PERDUE® TURKEYS ARE FED A 100% VEGETARIAN DIET

OFFICIAL REBATE CERTIFICATE Void where prohibited, taxed or restricted by law. Applies to qualifying PERDUE®Turkey products only. Your request must be postmarked no later than 09/30/17.A copy of your distributor invoice(s) clearly identifying the UPC and the number of cases purchased must be attached to this certificate. Distributor invoice(s) must be dated between 05/01/17 and 08/31/17. Handwritten invoices are not acceptable. Reproduction, alteration or attempted alteration, transfer, sale or purchase of distributor invoice(s) are prohibited and constitute fraud. Fraudulent submissions will not be honored and may be prosecuted. Offer good only in United States of America. This rebate offer cannot be used in conjunction with any other promotional offer. Perdue Foods LLC is not responsible for noncomplying rebate requests or lost, misdirected, illegible, incomplete, late, undeliverable or postage-due rebate requests. Noncomplying rebate requests will not be returned. All Perdue Foods LLC decisions are final and binding. Please keep a copy of your rebate request for your files. Bids, chains, multi-unit accounts and distributors are not eligible. Offer limited to one (1) redemption per firm/institution. Please allow 4–6 weeks for delivery of rebate check or as required by law. Maximum rebate $500. Minimum rebate $30. Offer expires 09/30/17. Send invoice(s) and the rebate coupon to:

Coupon Redemption ProgramPerdue Farms RebatesP.O. Box 966Brunswick, OH 44212www.PerdueFoodservice.com/Offers

PDF 2017-03PERDUE® is a trademark of Perdue Foods LLC.

PURCHASE PERDUE® TURKEY A ND SAVE UP TO $500

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to redeem this coupon.Registration required.

Help meet customer demands with on-trend dishes featuring NO ANTIBIOTICS EVER Turkey Products from PERDUE.

©2017 Perdue1. Technomic, Consumer Trend Report Series; Meat + Poultry, Consumers Prefer Transparency, Nov. 20162. Datassential, “New Healthy,” April 2016 3. Technomic, "Exploration of Innovations in Turkey Category," Sept. 2015

SAVE MONEY & INCREASE CHECK AVERAGES WITH FREE† MERCHANDISING

Customizable Poster

Taste the difference of our all-veggie-fed turkey today!

NO ANTIBIOTICS EVER™

An All-Vegetarian-Fed Diet

No Animal By-Products

©2016 Perdue

OPERATOR LOGO HERE$

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Social Media Guide Ready-to-use posts & tweets

to spread the word

With a whopping 60% of consumers concerned about the use of antibiotics in animals1, it’s clear that many restaurant patrons are seeking proteins raised without any antibiotics. So in addition to being a delicious menu item, NO ANTIBIOTICS EVER™ PERDUE® Turkey is a great way to attract these patrons looking for premium poultry products.

Leverage your social media channels such as Facebook and Twitter to let your customers know that you are proud to serve turkey with these sought-after attributes. Below are ready-to-go posts and tweets to help you get started.

PERDUE® TURKEY SOCIAL POSTS

©2016 Perdue

SAMPLE TWEETS

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Now serving #NOANTIBIOTICSEVER #PERDUETurkey, raised on an all-vegetarian-fed diet. Stop in to try our new premium poultry.

NO ANTIBIOTICS EVER™ #PERDUETurkey is now at @[operation name]. Come in to taste the difference of our all-vegetarian-fed turkey. #NoAntibiotics

Have you tried our NO ANTIBIOTICS EVER™ #PERDUETurkey raised on an all-vegetarian-fed diet? What are you waiting for? #NoAntibiotics

NO ANTIBIOTICS EVER™. All-vegetarian-fed. Totally delicious. Stop in to enjoy our premium #PERDUETurkey. #yum #eats #nomnomnom

SAMPLE SOCIAL POSTS

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We’re proud to serve NO ANTIBIOTICS EVER™ PERDUE® Turkey, raised on an all-vegetarian-fed diet. Come in to enjoy the great taste.

Check out the great taste of our delicious dishes made with NO ANTIBIOTICS EVER™ PERDUE® Turkey, raised on an all-vegetarian-fed diet.

PERDUE® Turkey raised on an all-vegetarian-fed diet with no antibiotics of any kind, at any time.

Turkey makes the holidays. NO ANTIBIOTICS EVER™ PERDUE® Turkey, raised on an all-vegetarian-fed diet, makes the meal extra special. Come in to try our heartwarming holiday meals.

1 Midan Marketing: Antibiotics and Growth Hormones: The Consumer Mindset, February 2014

Menu Language Guidelines for adding

PERDUE® Turkey to your menu

- menu -

Oven Roasted Turkey Sandwich

NO ANTIBIOTICS EVER™ PERDUE® Oven Roasted Turkey

with basil pesto aioli, vine-ripened tomato,

applewood-smoked bacon, avocado, organic field greens

and provolone cheese

Spicy Smoked Turkey Sandwich

NO ANTIBIOTICS EVER™ PERDUE® Turkey

avocado, Monterey jack cheese, spinach,

roasted red Aleppo peppers, spicy chipotle aioli,

tortilla chips served on toasted ciabatta bread

Turkey Summer Salad

NO ANTIBIOTICS EVER™ PERDUE® Turkey

Mandarin oranges, strawberries, apple, red onion,

crumbled Gorgonzola, candied pecans,

summer greens and herb citrus dressing

Turkey Spinach Wrap

NO ANTIBIOTICS EVER™ PERDUE® Turkey

spicy sun-dried tomato hummus, sprouts and

Swiss cheese served on a spinach wrap

Here are a few key guidelines to keep in mind when calling out NO ANTIBIOTICS EVER™ PERDUE® Turkey on your menu:

HELPFUL TIPS FOR MENUING NO ANTIBIOTICS EVER™ PERDUE® TURKEY

*Technomic, Consumer Attitudes Toward Value-Added Poultry in Foodservice, October 2014 ©2016 Perdue proudly serving

ALWAYS:

YES:

NO:

• PERDUE® must be all caps with a superscripted ®

• NO ANTIBIOTICS EVER™ must be all caps with a superscripted TM

• …made with NO ANTIBIOTICS EVER™ PERDUE® Turkey raised on an all-vegetarian-fed diet

• …featuring all-vegetarian-fed, NO ANTIBIOTICS EVER™ PERDUE® Turkey

• …PERDUE® Turkey raised on an all-vegetarian-fed diet with NO ANTIBIOTICS EVER™

• Perdue Turkey (“Perdue” is not in all caps with a ®)

• No antibiotics ever Perdue Turkey (“No antibiotics ever” is not in all caps with a TM; “Perdue” is not in all caps with a ®)

• No antibiotics, all-vegetarian-fed turkey from Perdue (“No antibiotics” is missing “ever” and is not in all caps with a TM; “Perdue” is not in all caps with a ®)

Because 63% of consumers are willing to pay more for premium poultry*, it’s important to call out these premium attributes on your menu. By menuing NO ANTIBIOTICS EVER™ PERDUE® Turkey,

you can let your patrons know your position on serving premium products.

GUIDELINES FOR CRAFTING YOUR MENU LANGUAGE

Server Training Cards Handy server tips for promoting PERDUE® Turkey to customers

What makes NO ANTIBIOTICS EVER™ PERDUE® Turkey products different from conventional turkey? • Never, ever receive antibiotics • Raised on a 100% all-vegetarian diet with no animal by-products

Does your PERDUE® Turkey contain hormones or steroids? • No, PERDUE® Turkey never receives hormones or steroids*

What is the difference between “responsible antibiotic use” and “NO ANTIBIOTICS EVER™”? • “Responsible antibiotic use” means that antibiotics may have been used for disease prevention and treatment, but not to promote animal growth • NO ANTIBIOTICS EVER™ PERDUE® Turkey products have never, ever received any antibiotic of any kind for any use

What are PERDUE® Turkeys fed? • Unlike some protein companies that use animal by-products in their feed, PERDUE® Turkeys receive a 100% vegetarian diet of corn and soybeans

FREQUENTLY ASKED QUESTIONS

*Federal regulations prohibit the use of hormones and steroids in poultry. ©2016 Perdue

Take Pride in Menuing NO ANTIBIOTICS EVER™

PERDUE® TURKEY PRODUCTS

Did you know that 86% of patrons want restaurants to be more transparent about the food they serve?1 Plus, because 63% of consumers are willing to pay more for premium poultry,2 you could potentially increase check averages and tips by serving NO ANTIBIOTICS EVER™ PERDUE® Turkey. Learn more about PERDUE® Turkey products and how to promote them to your patrons.

See back for frequently asked questions. 1. Technomic, Clean Labeling & Sustainability, January 20162. Technomic, Consumer Attitudes Toward Value-Added Poultry In Foodservice, October 2014

NO ANTIBIOTICS EVER™

An All-Vegetarian-Fed Diet

No Animal By-Products

Menu Inserts

OUR MENU PROUDLY FEATURES

PERDUE® NO ANTIBIOTICS EVER

TURKEY

100% Vegetarian Fed

NO ANTIBIOTICS EVER

*Minimally processed. No artificial ingredients.**Federal regulations prohibit the use of hormones or steroids in poultry. †No purchase required.

Customizable Table Tent

Customize with your own

image, headline, logo & price

Deli ClingsNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

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• NO ANTIBIOTICS EVER

• All-Vegetarian Fed

• No Animal By-Products No homones or steroids added*

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

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NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVERNO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER • NO ANTIBIOTICS EVER

T�keyT�key

•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••

*Federal regulations prohibit the use of hormones or steroids in poulty.

LET’S TALKALL-VEGGIE-FED

TURKEY

Server Buttons

Menu Stickers

PROUDLY SERVING

TURKEY

Get offer details and merchandise at PerdueFoodservice.com/Offers

SAVE $10 PER CASE ON THE ENTIRE PERDUE® NO ANTIBIOTICS EVER TURKEY LINE & ENJOY FREE MERCHANDISING

of consumers say they want restaurants to be more transparent1

CONSUMERS CARE ABOUT FOOD QUALITY

of consumers are more likely to buy products without added antibiotics or hormones2

86% 76% OPERATORS WANT ADVANTAGE CLAIM ITEMS

of operators are interested in sharing NO ANTIBIOTICS EVER and 100% vegetarian fed claims with customers3

of operators would raise prices for NO ANTIBIOTICS EVER and 100% vegetarian fed turkey products3

88%

84%

ALL PERDUE® TURKEY IS3 NO ANTIBIOTICS EVER

3 100% Vegetarian Fed

3 No Animal By-Products

3 Made with Only All-Natural* Turkey

3 USDA Process Verified

No Hormones or Steroids Added**