QuestionnairesJustine RuanJonathan Shiraki

What are Questionnaires?A document that allows the analyst to collect information and opinions from respondents.

Types of Questionnaires

-Closed-Ended/Fixed-Format-Open-Ended/Free-Forma

Closed-Ended/ Fixed-Format

Multiple Choice Questions

For Rating Questions

Ranking Questions

Open-ended/Free-format Questions

Asking a Question• i.e. What do you think we can do to improve?• Requires a more in depth response• More effective to make the question simple

Process of Developing a Questionnaire

Define the Problem• i.e. XYZ Company has an online business for about

5 years now selling fashion merchandise. However, the business has been barely making enough money to cover the expenses. They would like to redesign their website in order to increase online sales and bring in more profit.

• Problem: The low amount of daily sales.

Determine the Objective• Objective: Increase the amount of daily sales and

attributing new clientele.

Questionnaire Mediums• Mass-Mail• Online

o emailo social mediao direct link

• CATI(Computer Assisted Telephone Interviewing)• Person-Administered• Self-Administered

Sample Size

• Helps to determine “Target Population”o Which kind of people o How many people

• Based on time available, budget and precision

Example: You would probably choose to conduct a large sample size by distributing questionnaires on the internet to the target audience for XYZ Company.

Write the Questionnaire

What should you consider?• Account of personal bias • Misinterpretation 

Example: Do you enjoy the products available on our website?

Answer: Yes - doesn't exactly mean they will purchase it. This questions provides no room for improvement.

Pre-testing

• Two types:o Participating Pretesto Undeclared Pretest

• Test run o Strengths and Weaknesses

• Small group in target population

Last Step

• Duplicate and Distribute

Results

• Accumulate totals • Create analytical diagrams• Decipher results

o Solution to the problem o Meet objective(s)

QuestionnairesAdvantages Disadvantages

• Most questionnaires can be answered quickly

• They are a relatively inexpensive of gathering data from a large number of individuals

• Anonymity, therefore respondents are more likely to be truthful

• Responses can be tabulated quickly

• Number of respondents are low• There’s no guarantee an individual

will answer or expand on all the questions

• Tend to be inflexible. There’s no opportunity for the systems analyst to obtain voluntary information from individuals or to reword questions that may have been misinterpreted

• It’s not possible for the systems analyst to observe and analyze the respondent’s body language

• No immediate opportunity to clarify a vague or incomplete answer to any question

• Good questions are difficult to prepare.

Main Problem • Low response• Questionnaires rely on peoples response 

– Determines how successful and reliable questionnaire will be

• Solution – Reminders and follow ups  – Short– User friendly– Proper sampling and research– Incentives

References• http://writing.colostate.edu/guides/research/survey/

com4a3.cfm• http://www.macorr.com/sample-size-methodology.htm• http://www.surveysystem.com/sdesign.htm• http://www.bizhelp24.com/marketing/analyzing-

questionnaire-results.html• http://www.images.google.com• http://www.philseflsupport.com/questionnaires.htm • http://www.harzing.com/intresearch_keyissues.htm