Quantitative Data Analysis

Structural Equation Modeling

W. Rofianto

Research Example

Peran Service Quality serta Loyalty Program dalam membentuk Loyalitas Nasabah

[Studi pada Program Mandiri Fiesta Poin]

Whony Rofianto, Brilyan Wicaksono & Rachdiaz Judha DWorking Paper on Indonesia Banking School

Loyalty Program

[LP]

Customer Satisfaction

[CS]

Customer Loyalty

[CL]

Perceived Value[PV]

Service Quality

[SQ]

Data Penelitian

Structural Equation Model (SEM) – Measurement Model

SEM – Standardized Loading Factor

Uji Validitas Reliabilitas

Ringkasan Uji Validitas Reliabilitas

Variabel Indikator StandardizedLoading Factor

(SLF)

Kesimpulan Average Variance Extracted

(AVE)

Construct Reliability

(CR)

Kesimpulan

Customer Satisfaction[CS]

CS1 0.774 Valid

0.541 0.855 Reliabel

CS2 0.775 Valid

CS3 0.756 Valid

CS4 0.711 Valid

CS5 0.655 Valid

CR

AVE

AVE ≥ 0.5 CR ≥ 0.7

SLF ≥ 0.5

Structural Equation Model (SEM) – Structural Model

! Setting Up Error !On Endogen Variables

SEM – Goodness of Fit

CFI ≥ 0.9

RMSEA ≤ 0.08

Normed ≤ 3

Uji Hipotesis

0.421***

0.330***

0.120

0.774***

*=p value ˂0.05, **=p value <0.01, ***=p value <0.001

-0.088

1.771***

0.421***

0.330***

0.120

0.774***

-0.088

1.771***

Uji Hipotesis

*=p value ˂0.05, **=p value <0.01, ***=p value <0.001

Path Coefficient p-value Conclusion

SQ PV 0.330 0.000 H1 supported

PV CS 0.774 0.000 H2 supported

CS CL 1.771 0.000 H3 supported

SQ CS 0.120 0.073 H4 not supported

LP PV 0.421 0.000 H5 supported

LP CL -0.088 0.359 H6 not supported