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Questionnaires Questionnaires You will learn: You will learn: How to structure How to structure questionnaires and what questionnaires and what information can be simply information can be simply taken from them taken from them

Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

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Limitations Questionnaire Fatigue –Fed with or not interested in answering questions Validity –Research suggests people are “economical with the truth” –They often respond with an answer that “sounds good” Time –Can be time consuming to ask / gain returns –Data collation is a time consuming process

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Page 1: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

QuestionnairesQuestionnaires

You will learn:You will learn:•How to structure questionnaires and How to structure questionnaires and what information can be simply taken what information can be simply taken from themfrom them

Page 2: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

What is a questionnaire?What is a questionnaire?

1. Pre-arranged questions to obtain information from people about themselves and their views

2. Ideal ways of collecting data about:- Sociological characteristics (age/gender/occupation)- Spatial patterns (origin of visitors/travel

pathways/working day)- Behaviour patterns (shopping/preferences)

3. Also great to find information about how local/regional/national issues affect people

Page 3: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

LimitationsLimitations

• Questionnaire Fatigue– Fed with or not interested in answering questions

• Validity– Research suggests people are “economical with the

truth”– They often respond with an answer that “sounds

good”• Time

– Can be time consuming to ask / gain returns– Data collation is a time consuming process

Page 4: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

How do I get the data I want / How do I get the data I want / need?need?

• Different types of questions– Closed

• Respondent chooses from a list of possible answers• Tick box or opinion ranked

e.g.(1-10 or Very Poor – Very Good)– Open

• Interview Style• Longer answers• No forced choices through pre-determined categories

Page 5: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

• How many?– The more = the better– Minimum of 50 maximum of 100 is about right– Commercial Studies use a 10% sample of the

population using systematic / stratified or random sampling to select

Page 6: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

Types of QuestionnaireTypes of Questionnaire

• 2 Types– Drop & collect / Delivery & collection

• Deliver or post questionnaire with a covering letter• Collected or posted back by a certain date• Limitations: low return rate max 25% usually more

like 5-10%– Face to Face

• Interview style questionnaires usually carried out in street / local neighbourhood or on doorstep

Page 7: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

How to do it?How to do it?

• Design– Make sure questionnaire is the best method

of data collection– Decide what you need to know– Decide on Question type– Sort questions into a logical and sensible

order– Determine how you will record responses – Consider layout and design – 1 side A4

Page 8: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

How to do it?How to do it?

• Delivery– Where are you going to conduct

questionnaire?– Face to face or drop and collect?– Sampling strategy?– Sample size?

Page 9: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

Past paper Practice MJ 08 p4 Q2Past paper Practice MJ 08 p4 Q2

Students investigated the impact of tourists on the settlement of Pescasseroli in the Abruzzi National Park in central Italy. The hypothesis for the investigation was ‘the tourists who visit the National Park have a positive impact on the settlement of Pescasseroli’.

Page 10: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

Pescasseroli is a settlement of 2 000 inhabitants. It is located on a wide plain surrounded by mountains, in the heart of the Abruzzi National Park. Activities in winter include downhill skiing and cross country skiing. In the summer there are ample opportunities for a variety of trekking and outdoor activities. There are six hotels in the settlement and 11 restaurants for visitors and residents to use.

Page 11: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what
Page 12: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what
Page 13: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what
Page 14: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what
Page 15: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what
Page 16: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

Task Task

a) Draw a pie chart to show the different methods of transport used by tourists to reach the national park

b) Describe the pattern shown by your pie chart AND give one reason why this pattern is present

NB 100% = 360°1% = 3.6°

Page 17: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

Task Task

c) Complete the pictograph to represent tourists opinions about parking T 1 ii

d) Draw a bar graph using the results of Question T4 to show the main reasons why visitors come to the Abruzzi National Park

Page 18: Questionnaires You will learn: How to structure questionnaires and what information can be simply taken from themHow to structure questionnaires and what

TaskTask

e) Study the results of the questionnaire for tourists, together with the results of the questionnaire for residents. Write a conclusion to this investigation, ensuring that you state whether you agree with the original hypothesis, that ‘the tourists who visit the National Park have a positive impact on the settlement of Pescasseroli’. You must refer to data results from both questionnaires to support your comments.

[6 marks]