QBFFI 2015D E L E G A T E M A N U A L

Q U E E N ‘ S B U S I N E S S F O R U M O N T H E F A S H I O N I N D U S T R Y

B R E A K I N G D O W N B A R R I E R S:

THE WORLD OF RETAIL

TABLE OF CONTENTS

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LETTER FROM THE CO-CHAIRSWELCOMING LETTER INTRODUCING THE CONFERENCE

CONFERENCE ITINERARYTHE CONFERENCE IN MINUTE-BY-MINUTE DETAIL

SPEAKERSINTRODUCING OUR AMAZING SPEAKERS

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FASHION SHOW FINALELEARN MORE ABOUT OUR PARTNERS AND CLOTHING

SPONSORSINTRODUCING THIS YEAR’S PROUD SPONSORS

13.EXECUTIVE TEAM 2015GET TO KNOW THE TEAM BEHIND THE CONFERENCE

DEAR DELEGATES, SPEAKERS AND SPONSORS

Welcome to Queen’s Business Forum on the Fashion Industry’s 11th Anniversary Conference! QBFFI is a premier student-run conference that celebrates the rapidly evolving fashion and retail industry from a business perspective. Being the first of its kind in Canada, it is the leading event to promote the business strategies used and the opportunities available to young business students interested in fashion and retail.

To keep up with the continuously changing trends in the retail market, QBFFI challenges and prepares delegates to think critically and propose business ideas through a variety of interactive activities. From lively panel discussions to workshops that require imaginative applications of business knowledge, QBFFI’s focus is the trends revolutionizing the retail industry, and we are excited to explore the business behind the global fashion market.

It is our goal at QBFFI to prepare and inspire our delegates to plunge into the creative and corporate aspects of the retail world. Our mission is to inspire students to learn more about the industry by networking with industry speakers and sponsors, and meeting other delegates from across Canada who share the same passion. Delegates can look forward to industry-savvy speakers, round table discussions, a retail case competition, memorable evening socials, and of course, our grand finale fashion showcase.

Our theme this year is “Breaking Down Barriers: The World of Retail”. Through exploring the multi-faceted opportunities within the evolving retail world, we hope to educate our business-savvy attendees on what it takes to become successful in an industry that they are passionate about.

We hope you enjoy this weekend!

BEST REGARDS,

CAROLYN & SAMANTHA

LETTER FROM THE

CO-CHAIRS

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6:00pm –

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Carolyn Kosturik: Samantha Tsalikis:

Hannah Martin:Ali Erfany:

DELEGATE REGISTRATIONResidence Inn by Marriott Kingston Water’s Edge

NETWORKING COCKTAIL HOURHBC, TJX, Loblaw, Nordstrom

WELCOMING ADDRESSCo-Chairs

KEYNOTE ADDRESSAndrea Stairs, Ebay

KICKOFF SOCIAL

BREAKFAST Ballroom A

KEYNOTE ADDRESSLindsay Cook, Joe Fresh

CASE CHALLENGEPresented by Nordstrom

LUNCHGoodes Hall

CASE PRESENTATIONSGoodes Hall

COFFEE BREAKGoodes Commons

SPEAKER SERIESlululemon

BREAKBus from Goodes to Marriot

DEPART FOR DINNERMarriot Hotel to Delta hotel

DINNERThe Delta

KEYNOTE ADDRESSNordstrom

EVENING SOCIALThe Grizzly Grill

CONFERENCE ITINERARY

THURSDAY, NOVEMBER 12th FRIDAY, NOVEMBER 13th

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905.510.0901 905.510.4065 613.899.4163647.667.2724

EMERGENCY CONTACTS:

Amey’s Taxi:Modern Taxi:

Amherst Taxi:

613.546.1111613.546.2222613.348.1550

TRANSPORTATION:

BREAKFAST Ballroom A

KEYNOTE ADDRESSAdrian Wu

KEYNOTE ADRRESSTJX

MINI CASE WORKSHOPPresented by TJX Canada

ROTATING LUNCHESPresented by HBC

RETAIL CONSULTING PANELB. Winder, R. Sahota, K. Soomer

COFFEE NETWORKING SESSIONSponsored by McDonald’s

BREAKGet ready for the semi-formal dinner!

DEPART FOR DINNERBuses leaving Marriot Hotel

DINNERKingston Banquet & Conference Centre

KEYNOTE ADDRESSLacey Norton, Kit and Ace

FASHION SHOW FINALEAle House

AFTER-PARTYAle House

SATURDAY, NOVEMBER 14th

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BREAKFASTBallroom A

KEYNOTE ADDRESSDebra Margles, Michael Kors

CLOSING REMARKSCo-Chairs

CHECKOUTMarriot Hotel

SUNDAY, NOVEMBER 15th

CONFERENCE ITINERARY

THURSDAY: Wear Business Casual to make a great first impression at the networking event, but make sure you have your purple and white clothes ready to show your QBFFI love at the kickoff social! FRIDAY: Time to suit up in Business Formal with a fashionable flare for the Case Challenge. For our evening social, show up in your best Casino Royale outfit!

SATURDAY: Business Casual by day, semi formal by night. Get your classiest attire ready for the White & Black Tie Affair dinner. Don’t forget to dress to impress for the much anticipated QBFFI Fashion Show!

DRESS TO IMPRESS

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Debra Margles has over 25 years of experience in sales, marketing, business strategy and retail. After spending four years at the Fashion Institute of Technology in New York City graduating with a Bachelor of Science in Business and Economics and a degree in Marketing, Debra landed her first job in NYC where she worked for designer Perry Ellis. In September 2001, she became the President of Kasper and Anne Klein Canada. In 2004, Debra resigned as President of Kasper and Anne Klein Canada and was hired to be the President of Michael Kors Canada. Debra’s leadership skills and her unparalleled sales and marketing strategy have allowed for Michael Kors to become the aspirational luxury brand leader in the Canadian marketplace.

S P E A K E R S

D E B R A M A R G L E SP R E S I D E N T // M I C H A E L K O R S C A N A D A

As eBay Canada’s managing director, Andrea Stairs leads the Canadian strategy and operations of one of the world’s largest online marketplaces and Canada’s second largest e-commerce business. In this role, Andrea is responsible for cultivating eBay’s community of Canadian users -- from individual consumers to established brands and retailers -- and for overseeing all of eBay’s Canadian functions, including product management, marketing, business development, and public and government relations. Andrea was most recently head of marketing for eBay Canada, managing the brand’s marketing strategy and execution. She was also instrumental in launching eBay’s French-Canadian website and in leading the eBay Motors team in Canada.

A N D R E A S T A I R SM A N A G I N G D I R E C T O R // E B A Y C A N A D A

After receiving a business degree with a focus in marketing, Lacey began a career that afforded her the opportunity to be creative within her work and explore unique opportunities and experiences via the world of retail and design. After a 10 year career with Lululemon in roles that spanned across a variety of departments that ultimately finished up by establishing and running the companies design and ideas incubator called “the lab”. In 2014, Lacey joined Kit and Ace as the Head of Retail for North America and has been working to develop and design in shop experiences that connect people to the brand and culture.

L A C E Y N O R T ONH E A D O F R E T A I L // K I T A N D A C E

Lindsay Cook has been with Loblaws for over 10 years. She was on Marketing Magazine’s top 30 under 30 marketers in 2012, and was the recipient of the Marketer on the Rise from the American Marketing Association, Canadian Chapter. She currently lives in New York City and oversees the global marketing for Joe Fresh, managing teams in Toronto, New York and Barbados. Since joining the Joe Fresh team, she has been involved in launching Freestanding Stores in Canada as well as launching the brand in New York City. She also helped launch the first global stores in South Korea, the Middle East and Mexico.

L I N D S A Y C O O KD I R E C T O R O F M A R K E T I N G // J O E F R E S H

Adrian Wu is a fashion and clothing designer based out of Toronto. Adrian founded his company at 19 years old adrianwu.com which is now mingbong.com. It all started with a simple cocktail dress, which evolved into a career surrounding the discussion “what is normal?” Discovered on Facebook his work has been presented across the country from the National Gallery to Toronto Fashion Week. Going from a simple dress maker to doing corporate collaborations with Freed Development or authors like Margaret Atwood - The reoccurring challenge has always been “How can beauty and function co-exist?”. Wu’s work has always been an evolution and the focus of his work now revolves coming up with solutions for the question; how can fashion help people live better lives. Adrian thinks it starts with properly integrating lifestyle branding, self manufacturing and ecommerce into your fashion/clothing company using technology that speaks to all genders.

A D R I A N W UF A S H I O N D E S I G N E R // A D R I A N W U

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[ D E S I G N E R S ]Parker John Campbell O’Connor

Sagesse DeaneVivian Xu

[ S P O N S O R S ]

[ F E A T U R I N G ]Queen’s Fashion Photography

All the Queen’s MenDancing Queen

[ M O D E L S ] Melissa Paige

Margot GrundheberRosana Li

Nicole FungAruna AundhiaMishti Sharma

Serena KhannaEllen Hankytike

Jessy KangTracy Lee

Jessy KangLiam SutherlandEmmanuel Ese

Jed LuerasJacob Cole SteeleSufiat Fusigboye

F A S H I O N S H O W

F I N A L E

[ P H O T O G R A P H E R ]Michael Chang

[ V I D E O G R A P H E R ]Haoran Liang

[ C H A R I T Y P A R T N E R ]This year, all proceeds from the QBFFI Fashion Show will go towards the Canadian Down

Syndrome Society.

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RETAIL CONSULTING PANEL

Bruce Winder is a Partner with Retail Advisors Network™, a retailer and manufacturer consulting firm. Bruce has over 25 years hands on industry experience with Canadian Tire, Zellers/HBC, Airmiles, Sears Canada, J.C. Williams Group and other leading companies. Bruce has also consulted with firms such as Mattel, Dorel, Enbridge, Tractor Supply and more. Bruce holds an MBA from Queen’s University and has appeared on BNN, The Exchange with Amanda Lang, CTV NewsNet, CityNews and Global TV to discuss retail matters. He is often quoted in publications such as The Globe & Mail, Financial Post, The Toronto Star and other leading media sources.

B R U C E W I N D E RP A R T N E R // R E T A I L A D V I S O R ‘ S N E T W O R K

Robin Sahota, Queen’s Commerce ‘98 is the Managing Director and lead for Accenture’s Retail Practice in Canada where he is responsible to Accenture’s strategy, consulting, digital, technology and operations work in Retail. With 18 years of consulting experience Robin and his team advises some of Canada’s largest retailers. Robin is also a board member and Corporate Governance Committee chair for MicroSkills a United Way member agency.

R O B I N S A H O T AM A N A G I N G D I R E C T O R, R E T A I L // A C C E N T U R E

Kristi Soomer is the CEO of Encircled, a Canadian-based, Canadian-made line of versatile travel clothing for women. Kristi previously held senior retail consulting roles at ThoughtWorks, a technology consultancy and PwC, in their strategy and operations group. Kristi also heads up a boutique-consulting firm, Retail Bliss Consulting that helps startup online retailers get clear on their vision, and hone their brand strategy. Kristi is an avid traveler, surfer and yogi and holds a Bachelor of Administrative and Commercial Studies from the University of Western Ontario, and an MBA from Queen’s University.

K R I S T I S O O M E RC H I E F E X E C U T I V E O F F I C E R // E N C I R C L E D

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Nordstrom isn’t just another job—it’s a career. We’re a leading fashion retailer that’s offered the very best of what’s next in fashion for men, women and children since 1901. We believe in rewarding outstanding work, developing employees’ careers and building long-term relationships with our customers and employees. It’s fun, supportive, competitive and a great place to grow your career.

ABOUT USNordstrom, Inc. is a leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women and children. Since 1901, we’ve been committed to providing our customers with the best possible service—and to improving it every day. This commitment has taken us from a small Seattle shoe shop to the leading fashion specialty retailer we are today. We’re proud to serve customers at 323 stores in 39 states and Canada. Customers are served at 121 full-line stores in the U.S. and Canada, 194 Nordstrom Rack locations, five Trunk Club clubhouses—a personalized styling service—two Jeffrey boutiques and one clearance store. We also serve customers online in 96 countries through Nordstrom.com. And our nordstromrack.com site, which operates in partnership with our private sale site HauteLook, gives customers in the U.S., Canada and Australia access to off-price fashion at considerable savings.

CAREER OPPORTUNITIESAt Nordstrom, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to become leaders within the company, at all levels of the organization. These well-traveled paths are examples of how hard work, loyalty, competitive spirit and your unwavering commitment to the customer will take you and your career to new places.

LEARN MORE ABOUT NORDSTROM

Careers Website: about.nordstrom.com/careers/

facebook.com/Nordstrom @Nordstrom @Nordstrom

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Hudson’s Bay Company is truly one-of-a-kind. No other company in the world can boast the longevity of success, legacy of innovation or significance in history. Join our team, and become part of a company that is redefining the retail industry. Since day one, we have been a company of adventurers. It is that sense of adventure that has driven our success, and it is what sets HBC apart from other retailers. The HBC environment is rich with knowledge, passion and drive that combined with a deep history, inspires our associates at every level. Founded in 1670, HBC is North America’s longest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. HBC is comprised of Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, OFF 5TH, and Home Outfitters.

Learn more about careers with HBC at: www.hbc.com/careers/

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S P O N S O R S

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Logistics CoordinatorCOMM’17

Co-ChairCOMM ‘16

AMANDA WUCAROLYN KOSTURIK SAMANTHA TSALIKIS LAUREN SANDERS

Finance CoordinatorCOMM ‘17

Sponsorship CoordinatorCOMM ‘18

Sponsorship DirectorCOMM ‘18

AMANDA WUTORY O’CONNOR ALEX CONVEY FRANCES KIM

Speakers CoordinatorCOMM ‘18

AMANDA WUHANNAH GARDNER VERONICA LUI EMILY VAN DEN AKKER

Speakers CoordinatorCOMM ‘16

Marketing CoordinatorCOMM ‘16

Marketing CoordinatorCOMM ‘17

AMANDA WUALI PERSIKO EMMA OLIVER RACHEL ADAMS

Delegates CoordinatorCOMM ‘17

Events CoordinatorCOMM ‘16

Delegates CoordinatorCOMM ‘16

AMANDA WUALI ERFANY HANNAH MARTIN MIRANDA WANG

Events CoordinatorCOMM ‘18

Case Challenge CoordinatorCOMM ‘16

Publications CoordinatorCOMM ‘18

AMANDA WUSAMANTHA CHOW AMANDA WU EMILY PILE

Fashion Show CoordinatorCOMM ‘18

First Year RepresentativeCOMM ‘19

AMANDA WUSAMANTHA HUYNH ANNIKA KWOK MORGAN ADAMS

Sponsorship CoordinatorCOMM ‘18

Sponsorship CoordinatorCOMM ‘18

First Year RepresentativeCOMM ‘19

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EXECUTIVETEAM 2015

Co-ChairCOMM ‘17

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