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(Search Engine Optimization)
www.webliquids.com
QMS ISO 9001:2015 CERTIFIED COMPANY
What is Search Engine Optimization?
SEO stands for “search engine optimization.”It is the process of getting traffic from the“free,” “organic,” “editorial” or “natural”search results on search engines.
This goal is accomplished throughimplementation of search engine friendlywebsite layout, optimized internal navigationand link landscape, as well as optimization ofthe content (comprised, at a minimum, ofreadability & usability improvements, andgrammatical corrections).
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Scope of SEOToday, SEO has emerged as a hot career opportunity and demand for SEO professionals is growing due to increase in digital awareness, growing online competition, increasing internet and mobile users in India.
SEO is not just a career option nowadays. SEO is a must have skill which will help you build your career in Digital Marketing.
SEO is part of Digital marketing which is growing in India rapidly. Learning SEO is good start for your career if you are passionate about marketing, websites, writing, blogging, analytic and learning new skills.
As it is a important Part of Digital Marketing, Companies provide handsome Salary packages to the SEO Executive.
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www.webliquids.com , [email protected]
Why SEO is Important SEO is good for Business Visibility & Branding.
SEO provides your business Credibility.
SEO brings your Business Traffic.
SEO has one of the Best ROIs in Advertising.
SEO gives you unmatched insight into your customers: (how they search, how they browse, the technology they use to search, the region they are from, their active timings and so on.)
SEO builds your Brand.
SEO is a Long Term Strategy.
SEO Is Cost Effective
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MODULES OF
SEO
5
1 Concept of MarketingNowadays due to digitalization, Methods of Marketing has been also Changed from Traditional marketing to Digital Marketing. DigitalMarketing is one of the most booming career, due to its many features like Cost effectiveness, building brand, saving time and manymore.
Contents: ▲ What is marketing?▲ What is Digital Marketing?▲ Understanding the Process of Marketing▲ How Digital Marketing Wins Over Traditional Marketing?▲ Understanding the Process of Digital Marketing.
▪ About Increasing Visibility.▪ What is Visibility?▪ Visibility Types.▪ Visibility with Examples.
▪ About Visitors Engagement.▪ What is Engagement?▪ The importance of Engagement.▪ Engagement with Examples.
▪ About Bringing Targeted Traffic.▪ Inbound.▪ Outbound.
▪ About Conversion Leads.▪ Conversion Types.▪ Understanding the Process of Conversion.
▪ About Retention.
▪ The importance of Retention.
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Contents:
▲ Introduction to Keywords.▲ Types of Keywords.▲ Benefits of Keywords▲ How to use conversable keyword▲ Introduction to Google Keyword Planner Tool.▲ Use of Google Operators:▲ How to start with Keyword Planning Process?
Keyword Research & Planning
Keywords are one of the most critical and important parts of an SEO strategy. Most organisations spend extravagantly onkeyword research to generate targeted content, as the success of a website - including traffic and revenue optimisation –primarily depends on the popularity of the keywords one chooses.
2
Sear
ch V
olu
me
No of Words in a Phrase
How Keywords Differs?
Broad Short Tail Long Tail
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3 Content MarketingContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, andconsistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Contents:
▲ Introduction▲ Objective of Content marketing▲ Understanding Keyword Research▲ Optimize Content for Search Engines▲ Promoting Content to Increase Traffic,
Engagement, and Sales.
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WordPress4
Contents:
▲ Key Wordpress Concepts▲ Installation of wordpress▲ Wordpress login▲ How to post on Wordpress▲ Adding links in wordpress▲ Adding images▲ Wordpress categories and Tags▲ Wordpress Plugins ▲ How Install Plugins
▲ How Install Wordpress Theme
WordPress is open source software you can use to create a beautiful website or blog. It just may be the easiest and mostflexible blogging and website content management system (CMS) for beginners.
WordPress is actually a highly flexible content management system (CMS) that enables you to build and manage yourown website using just your web browser. Best of all, it’s completely FREE.
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5 Blogging
A blog is a website that consists of entries called posts that appear in reverse chronological order with the most recent entryappearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase userinteractivity.
Content:
▲ What is Blogging
▲ How to create Blog
▲ Placing Adsense Ads on your blog.
▲ Blog Creation.
▲ Start Generating business.
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www.webliquids.com , [email protected]
6 Search Engine Optimization(SEO)
The factors of SEO can be divided into two categories, which determine the ranking of your website together:1. ON PAGE optimization2. OFF PAGE Optimization
Contents:
▲ Basics of SEO▲ What is SERP?▲ What are Search Engines?▲ How do they Work?▲ On-Page Optimization.
▪ What are Primary, Secondary and Tertiary Keywords?▪ How to Optimize Them?▪ Understand Your Audience and Write.▪ What is Keyword Stuffing?▪ Internal Linking.▪ How to Create Meta Tags?▪ Verify Website Using Google Webmaster Tool.▪ SiteMap Creation and Submission.▪ The concept of Heading Tags.▪ Image Optimization Process.▪ URL Optimization.▪ Difference Between 301,302 and Not Found.▪ What is Robots File and It’s Creation?
▪ Use of Bold, Italic and Underline.
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▲ Off-Page Optimization▪ Introduction to Page Rank.▪ What is Page Authority?▪ What is Domain Authority?▪ What is Link Juice?▪ What are Backlinks?▪ Dofollow Backlinks.▪ Nofollow Backlinks.▪ What is Link Popularity?▪ Directory Submissions.▪ Content marketing Importance.▪ Blog Submission.▪ Blog Commenting.▪ Article Submission.▪ Forum Submission.▪ Press Release Submission.▪ Competitors Link Analysis.
▲ SEO Tools▲ Google Algorithms▲ SEO Reporting
▲ Local Listing( SEO)
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Interview Preparation
Sessions
7 Learn how to tackle interview
Understanding Interview Dynamics
Getting the Most of your Interview Preparation
How to impress interviewer with your decent answers
Making the Right First, Second or Third Impression
Understanding the Dynamics Around the Table
Handling Difficult Interview Questions
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