10 3 3 2 3 3 3 3 4 3 3 3 3 3 4 3 4 3 4 4 3 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 112

11 3 2 2 3 3 2 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 2 3 3 3 4 4 4 4 4 4 110

12 3 3 3 3 3 3 3 3 4 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 2 3 112

13 3 2 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 3 2 3 3 3 3 3 108

14 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 3 4 3 3 2 3 3 3 4 3 4 3 3 4 3 4 3 3 4 4 4 121

15 4 3 4 4 4 3 3 4 4 4 3 3 4 4 3 4 3 4 4 3 3 3 3 3 4 4 4 3 3 4 4 3 4 4 4 3 4 132

16 4 3 3 3 4 3 3 4 3 3 3 4 4 3 3 4 4 4 4 3 4 3 4 3 4 4 4 3 3 4 4 3 4 4 4 4 4 132

17 3 3 3 4 3 4 3 4 3 4 3 3 4 4 3 4 4 4 4 3 3 3 4 3 4 3 4 3 3 4 4 4 4 4 4 4 4 132

18 4 3 4 3 3 3 3 4 4 4 3 3 4 3 3 4 3 4 3 3 4 3 3 3 3 3 3 3 3 4 4 3 4 4 3 4 4 126

19 3 3 3 3 3 3 3 3 3 4 3 3 4 4 3 4 4 3 4 3 3 3 4 4 4 4 4 4 4 4 4 3 4 4 4 3 4 130

20 4 3 3 3 3 4 4 4 4 3 4 3 4 4 3 4 3 4 3 3 4 3 3 3 3 3 3 3 4 3 3 4 4 3 4 4 4 128

21 3 3 3 3 3 3 3 3 4 3 3 3 4 4 3 4 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4 3 4 3 4 3 4 130

22 3 3 2 3 3 3 3 2 3 3 2 3 3 3 3 3 3 3 3 2 3 2 3 3 3 3 3 3 2 3 3 3 3 3 4 3 3 106

23 2 3 3 3 3 2 2 3 3 3 2 3 4 4 2 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 109

24 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 3 4 4 3 3 3 3 3 3 3 4 3 4 3 4 3 3 118

25 3 3 3 3 3 3 3 4 3 3 3 3 4 4 3 4 3 3 3 3 3 3 3 4 4 3 3 3 3 4 4 4 4 3 4 3 3 122

26 3 3 3 3 4 3 4 4 3 4 4 4 4 3 3 4 3 3 4 3 4 4 3 3 3 3 3 3 3 3 3 3 4 3 4 4 3 125

TOTAL

Lampiran 2. Tabulasi Pretest 30 RespondenLoyalitas Merek Asosiasi Merek Kesadaran Merek Persepsi Kualitas Keputusan Pembelian

27 3 3 3 3 3 3 4 3 3 3 3 3 3 4 2 4 4 3 3 3 3 3 3 3 4 3 4 4 3 4 3 3 4 4 3 4 4 122

28 4 4 3 4 4 3 4 4 4 4 3 3 4 3 2 4 3 3 4 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 3 3 3 123

29 4 4 3 3 3 3 3 3 4 4 3 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 119

30 3 3 3 3 3 3 3 3 3 3 3 3 4 3 2 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 2 3 110

Loyalitas

Merek

Loyalitas

Merek

Loyalitas

Merek

Loyalitas

Merek

Loyalitas

Merek

Loyalitas

Merek

Asosiasi

Merek

Asosiasi

Merek

Asosiasi

Merek

Asosiasi

Merek

Asosiasi

Merek

Asosiasi

Merek

Asosiasi

Merek

Kesadaran

Merek

Kesadaran

Merek

Kesadaran

Merek

Kesadaran

Merek

Kesadaran

Merek

Kesadaran

Merek

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Persepsi

Kualitas

Keputusan Pembelian

Keputusan Pembelian

Keputusan

Pembelian

Keputusan

Pembelian

Keputusan

Pembelian

Keputusan

Pembelian

Keputusan

Pembelian TOTAL

Pearson Correlation

1 ,454* ,421* ,260 ,508** ,450* ,485** ,307 ,469** ,377* ,459* ,368* ,202 ,207 ,336 ,126 ,203 ,649** ,325 ,155 ,394* ,033 ,200 ,032 -,018 ,349 ,288 ,193 ,101 ,098 ,370* ,225 ,054 ,201 -,055 ,080 ,294 ,572**

Sig. (2-tailed)

,012 ,021 ,165 ,004 ,013 ,007 ,099 ,009 ,040 ,011 ,046 ,285 ,273 ,069 ,507 ,282 ,000 ,079 ,413 ,031 ,861 ,288 ,866 ,927 ,059 ,123 ,307 ,597 ,605 ,044 ,231 ,775 ,286 ,774 ,674 ,115 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,454* 1 ,420* ,191 ,151 ,384* ,275 -,053 ,265 ,450* ,206 ,152 ,432* ,379* ,217 ,286 ,173 ,299 ,389* -,020 ,142 ,297 ,553** ,122 ,037 ,335 ,172 ,423* -,106 ,032 ,173 ,261 ,029 -,274 -,070 -,168 ,154 ,437*

Sig. (2-tailed)

,012 ,021 ,312 ,427 ,036 ,142 ,783 ,158 ,013 ,276 ,423 ,017 ,039 ,249 ,125 ,361 ,108 ,034 ,915 ,454 ,111 ,002 ,520 ,847 ,070 ,362 ,020 ,579 ,868 ,361 ,164 ,881 ,143 ,714 ,375 ,416 ,016

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,421* ,420* 1 ,425* ,361 ,263 ,232 ,275 ,258 ,546** ,283 ,112 ,492** ,316 ,247 ,579** ,155 ,327 ,355 ,316 ,427* ,442* ,439* ,230 ,277 ,415* ,294 ,438* 0,000 ,471** ,304 ,063 ,389* ,186 -,032 ,101 ,386* ,658**

Sig. (2-tailed)

,021 ,021 ,019 ,050 ,161 ,218 ,141 ,169 ,002 ,130 ,557 ,006 ,089 ,187 ,001 ,412 ,077 ,054 ,088 ,019 ,015 ,015 ,222 ,138 ,022 ,115 ,015 1,000 ,009 ,103 ,739 ,034 ,324 ,867 ,597 ,035 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,260 ,191 ,425* 1 ,425* ,155 ,331 ,386* ,222 ,539** ,052 -,030 ,239 ,079 ,030 ,323 ,098 ,150 ,466** ,149 ,095 -,026 ,159 ,031 ,135 ,224 ,253 ,135 0,000 ,116 ,217 ,060 ,070 ,266 -,030 ,237 ,162 ,398*

Sig. (2-tailed)

,165 ,312 ,019 ,019 ,414 ,074 ,035 ,239 ,002 ,785 ,875 ,203 ,676 ,875 ,082 ,608 ,428 ,009 ,432 ,619 ,893 ,402 ,871 ,477 ,235 ,177 ,477 1,000 ,540 ,250 ,754 ,714 ,155 ,875 ,207 ,394 ,030

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,508** ,151 ,361 ,425* 1 ,224 ,499** ,492** ,000 ,229 ,177 ,499** ,152 ,056 ,013 ,412* ,180 ,269 ,322 -,021 ,282 ,054 ,125 ,039 -,057 ,349 ,134 ,057 -,220 ,074 ,224 -,025 ,030 ,196 -,115 ,060 ,160 ,394*

Sig. (2-tailed)

,004 ,427 ,050 ,019 ,235 ,005 ,006 1,000 ,223 ,350 ,005 ,421 ,768 ,947 ,024 ,342 ,151 ,083 ,912 ,132 ,775 ,509 ,836 ,764 ,059 ,479 ,764 ,244 ,697 ,235 ,894 ,876 ,300 ,545 ,751 ,398 ,031

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,450* ,384* ,263 ,155 ,224 1 ,386* ,172 -,043 ,115 ,370* ,386* ,203 ,430* ,312 ,300 ,257 ,358 ,234 ,023 ,132 ,020 ,319 ,005 ,115 ,138 ,098 ,302 ,120 ,099 ,234 ,397* ,076 -,026 ,079 -,029 ,200 ,445*

Sig. (2-tailed)

,013 ,036 ,161 ,414 ,235 ,035 ,365 ,822 ,546 ,044 ,035 ,281 ,018 ,094 ,108 ,171 ,052 ,213 ,904 ,488 ,917 ,086 ,980 ,546 ,466 ,607 ,104 ,528 ,603 ,212 ,030 ,691 ,891 ,678 ,878 ,290 ,014

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Asosiasi Merek

Pearson Correlation

,485** ,275 ,232 ,331 ,499** ,386* 1 ,297 ,083 ,172 ,289 ,186 ,036 -,060 -,050 ,219 ,132 ,131 ,149 -,067 ,327 -,096 ,024 -,107 -,132 ,101 -,048 ,233 ,117 -,114 -,079 ,144 ,095 ,149 -,140 ,228 ,146 ,306

Sig. (2-tailed)

,007 ,142 ,218 ,074 ,005 ,035 ,110 ,661 ,362 ,121 ,326 ,850 ,754 ,794 ,246 ,486 ,489 ,432 ,724 ,077 ,613 ,900 ,574 ,487 ,596 ,803 ,215 ,540 ,549 ,678 ,448 ,619 ,431 ,460 ,225 ,442 ,100

Lampiran 3. Hasil Uji Validitas Pre Test 30 Responden

Loyalitas Merek

Loyalitas Merek

Loyalitas Merek

Correlations

Loyalitas Merek

Loyalitas Merek

Loyalitas Merek

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,307 -,053 ,275 ,386* ,492** ,172 ,297 1 ,234 ,276 ,276 ,080 ,382* 0,000 ,029 ,448* ,094 ,319 ,239 ,072 ,297 ,216 -,044 -,060 ,033 ,162 ,038 -,114 0,000 ,239 ,321 ,014 ,236 ,239 -,007 ,280 ,331 ,417*

Sig. (2-tailed)

,099 ,783 ,141 ,035 ,006 ,365 ,110 ,213 ,139 ,140 ,675 ,037 1,000 ,879 ,013 ,621 ,086 ,204 ,706 ,111 ,251 ,818 ,754 ,865 ,393 ,841 ,549 1,000 ,204 ,084 ,940 ,210 ,203 ,970 ,134 ,074 ,022

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,469** ,265 ,258 ,222 ,000 -,043 ,083 ,234 1 ,327 ,397* -,042 ,207 ,110 ,167 -,112 ,135 ,334 ,161 ,207 ,262 ,391* ,220 ,172 -,093 ,155 ,219 ,187 ,107 ,040 ,300 -,041 ,097 ,067 ,083 ,033 ,224 ,370*

Sig. (2-tailed)

,009 ,158 ,169 ,239 1,000 ,822 ,661 ,213 ,078 ,030 ,827 ,272 ,562 ,378 ,556 ,476 ,071 ,394 ,273 ,161 ,033 ,243 ,365 ,623 ,413 ,244 ,322 ,572 ,832 ,107 ,828 ,611 ,724 ,661 ,863 ,234 ,044

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,377* ,450* ,546** ,539** ,229 ,115 ,172 ,276 ,327 1 ,333 ,020 ,413* ,134 ,284 ,299 ,099 ,233 ,569** ,201 ,351 ,302 ,375* ,198 ,148 ,264 ,373* ,250 0,000 ,275 ,323 -,010 ,306 ,261 ,081 ,224 ,245 ,568**

Sig. (2-tailed)

,040 ,013 ,002 ,002 ,223 ,546 ,362 ,139 ,078 ,072 ,915 ,023 ,480 ,128 ,108 ,604 ,215 ,001 ,287 ,057 ,105 ,041 ,294 ,436 ,159 ,042 ,183 1,000 ,142 ,081 ,958 ,100 ,163 ,670 ,235 ,192 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,459* ,206 ,283 ,052 ,177 ,370* ,289 ,276 ,397* ,333 1 ,172 ,241 ,310 ,414* ,126 ,203 ,336 ,401* ,542** ,394* ,366* ,171 ,233 ,070 ,058 ,329 ,412* ,101 ,061 ,088 ,031 ,054 ,044 ,102 ,234 ,084 ,505**

Sig. (2-tailed)

,011 ,276 ,130 ,785 ,350 ,044 ,121 ,140 ,030 ,072 ,363 ,200 ,096 ,023 ,507 ,282 ,069 ,028 ,002 ,031 ,047 ,366 ,215 ,713 ,760 ,076 ,024 ,597 ,751 ,642 ,871 ,775 ,817 ,593 ,213 ,659 ,004

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,368* ,152 ,112 -,030 ,499** ,386* ,186 ,080 -,042 ,020 ,172 1 -,099 ,299 ,222 ,097 ,132 ,131 ,149 ,157 ,185 ,135 ,024 ,033 -,132 ,101 ,095 ,081 0,000 -,114 ,060 ,144 -,116 -,069 -,140 -,093 -,097 ,215

Sig. (2-tailed)

,046 ,423 ,557 ,875 ,005 ,035 ,326 ,675 ,827 ,915 ,363 ,603 ,109 ,239 ,609 ,486 ,489 ,432 ,407 ,328 ,478 ,900 ,864 ,487 ,596 ,617 ,670 1,000 ,549 ,751 ,448 ,543 ,716 ,460 ,626 ,609 ,255

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,202 ,432* ,492** ,239 ,152 ,203 ,036 ,382* ,207 ,413* ,241 -,099 1 ,237 ,099 ,652** ,175 ,279 ,487** ,134 ,339 ,536** ,562** ,351 ,413* ,468** ,236 ,292 ,231 ,487** ,434* ,384* ,334 ,029 ,413* ,184 ,555** ,664**

Sig. (2-tailed)

,285 ,017 ,006 ,203 ,421 ,281 ,850 ,037 ,272 ,023 ,200 ,603 ,206 ,603 ,000 ,355 ,136 ,006 ,481 ,067 ,002 ,001 ,057 ,023 ,009 ,209 ,117 ,218 ,006 ,016 ,036 ,071 ,879 ,023 ,330 ,001 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,207 ,379* ,316 ,079 ,056 ,430* -,060 0,000 ,110 ,134 ,310 ,299 ,237 1 ,418* ,428* ,323 ,418* ,347 ,296 -,188 ,254 ,225 ,430* ,402* ,296 ,503** ,536** ,103 ,347 ,184 ,475** ,139 -,144 ,060 -,094 ,321 ,505**

Sig. (2-tailed)

,273 ,039 ,089 ,676 ,768 ,018 ,754 1,000 ,562 ,480 ,096 ,109 ,206 ,021 ,018 ,082 ,021 ,060 ,112 ,320 ,175 ,231 ,018 ,028 ,112 ,005 ,002 ,590 ,060 ,329 ,008 ,465 ,447 ,754 ,621 ,084 ,004

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Kesadaran Merek

Pearson Correlation

,336 ,217 ,247 ,030 ,013 ,312 -,050 ,029 ,167 ,284 ,414* ,222 ,099 ,418* 1 ,024 ,308 ,412* ,377* ,067 ,242 ,096 ,078 ,107 ,132 ,404* ,333 ,223 -,117 ,114 ,219 ,261 ,221 -,149 ,276 ,093 ,219 ,405*

Asosiasi Merek

Asosiasi Merek

Asosiasi Merek

Asosiasi Merek

Asosiasi Merek

Asosiasi Merek

Kesadaran Merek

Sig. (2-tailed)

,069 ,249 ,187 ,875 ,947 ,094 ,794 ,879 ,378 ,128 ,023 ,239 ,603 ,021 ,899 ,097 ,024 ,040 ,724 ,198 ,613 ,680 ,574 ,487 ,027 ,072 ,236 ,540 ,549 ,246 ,164 ,241 ,431 ,140 ,626 ,246 ,027

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,126 ,286 ,579** ,323 ,412* ,300 ,219 ,448* -,112 ,299 ,126 ,097 ,652** ,428* ,024 1 ,210 ,267 ,494** ,161 ,153 ,310 ,421* ,450* ,436* ,361* ,255 ,381* ,104 ,611** ,300 ,314 ,432* ,176 ,146 ,211 ,522** ,649**

Sig. (2-tailed)

,507 ,125 ,001 ,082 ,024 ,108 ,246 ,013 ,556 ,108 ,507 ,609 ,000 ,018 ,899 ,265 ,153 ,006 ,397 ,420 ,095 ,020 ,013 ,016 ,050 ,173 ,038 ,584 ,000 ,108 ,091 ,017 ,352 ,442 ,264 ,003 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Kesadaran Merek

Pearson Correlation

,203 ,173 ,155 ,098 ,180 ,257 ,132 ,094 ,135 ,099 ,203 ,132 ,175 ,323 ,308 ,210 1 ,308 ,369* -,024 ,169 ,312 ,476** ,196 ,428* ,582** ,617** ,559** ,126 ,369* ,558** ,117 ,261 ,106 ,161 ,069 ,447* ,536**

Sig. (2-tailed)

,282 ,361 ,412 ,608 ,342 ,171 ,486 ,621 ,476 ,604 ,282 ,486 ,355 ,082 ,097 ,265 ,097 ,045 ,899 ,371 ,093 ,008 ,299 ,018 ,001 ,000 ,001 ,507 ,045 ,001 ,539 ,163 ,576 ,394 ,716 ,013 ,002

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,649** ,299 ,327 ,150 ,269 ,358 ,131 ,319 ,334 ,233 ,336 ,131 ,279 ,418* ,412* ,267 ,308 1 ,333 ,067 ,100 ,019 ,147 ,060 ,233 ,404* ,523** ,172 ,117 ,333 ,312 ,306 ,116 ,106 ,050 ,164 ,462* ,552**

Sig. (2-tailed)

,000 ,108 ,077 ,428 ,151 ,052 ,489 ,086 ,071 ,215 ,069 ,489 ,136 ,021 ,024 ,153 ,097 ,072 ,724 ,600 ,920 ,439 ,751 ,215 ,027 ,003 ,362 ,540 ,072 ,094 ,101 ,543 ,578 ,794 ,387 ,010 ,002

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,325 ,389* ,355 ,466** ,322 ,234 ,149 ,239 ,161 ,569** ,401* ,149 ,487** ,347 ,377* ,494** ,369* ,333 1 ,391* ,165 ,261 ,521** ,441* ,422* ,553** ,460* ,510** ,225 ,364* ,414* ,122 ,366* ,226 ,333 ,193 ,329 ,715**

Sig. (2-tailed)

,079 ,034 ,054 ,009 ,083 ,213 ,432 ,204 ,394 ,001 ,028 ,432 ,006 ,060 ,040 ,006 ,045 ,072 ,033 ,383 ,164 ,003 ,015 ,020 ,002 ,010 ,004 ,231 ,048 ,023 ,521 ,047 ,231 ,072 ,306 ,076 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,155 -,020 ,316 ,149 -,021 ,023 -,067 ,072 ,207 ,201 ,542** ,157 ,134 ,296 ,067 ,161 -,024 ,067 ,391* 1 ,071 ,286 ,152 ,438* ,201 -,111 ,236 ,302 ,385* ,174 ,023 ,089 ,156 ,307 ,067 ,318 ,040 ,366*

Sig. (2-tailed)

,413 ,915 ,088 ,432 ,912 ,904 ,724 ,706 ,273 ,287 ,002 ,407 ,481 ,112 ,724 ,397 ,899 ,724 ,033 ,711 ,125 ,422 ,015 ,287 ,559 ,210 ,105 ,036 ,359 ,904 ,640 ,410 ,099 ,724 ,087 ,833 ,047

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,394* ,142 ,427* ,095 ,282 ,132 ,327 ,297 ,262 ,351 ,394* ,185 ,339 -,188 ,242 ,153 ,169 ,100 ,165 ,071 1 ,303 ,225 ,015 -,128 ,247 ,000 ,128 0,000 ,028 ,132 -,057 ,341 ,149 ,100 ,359 ,229 ,410*

Sig. (2-tailed)

,031 ,454 ,019 ,619 ,132 ,488 ,077 ,111 ,161 ,057 ,031 ,328 ,067 ,320 ,198 ,420 ,371 ,600 ,383 ,711 ,104 ,231 ,939 ,502 ,188 #### ,502 1,000 ,885 ,488 ,767 ,065 ,432 ,600 ,051 ,223 ,025

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,033 ,297 ,442* -,026 ,054 ,020 -,096 ,216 ,391* ,302 ,366* ,135 ,536** ,254 ,096 ,310 ,312 ,019 ,261 ,286 ,303 1 ,508** ,218 ,173 ,143 ,202 ,302 ,099 ,261 ,337 ,077 ,313 -,171 ,250 ,030 ,207 ,464**

Sig. (2-tailed)

,861 ,111 ,015 ,893 ,775 ,917 ,613 ,251 ,033 ,105 ,047 ,478 ,002 ,175 ,613 ,095 ,093 ,920 ,164 ,125 ,104 ,004 ,248 ,362 ,450 ,283 ,105 ,602 ,164 ,069 ,688 ,092 ,368 ,182 ,874 ,273 ,010

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Kesadaran Merek

Kesadaran Merek

Kesadaran Merek

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

Pearson Correlation

,200 ,553** ,439* ,159 ,125 ,319 ,024 -,044 ,220 ,375* ,171 ,024 ,562** ,225 ,078 ,421* ,476** ,147 ,521** ,152 ,225 ,508** 1 ,523** ,489** ,406* ,359 ,466** ,088 ,521** ,565** ,217 ,499** ,184 ,454* ,021 ,403* ,655**

Sig. (2-tailed)

,288 ,002 ,015 ,402 ,509 ,086 ,900 ,818 ,243 ,041 ,366 ,900 ,001 ,231 ,680 ,020 ,008 ,439 ,003 ,422 ,231 ,004 ,003 ,006 ,026 ,052 ,009 ,644 ,003 ,001 ,250 ,005 ,330 ,012 ,910 ,027 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,032 ,122 ,230 ,031 ,039 ,005 -,107 -,060 ,172 ,198 ,233 ,033 ,351 ,430* ,107 ,450* ,196 ,060 ,441* ,438* ,015 ,218 ,523** 1 ,511** ,208 ,342 ,480** ,240 ,576** ,340 ,296 ,465** ,363* ,479** ,139 ,300 ,532**

Sig. (2-tailed)

,866 ,520 ,222 ,871 ,836 ,980 ,574 ,754 ,365 ,294 ,215 ,864 ,057 ,018 ,574 ,013 ,299 ,751 ,015 ,015 ,939 ,248 ,003 ,004 ,271 ,064 ,007 ,202 ,001 ,066 ,113 ,010 ,048 ,007 ,463 ,108 ,002

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

-,018 ,037 ,277 ,135 -,057 ,115 -,132 ,033 -,093 ,148 ,070 -,132 ,413* ,402* ,132 ,436* ,428* ,233 ,422* ,201 -,128 ,173 ,489** ,511** 1 ,452* ,693** ,420* ,261 ,864** ,480** ,292 ,542** ,384* ,537** ,224 ,517** ,576**

Sig. (2-tailed)

,927 ,847 ,138 ,477 ,764 ,546 ,487 ,865 ,623 ,436 ,713 ,487 ,023 ,028 ,487 ,016 ,018 ,215 ,020 ,287 ,502 ,362 ,006 ,004 ,012 ,000 ,021 ,163 ,000 ,007 ,117 ,002 ,036 ,002 ,235 ,003 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,349 ,335 ,415* ,224 ,349 ,138 ,101 ,162 ,155 ,264 ,058 ,101 ,468** ,296 ,404* ,361* ,582** ,404* ,553** -,111 ,247 ,143 ,406* ,208 ,452* 1 ,530** ,490** ,144 ,391* ,484** ,033 ,286 ,081 ,235 -,079 ,542** ,593**

Sig. (2-tailed)

,059 ,070 ,022 ,235 ,059 ,466 ,596 ,393 ,413 ,159 ,760 ,596 ,009 ,112 ,027 ,050 ,001 ,027 ,002 ,559 ,188 ,450 ,026 ,271 ,012 ,003 ,006 ,447 ,033 ,007 ,861 ,125 ,670 ,210 ,676 ,002 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,288 ,172 ,294 ,253 ,134 ,098 -,048 ,038 ,219 ,373* ,329 ,095 ,236 ,503** ,333 ,255 ,617** ,523** ,460* ,236 ,000 ,202 ,359 ,342 ,693** ,530** 1 ,533** ,122 ,598** ,342 ,094 ,221 ,306 ,238 ,262 ,511** ,621**

Sig. (2-tailed)

,123 ,362 ,115 ,177 ,479 ,607 ,803 ,841 ,244 ,042 ,076 ,617 ,209 ,005 ,072 ,173 ,000 ,003 ,010 ,210 1,000 ,283 ,052 ,064 ,000 ,003 ,002 ,519 ,000 ,064 ,619 ,241 ,100 ,206 ,161 ,004 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,193 ,423* ,438* ,135 ,057 ,302 ,233 -,114 ,187 ,250 ,412* ,081 ,292 ,536** ,223 ,381* ,559** ,172 ,510** ,302 ,128 ,302 ,466** ,480** ,420* ,490** ,533** 1 ,261 ,363* ,198 -,040 ,165 ,065 ,020 ,056 ,299 ,568**

Sig. (2-tailed)

,307 ,020 ,015 ,477 ,764 ,104 ,215 ,549 ,322 ,183 ,024 ,670 ,117 ,002 ,236 ,038 ,001 ,362 ,004 ,105 ,502 ,105 ,009 ,007 ,021 ,006 ,002 ,163 ,049 ,294 ,833 ,384 ,732 ,915 ,769 ,108 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,101 -,106 0,000 0,000 -,220 ,120 ,117 0,000 ,107 0,000 ,101 0,000 ,231 ,103 -,117 ,104 ,126 ,117 ,225 ,385* 0,000 ,099 ,088 ,240 ,261 ,144 ,122 ,261 1 ,113 ,240 ,231 ,180 ,094 ,233 ,184 ,104 ,266

Sig. (2-tailed)

,597 ,579 1,000 1,000 ,244 ,528 ,540 1,000 ,572 1,000 ,597 1,000 ,218 ,590 ,540 ,584 ,507 ,540 ,231 ,036 1,000 ,602 ,644 ,202 ,163 ,447 ,519 ,163 ,553 ,202 ,218 ,340 ,622 ,215 ,331 ,584 ,156

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,098 ,032 ,471** ,116 ,074 ,099 -,114 ,239 ,040 ,275 ,061 -,114 ,487** ,347 ,114 ,611** ,369* ,333 ,364* ,174 ,028 ,261 ,521** ,576** ,864** ,391* ,598** ,363* ,113 1 ,549** ,252 ,671** ,543** ,464** ,297 ,682** ,667**

Sig. (2-tailed)

,605 ,868 ,009 ,540 ,697 ,603 ,549 ,204 ,832 ,142 ,751 ,549 ,006 ,060 ,549 ,000 ,045 ,072 ,048 ,359 ,885 ,164 ,003 ,001 ,000 ,033 ,000 ,049 ,553 ,002 ,179 ,000 ,002 ,010 ,111 ,000 ,000

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

Persepsi Kualitas

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Keputusan Pembelian

Pearson Correlation

,370* ,173 ,304 ,217 ,224 ,234 -,079 ,321 ,300 ,323 ,088 ,060 ,434* ,184 ,219 ,300 ,558** ,312 ,414* ,023 ,132 ,337 ,565** ,340 ,480** ,484** ,342 ,198 ,240 ,549** 1 ,213 ,400* ,161 ,312 -,103 ,325 ,590**

Sig. (2-tailed)

,044 ,361 ,103 ,250 ,235 ,212 ,678 ,084 ,107 ,081 ,642 ,751 ,016 ,329 ,246 ,108 ,001 ,094 ,023 ,904 ,488 ,069 ,001 ,066 ,007 ,007 ,064 ,294 ,202 ,002 ,259 ,029 ,395 ,094 ,589 ,080 ,001

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,225 ,261 ,063 ,060 -,025 ,397* ,144 ,014 -,041 -,010 ,031 ,144 ,384* ,475** ,261 ,314 ,117 ,306 ,122 ,089 -,057 ,077 ,217 ,296 ,292 ,033 ,094 -,040 ,231 ,252 ,213 1 ,292 ,007 ,440* ,205 ,410* ,398*

Sig. (2-tailed)

,231 ,164 ,739 ,754 ,894 ,030 ,448 ,940 ,828 ,958 ,871 ,448 ,036 ,008 ,164 ,091 ,539 ,101 ,521 ,640 ,767 ,688 ,250 ,113 ,117 ,861 ,619 ,833 ,218 ,179 ,259 ,117 ,970 ,015 ,276 ,024 ,029

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,054 ,029 ,389* ,070 ,030 ,076 ,095 ,236 ,097 ,306 ,054 -,116 ,334 ,139 ,221 ,432* ,261 ,116 ,366* ,156 ,341 ,313 ,499** ,465** ,542** ,286 ,221 ,165 ,180 ,671** ,400* ,292 1 ,499** ,641** ,464** ,602** ,607**

Sig. (2-tailed)

,775 ,881 ,034 ,714 ,876 ,691 ,619 ,210 ,611 ,100 ,775 ,543 ,071 ,465 ,241 ,017 ,163 ,543 ,047 ,410 ,065 ,092 ,005 ,010 ,002 ,125 ,241 ,384 ,340 ,000 ,029 ,117 ,005 ,000 ,010 ,000 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,201 -,274 ,186 ,266 ,196 -,026 ,149 ,239 ,067 ,261 ,044 -,069 ,029 -,144 -,149 ,176 ,106 ,106 ,226 ,307 ,149 -,171 ,184 ,363* ,384* ,081 ,306 ,065 ,094 ,543** ,161 ,007 ,499** 1 ,324 ,528** ,509** ,382*

Sig. (2-tailed)

,286 ,143 ,324 ,155 ,300 ,891 ,431 ,203 ,724 ,163 ,817 ,716 ,879 ,447 ,431 ,352 ,576 ,578 ,231 ,099 ,432 ,368 ,330 ,048 ,036 ,670 ,100 ,732 ,622 ,002 ,395 ,970 ,005 ,080 ,003 ,004 ,037

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

-,055 -,070 -,032 -,030 -,115 ,079 -,140 -,007 ,083 ,081 ,102 -,140 ,413* ,060 ,276 ,146 ,161 ,050 ,333 ,067 ,100 ,250 ,454* ,479** ,537** ,235 ,238 ,020 ,233 ,464** ,312 ,440* ,641** ,324 1 ,378* ,462* ,433*

Sig. (2-tailed)

,774 ,714 ,867 ,875 ,545 ,678 ,460 ,970 ,661 ,670 ,593 ,460 ,023 ,754 ,140 ,442 ,394 ,794 ,072 ,724 ,600 ,182 ,012 ,007 ,002 ,210 ,206 ,915 ,215 ,010 ,094 ,015 ,000 ,080 ,039 ,010 ,017

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,080 -,168 ,101 ,237 ,060 -,029 ,228 ,280 ,033 ,224 ,234 -,093 ,184 -,094 ,093 ,211 ,069 ,164 ,193 ,318 ,359 ,030 ,021 ,139 ,224 -,079 ,262 ,056 ,184 ,297 -,103 ,205 ,464** ,528** ,378* 1 ,459* ,377*

Sig. (2-tailed)

,674 ,375 ,597 ,207 ,751 ,878 ,225 ,134 ,863 ,235 ,213 ,626 ,330 ,621 ,626 ,264 ,716 ,387 ,306 ,087 ,051 ,874 ,910 ,463 ,235 ,676 ,161 ,769 ,331 ,111 ,589 ,276 ,010 ,003 ,039 ,011 ,040

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,294 ,154 ,386* ,162 ,160 ,200 ,146 ,331 ,224 ,245 ,084 -,097 ,555** ,321 ,219 ,522** ,447* ,462* ,329 ,040 ,229 ,207 ,403* ,300 ,517** ,542** ,511** ,299 ,104 ,682** ,325 ,410* ,602** ,509** ,462* ,459* 1 ,699**

Sig. (2-tailed)

,115 ,416 ,035 ,394 ,398 ,290 ,442 ,074 ,234 ,192 ,659 ,609 ,001 ,084 ,246 ,003 ,013 ,010 ,076 ,833 ,223 ,273 ,027 ,108 ,003 ,002 ,004 ,108 ,584 ,000 ,080 ,024 ,000 ,004 ,010 ,011 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

Pearson Correlation

,572** ,437* ,658** ,398* ,394* ,445* ,306 ,417* ,370* ,568** ,505** ,215 ,664** ,505** ,405* ,649** ,536** ,552** ,715** ,366* ,410* ,464** ,655** ,532** ,576** ,593** ,621** ,568** ,266 ,667** ,590** ,398* ,607** ,382* ,433* ,377* ,699** 1

Keputusan Pembelian

Keputusan Pembelian

Keputusan Pembelian

Keputusan Pembelian

Keputusan Pembelian

Keputusan Pembelian

TOTAL

Sig. (2-tailed)

,001 ,016 ,000 ,030 ,031 ,014 ,100 ,022 ,044 ,001 ,004 ,255 ,000 ,004 ,027 ,000 ,002 ,002 ,000 ,047 ,025 ,010 ,000 ,002 ,001 ,001 ,000 ,001 ,156 ,000 ,001 ,029 ,000 ,037 ,017 ,040 ,000

N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

106

Lampiran 4. Kuesioner 100 Responden

Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association

(Asosiasi Merek), Brand Awareness (Kesadaran Merek), dan Perceived

Quality (Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam

menggunakan Jasa Gojek

Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk

mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan

merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian

ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih.

I. Data Responden

1. Usia :

2. Jenis Kelamin : Laki-laki / Perempuan

3. Pekerjaan :

II. Tanggapan Responden

Ket : Saudara/i diminta untuk memberi tanda silang (X) atau ceklis (√)

Salah satu skala yang tersedia pada kolom disamping pernyataan,

keterangan skala tersebut sebagai berikut :

SS = Sangat Setuju (skor 4)

S = Setuju (Skor 3)

TS = Tidak Setuju (Skor 2)

STS = Sangat Tidak Setuju (Skor 1)

107


Loyalitas Merek (Brand Loyalty) (X1)

Tingkatan Loyalitas

1. Saya lebih memilih menggunakan Jasa Gojek

dibanding dengan ojek online lain

2. Meskipun harga Gojek lebih tinggi dari yang

lain, saya tetap menggunakan jasa Gojek

3. Saya menggunakan Jasa Gojek untuk

mendukung aktifitas saya sehari-hari

4. Saya merasa puas dengan pelayanan yang

diberikan oleh Gojek

5. Saya menyukai variasi layanan yang

ditawarkan Gojek

6. Saya akan merekomendasikan Gojek kepada

kerabat saya yang lain

Asosiasi Merek (Brand Association) (X2)

7. Gojek merupakan ojek online dengan kualitas

layanan yang beragam

8. Gojek memanfatkan perkembangan teknologi

dalam melakukan pemasarannya

9. Gojek memberikan atribut lengkap sehingga

penumpang merasa nyaman dalam

berkendara

10. Pelanggan merasa aman ketika menggunakan

jasa Gojek

11. Gojek merupakan transportasi umum dengan

harga yang murah

12. Gojek memiliki pesaing lain

13. Gojek lebih unggul dibandingkan pesaing

lainnya

108


Kesadaran Merek (Brand Awareness) (X3)

Tingkatan Kesadaran Merek


Gojek mudah ditemui


banyak iklan yang muncul di media

16. Saya mengenali Gojek hanya dengan melihat

atribut yang digunakan drivernya

17. Saya mengingat merek Gojek sebagai Ojek

online dengan layanan yang beragam

18. Saat menyebutkan merek ojek online, Gojek

adalah yang pertama muncul di benak saya

19. Saat akan menggunakan jasa ojek online,

Gojek merupakan pilihan pertama saya

Persepsi Kualitas (Perceived Quality) (X4)

20. Penampilan fisik driver Gojek menarik

dengan melihat atribut yang digunakannya

21. Dalam menjalankan tugas driver Gojek

memakai perlengkapan berkendara lengkap

22. Penampilan driver Gojek selalu terlihat rapih

23. Dalam menjalankan tugasnya driver Gojek

memiliki pengetahuan yang luas mengenai

rute jalan

24. Pelayanan yang diberikan Gojek

mengesankan

25.

Informasi data yang disampaikan Gojek

akurat sesuai dengan yang tertera pada

aplikasi saat pemesanan

109


26. Saya yakin menggunakan Gojek atas kualitas

layanan yang diberikan

27. Driver Gojek mau membantu pelanggannya

dengan ramah

28. Gojek mampu menjawab keluhan pelanggan

dengan baik

29. Gojek selalu memberikan kelengkapan seperti

helm, masker, dsb

30. Gojek memperhatikan keselamatan pelanggan

saat membawa penumpang

Keputusan Pembelian (Y)

31. Saya menggunakan jasa Gojek karena Gojek

transportasi yang dapat melewati kemacetan

32. Saya menggunakan jasa Gojek untuk

memudahkan kegiatan sehari-hari

33. Saya menggunakan jasa Gojek dengan

mencari tahu sendiri Informasi mengenai

Gojek

34. Saya menggunakan jasa Gojek karena

promosi yang diberikan

35. Saya menggunakan jasa Gojek karena kualitas

pelayanannya yang baik

36. Saya menggunakan jasa Gojek karena merek

Gojek terkenal

37. Saya berkeinginan menggunakan jasa yang

diberikan Gojek kembali secara berulang

Lampiran 5. Karakteristik 100 Responden

Usia Jenis Kelamin Pekerjaan 17-21 22-26 >27 L P Pelajar Mahasiswa/i Karyawan/i Lain-Lain

52 35 13 37 63 5 60 24 11

100 Responden 100 Responden 100 Responden

p1 p2 p3 p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p371 3 3 4 4 4 4 4 4 4 4 4 3 3 4 4 4 4 4 4 3 3 3 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 1392 4 3 3 4 4 3 4 3 4 4 4 4 4 4 3 4 4 3 4 4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 3 1353 4 2 3 3 4 3 4 4 3 3 2 4 4 4 4 4 4 4 4 4 3 3 3 3 4 3 4 3 3 3 4 4 3 4 3 4 4 1294 4 4 3 4 4 4 4 4 4 4 4 3 4 4 2 4 4 4 4 4 4 3 3 3 4 4 4 4 2 3 3 4 3 4 4 4 4 1365 3 1 2 3 4 3 4 4 4 4 1 4 1 3 2 4 3 4 1 1 4 3 2 3 3 4 3 1 3 1 1 1 1 4 4 1 1 966 4 3 3 4 3 3 4 4 3 3 4 4 3 3 2 3 4 3 4 4 3 3 2 3 3 3 4 4 3 3 3 3 4 2 3 3 4 1217 3 2 3 3 3 4 3 3 3 3 3 2 3 4 3 4 3 4 4 4 4 4 2 3 3 3 3 3 3 3 3 3 3 3 3 4 3 1178 3 2 1 3 3 2 3 3 3 3 3 3 2 2 3 2 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1039 2 2 2 2 2 2 3 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 3 3 3 3 2 3 2 2 2 90

10 2 2 2 2 2 2 3 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 3 3 3 3 2 3 2 2 2 9011 3 3 2 3 3 3 3 3 4 3 2 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 11112 4 2 3 3 4 4 4 4 3 3 3 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 3 3 12513 3 2 3 3 3 4 3 4 2 3 2 4 4 3 3 4 3 4 3 2 3 3 3 3 3 2 3 3 3 2 4 3 3 4 3 2 3 11214 3 2 2 3 3 3 3 4 4 3 3 4 3 3 4 4 3 4 3 2 3 3 2 3 3 3 3 3 2 3 4 4 3 3 3 3 4 11515 3 3 3 3 3 3 3 3 3 4 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 4 3 3 3 3 3 3 3 3 4 3 12816 3 2 1 2 3 3 3 3 3 3 2 4 4 2 3 4 4 4 4 2 4 4 4 2 3 3 3 3 3 3 3 1 3 2 3 4 3 11017 4 3 2 4 3 4 3 4 3 4 2 4 3 2 3 2 3 4 4 3 2 2 4 4 4 4 4 3 2 4 3 3 2 4 4 4 4 12118 3 2 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 2 3 10919 3 2 3 3 4 3 3 3 3 2 2 3 3 3 3 2 3 3 3 2 3 2 2 3 3 3 2 2 2 2 3 3 3 4 3 3 3 10220 2 2 3 3 3 3 4 4 3 3 3 4 3 4 2 3 3 4 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 3 2 2 10821 3 2 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 2 3 2 3 3 3 2 3 3 3 3 3 3 3 3 3 10622 3 3 3 4 4 3 3 4 3 4 2 3 3 4 3 4 4 4 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 3 4 3 11923 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 11124 3 3 3 4 4 4 3 3 4 3 4 3 4 3 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 12525 4 2 1 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 2 3 3 3 3 3 3 2 4 4 4 1 3 4 3 3 3 10826 3 3 4 3 4 4 4 4 3 3 3 4 3 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 11927 4 3 3 3 4 4 4 4 3 3 3 4 2 3 3 4 3 4 3 3 2 3 2 3 4 4 4 4 3 3 3 4 1 4 3 4 3 12128 3 3 1 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 2 2 1 2 3 3 3 3 3 4 3 2 3 3 3 3 4 3 10829 3 3 3 3 3 2 3 4 3 3 3 4 3 3 4 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 11130 3 3 3 3 2 3 4 4 2 3 3 4 2 3 3 3 2 3 3 4 1 1 2 3 3 3 3 3 2 2 4 4 3 3 3 3 3 106

TOTAL

Lampiran 6. Tabulasi Kuesioner 100 responden

Loyalitas Merek Asosiasi Merek Kesadaran Merek Persepsi Kualitas Keputusan Pembelian

31 3 2 3 3 4 3 3 3 3 3 3 4 3 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 3 3 3 11432 4 2 2 3 3 3 3 3 3 3 2 3 4 4 2 4 4 3 3 2 3 3 3 3 3 3 4 3 4 4 3 3 3 2 3 3 2 11233 4 4 4 4 4 4 4 4 3 4 4 2 4 4 2 4 4 4 4 2 2 3 4 3 3 4 4 3 3 4 4 4 4 3 4 1 4 13034 4 3 1 3 3 3 3 4 4 3 4 4 4 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 4 3 3 11835 4 3 1 3 3 3 3 4 4 3 4 4 4 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 4 3 3 11836 3 3 2 3 3 3 3 4 3 3 3 4 3 4 2 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 11637 2 2 1 3 2 2 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 10438 4 4 4 4 3 4 4 4 2 3 3 4 4 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 12239 2 2 2 2 3 2 3 4 3 3 3 4 3 3 2 3 3 3 3 3 3 3 3 3 3 2 2 2 3 3 3 3 3 3 3 2 2 10240 4 4 2 3 4 4 4 4 3 3 3 4 2 3 3 3 3 3 4 3 4 3 3 3 3 3 3 3 2 2 3 2 3 4 3 3 4 11741 4 4 4 3 2 3 3 4 3 3 3 4 2 3 2 3 3 3 2 2 3 2 4 3 3 3 3 3 4 3 4 4 3 2 3 4 3 11442 2 2 2 3 3 3 3 4 3 2 3 4 3 4 4 4 4 3 2 3 3 2 2 2 3 3 3 2 3 3 3 2 3 2 3 3 3 10643 4 2 2 3 4 3 4 3 3 3 3 4 3 4 3 4 4 2 3 2 2 2 2 3 4 4 3 3 2 3 4 3 2 3 3 2 4 11244 3 2 3 3 3 2 3 3 3 3 2 3 3 3 2 3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 2 3 3 3 3 10345 2 2 3 3 3 2 3 3 3 3 2 3 3 3 2 3 3 3 2 3 3 3 2 2 3 3 3 3 3 3 3 3 3 3 3 3 2 10246 2 2 3 3 3 2 3 3 3 3 2 3 3 3 2 3 3 3 3 3 3 3 2 2 2 3 3 3 3 3 3 3 3 3 3 2 2 10147 3 3 3 3 3 3 3 4 3 3 3 3 2 3 3 3 2 4 4 3 4 4 3 3 3 3 3 3 3 2 3 4 3 2 3 3 4 11448 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 2 3 2 3 3 3 3 3 3 3 2 2 3 3 3 3 10549 3 3 3 3 2 2 4 3 2 3 3 4 3 4 3 2 3 3 3 3 3 2 2 3 2 3 3 4 3 3 3 4 2 3 3 2 3 10750 3 3 3 4 4 3 4 4 4 3 4 3 3 3 3 2 3 4 3 3 4 3 3 3 4 3 4 3 4 4 3 3 2 3 4 3 4 12351 3 2 3 3 3 2 3 3 3 3 2 3 3 3 2 3 3 3 3 3 3 2 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 10552 3 3 3 3 3 3 3 3 3 3 2 3 3 3 2 3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 10653 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 3 3 3 11454 2 2 2 3 3 3 3 3 3 3 3 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 4 3 4 3 3 2 3 2 3 11155 2 3 2 3 2 3 2 3 2 3 2 3 2 2 3 2 3 2 3 2 2 3 2 2 3 2 3 2 3 2 3 2 3 2 3 3 2 9156 4 3 3 3 3 3 3 4 4 3 3 4 3 4 3 3 3 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 12157 3 3 3 3 4 3 3 4 3 3 3 3 4 3 2 2 3 3 3 3 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 2 3 10758 3 3 3 3 3 3 3 4 3 3 3 3 2 3 3 3 2 4 4 3 4 4 3 3 3 3 3 3 3 2 3 4 3 2 3 3 4 11459 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 2 3 2 3 3 3 3 3 3 3 2 2 3 3 2 3 10460 3 3 3 3 2 2 4 3 2 3 3 4 3 4 3 2 3 3 3 3 3 2 2 3 2 3 3 4 3 3 3 4 2 3 3 2 3 10761 3 3 3 4 4 3 4 4 4 3 4 3 3 3 3 2 3 4 3 3 4 3 3 3 4 3 4 3 4 4 3 3 2 3 4 3 4 12362 3 2 3 3 3 2 3 3 3 3 2 3 3 3 2 3 3 3 3 3 3 2 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 10563 3 3 3 3 3 3 3 3 3 3 2 3 3 3 2 3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 10664 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 3 3 3 114

65 2 2 2 3 3 3 3 3 3 3 4 3 3 4 3 4 3 3 3 3 4 3 3 3 3 3 3 3 4 3 4 3 3 2 3 2 3 11266 2 3 2 3 2 3 2 3 2 3 2 3 2 2 3 2 3 2 3 2 2 3 2 2 3 2 3 2 3 2 3 2 3 2 3 3 2 9167 4 3 3 3 3 3 3 4 4 3 3 4 3 4 3 3 3 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3 12168 3 3 3 3 4 3 3 4 3 3 3 3 4 3 2 2 3 3 3 3 2 2 2 2 3 3 3 3 3 2 3 3 3 3 3 2 3 10669 4 3 3 4 4 3 4 3 4 4 4 4 4 4 3 4 4 3 4 4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 3 13570 4 2 3 3 4 3 4 4 3 3 2 4 4 4 4 4 4 4 4 4 3 3 3 3 4 3 4 3 3 3 4 4 3 4 3 4 4 12971 4 4 3 4 4 4 4 4 4 4 4 3 4 4 2 4 4 4 4 4 4 3 3 3 4 4 4 4 2 3 3 4 3 4 4 4 4 13672 3 1 2 3 4 3 4 3 4 4 1 4 1 3 2 4 3 4 1 1 4 3 2 3 3 4 3 1 1 1 1 1 1 4 4 1 1 9373 4 3 3 4 3 3 4 4 3 3 4 4 3 3 2 3 4 3 4 4 3 3 2 3 3 3 4 4 3 3 3 3 4 2 3 3 4 12174 3 2 3 3 3 4 3 3 3 3 3 2 3 4 3 4 3 4 4 4 4 4 2 3 3 3 3 3 3 3 3 3 3 3 3 4 3 11775 3 2 1 3 3 2 3 3 2 3 3 3 2 2 3 2 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 10276 2 2 2 2 2 2 3 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 3 3 3 3 2 3 2 2 2 9077 2 2 2 2 2 2 3 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 2 3 3 3 2 3 2 2 2 8978 3 3 2 3 3 3 3 3 4 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 11079 4 2 3 3 4 4 3 4 3 3 3 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 3 3 12480 3 2 3 3 3 4 3 4 2 3 2 4 4 3 3 4 3 4 3 2 3 3 3 3 3 2 3 3 3 2 4 3 3 4 3 2 3 11281 3 2 2 3 3 3 3 4 4 3 3 4 3 3 4 4 3 4 3 2 3 3 2 3 3 3 3 3 3 3 4 4 3 3 3 3 4 11682 3 3 3 3 3 3 3 4 4 4 3 3 3 3 3 3 3 3 2 3 3 3 3 2 3 3 3 3 3 3 4 3 3 3 3 3 3 11383 3 2 3 3 3 4 3 3 3 3 3 2 3 4 3 4 3 4 4 4 4 4 2 3 3 3 3 3 3 3 3 3 3 3 3 4 3 11784 3 2 1 3 3 2 3 3 3 3 3 3 2 2 3 2 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 10385 2 2 2 2 2 2 3 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 2 3 3 3 2 3 2 3 3 9186 2 2 3 2 2 2 3 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 2 2 3 3 2 3 2 2 3 9087 3 3 3 3 3 3 3 3 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 11388 4 2 3 3 4 4 4 4 3 3 3 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 3 3 12589 2 2 2 2 3 2 3 3 3 2 3 2 3 3 2 3 3 3 2 3 3 3 3 2 3 3 3 2 2 3 3 3 3 3 2 3 2 9790 3 3 3 2 2 2 3 3 3 2 2 3 3 3 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 10391 3 3 4 3 4 4 4 4 3 3 3 4 3 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 11992 4 3 3 3 4 4 4 4 3 3 3 4 2 3 3 4 3 4 3 3 2 3 2 3 4 4 4 4 4 3 3 4 1 4 3 4 3 12293 3 3 1 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 2 2 1 2 3 3 3 3 3 4 3 2 3 3 3 3 4 3 10894 3 3 3 3 3 2 3 4 3 3 3 4 3 3 4 3 3 3 3 3 3 2 3 3 3 3 3 3 2 3 3 3 3 3 3 2 3 11095 3 3 3 3 2 3 4 4 2 3 3 4 2 3 3 3 2 3 3 4 1 1 2 3 3 3 3 3 2 2 4 4 3 3 3 3 3 10696 3 2 3 3 4 3 3 3 3 3 3 4 3 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 3 3 3 11497 3 2 2 3 3 3 3 3 3 3 2 3 4 4 2 4 4 3 3 2 3 3 3 3 3 3 4 3 3 4 3 3 3 2 3 3 2 11098 4 4 4 4 4 4 4 4 3 4 4 2 4 4 2 4 4 4 4 2 2 3 4 3 3 4 4 3 4 4 4 4 4 3 4 1 4 131

99 2 3 3 3 3 3 3 4 4 3 4 4 4 3 3 4 3 3 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 4 3 3 117100 4 3 3 3 3 3 3 4 4 3 4 4 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 120

brand loyalty

brand loyalty

brand loyalty

brand loyalty

brand loyalty

brand loyalty

brand assosiat

ion

brand assosiation

brand assosiation

brand assosiation

brand assosiation

brand assosiation

brand assosiation

brand awareness

brand awareness

brand awareness

brand awareness

brand awareness

brand awareness

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

perceived

quality

keputusan pembelian

keputusan

pembelian

keputusan

pembelian

keputusan pembelian

keputusan

pembelian

keputusan

pembelian

keputusan

pembelian TOTAL

Pearson Correlation

1 ,411** ,225* ,531** ,504** ,530** ,481** ,415** ,376** ,455** ,339** ,305** ,196 ,292** ,137 ,289** ,405** ,368** ,496** ,294** ,160 ,211* ,184 ,506** ,379** ,565** ,428** ,472** ,074 ,215* ,227* ,289** ,207* ,365** ,494** ,347** ,480** ,712**

Sig. (2-tailed)

,000 ,024 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,001 ,002 ,050 ,003 ,175 ,004 ,000 ,000 ,000 ,003 ,112 ,035 ,066 ,000 ,000 ,000 ,000 ,000 ,462 ,032 ,023 ,004 ,039 ,000 ,000 ,000 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,411** 1 ,375** ,497** ,092 ,342** ,232* ,392** ,175 ,340** ,514** ,067 ,225* ,100 ,023 -,084 ,079 ,079 ,485** ,285** -,037 ,008 ,193 ,246* ,179 ,285** ,312** ,508** ,113 ,203* ,154 ,377** ,271** -,014 ,272** ,262** ,491** ,502**

Sig. (2-tailed)

,000 ,000 ,000 ,363 ,001 ,020 ,000 ,081 ,001 ,000 ,506 ,025 ,323 ,821 ,405 ,434 ,437 ,000 ,004 ,712 ,936 ,054 ,014 ,075 ,004 ,002 ,000 ,264 ,043 ,126 ,000 ,006 ,893 ,006 ,008 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,225* ,375** 1 ,368** ,289** ,375** ,380** ,328** ,060 ,209* ,198* -,054 ,209* ,387** -,086 ,165 ,124 ,188 ,281** ,241* ,086 ,092 ,091 ,127 ,102 ,215* ,211* ,302** -,071 ,060 ,278** ,431** ,184 ,169 ,164 ,007 ,316** ,432**

Sig. (2-tailed)

,024 ,000 ,000 ,004 ,000 ,000 ,001 ,550 ,037 ,048 ,594 ,037 ,000 ,395 ,100 ,220 ,061 ,005 ,016 ,393 ,363 ,369 ,209 ,312 ,032 ,035 ,002 ,481 ,556 ,005 ,000 ,067 ,093 ,102 ,944 ,001 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,531** ,497** ,368** 1 ,536** ,523** ,440** ,348** ,412** ,694** ,521** ,030 ,206* ,280** ,191 ,160 ,448** ,294** ,461** ,345** ,238* ,223* ,112 ,526** ,377** ,598** ,503** ,467** ,130 ,277** ,149 ,251* ,290** ,176 ,637** ,246* ,522** ,722**

Sig. (2-tailed)

,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,767 ,039 ,005 ,058 ,112 ,000 ,003 ,000 ,000 ,017 ,026 ,269 ,000 ,000 ,000 ,000 ,000 ,196 ,005 ,140 ,012 ,003 ,080 ,000 ,014 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,504** ,092 ,289** ,536** 1 ,568** ,482** ,353** ,553** ,495** ,277** ,105 ,197* ,295** ,164 ,419** ,480** ,490** ,283** ,160 ,325** ,340** ,026 ,357** ,484** ,605** ,298** ,183 ,102 ,115 ,041 ,102 ,130 ,459** ,552** ,141 ,368** ,640**

Sig. (2-tailed)

,000 ,363 ,004 ,000 ,000 ,000 ,000 ,000 ,000 ,005 ,297 ,050 ,003 ,104 ,000 ,000 ,000 ,004 ,111 ,001 ,001 ,795 ,000 ,000 ,000 ,003 ,068 ,311 ,255 ,684 ,314 ,198 ,000 ,000 ,163 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,530** ,342** ,375** ,523** ,568** 1 ,353** ,442** ,271** ,437** ,314** ,087 ,185 ,331** ,238* ,531** ,343** ,568** ,463** ,175 ,153 ,325** ,042 ,367** ,350** ,398** ,341** ,280** ,097 ,055 ,225* ,160 ,248* ,328** ,535** ,298** ,425** ,669**

Sig. (2-tailed)

,000 ,001 ,000 ,000 ,000 ,000 ,000 ,006 ,000 ,001 ,392 ,065 ,001 ,017 ,000 ,000 ,000 ,000 ,081 ,127 ,001 ,678 ,000 ,000 ,000 ,001 ,005 ,335 ,586 ,024 ,111 ,013 ,001 ,000 ,003 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Lampiran 7. Hasil Uji Validitas 100 RespondenCorrelations

brand loyalty

brand loyalty

brand loyalty

brand loyalty

brand loyalty

brand loyalty

Pearson Correlation

,481** ,232* ,380** ,440** ,482** ,353** 1 ,424** ,153 ,355** ,307** ,295** ,029 ,430** -,027 ,270** ,336** ,345** ,192 ,242* ,062 ,007 ,060 ,401** ,363** ,543** ,449** ,332** -,156 ,073 ,116 ,335** -,066 ,386** ,338** -,030 ,347** ,519**

Sig. (2-tailed)

,000 ,020 ,000 ,000 ,000 ,000 ,000 ,128 ,000 ,002 ,003 ,778 ,000 ,792 ,007 ,001 ,000 ,056 ,015 ,542 ,947 ,550 ,000 ,000 ,000 ,000 ,001 ,122 ,472 ,249 ,001 ,514 ,000 ,001 ,769 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,415** ,392** ,328** ,348** ,353** ,442** ,424** 1 ,246* ,289** ,322** ,407** ,094 ,185 ,123 ,241* ,102 ,483** ,262** ,177 -,003 ,025 ,020 ,244* ,244* ,184 ,291** ,249* ,047 -,027 ,200* ,291** ,200* ,193 ,445** ,034 ,406** ,498**

Sig. (2-tailed)

,000 ,000 ,001 ,000 ,000 ,000 ,000 ,014 ,004 ,001 ,000 ,350 ,066 ,225 ,016 ,311 ,000 ,008 ,078 ,973 ,804 ,841 ,014 ,015 ,066 ,003 ,012 ,641 ,792 ,046 ,003 ,046 ,054 ,000 ,739 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,376** ,175 ,060 ,412** ,553** ,271** ,153 ,246* 1 ,456** ,372** ,131 ,165 ,167 ,175 ,289** ,197* ,323** ,206* ,159 ,516** ,377** ,089 ,355** ,342** ,542** ,167 ,134 ,181 ,191 -,084 ,011 ,099 ,246* ,575** ,280** ,243* ,528**

Sig. (2-tailed)

,000 ,081 ,550 ,000 ,000 ,006 ,128 ,014 ,000 ,000 ,195 ,101 ,097 ,083 ,004 ,050 ,001 ,039 ,115 ,000 ,000 ,377 ,000 ,001 ,000 ,097 ,183 ,071 ,057 ,406 ,916 ,325 ,014 ,000 ,005 ,015 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,455** ,340** ,209* ,694** ,495** ,437** ,355** ,289** ,456** 1 ,291** ,107 ,090 ,237* ,073 ,305** ,355** ,343** ,353** ,188 ,298** ,331** ,216* ,555** ,349** ,693** ,384** ,311** ,066 ,082 ,060 ,114 ,145 ,259** ,619** ,137 ,219* ,600**

Sig. (2-tailed)

,000 ,001 ,037 ,000 ,000 ,000 ,000 ,004 ,000 ,003 ,289 ,373 ,017 ,473 ,002 ,000 ,000 ,000 ,061 ,003 ,001 ,031 ,000 ,000 ,000 ,000 ,002 ,514 ,418 ,550 ,258 ,150 ,009 ,000 ,173 ,029 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,339** ,514** ,198* ,521** ,277** ,314** ,307** ,322** ,372** ,291** 1 ,043 ,326** ,276** ,250* ,180 ,237* ,192 ,426** ,525** ,189 ,167 ,177 ,413** ,263** ,373** ,274** ,505** ,330** ,390** ,313** ,380** ,386** -,004 ,413** ,218* ,548** ,651**

Sig. (2-tailed)

,001 ,000 ,048 ,000 ,005 ,001 ,002 ,001 ,000 ,003 ,669 ,001 ,005 ,013 ,073 ,017 ,055 ,000 ,000 ,059 ,097 ,078 ,000 ,008 ,000 ,006 ,000 ,001 ,000 ,002 ,000 ,000 ,968 ,000 ,029 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,305** ,067 -,054 ,030 ,105 ,087 ,295** ,407** ,131 ,107 ,043 1 -,017 ,010 ,320** ,210* ,081 ,188 ,028 ,032 -,032 -,188 -,102 ,342** ,099 ,091 -,053 ,160 ,011 -,219* -,017 ,034 -,074 ,205* ,149 ,107 ,059 ,203*

Sig. (2-tailed)

,002 ,506 ,594 ,767 ,297 ,392 ,003 ,000 ,195 ,289 ,669 ,866 ,921 ,001 ,036 ,421 ,061 ,784 ,755 ,755 ,060 ,313 ,000 ,325 ,368 ,603 ,111 ,912 ,028 ,869 ,738 ,465 ,041 ,139 ,289 ,557 ,042

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,196 ,225* ,209* ,206* ,197* ,185 ,029 ,094 ,165 ,090 ,326** -,017 1 ,404** ,018 ,343** ,524** ,176 ,413** ,212* ,091 ,115 ,271** ,082 ,173 ,027 ,236* ,320** ,170 ,432** ,307** ,258** ,364** ,061 ,141 ,124 ,276** ,455**

Sig. (2-tailed)

,050 ,025 ,037 ,039 ,050 ,065 ,778 ,350 ,101 ,373 ,001 ,866 ,000 ,856 ,000 ,000 ,079 ,000 ,034 ,369 ,254 ,006 ,415 ,085 ,793 ,018 ,001 ,090 ,000 ,002 ,010 ,000 ,544 ,161 ,219 ,005 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

brand assosiation

brand assosiation

brand assosiation

brand assosiation

brand assosiation

brand assosiation

brand assosiation

Pearson Correlation

,292** ,100 ,387** ,280** ,295** ,331** ,430** ,185 ,167 ,237* ,276** ,010 ,404** 1 ,012 ,543** ,495** ,318** ,373** ,297** ,280** ,145 ,134 ,322** ,155 ,331** ,241* ,241* ,063 ,253* ,284** ,380** ,218* ,204* ,163 ,084 ,139 ,533**

Sig. (2-tailed)

,003 ,323 ,000 ,005 ,003 ,001 ,000 ,066 ,097 ,017 ,005 ,921 ,000 ,908 ,000 ,000 ,001 ,000 ,003 ,005 ,149 ,185 ,001 ,123 ,001 ,016 ,016 ,531 ,011 ,004 ,000 ,029 ,042 ,106 ,407 ,166 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,137 ,023 -,086 ,191 ,164 ,238* -,027 ,123 ,175 ,073 ,250* ,320** ,018 ,012 1 ,150 ,047 ,224* ,223* ,213* ,098 ,014 -,066 ,360** ,165 ,082 -,044 ,150 ,174 ,049 ,211* ,120 ,135 ,143 ,167 ,347** ,389** ,323**

Sig. (2-tailed)

,175 ,821 ,395 ,058 ,104 ,017 ,792 ,225 ,083 ,473 ,013 ,001 ,856 ,908 ,138 ,647 ,026 ,027 ,035 ,337 ,887 ,517 ,000 ,103 ,418 ,668 ,137 ,085 ,627 ,036 ,235 ,184 ,157 ,098 ,000 ,000 ,001

N 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99

Pearson Correlation

,289** -,084 ,165 ,160 ,419** ,531** ,270** ,241* ,289** ,305** ,180 ,210* ,343** ,543** ,150 1 ,484** ,508** ,237* ,091 ,252* ,370** ,056 ,290** ,246* ,320** ,198* ,077 ,122 ,055 ,201* ,123 ,150 ,170 ,259** ,151 ,107 ,502**

Sig. (2-tailed)

,004 ,405 ,100 ,112 ,000 ,000 ,007 ,016 ,004 ,002 ,073 ,036 ,000 ,000 ,138 ,000 ,000 ,018 ,366 ,011 ,000 ,582 ,003 ,014 ,001 ,048 ,445 ,228 ,590 ,045 ,222 ,136 ,091 ,009 ,135 ,288 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,405** ,079 ,124 ,448** ,480** ,343** ,336** ,102 ,197* ,355** ,237* ,081 ,524** ,495** ,047 ,484** 1 ,176 ,280** ,109 ,166 ,222* ,298** ,207* ,355** ,341** ,457** ,179 ,038 ,386** ,209* ,090 ,322** ,153 ,289** ,191 ,195 ,534**

Sig. (2-tailed)

,000 ,434 ,220 ,000 ,000 ,000 ,001 ,311 ,050 ,000 ,017 ,421 ,000 ,000 ,647 ,000 ,080 ,005 ,281 ,098 ,026 ,003 ,039 ,000 ,001 ,000 ,075 ,708 ,000 ,037 ,375 ,001 ,128 ,004 ,057 ,052 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,368** ,079 ,188 ,294** ,490** ,568** ,345** ,483** ,323** ,343** ,192 ,188 ,176 ,318** ,224* ,508** ,176 1 ,322** ,107 ,306** ,288** ,076 ,402** ,257** ,322** ,312** ,203* ,158 ,096 -,072 ,205* ,060 ,383** ,434** ,282** ,322** ,563**

Sig. (2-tailed)

,000 ,437 ,061 ,003 ,000 ,000 ,000 ,000 ,001 ,000 ,055 ,061 ,079 ,001 ,026 ,000 ,080 ,001 ,290 ,002 ,004 ,450 ,000 ,010 ,001 ,002 ,042 ,117 ,343 ,474 ,041 ,552 ,000 ,000 ,005 ,001 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,496** ,485** ,281** ,461** ,283** ,463** ,192 ,262** ,206* ,353** ,426** ,028 ,413** ,373** ,223* ,237* ,280** ,322** 1 ,555** ,294** ,413** ,199* ,481** ,319** ,317** ,378** ,542** ,093 ,274** ,329** ,379** ,484** ,065 ,260** ,475** ,623** ,716**

Sig. (2-tailed)

,000 ,000 ,005 ,000 ,004 ,000 ,056 ,008 ,039 ,000 ,000 ,784 ,000 ,000 ,027 ,018 ,005 ,001 ,000 ,003 ,000 ,047 ,000 ,001 ,001 ,000 ,000 ,358 ,006 ,001 ,000 ,000 ,522 ,009 ,000 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,294** ,285** ,241* ,345** ,160 ,175 ,242* ,177 ,159 ,188 ,525** ,032 ,212* ,297** ,213* ,091 ,109 ,107 ,555** 1 ,262** ,239* ,062 ,371** ,282** ,248* ,223* ,530** ,020 ,190 ,282** ,360** ,332** ,095 ,109 ,496** ,421** ,539**

Sig. (2-tailed)

,003 ,004 ,016 ,000 ,111 ,081 ,015 ,078 ,115 ,061 ,000 ,755 ,034 ,035 ,366 ,281 ,290 ,000 ,008 ,017 ,537 ,000 ,005 ,013 ,026 ,000 ,844 ,058 ,004 ,000 ,001 ,349 ,278 ,000 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

brand awareness

brand awareness

brand awareness

perceived quality

brand awareness

brand awareness

brand awareness

Pearson Correlation

,160 -,037 ,086 ,238* ,325** ,153 ,062 -,003 ,516** ,298** ,189 -,032 ,091 ,280** ,098 ,252* ,166 ,306** ,294** ,262** 1 ,673** ,182 ,304** ,125 ,264** ,021 ,123 ,069 -,035 -,138 -,097 ,081 ,036 ,280** ,240* ,138 ,380**

Sig. (2-tailed)

,112 ,712 ,393 ,017 ,001 ,127 ,542 ,973 ,000 ,003 ,059 ,755 ,369 ,005 ,337 ,011 ,098 ,002 ,003 ,008 ,000 ,069 ,002 ,215 ,008 ,834 ,221 ,498 ,732 ,172 ,335 ,423 ,722 ,005 ,016 ,172 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,211* ,008 ,092 ,223* ,340** ,325** ,007 ,025 ,377** ,331** ,167 -,188 ,115 ,145 ,014 ,370** ,222* ,288** ,413** ,239* ,673** 1 ,158 ,255* ,177 ,208* ,131 ,135 ,193 ,069 ,116 ,012 ,218* ,025 ,239* ,251* ,142 ,419**

Sig. (2-tailed)

,035 ,936 ,363 ,026 ,001 ,001 ,947 ,804 ,000 ,001 ,097 ,060 ,254 ,149 ,887 ,000 ,026 ,004 ,000 ,017 ,000 ,117 ,010 ,079 ,038 ,196 ,180 ,055 ,493 ,252 ,905 ,029 ,804 ,017 ,012 ,160 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,184 ,193 ,091 ,112 ,026 ,042 ,060 ,020 ,089 ,216* ,177 -,102 ,271** ,134 -,066 ,056 ,298** ,076 ,199* ,062 ,182 ,158 1 ,297** ,332** ,157 ,250* -,027 -,033 ,361** ,355** ,147 ,203* ,152 ,072 ,084 ,153 ,308**

Sig. (2-tailed)

,066 ,054 ,369 ,269 ,795 ,678 ,550 ,841 ,377 ,031 ,078 ,313 ,006 ,185 ,517 ,582 ,003 ,450 ,047 ,537 ,069 ,117 ,003 ,001 ,119 ,012 ,790 ,743 ,000 ,000 ,144 ,043 ,131 ,475 ,409 ,128 ,002

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,506** ,246* ,127 ,526** ,357** ,367** ,401** ,244* ,355** ,555** ,413** ,342** ,082 ,322** ,360** ,290** ,207* ,402** ,481** ,371** ,304** ,255* ,297** 1 ,403** ,551** ,276** ,352** ,092 ,183 ,186 ,357** ,217* ,340** ,454** ,314** ,368** ,674**

Sig. (2-tailed)

,000 ,014 ,209 ,000 ,000 ,000 ,000 ,014 ,000 ,000 ,000 ,000 ,415 ,001 ,000 ,003 ,039 ,000 ,000 ,000 ,002 ,010 ,003 ,000 ,000 ,005 ,000 ,361 ,068 ,064 ,000 ,030 ,001 ,000 ,001 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,379** ,179 ,102 ,377** ,484** ,350** ,363** ,244* ,342** ,349** ,263** ,099 ,173 ,155 ,165 ,246* ,355** ,257** ,319** ,282** ,125 ,177 ,332** ,403** 1 ,488** ,575** ,145 -,036 ,225* ,182 ,215* -,139 ,353** ,247* ,453** ,372** ,538**

Sig. (2-tailed)

,000 ,075 ,312 ,000 ,000 ,000 ,000 ,015 ,001 ,000 ,008 ,325 ,085 ,123 ,103 ,014 ,000 ,010 ,001 ,005 ,215 ,079 ,001 ,000 ,000 ,000 ,150 ,723 ,025 ,069 ,031 ,168 ,000 ,013 ,000 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,565** ,285** ,215* ,598** ,605** ,398** ,543** ,184 ,542** ,693** ,373** ,091 ,027 ,331** ,082 ,320** ,341** ,322** ,317** ,248* ,264** ,208* ,157 ,551** ,488** 1 ,468** ,346** -,031 ,196 -,020 ,197* -,018 ,315** ,562** ,215* ,306** ,624**

Sig. (2-tailed)

,000 ,004 ,032 ,000 ,000 ,000 ,000 ,066 ,000 ,000 ,000 ,368 ,793 ,001 ,418 ,001 ,001 ,001 ,001 ,013 ,008 ,038 ,119 ,000 ,000 ,000 ,000 ,759 ,051 ,847 ,049 ,858 ,001 ,000 ,032 ,002 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,428** ,312** ,211* ,503** ,298** ,341** ,449** ,291** ,167 ,384** ,274** -,053 ,236* ,241* -,044 ,198* ,457** ,312** ,378** ,223* ,021 ,131 ,250* ,276** ,575** ,468** 1 ,431** ,123 ,460** ,101 ,265** ,010 ,042 ,318** ,225* ,393** ,535**

Sig. (2-tailed)

,000 ,002 ,035 ,000 ,003 ,001 ,000 ,003 ,097 ,000 ,006 ,603 ,018 ,016 ,668 ,048 ,000 ,002 ,000 ,026 ,834 ,196 ,012 ,005 ,000 ,000 ,000 ,222 ,000 ,316 ,008 ,921 ,678 ,001 ,024 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

perceived quality

perceived quality

perceived quality

perceived quality

perceived quality

perceived quality

perceived quality

Pearson Correlation

,472** ,508** ,302** ,467** ,183 ,280** ,332** ,249* ,134 ,311** ,505** ,160 ,320** ,241* ,150 ,077 ,179 ,203* ,542** ,530** ,123 ,135 -,027 ,352** ,145 ,346** ,431** 1 ,205* ,358** ,295** ,552** ,260** ,009 ,232* ,371** ,586** ,611**

Sig. (2-tailed)

,000 ,000 ,002 ,000 ,068 ,005 ,001 ,012 ,183 ,002 ,000 ,111 ,001 ,016 ,137 ,445 ,075 ,042 ,000 ,000 ,221 ,180 ,790 ,000 ,150 ,000 ,000 ,041 ,000 ,003 ,000 ,009 ,928 ,020 ,000 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,074 ,113 -,071 ,130 ,102 ,097 -,156 ,047 ,181 ,066 ,330** ,011 ,170 ,063 ,174 ,122 ,038 ,158 ,093 ,020 ,069 ,193 -,033 ,092 -,036 -,031 ,123 ,205* 1 ,388** ,092 ,026 ,155 -,233* ,201* ,124 ,051 ,225*

Sig. (2-tailed)

,462 ,264 ,481 ,196 ,311 ,335 ,122 ,641 ,071 ,514 ,001 ,912 ,090 ,531 ,085 ,228 ,708 ,117 ,358 ,844 ,498 ,055 ,743 ,361 ,723 ,759 ,222 ,041 ,000 ,364 ,795 ,125 ,020 ,045 ,218 ,618 ,025

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,215* ,203* ,060 ,277** ,115 ,055 ,073 -,027 ,191 ,082 ,390** -,219* ,432** ,253* ,049 ,055 ,386** ,096 ,274** ,190 -,035 ,069 ,361** ,183 ,225* ,196 ,460** ,358** ,388** 1 ,313** ,243* ,246* -,064 ,145 ,233* ,327** ,403**

Sig. (2-tailed)

,032 ,043 ,556 ,005 ,255 ,586 ,472 ,792 ,057 ,418 ,000 ,028 ,000 ,011 ,627 ,590 ,000 ,343 ,006 ,058 ,732 ,493 ,000 ,068 ,025 ,051 ,000 ,000 ,000 ,002 ,015 ,014 ,526 ,151 ,020 ,001 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,227* ,154 ,278** ,149 ,041 ,225* ,116 ,200* -,084 ,060 ,313** -,017 ,307** ,284** ,211* ,201* ,209* -,072 ,329** ,282** -,138 ,116 ,355** ,186 ,182 -,020 ,101 ,295** ,092 ,313** 1 ,560** ,467** ,108 ,001 ,100 ,426** ,404**

Sig. (2-tailed)

,023 ,126 ,005 ,140 ,684 ,024 ,249 ,046 ,406 ,550 ,002 ,869 ,002 ,004 ,036 ,045 ,037 ,474 ,001 ,004 ,172 ,252 ,000 ,064 ,069 ,847 ,316 ,003 ,364 ,002 ,000 ,000 ,285 ,994 ,320 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,289** ,377** ,431** ,251* ,102 ,160 ,335** ,291** ,011 ,114 ,380** ,034 ,258** ,380** ,120 ,123 ,090 ,205* ,379** ,360** -,097 ,012 ,147 ,357** ,215* ,197* ,265** ,552** ,026 ,243* ,560** 1 ,284** ,183 ,085 ,227* ,447** ,502**

Sig. (2-tailed)

,004 ,000 ,000 ,012 ,314 ,111 ,001 ,003 ,916 ,258 ,000 ,738 ,010 ,000 ,235 ,222 ,375 ,041 ,000 ,000 ,335 ,905 ,144 ,000 ,031 ,049 ,008 ,000 ,795 ,015 ,000 ,004 ,068 ,403 ,023 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,207* ,271** ,184 ,290** ,130 ,248* -,066 ,200* ,099 ,145 ,386** -,074 ,364** ,218* ,135 ,150 ,322** ,060 ,484** ,332** ,081 ,218* ,203* ,217* -,139 -,018 ,010 ,260** ,155 ,246* ,467** ,284** 1 -,136 ,225* ,171 ,347** ,422**

Sig. (2-tailed)

,039 ,006 ,067 ,003 ,198 ,013 ,514 ,046 ,325 ,150 ,000 ,465 ,000 ,029 ,184 ,136 ,001 ,552 ,000 ,001 ,423 ,029 ,043 ,030 ,168 ,858 ,921 ,009 ,125 ,014 ,000 ,004 ,176 ,024 ,088 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,365** -,014 ,169 ,176 ,459** ,328** ,386** ,193 ,246* ,259** -,004 ,205* ,061 ,204* ,143 ,170 ,153 ,383** ,065 ,095 ,036 ,025 ,152 ,340** ,353** ,315** ,042 ,009 -,233* -,064 ,108 ,183 -,136 1 ,288** ,148 ,063 ,343**

Sig. (2-tailed)

,000 ,893 ,093 ,080 ,000 ,001 ,000 ,054 ,014 ,009 ,968 ,041 ,544 ,042 ,157 ,091 ,128 ,000 ,522 ,349 ,722 ,804 ,131 ,001 ,000 ,001 ,678 ,928 ,020 ,526 ,285 ,068 ,176 ,004 ,142 ,535 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

perceived quality

perceived quality

perceived quality

keputusan pembelian

keputusan pembelian

keputusan pembelian

keputusan pembelian

Pearson Correlation

,494** ,272** ,164 ,637** ,552** ,535** ,338** ,445** ,575** ,619** ,413** ,149 ,141 ,163 ,167 ,259** ,289** ,434** ,260** ,109 ,280** ,239* ,072 ,454** ,247* ,562** ,318** ,232* ,201* ,145 ,001 ,085 ,225* ,288** 1 ,074 ,303** ,601**

Sig. (2-tailed)

,000 ,006 ,102 ,000 ,000 ,000 ,001 ,000 ,000 ,000 ,000 ,139 ,161 ,106 ,098 ,009 ,004 ,000 ,009 ,278 ,005 ,017 ,475 ,000 ,013 ,000 ,001 ,020 ,045 ,151 ,994 ,403 ,024 ,004 ,463 ,002 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,347** ,262** ,007 ,246* ,141 ,298** -,030 ,034 ,280** ,137 ,218* ,107 ,124 ,084 ,347** ,151 ,191 ,282** ,475** ,496** ,240* ,251* ,084 ,314** ,453** ,215* ,225* ,371** ,124 ,233* ,100 ,227* ,171 ,148 ,074 1 ,349** ,479**

Sig. (2-tailed)

,000 ,008 ,944 ,014 ,163 ,003 ,769 ,739 ,005 ,173 ,029 ,289 ,219 ,407 ,000 ,135 ,057 ,005 ,000 ,000 ,016 ,012 ,409 ,001 ,000 ,032 ,024 ,000 ,218 ,020 ,320 ,023 ,088 ,142 ,463 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,480** ,491** ,316** ,522** ,368** ,425** ,347** ,406** ,243* ,219* ,548** ,059 ,276** ,139 ,389** ,107 ,195 ,322** ,623** ,421** ,138 ,142 ,153 ,368** ,372** ,306** ,393** ,586** ,051 ,327** ,426** ,447** ,347** ,063 ,303** ,349** 1 ,673**

Sig. (2-tailed)

,000 ,000 ,001 ,000 ,000 ,000 ,000 ,000 ,015 ,029 ,000 ,557 ,005 ,166 ,000 ,288 ,052 ,001 ,000 ,000 ,172 ,160 ,128 ,000 ,000 ,002 ,000 ,000 ,618 ,001 ,000 ,000 ,000 ,535 ,002 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Pearson Correlation

,712** ,502** ,432** ,722** ,640** ,669** ,519** ,498** ,528** ,600** ,651** ,203* ,455** ,533** ,323** ,502** ,534** ,563** ,716** ,539** ,380** ,419** ,308** ,674** ,538** ,624** ,535** ,611** ,225* ,403** ,404** ,502** ,422** ,343** ,601** ,479** ,673** 1

Sig. (2-tailed)

,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,042 ,000 ,000 ,001 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,002 ,000 ,000 ,000 ,000 ,000 ,025 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000

N 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

keputusan pembelian

keputusan pembelian

keputusan pembelian

TOTAL

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

120

Lampiran 8

Hasil Output Reliabilitas Pre Test 30 Responden

Reliability Statistics

Cronbach's

Alpha

N of Items

,915 37

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted

p1 115,23 88,392 ,529 ,912

p2 115,53 90,120 ,389 ,914

p3 115,63 87,551 ,623 ,911

p4 115,33 91,747 ,364 ,914

p5 115,20 90,717 ,346 ,914

p6 115,47 90,533 ,403 ,914

p7 115,27 91,789 ,258 ,915

p8 115,03 89,826 ,362 ,914

p9 115,17 90,902 ,320 ,915

p10 115,23 89,771 ,535 ,912

p11 115,57 89,151 ,458 ,913

p12 115,27 92,685 ,164 ,916

p13 114,97 88,240 ,633 ,911

p14 115,00 89,241 ,459 ,913

p15 115,73 90,823 ,360 ,914

p16 114,90 87,748 ,613 ,911

p17 115,20 89,890 ,501 ,912

p18 115,07 89,375 ,515 ,912

p19 115,23 87,564 ,687 ,910

p20 115,60 92,455 ,338 ,914

p21 115,40 90,938 ,367 ,914

p22 115,67 89,540 ,414 ,914

p23 115,53 86,464 ,613 ,911

p24 115,53 89,706 ,494 ,913

p25 115,23 89,702 ,543 ,912

p26 115,30 90,010 ,565 ,912

121

p27 115,17 88,971 ,590 ,911

p28 115,43 89,771 ,535 ,912

p29 115,50 91,845 ,208 ,916

p30 115,23 88,047 ,636 ,911

p31 115,13 89,154 ,555 ,912

p32 115,37 90,861 ,353 ,914

p33 115,20 87,269 ,562 ,911

p34 115,27 90,271 ,325 ,915

p35 115,07 90,547 ,389 ,914

p36 115,23 90,254 ,319 ,915

p37 115,10 87,197 ,667 ,910

122

Lampiran 9

Hasil Output Uji Asumsi Klasik

1. Uji Normalitas Variables Entered/Removeda

Model Variables

Entered

Variables

Removed

Method

1

Perceived

Quality, Brand

Loyalty, Brand

Awareness,

Brand

Assosiationb

. Enter

a. Dependent Variable: Keputusan Pembelian

b. All requested variables entered.

Model Summaryb

Model R R Square Adjusted R

Square

Std. Error of the

Estimate

1 ,754a ,568 ,550 1,710

a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand

Awareness, Brand Assosiation

b. Dependent Variable: Keputusan Pembelian

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1

Regression 365,000 4 91,250 31,211 ,000b

Residual 277,750 95 2,924

Total 642,750 99


b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand

Assosiation

123

Coefficientsa

Model Unstandardized Coefficients Standardized

Coefficients

T Sig.

B Std. Error Beta

1

(Constant) 3,791 1,836 2,064 ,042

Brand Loyalty ,329 ,095 ,356 3,469 ,001

Brand Assosiation ,068 ,116 ,064 ,588 ,558

Brand Awareness ,230 ,102 ,215 2,255 ,026

Perceived Quality ,185 ,073 ,244 2,539 ,013


Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 17,45 25,52 21,35 1,920 100

Residual -6,635 3,221 ,000 1,675 100

Std. Predicted Value -2,032 2,174 ,000 1,000 100

Std. Residual -3,880 1,884 ,000 ,980 100


One-Sample Kolmogorov-Smirnov Test

Unstandardized

Residual

N 100

Normal Parametersa,b Mean 0E-7

Std. Deviation 1,67497934

Most Extreme Differences

Absolute ,103

Positive ,083

Negative -,103

Kolmogorov-Smirnov Z 1,033

Asymp. Sig. (2-tailed) ,237

a. Test distribution is Normal.

b. Calculated from data.

124

125

2. Uji Multikolinearitas

Variables Entered/Removeda

Model Variables

Entered

Variables

Removed

Method

1

Perceived

Quality, Brand

Loyalty, Brand

Awareness,

Brand

Assosiationb

. Enter



Model Summaryb


Square

Std. Error of the

Estimate

Durbin-Watson

1 ,754a ,568 ,550 1,710 2,065

a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand

Assosiation


ANOVAa


1

Regression 365,000 4 91,250 31,211 ,000b

Residual 277,750 95 2,924

Total 642,750 99



Assosiation

126

Coefficientsa


Coefficients

t Sig. Collinearity Statistics

B Std. Error Beta Tolerance VIF

1

(Constant) 3,791 1,836 2,064 ,042

Brand Loyalty ,329 ,095 ,356 3,469 ,001 ,432 2,314

Brand Assosiation ,068 ,116 ,064 ,588 ,558 ,388 2,580

Brand Awareness ,230 ,102 ,215 2,255 ,026 ,502 1,991

Perceived Quality ,185 ,073 ,244 2,539 ,013 ,491 2,037


Coefficient Correlationsa

Model Perceived

Quality

Brand Loyalty Brand

Awareness

Brand

Assosiation

1

Correlations

Perceived Quality 1,000 -,178 -,316 -,276

Brand Loyalty -,178 1,000 -,196 -,471

Brand Awareness -,316 -,196 1,000 -,240

Brand Assosiation -,276 -,471 -,240 1,000

Covariances

Perceived Quality ,005 -,001 -,002 -,002

Brand Loyalty -,001 ,009 -,002 -,005

Brand Awareness -,002 -,002 ,010 -,003

Brand Assosiation -,002 -,005 -,003 ,013


127

3. Uji Heterosledastisitas

Collinearity Diagnosticsa

Model Dimension Eigenvalue Condition

Index

Variance Proportions

(Constant) Brand

Loyalty

Brand

Assosiation

Brand

Awareness

Perceived

Quality

1

1 4,973 1,000 ,00 ,00 ,00 ,00 ,00

2 ,012 20,051 ,28 ,48 ,00 ,00 ,01

3 ,007 27,306 ,22 ,17 ,01 ,82 ,00

4 ,004 34,540 ,36 ,08 ,00 ,16 ,88

5 ,003 37,751 ,14 ,27 ,98 ,01 ,10


128

4. Uji Auto Korelasi

Variables Entered/Removeda

Model Variables

Entered

Variables

Removed

Method

1

Perceived

Quality, Brand

Loyalty, Brand

Awareness,

Brand

Assosiationb

. Enter



Model Summaryb


Square

Std. Error of the

Estimate

Durbin-Watson

1 ,754a ,568 ,550 1,710 2,065

a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand

Assosiation


ANOVAa


1

Regression 365,000 4 91,250 31,211 ,000b

Residual 277,750 95 2,924

Total 642,750 99



Assosiation

129

Coefficientsa


Coefficients

t Sig.

B Std. Error Beta

1

(Constant) 3,791 1,836 2,064 ,042

Brand Loyalty ,329 ,095 ,356 3,469 ,001


Brand Awareness ,230 ,102 ,215 2,255 ,026



Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 17,45 25,52 21,35 1,920 100

Std. Predicted Value -2,032 2,174 ,000 1,000 100

Standard Error of Predicted

Value ,206 ,613 ,370 ,099 100

Adjusted Predicted Value 17,35 25,35 21,35 1,931 100

Residual -6,635 3,221 ,000 1,675 100

Std. Residual -3,880 1,884 ,000 ,980 100

Stud. Residual -3,957 1,935 ,001 1,006 100

Deleted Residual -6,899 3,399 ,004 1,767 100

Stud. Deleted Residual -4,307 1,964 -,004 1,035 100

Mahal. Distance ,447 11,742 3,960 2,482 100

Cook's Distance ,000 ,160 ,011 ,023 100

Centered Leverage Value ,005 ,119 ,040 ,025 100


130

Lampiran 10

Hasil Output Analis Regresi Linear Berganda

Coefficientsa


Coefficients

t Sig.

B Std. Error Beta

1

(Constant) 3,791 1,836 2,064 ,042

Brand Loyalty ,329 ,095 ,356 3,469 ,001


Brand Awareness ,230 ,102 ,215 2,255 ,026



Hasil Output Uji F

ANOVAa

Model Sum of Squares Df Mean Square F Sig.

1

Regression 365,000 4 91,250 31,211 ,000b

Residual 277,750 95 2,924

Total 642,750 99



Assosiation

Hasil Output Koefisien Determinasi

Model Summaryb


Square

Std. Error of the

Estimate

1 ,754a ,568 ,550 1,710

a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand

Awareness, Brand Assosiation


Documents

Brand Loyalty ), Brand Awareness Quality · Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association ( Asosiasi Merek ), Brand Awareness (Kesadaran Merek), dan Perceived