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‘Bringing Motion Advertising to the Pharmaceutical Industry’
MEDIA INFORMATION
1.
‘Bringing Motion Advertising to the Pharmaceutical Industry’
MEDIA INFORMATION
Online video is quickly becoming one of the newest trends in media. In order to keep up
with this fast paced trend and stay ahead of the competition, many businesses are deciding
to use online video as part of their promotional strategies. Using this form of media can
create several advantages for a business.
Online video creates a more personal interaction between a business and its customers.
The use of both visual effects and sounds is an effective way of gaining a viewers
attention. Video presentations help you to demonstrate your services without any delay.
69% of online users have watched a video online.
66% have viewed an online video ad
24% do so at least once a week.
THERE ARE SEVERAL WAYS A BUSINESS CAN USE A VIDEO ONLINE TO ITS
ADVANTAGE
Video can be used to describe a product or service in detail, without any
confusion.
Online advertisements have also proven to be an effective way of driving traffic to
websites, and capturing a viewer’s attention.
WHEN AN AD CONTAINS A LINK TO A WEBSITE, OR THE NAME OF A COMPANY
WEBSITE, IT IS QUITE LIKELY THAT THE VIEWER WILL VISIT THAT SITE
Studies have found that
69% of internet users viewing online video ads.
40% visited a web site mentioned in the video ad, and
15% requested product information.
BUSINESSES MAY ALSO GAIN HIGH RECOGNITION FOR THEIR BRANDS BY
HAVING THEIR ADS CIRCULATING ON THE WEB
A good video can be a great way to spread a message, product, or brand.
Placing videos on search engines, and using strong keywords and taglines, can
be a successful way of getting video recognition.
Having web videos passed along through e-mails and word of mouth is another excellent
way to gain brand recognition.
38% of those who watch web video say they pass it along
to others, usually through e-mail.
With the right content and the right recognition, using Audio Visual
through the internet can be a powerful tool to any business.
‘Bringing Motion Advertising to the Pharmaceutical Industry’
MEDIA INFORMATION
Pharmaworld.tv – is the first web based motion advertising platform for the
Pharmaceutical, Bio-technology and Animal Health – outsourcing business.
What better way to engage your potential client to view how you do things
before they can get in touch with you.
You will produce the video and get the option to host it on the PWTV site.
PWTV is the only portal, which will accumulate demonstrative videos of company
operations, new product launches, interviews, where busy executives can
Search for their next service providers.
View how they do things before contacting the company.
Executives can now literally visit your site, without having to leave their desk
before they make their decision.
PWTV – creates an ideal platform for busy executives to gather a large amount
of information about your company, in a shorter period of time, rather than
having to read large amount of text, wait for brochures to arrive before
identifying their next partners.
PWTV – will provide the viewers with an ability to respond to the company
videos, with comments and enquiries which will be accessible to you in real-
time.
PWTV – is the first web based video based buyer’s guide, which will be on the buyer’s
computer, to search and view their next business partner.
We at PWTV – have gathered 18,000 subscribers from the Pharmaceutical
Industry, who will use PWTV as a sourcing website. The positions of these individual
are as follows:
Heads of Procurement 9%
Heads of Formulation Development 8%
Heads of Packaging Management 11%
Heads of Research & Development 11%
Heads of Operations 11%
Clinical Research Coordinator / Associates 6%
Heads of Life Sciences 7%
Safety Quality & Efficacy Managers 4%
Food Technologists 9%
CEO / CMO / CSO 7%
Logistics & Supply Chain Manager 6%
Heads of Regulatory Affairs 5%
Heads of Clinical Trials 7%
Heads of Production 8%
Contract Research Organisations 29%
Pharmaceutical & Bio Pharmaceutical Companies 52%
Food Manufacturers 19%
INDUSTRIES
JOB FUNCTIONS
Name of the Company
Video 1
Video 2
Video 3 Video 4 Video 5 Video 6
Company
Video Description
MANUFACTURING PACKAGING RESEARCH & DEV LOGISTICS CLINICAL RESERACH ANIMAL HEALTH INTERVIEWS STRATEGICALLIANCES
Related
Searches
1
2
Banner Advertisement Search...............
Related Videos
from this Company
1. [Description]
2. [Description]
3. ..................
Banner Advert Slots
Company
provides.......................................................
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3
4
5
TECHNOLOGY
INCUBATOR
Show new
innovative
products.
Banner
EACH SECTION [Will contain a list of all Videos which are presented on the website as follows]
Click here for more
Search:
RATES & DATA
£700 PER YEAR TO BE ON
THE SITE
£110 PER WEEK TO BE ON
THE PRIME POSITION
- You can only book 4 weeks of
prime position consecutively at
one time.
- You cannot book prime
position again for 4 weeks
£100 PER WEEK TO BE ON
THE FIRST 2 ROWS –
UNDER EACH SECTION
CATEGORY.
- You can only book 4 weeks
under this section
consecutively at one time
- You cannot book this position
again for 2 weeks
Video
Description
Banner
Advert
Related
Videos
Each Video opens on a page in this format
Leave Comment:
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Enquiry: (Restricted –
accessible by password only)
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Company Profile:
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‘Bringing Motion Advertising to the Pharmaceutical Industry’
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RATES
Basic membership with Pharmaworld.tv
Basic Membership fee enables Pharmaworld.tv to host your video on our website. The footage you provide is categorised under the chosen section, related to your video
description e.g. manufacturing. Other features are add on’s – e.g. Prime Positions and Videos of the day. To opt for an add-on, it is necessary to purchase the basic membership
plus the add-on of the interest.
Basic membership includes:
Your Video appears: when viewers click to see videos listed under designated categories.
Each video hosted is accompanied by your personal dedicated profile page, list of your expertise, services (Up to 500 words) and logo on this page. Furthermore, we
provide a link directly to your website.
Follow comments left by viewers on our social feeds.
£2 per day Minimum Cost – Membership required for one year – Estimated dates – 350 working days
UNDER DESIGNATED SECTION
PRIME POSITION (4 weeks maximum in one go) – 3 times maximum in a year Prime Position, Footage uploaded in this location is guaranteed to be
viewed first and therefore it is necessary to limit its availability. There
are only 8 Prime Positions available at any one time.
Here is what to do: Click on the weeks you would like your video to be
- You can only select 4 consecutive weeks.
This software will show you which weeks are available for your video
to be in the Prime Position. If you have selected 4 Consecutive
Weeks, the software will automatically not allow you to select the
prime position for the following next 8 weeks.
(E.g. If you have selected week 1 – 4 for your video to be on the prime
slot, then you will not be able to position your video on the prime
position from week 5 – week 12. You can programme in your video to
be on the prime slot again from week 13 for another 4 consecutive
weeks)
If you select alternate weeks, or random weeks, you can only select 12
prime slots in one calendar year.
Videos of the Day: Videos of the day are shown on the First 2 Rows just under the section heading –
on the home page.
With a premium of £100 per week, your video will be positioned within this section.
£700 for 1 year
£110 per week premium
£100 per week premium
Pharma Publications
J413 – Tower Bridge
Business Complex 100
Clements Road
London – SE16 DG
T: +44 (0) 207 2372036
W: www.pharmaworld.tv
Sales:
Mark Barker
Clive Baigent
Anthony Stewart
Production:
Orsolya Balogh
