Questionnaire Aim and purpose- 1. Age?

Under 16 16-20 21-25 26-30 31-35 36-40 41-45 46-50 50+

2. Gender? Male female

3. Employment status? (May tick 2 options)

Full time work Part time work Unemployed Student

Otherpleasestate………………………………………..…………………......................................

4. Town of residence?

Harlow Sawbridgeworth Bishop stortford Epping Brentwood London

Other please state……………...……………………………….......................................................

5. Hobbies or Interests?

Dvd’s Reading books Playing football

Gardening Travelling Skiing

Shopping Listening to music Watching sports

Pub Other ………...…………………………………………….....................................

6. In a typical month how many magazines do you buy?

1 2 3 4 5 +

7. Places of purchase?

Supermarket newsagents Petrol station

Internet Other........................................................................................................

8. How much do you spend in a typical month on magazines?

£2.50- £3 £3.50- £4 £4.50- £5 £5.50+

9. What gifts or offers would you expect with a new magazine?

£5 iTunes gift voucher CD of best songs Poster

Free ticket to watch an artist Free guitar pick

Other...........................................................................................................................................................

10. What colours do you thinkwill look best for a folk magazine?

Brown, greens, blues and natural colours

Bright yellows, red, orange colours

Pastel colours yellow, greens, blues

Mix of all above

Other..............................................................................................................................................................

11 a. Which one did you like the best? A B C D

A B C D

11 b. Why did you like this one the best?

Colours layout main image masthead design

Font Other ................................................................................................................................

12. What would you like to see as a main feature for a folk magazine?

A day in the life of... Album review Gig review

Interview with... What happened to...?

The ten best songs right now biographical account

Other.................................................................................................................................

13. What artist do you like?

Avett brothers Mumford and sons The Luminaires

Of monsters and men Bombay bicycle club

Ed Sheeran other.........................................................................................................