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Questionnaire on Buying Behavior of FMCGProducts inRural Area

Age :

Gender : Male ( ) Female ( )

Occupation :

Address :

Education : Illiterate / Primary/ High / Diploma / Degree / PG

Type of Family : Joint / Nuclear

1. What influenced you to buy a particular brand?

Advertisement ( ) Word of mouth ( )

Shop display ( ) Attractive packaging ( )

Dealer ( ) Family/Friends/Relatives ( )Low price ( ) Other__________

2. Do you use Toothpaste?

( ) NO

( ) YES, if yes than continue,

- Which type of toothpaste you use?

Pepsodent ( ) Close Up ( )Colgate ( ) Babool ( )

Meshwak ( ) Other_________

- Why you use this toothpaste?

Freshness of breath ( ) Color ( )

Whitens of teeth ( ) Packaging ( )

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3. Do you use Detergent?

( ) NO

( ) YES, if yes than continue,

- Which type of detergent you use?

Ghadi ( ) Nirma ( )

TIDE ( ) WHEEL ( )

Chamko ( ) Chakachak ( )

Other___________

- Why you use this detergent?

Smell of detergent ( ) Small pack ( )

Ability to remove stains ( )

4. Do you use Soap?

( ) NO

( ) YES, if yes than continue

- Which soap do you use?

Lifebuoy ( ) Godrej No.1 ( )

LUX ( ) Santoor ( )

Hamam ( ) Other__________

- Why you use this soap?

Easy to foam ( ) Star Endorsement ( )

Fragrance of soap ( ) Packaging ( )

5. Do you use Shampoo?

( ) NO

( ) YES, if yes than continue

- Which shampoo do you use?

Sunsilk ( ) Clinic Plus ( )

Chick ( ) Nyle ( )

Pantene ( ) Other_________

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- Why you use this shampoo?

Repair hair fall ( ) Easy to foam ( )

Remove dandruff ( ) Shining hair ( )

6. Do you use Utensil cleaner?

( ) NO

( ) YES, if yes than continue

- Which utensil cleaner do you use?

VIM ( ) Pril ( )

Lizol ( ) Harpic ( )

Other_______

- Why you use this utensil cleaner?

Fresh fragrance ( ) No harsh chemicals for hand ( )

Easy and Quick remove oily stains ( )

7. Do you use Talcum powder?

( ) NO

( ) YES, if yes than continue

- Which talc used by you?

Denim ( ) Spinz ( )

Ponds ( ) Cinthol ( )

Navratna ( ) Other__________

- Why you use this talc?

Fragrance of talc ( ) Soft to skin ( )

Packaging/packing ( ) Long lasting fragrance ( )

8. Do you use Biscuit?

( ) NO

( ) YES, if yes than continue

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- Which type of biscuit you prefer?

Britania ( ) Marie Gold ( )

Parle-G ( ) Good day ( )

Sun feast ( ) Other________

- Why you use this biscuit?

Cream biscuit ( ) Good preservative packaging ( )

Taste ( ) Small size available ( )

9. Do you use Hair oil?

( ) NO

( ) YES, if yes than continue

- Which Hair oil used by you?

Amla hair oil ( ) Dabur vatika ( )

Parachute ( ) Navratna ( )

Dabur Amla ( ) Other_________

- Why you use this hair oil?

Made from natural extra ( ) Good for all type hair ( )

No artificial color ( ) Good fragrance ( )

10. Do you use Soft drink?

( ) NO

( ) YES, if yes than continue

- Which soft drink used by you?

Pepsi ( ) Coca cola ( )

Thumbs Up ( ) Mazza ( )

7 Up ( ) Sosyo ( )

Other__________

- Why you use this soft drink?

Star Endorsement ( ) Nutrition value ( )

Availability ( ) Size of bottle ( )

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11. Do you use Ready-to eat snacks?

( ) NO

( ) YES, if yes than continue

- Which ready-to eat snacks you used?

Balaji ( ) Samrat ( )

Kurkure ( ) Haldiram ( )

Bingo ( ) Real ( )

Other_________

- Why you use this ready-to eat snacks?

Ready & Easy available ( ) Save time for preparation ( )

Liked by family members ( ) Taste ( )

Sign: _______________

Date: