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Carter Communications
A Social Media Marketing
Agency
Carter CommunicationsWhat Is Social
Media?• Uses online services (or applications)
to build “relationships” with customers
• Designed to build rapport, create conversations and share or exchange ideas and information
• Online services such as:• Facebook• Twitter• Instagram• LinkedIn• Pinterest• And more…
Carter Communications
Social MediaFacebook
• Most popular social network• A great place to raise
awareness of your brand• A great place to grow a
community of customers and advocates for your product/service
• Most commonly used social media platform by marketers
• *68% of marketers select Facebook as their #1 choice for B2C marketing
*2014 Social Media Marketing Industry Report, Social Media Examiner, 2014
Carter Communications
Social MediaTwitter
• Second to Facebook in popularity among marketers
• Uses 140 characters to post simple and short messages
• Used to:• Build community• Have a conversation• Ask questions• Gain customer support• Give out perks • And more…
Carter Communications
Social MediaPinterest
• Social network that allows users to share content
• Uses only images--A visual platform
• Users upload photos called “pins” to create a group of images called “boards”
• Users who upload photos to Pinterest are called “Pinners”
• Pinners share content to drive traffic to website
• Great platform for product-based retailers, landscapers, travel professionals, foodies, etc.
• Great platform for telling a story using images
Carter Communications
Social MediaBenefits of Social Media MarketingThe top two benefi ts of social media market ing among Marketers are increasing exposure and traff ic.
2014 Social Media Marketing Industry Report, Social Media Examiner, 2014
Carter Communications
Social MediaWhat Can Social Media Do For You?
• Social media facilitates two-way communications and content sharing
• Social media provides visibility, strengthens relationships and expands word-of-mouth advertising.
• Social media is an excellent way to build your brand!
Carter Communications
Social Media
DON’T BE LEFT BEHIND
Carter Communications
Social Media
DON’T BE LEFT BEHIND
If attracting new customers are important to you, Carter
Communications can launch your online presence. We can help you stay in front
of the conversation by creating your brand through social media.
Carter Communications
• Build an effective SMM strategy that drives your business objectives
• Execute the SMM plan in two ways:o Short term promotions or campaigns o Long term activities such as managing
your Facebook page, Twitter, LinkedIn accounts
• Measure how well the plan is working against the goals established to drive your business objectives
What We Do
Carter CommunicationsHow We Can Help You
• Provide the right social media marketing (SMM) strategy to fit your business objectives
• Set up and manage your social media marketing channels (Facebook, Twitter, LinkedIn, etc.)
• Create campaigns to enhance your brand
• Measure how well the SMM strategy is working towards your goals
What Is Your Investment?
Carter Communications
• We can get you set up fast!
• We make it easy for you to have a presence in the social media world!
• We can do it all for you –just watch your business grow!
Carter Communications
We are a social media marketing agency.
We live & breathe creativity.And we are committed to meeting your
company’s needs.
Let Carter Communications launch your online presence.