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CALL FOR PAPERS

TheLigueLaboratory(ISCAE),UniversityofManouba,TunisR&DMResearchCenter-FSA-UniversityLaval-Québec-Canada

&TheAcademyofMarketingBusiness-to-BusinessSpecialInterestGroup

areorganizinganinternationalconferenceon

“Whopaysthepipercallsthetune”

SustainabilityGoalsImplementationinthe

EraofDigitalizationinNorthAfrica

Hostedby

UniversityofManouba,Tunis,Tunisia,

3-4December2018

ReviewedpaperswillbeselectedforapublicationinproceedingswithanISBNnumberintheBritishAcademy,UK

BestpaperswillbeselectedforapotentialpublicationinspecialissuesofQMR-

AnInternationalJournalandCogentBusinessandManagement

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“Whopaysthepipercallsthetune”SustainabilityGoalsImplementationintheEraof

DigitalizationinNorthAfrica

WhopaysthepiperandcallsthetuneforsustainabilityinNorthAfricancountries?Thisisa

timelyissueengenderedbytheglobalizationandtremendousadvancesinIT.Inthiscontext,

multiplestakeholdersareinvolvedinachievingthenewgoalsofsustainabilityembeddedin

thenewglobalorder.Sustainabilityandsocial responsibilityare recognizedaskeysuccess

factors for economic, social, legal and political actors worldwide. In the digital era,

businesses have undergonemajor changes to embrace the new challenges introduced by

thesedevelopments.InmostWesterncountries,theintegrationofsustainabilityandCSRin

business strategies has been widely used to improve market positioning (Ottman, 2011,

2017). More recently, the obligation to embrace sustainability and social responsibility

became a requirement not only to fit the latest legal requirements (i.e. climate change

agreements, the certification norms, International Organization for Standardization 9001-

2015, International Financial Reporting Standards, Social Responsibility, International

AccountingStandards,theConferenceofPartiesagreements),butalso,consumerclaimsfor

sustainability (Jaca, Prieto-Sandoval, Psomas and Omazabal, 2018; O'Rourke, and Ringer,

2016; Ottman, 2011, 2017) and for a safer and cleaner environment (Trivellas, Kakkos,

Vasiliadis, and Belias, 2017). As signatory countries to these agreements, as well as the

General Agreements of Tariffs and Trade (GATT-WTO), Tunisia, Algeria andMorocco and

other North African countries have to comply with these agreements and meet their

internationalpartners’expectationsintermsofsustainabilityandCSRconcerns.

The above agreements were also generated by economies to help them to adapt to the

ongoingtrendofglobalizationtriggeredessentiallybythedevelopmentofnewtechnologies.

AfricancountrieslagbehindtherestoftheworldintermsofInternetpenetration(Satista,

2018).AlthoughtheNorthAfricancountriesareamongstthetoptenInternetusersinAfrica,

theiruseofITtoachievesustainabilitygoalsfromthedifferentstakeholders’pointofviewis

under investigated. There is therefore a need for further studies to understand how

stakeholder adoption of technology can promote CSR and sustainability in North African

countries and beyond. Firms operating in these countries need to shape and adapt their

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strategies, locally and internationally, according to the new requirements of CSR and

sustainability.

Within themarketing literatureCSRandsustainability isgaining interestamongstauthors.

Forexample,inthetourismsector,FontandMcCabe,(2017),consideredtheperspectivesof

both businesses and consumers and called for a better understanding of how contextual

aspectsinfluencetheoutcomesofpro-sustainabilityinterventions.NorthAfricapresentsa

suitable context due to its strategic geo-economic position in relation to the rest of the

worldandtheunprecedentedpoliticalandsocio-economicchangesthathaverecentlytaken

placewithinthesecountries.

ThisconferenceaimstofurtherknowledgeonCSRandsustainabilitytheoryandpracticeby

addressing this gap and calls for research that provides insights into how this particular

geographic context influences sustainability requirements from different stakeholders’

perspectives i.e. businesses, consumers, governments, etc. Additionally, this conference

invites authors to suggest newmethodologies that are in line with the specificity of the

NorthAfricancontext.

Topicsofinterestinclude,butarenotlimitedto,thefollowing:

● MarketingandenvironmentalsustainabilityinNorthAfricancountries

● InnovationandsustainabilityinNorthAfricancountries

● GreenmarketinginNorthAfricancountries.

● Designing, branding and labeling sustainable products, services and places in North

Africancountries.

● BigdataandsustainabilityinNorthAfricancountries.

● ThenotforprofitorganizationsandthesustainabilitycauseinNorthAfricancountries.

● MarketingcommunicationsandsustainabilityinNorthAfricancountries.

● Consumerandbusinessesawareness risingabout sustainability issues inNorthAfrican

countries.

● Consumer perceived trust towards sustainability marketing mix (product, place,

promotions,andprice)inNorthAfricancountries.

● Businesses’sustainabilitypracticesinNorthAfricancountries.

● Business-to-Business,GovernmenttoBusinessesandGovernmenttoCitizensandsocial

responsibilitystrategyandimplementationinNorthAfricancountries.

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● SupplychainandsustainabilitystrategyandimplementationinNorthAfricancountries.

● Sharing economy values, culture and sustainability inhibitors and facilitators in North

Africancountries.

● CirculareconomyandsustainabilitypracticesinNorthAfricancountries

● Digitalization and its impact on sustainability inNorthAfricancountries.

● OrganicfoodandnaturalfoodproductsconsumptioninNorthAfricancountries.

● GovernanceandsustainabilityinNorthAfricancountries.

● SustainabilityandbusinessperformanceinNorthAfricancountries.

● InternetandsocialmediauseandroleinsustainabilityandCSRpracticesfrommultiple

stakeholders’perspectivesinNorthAfricancountries.

● PoliticalinstabilityimpactonsustainabilityandCSRinNorthAfricancountries.

● Theroleofhighereducation,academicsandresearchersinfosteringasustainabilityand

CSRcultureinNorthAfricancountries.

● Knowledgemanagementand sharingand the role internationalpartners inpromoting

anddiffusingsustainabilityandCSRcultureinNorthAfricancountries.

● The2030AgendaforSustainableDevelopment(SustainableDevelopmentGoals(SDGs))

andstakeholders’Policieseffectiveness.

● Data-drivenapproachestosustainabilityinNorthAfricancountries.

● Sustainability in North African countries, challenges and opportunities

● IndicatorsofsustainabilityinNorthAfricancountries.

References

● Cho,Y.N.(2015).DifferentShadesofGreenConsciousness:TheInterplayofSustainabilityLabeling and Environmental Impact on Product Evaluations. Journal of business ethics,128(1),73-82.

● Font, X., & McCabe, S. (2017). Sustainability and Marketing in Tourism: its Contexts,Paradoxes, Approaches, Challenges and Potential. Journal of Sustainable Tourism, 25(7),869-883.

● Jaca, C., Prieto-Sandoval, V., Psomas, E. L., & Ormazabal, M. (2018). What ShouldConsumer Organizations do to Drive Environmental Sustainability? Journal of CleanerProduction,181,201-208.

● O'Rourke,D.,&Ringer,A. (2016). The Impactof Sustainability InformationonConsumerDecisionMaking.JournalofIndustrialEcology,20,4.

● OttmanJ.(2011).TheNewRulesofGreenMarketing:Strategies,Tools,andInspirationforSustain-ableBranding.SanFrancisco:Berrett-KoehlerPublishers.

● Ottman,J.(2017).Thenewrulesofgreenmarketing:Strategies,Tools,andInspirationforSustainableBranding.Routledge.

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● Trivellas,P., Kakkos,N.,Vasiliadis, L.,&Belias,D. (2017). Sustainability, SocialMarketingandHostAttitudesaboutTourisminthecityofLarissa. InStrategic InnovativeMarketing(pp.89-95).Springer,Cham.

● Statista(2018).● availableat(https://www.statista.com/statistics/265149/internet-penetration-rate-by-

region/),accessedonthe9April2018.

SessionChairsandcontributors

Dr.SamaaTaherAttia,ProfessorofMarketing,FacultyofCommerce,SuezUniversity,Egypt,

Samaa.Attia@suezuni.edu.eg

Dr. Abdennour Nouiri, Professor ofMarketing, Director ofMarketic lab, Higher Institute of

CommercialStudies(HECAlgiers),Algeria,a.nouiri@hec.dz

Dr.AbdulazizElwalda,MisurataUniversity,Misurata,Libya,elwaldaa@eps.misuratau.edu.ly

Dr.RedouaneBarzi,ProfessorofMarketing, IbnTofailUniversity,Morocco,RedouaneBARZI,

redouanebarzi@yahoo.fr

Dr. Riadh Ladhari, Professor of Marketing, Director of the R&DM Research Center-FSA-

UniversityLaval-Canada,riadh.ladhari@fsa.ulaval.ca

Organizingcommittee-UniversityofManouba,Tunisia

Dr.JouhainaBenBoubakerGherib,ProfessorofManagement,jouhaina.gherib@uma.rnu.tn

Dr.HamidaSkandrani,AssociateProfessor,hamida.skandrani@gmail.com

-BournemouthUniversity

Dr.JulieRobson,AssociateProfessor,jrobson@bournemouth.ac.uk

Dr.ElviraBolat,SeniorLecturer,ebolat@bournemouth.ac.uk

Dr.KaoutherKooli,SeniorLecturer,kkooli@bournemouth.ac.uk,

-UniversityofHuddersfield

Dr.LenTiuWright,ProfessorofMarketing,L.T.Wright@hud.ac.uk

-UniversityofMiddlesex

Dr.PanteaFouroudi,UniversityofMiddlesex,p.foroudi@mdx.ac.uk

-AngliaRuskinUniversity

Dr.NektariosTzempelikos,SeniorLecturer, nektarios.tzempelikos@anglia.ac.uk

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SubmissionsGuidelines

Submissions addressing issues related to theColloquium topics are highly encouraged.All

submissionswillbesubjecttoadouble-blindreviewprocess.

Authors should submit short papers to: colloque@ligue.rnu.tn. These later should be of a

standardappropriate forhighlyranked journals.Authorsofselectedbestshortpaperswill

beinvitedtosubmitafullpaperforapotentialpublicationinspecialissuesoftwojournals:

QualitativeMarketResearch:AnInternationalJournal(ABS,CNRS,Scopus)andCogentO&A

BusinessandManagement(ABS).

Manuscripts must be original and unpublished and not under review for publication

elsewhere.Successinthereviewprocesswillnotguaranteepublicationinthespecialissues

supporting this event, but tobeaccepted for special issuepublication, papersneed tobe

presentedattheconference.

Pleaseprepareyourmanuscriptbeforesubmission,usingthefollowingguidelines:

Article files should be written in English and provided in Microsoft Word format. Please

ensurethatthetextisinTimesNewRomanfontstyle,fontsize12,with1.5spacing.

Articlesfilesshouldinclude:

1- A cover sheet (page 1) including the title of the paper, the author’s name(s), title(s),

institutionalaffiliationsandcontactdetails,withtheprimarycontactpersondesignated.

2-Astructuredabstractonpage2:authorsmustsupplyastructuredabstract(maximum250

words in total) set out under 7 sub-headings. The authors’ name(s) should not be on the

abstractitself.

• Purpose• Design/methodology/approach• Findings• Researchlimitations/implications• Practicalimplications• Socialimplications• Originality/value• Keywords: authors should provide appropriate and short keywords that encapsulate

theprincipaltopicsofthepaper.Themaximumnumberofkeywordsis4.

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3-Startingfrompage3,ashortpaperof5to7pagesinlength(notincludingreferences),

preparedasfollows:

● Introduction ● Keyliteraturereview ● Design/methodology/approach ● Findings/discussion ● Researchlimitations/implications

Conferencefees

● Academics:200€

● PhDstudents:150€

● Businessparticipants:250€

Conferencefeeswillcovercoffeebreaks,onelunch,andconferencepack.

Therewillbenorefundofthefeesforcancellation.

Authors(oratleastoneauthor)ofacceptedpapersarerequiredtoregisterforconference

AND topresent theaccepted researchat the timedesignated in the conferenceprogram.

Anyresearchsubmissionacceptedforpresentationbutnotpresentedattheconferencewill

NOTappearnorbeacknowledgedintheofficialconferenceproceedings.

AccommodationandTravel

Informationonnearbyaccommodationandtraveladvicewillbeprovidedatalaterdate.

Importantdates

• 15August2018 Shortpapersubmissionclosesatmidnight

• 17September2018 Reviewdecisionnotifiedtoauthors

• 24September2018 Conferenceregistrationopens

• 2November2018 Conferenceregistrationcloses

• 3-4December2018 Conference

Forfurtherinformation,pleasecontactDrHamidaSkandraniat

Hamida.skandrani@iscae.rnu.tnorDr.KaoutherKooliatkkooli@bournemouth.ac.uk.