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BRAND AWARENESSBRAND AWARENESS
BRAND = TRADEMARKET
INTRODUCTION:
Your company's brand is a valuable business asset. Developing, growing, and protecting
brand awareness as market conditions change can be a daunting task. Do you see the value of a brand awareness survey, but remain confused as to how, or where to start? Since 1983, Direct
Opinions has provided business owners and marketing professionals with custom tailored brand awareness surveys designed to achieve their business goals. But here it will be a work near to or similar to survey it is questionnaire .This is a questionnaire which talks about brand awareness and its importance on marketing
the products.
Brand is the image of the product in the market. Some people distinguish the
psychological aspect of a brand from the experiential aspect. The experiential
aspect consists of the sum of all points of contact with the brand and is known as the
brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct
created within the minds of people and consists of all the information and
expectations associated with a product or service.
Global brands are brands which sold to international markets .
A global brand is one which is perceived to reflect the same set of
values around the world. Global brands transcend their origins and
creates strong, enduring relationships with consumers across countries and cultures.
Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the
brand name, logo, jingles and so on to certain associations in memory. It helps the customers to understand to which
product or service category the particular brand belongs to and what products and services are sold under the brand name.
It also ensures that customers know which of their needs are satisfied by the
brand through its products
ANALYSIS
Here are the analysis of the questionnaire which is talking about brand awareness and
that is given to 10 respondents and the result
was:
The first question:
BRAND AWARENESS MEANS BRAND EXPERAINCE
0
1
2
3
4
5
6
7
DISAGREEAGREEQ1
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were disagree in that the brand
awareness means Brand Experience and the rest of them were agree.
6 of them were disagree and 4 were agree. The question which became here is why? The answer was brand awareness became as much as the company advertise it product and
market them
BRAND IS ONE OF THE MOST IMPORTANT ELEMENTS VALUEABLE IN ADVERTISING
THEME
0
1
2
3
4
5
6
7
8
DISAGREEAGREEQ2
NO
.OF
.RE
SP
ON
DE
NT
S
The second question is:
The result: the majority of respondents were agree in that the A brand is one of the
most valuable elements in an advertising theme and the rest of them were disagree.
7 of them were agree and 3 were disagree. Because brand makes the product which is offered to be known from customer side.
The third question:
CREATING THE IMPRESSION THAT A BRAND ASSOCIATED WITH A PRODUCT OR SERVICE
HAS CERTAIN QUALITIES
0
1
2
3
4
5
6
7
DISAGREEAGREEQ3
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree in that the creating the impression that a brand associated with a product or
service has certain qualities or characteristics that make it special or
unique and the rest of them were disagree.
6 of them were agree and 4 were disagree. Because brand makes the customer
thinking that this product has good quality and unique.
The fourth question:
BRAND HELPS THE CUSTOMER TO UNDERSTAND TO WHICH PRODUCT OR SERVICE CATEGORY THE
PARTICULAR BRAND BELONGS TO
0
1
2
3
4
5
6
7
8
DISAGREEAGREEQ4
NO
.OF
RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree in that brand helps the customers to
understand to which product or service category the particular brand belongs to and
what products and services are sold under the brand name and the rest of them were
disagree.
7 of them were agree and 3 were disagree.
The fifth question:
IT ENSURES THAT CUSTOMERS KNOW WHICH OF THEIR NEEDS ARE SATISFIED BY THE
BRAND THROUGH ITS PRODUCTS
0
2
4
6
8
10
DISAGREEAGREEQ5
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree in that brand also ensures that
customers know which of their needs are satisfied by the brand through its products
and the rest of them were disagree.
9 of them were agree and 1 were disagree.
The sixth question:
THEY BUY A PARTICULAR BRAND BECAUSE THEY ARE AWARE OF IT, NOT BECAUSE IT IS
MORE DISTINCTIVE OR HAS A POINT OF DIFFERENCE
0
1
2
3
4
5
6
DISAGREEAGREEQ6
NO
.OF
.RE
SP
ON
DE
NT
S
The result: here the number of respondents were equally agree and disagree in that people buy a
particular brand because they are more aware of it, not because it is more distinctive, or has a point of
difference and the rest of them were disagree.
9 of them were agree and 1 were disagree.
The seventh question:BRAND YOU PREFER MEANS IT IS THE BEST
QUALITY
0
2
4
6
8
10
DISAGREEAGREEQ7
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree in that brand you prefer means it is the
best quality and the rest of them were disagree.
9 of them were agree and 1 were disagree.
The eighth question:
GLOBAL BRANDS TRANSCEND THEIR ORIGINS AND CREATS STRONG, ENDURING
RELATIONSHIPS WITH CONSUMERS ACROSS COUNTRIES AND CULTURES
0
2
4
6
8
10
DIAGREEAGREEQ8
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree in that Global brands transcend their
origins and creates strong, enduring relationships with consumers across
countries and cultures and the rest of them were disagree.
8 of them were agree and 2 were disagree.
The ninth question:
BRAND AWARENESS GIVE THE PRODUCT VALUE MORE THAN ITS VALUE
0123456789
DISAGREEAGREEQ9
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree in Brand awareness give the product
value more its value and the rest of them were disagree.
8 of them were agree and 2 were disagree.
The tenth question:
IT CREATE AND INCREASE THE COMPETITION BETWEEN COMPANIES
0
1
2
3
4
5
6
7
8
DISAGREEAGREEQ10
NO
.OF
.RE
SP
ON
DE
NT
S
The result: the majority of respondents were agree It create and increase the competition
between companies and the rest of them were disagree.
7 of them were agree and 3 were disagree.
The eleventh question:
PEOPLE PREPARE TO BUY PRODUCTS WIT THE BRAND THEY USED TO BUY
0
2
4
6
8
10
12
DISAGREEAGREEQ11
NO
.OF
.RE
SP
ON
DE
NT
S
The result: here all the respondents were agree in that People prefer to buy products with the brand that they used to buy because they are
aware about it and trust it.
The twelfth question:
I AM BUYING THINGS AND CHOOSING PRODUCTS WITH BRAND WHICH I PREFER
0
2
4
6
8
10
12
DISAGREEAGREEQ12
NO
.OF
.RE
SP
ON
DE
NT
S
The result: here also all the respondents were agree in that I am buying things and choosing
products with brand which I prefer
because they will buy the things which are suitable to them.
TABLE: 2
NO
WHEN I BUYYESNO
1I am open to new experiences
64
2I always try new things when available
37
3I look at all sides of issues
55
TABLE: 2WHEN I BUY
0
1
2
3
4
5
6
7
8
NOYESNO
NO
.OF
.RE
SP
ON
DE
NT
S
The result: : the majority of respondents were agree and the rest of them were
disagree.6 of them were agree and 4 were disagree.
And the majority of respondents were disagree and the rest of them were agree.
3 of them were agree and 7 were disagree.And in the third question all respondents
were distributed equally.
TABLE: 3NO
I BELIEVE IT IS A GOOD PRODUCT WHEN
YESNO
1A chance to use it46
2Rational theories and its functions
73
3Observation of others use this product
91
4Friends or family tell me it is a good product
91
TABLE: 3I BELEIVE IT IS GOOD PRODUCT WHEN
0
2
4
6
8
10
NO
.OF
.RE
SP
ON
DE
NT
SD
NO 6311
YES 4799
NO 0000
The result: : the majority of respondents were agree and the rest of them were disagree.
6 of them were agree and 4 were disagree.And the majority of respondents were disagree
and the rest of them were agree.3 of them were agree and 7 were disagree.
And the last two questions have the same result. The majority were disagree and the
rest were agree.
TABLE: 4
MY MOST PROFFERD BRAND IS:
1Nokia91
2Samsung37
3Motorola28
MY MOST PREFERD BRAND IS:
0
2
4
6
8
10
NO
.OF
.RE
SP
ON
DE
NT
S
19
73
82
NOYESNO
The result: from this question it can be noticed that the majority prefer Nokia brand
Conclusion:
The result of an effective brand awareness questionnaire sheds light on these questions, and
results in information that can be used to leverage brand strengths against competitors'
weaknesses, allowing successful launch and or re-launch of products.
The concept of brand awareness goes beyond a customer’s ability to recognize your brand and correctly associate it with a particular product.
Brand awareness also spans the range of emotions or perceptions associated with a company or product. These intangibles are
difficult to gauge, requiring an effective methodology to ensure accurate results.
