Embed Size (px)
Citation preview
MARKET RESEARCH QUESTIONNAIRE RESULTSLOIS BEARE
PURPOSE/AIMS OF THIS QUESTIONNAIRE AND TECHNIQUES USED.
The purpose of conducting and performing this questionnaire was to find out my target audiences preferences, wants and needs from an indie magazine and gain ideas for my magazine so that I can design my product to ensure it meets consumers needs and appeals to them.
I used two techniques to collect my market research; Random sampling and a focus group. I used random sampling in order to collect quantitative answers from a wider audience, whilst I used a focus group to collect qualitative data which provides more detailed opinionated answers from a selected audience.
AUDIENCE PROFILE PART 1.
Under 16
16-21
22-25
26-30
05
101520
Age
33%
67%
Gender
MaleFemale
Unem
ploye
d
Part-T
ime
Full-T
ime
Stude
nt0
4
8
12
Employment Status
From these graphs, I can see that my target audience is mainly females aged 16-21, probably with part-time employment and a student. From this I can tell that my magazine will need to appeal to this audience in terms of colours, price etc.
AUDIENCE PROFILE PART 2.
Harlow
Bishop
Sto
rtfor
d
Epping
Loug
hton
War
e0
4
8
12
Town of Residence
From these graphs I can tell that a high percentage of those interviewed came from Harlow meaning that this should be the place where product placement first takes place. The three most popular hobbies were listening to music, attending concerts/festivals and traveling, meaning that these should be the subjects that features such as adverts and articles should be based on.
Concerts
/Fest
ivals
Social E
vents
Drivin
g Less
ons
Cinem
a
Photogra
phy
Playin
g an In
stru
ment
Restora
tion
02468
10121416
Hobbies/Interests
PURCHASING HABITS PART 1.
1 a month
2 a month
3 a month
4 a month
5 a month
0
5
10
Number of Magazines bought in a month.
Newsagents
Supermark
ets
WHSm
ith
Sbscrip
tion
0
4
8
12
Where do you purchase mag-azines?
£2.00-£2.9956%
£3.00-£3.9944%
How much would you recommend an Indie
magazine be priced at?
From these graphs I can see that most people interviewed bought 4 magazines a month mostly from supermarkets or newsagents. They recommended that the magazine should be priced £2.00-£2.99. This reflects that fact that most people interviewed had a part time job because they would have a small amount of disposable income to spend.
PERSONAL PREFERENCES PART 1.
Weekly72%
Fortnightly28%
How often would you like an edition of a magazine to be
released?
Concert
ticke
ts
CD/Alb
ums
Wris
tbands
Meet/G
reet
0
4
8
12
Which free gifts would you expect from an indie maga-
zine?Bib
liogra
phical A
ccount
Backst
age VIP
Album
Revie
ws
Gig
Revie
ws
Tour Date
s
About the B
and
Past G
ig A
ccounts
0
4
8
Which of the following features would you want included?
From these graphs I can see that most people would want the magazine to be released weekly which supports the finding that most people buy 4 magazines a month. The most popular gift is tickets followed by the most popular features being gig/album reviews and tour dates which also supports the most popular hobbies of attending concerts.
PERSONAL PREFERENCES PART 2.
Pastels/Neutral Pastels/Grey Reds/Black/Greys0
5
10
15
What colour scheme would you agree best fits this genre?
Sepia
Black
+white
Natura
l Lig
hting
Artific
ial L
ightin
g
High c
ontrast
Low Contra
st
High S
atura
tion
Low Satu
ratio
nDull
Bright
0
4
8
Which style of images best suits this genre?
The voted colour scheme was pastels and neutrals with either black and white or sepia photos with a high contrast. These preferences may have been voted as they may be associated with the typical artists within the indie rock genre. This is supported by the album covers of indie rock artists which I included in my initial ideas PowerPoint.
PERSONAL PREFERENCES PART 3.
Mum
ford
and
Son
s
Lana
Del
Ray
The K
ooks
The L
umin
ers
FUN
Mar
ina
and
the
Diam
onds
Ben H
owar
d
Snow P
atro
l
Bloc P
arty
Amy W
ineh
ouse
0
2
4
6
8
10
12
14
16
Which of the following artists would you want featured?
Paste Spin Under the
Radar
Rolling Stone
0
2
4
6
8
Which front cover appeals to you most?
From these graphs show that Florence and the Machine, Mumford and Sons and The Luminers are the most popular bands. The most appealing cover was Paste. These support my finding from the previous slide as Paste uses the chosen colour scheme and image colours.
CONCLUSION.From these graphs, I have drawn the conclusions that my target audience will be females aged 16-21 years from Harlow of age in part-time work and further education. The hobbies of my target audience include attending concert/festivals, travelling and listening to music. The average number of magazines bought by my target audience is 4 a month as they like an edition to be released every week. Their most desired gift is concert tickets and thy would like to see album/gig reviews and tour dates included in the magazine. The most appealing colour scheme and image style for this genre is pastels/natural colours with black and white photos. Their favorite artists in this genre include The kings of Leon, Florence and the machine, Mumford and sons and the luminers. I will take inspiration from Paste magazine as it as the most popular amongst those interviewed.
PROPOSAL.The collection of these results has allowed me to base decisions on the results. The target audience for my magazine will be Females aged 16-21. Firstly I will use a neutral and pastel colour scheme for my magazine which will feature a simple and clean cut layout. In regards to images, I will use either black and white or sepia with a high contrast to make a strong impact however in muted colours to suit the colour scheme. The features I will include will be either an album review or a gig review as these were the most popular results from my questionnaire. The price of my magazine will be between £2.00 and £3.00 as this will be suitable for my target audience of students and part-time workers. Finally i will include features such as tour dates, festivals/concerts abroad due to a high interest in travel amongst those interviewed.
