PupDatewhere pups & dogs meet and socialize

PupDatewhere pups & dogs meet and socialize

Lacey Rahmani | UX15 | 2016

IS YOUR DOG...

LONELY?

BORED?

HYPER?

THE PROBLEM:Dog owners need a way to socialize their new puppies and

young dogs in a specific environment with personalized

tailored specifications.

INITIAL ASSUMPTIONS

The average dog owner does not have enough time in a normal workday to exercise their dog.

Owners are always looking for innovative ways to meet other dog lovers.

Owners would like a personalized dog playdate experience.

Owners would be more likely to use a dog park near their house, but would be willing to drive the distance for a park with the best features.

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USER INTERVIEWS

The average dog owner does not have enough time in a normal workday to exercise their dog.

Owners are NOT always looking for innovative ways to meet other dog lovers.

Owners would like a personalized dog playdate experience.

Owners would be more likely to use a dog park near their house, but would be willing to drive the distance for a park with the best features.

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RESEARCH FINDINGS

“ Dog parks are too hot in the summer, I’ll only go in the fall and winter”

“ My dog is whipped after a walk, acts like she has run a marathon”

“ I think she likes little dogs better, but still plays with larger dogs”

“ Best dog in the world, but she can be a hot mess.”

“ If it’s good service we are willing to drive the distance”

KEY TAKEWAYS � Majority owns a high energy dog that spends over 4+ hours a day alone and needs an outlet to release energy

� Looking for ways to socialize their dogs, by use of dog parks or playdates

� Would like to specify the breed and personality type of dog for play time

� Prefers a location close to their home, in a controlled environment with specific features (fence/trees/shade/grass/obstacle courses)

2 HOURSAVERAGE AMOUNT OF EXERCISE NEEDED FOR A DOG

6-8 HOURSAVERAGE AMOUNT OF TIME DOG SPENDS ALONE

42%OF HOUSEHOLDS IN THE U.S. OWN A DOG

SHAWN THE TECHIE

GOALS � Looking for an outlet to socialize his energetic Boxer puppy � Find activities that are local and convenient to plan � Form a local network in the dog community � Wants his puppy to have manners around other dogs and humans

FRUSTRATIONS � Owner would like outdoor play to be in a controlled environment � Weekend activities would be best for his schedule

BIOShawn is a Database Developer who leads all management systems for a nonprofit company. Much of his day is spent in traffic commuting to his job. His baby, Lucy, a 1 1/2 year old Boxer is very energetic and requires at least 3 hours of physical activity a day. If she does not have an active lifestyle she will become destructive, argumentative and cranky at night. His wife works remotely on occasion and has a more flexible work schedule than he does, so he relies on his wife to exercise Lucy during the work day. Shawn loves technology and recently bought a pricey mind game toy controlled by an app from his phone for Lucy when no one is home to entertain her throughout the day. There is a dog park in the neighborhood that Lucy frequents but Shawn does not like some of the unruly dogs that are in the park.

Age: 30-40Work: Database DeveloperFamily: MarriedLocation: Arlington, VA

outdoorsy tech geek boxer lover

MOTIVATIONS

BRANDS

“ I think she likes little dogs better, but still plays with larger dogs”

Location

Cost

Compatibility

Safety

Social Network

Schedule

MARY THE TELEWORKER

GOALS � Looking for outdoor activities for 2 dogs during the summer

months, that have trees and lots of shade � Would like to select the breed of dogs for a playdate � Wants easy to organize dog activities using social networks

FRUSTRATIONS � Owner would like to outdoor play to be in a cool temperature

environment � Unfriendly dogs at dog park

BIOMary works from home as a travel agent and technical support for a software company. She has 2 golden retrievers Maya, age 2 and Koa, 4 months. Both dogs have different personalities and activity levels. Luckily, Maya plays tug and ball with Koa most of the day, so they tire each other out. Both dogs, love to go for boat rides and swim in the river. Mary takes the dogs to dog parks in the fall and is willing to drive up to 45 mins for a park that has lots of trees and shade for the dogs. They cannot last long in the heat and humidity. The dogs also enjoy playdates with the next door neighbor.

Age: 20-30Work: Travel AgentFamily: MarriedLocation: Alexandria, VA

creative sporty loves to cook

MOTIVATIONS

BRANDS

“ Dog parks are too hot in the summer, I’ll only go only in the fall and winter, but I’m willing to drive to the good ones”

Location

Cost

Compatibility

Safety

Social Network

Schedule

COMPETITIVE ANALYSIS

The Playdate App Meet My Dog Dog Park Buddy Puppy Play DateFree Account

Usability

Request Playdate

Friend List/Favorites

Profile Page

Privacy Settings

Calendar

Private Messaging

Newsfeed

Map / location finder

Andriod/iOS / / / /

FEATURE PRIORITIZATION

MVP Features

FIND DOG PARK

SEARCH DOG MATCHES

SCHEDULE PLAYDATE

USER PROFILE CALENDAR MESSAGE

CENTER

User Goal

Search for a dog park based on your specific preferences and location.

Get directions, park details, read reviews, and view photos.

Find local dog owners with similar breed and personality traits.

Based on your location and preferences (fenced yard, trees/shade, grass), schedule a playdate.

Owner and dog profile includes name, dog breed and age, location, and profile photo.

Keep yourself organized by viewing a list of upcoming playdates and adding playdates to your calendar.

Message with other users to schedule playdates, and coordinate arrivals.

Phase 2 Check in/Checkout: See who is currently “checked-in” at your favorite park.

Dog Friendly Recommendations: View local dog friendly restaurants and bars near dog park.

Favorites list: Remember your favorite dogs/owners & dog parks.

Photo Sharing: Users can add photos to their favorite dog parks.

Push Notifications: Receive messages and general park information.

FAQ: Frequently asked questions

TITLE

Splash Page Y

Exit App

View Matches

Log In/Sign Up

PageHave an

Account? YEnter

Username andPassword?

Y Y View Match DetailsYFind

Playdate?

FindDog Park?

YSelect a

Match for Playdate?

View MatchesY View

Park DetailsYYSelect

Dog Park?

Y Add Playdateto Calendar? Y

N

N

Search forAdditionalPlaydates?

YSearch forAdditional

Parks?

Y

CreateAccount Y

Y

USER FLOWS

SITEMAP

HOME

MESSAGES

inbox

CALENDAR

upcoming events

EXPLORE

find playdatefind dog park

park results match results

search dog park search playdate

dog park details selected profile

SETTINGS

reminders

account

privacy

help

ANNOTATED WIREFRAMES

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Dog Park button

Playdate button

Home menu button

Calendar menu button

Message menu button

Settings menu button

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Back button / Nav bar

Enter Zip code field

Radius drop down menu

Check box for my location

Preferences check boxes

Submit button

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Zip code form field

Radius drop down menu

Date selection drop down

Breed size preferences check boxes

Personality preferences check boxes

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Back button / Nav bar

Dog Matches

Click to advance to selected dog profile

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Clickable address

Clickable map

Directions link

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Click to add dog profile picture

Dog description

Landing Page

Find Playdate Playdate Matches Match Profile Message Center

Search Dog Park

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Photo carousel gallery

Park description

Ratings for park

Clickable map

Directions link

Dog Park Profile

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Park results list

Clickable map results

Dog Park Search Results

USABILITY TESTING

TESTING THE CONCEPT � 8 users tested 2 different user flows on paper prototypes

� 5 users tested 2 different user flows on high fidelity wireframes using Invision

USER FLOW TASKS � Task 1: Schedule a playdate with a small breed dog in the afternoon today.

� Task 2: Find a dog park in your neighborhood that is fenced and has trees.

Add a confirmation page or pop-up to let the user know that content has been submitted

Missing back button and submit button

Remove hamburger icon/function and add bottom menu

Suggested to add a map of all the locations listed above

Add a feature to suggest other dog friendly venues (restaurants/stores) and playgrounds near dog park

Change drop downs and radio buttons to check boxes for a better user experience

Zip code, make sure all instances are formatted as 2 words

Large breed language confusing (change to not limit the dog weight)

Easy to use, simple, clean design

Navigated through all screens with ease

Easy to navigate top and bottom menu bars

Landing page confusing, “Are the calendar events my events or upcoming events in the area?”

Change radio button to large clickable buttons

REVISED WIREFRAMES

Duplicate titles are a bit repetitive

Increase overall font size for body text

Highlighted button in bottom menu may be a bit too light to stand out

Match consistency among labeling

Loves the organization of the profile page

Great use of bullets

Do I need a close button and a back button?

Interested in seeing the owner’s profile as well

Increase the overall font size for the check box items

Confusing labeling - “Is it my personality or my dog’s personality?”

Increase the size of the date, time and location buttons

Likes large submit button

Change “yesterday” to “tomorrow” under the date

Design is nice, love the colors!

Easy to read

Navigated through all screens with ease

Large buttons are nice for clicking

HIGH FIDELITY WIREFRAMES

SLEEPY PUPPY. YOU ARE LUCKY!PLAYDATE

PupDate Prototypehttps://invis.io/T396V1VBQ

LACEY RAHMANI | UX15 | 2016