MEET AT

Join Addy and I atthe Lakes Region'sFIRST Play Cafe!

The playdate...reimagined

FAMILYDESTINATION

The

WHERE NO ONE GETS BORED

VISION

PROBLEM

How many times have you wanted to grab acup of coffee with a friend but inside dread itcause your local coffee shop isn't very kidfriendly? A lot of moms (and dads andcaregivers) I know gave up on meeting friendsfor a cup of coffee, or going to the local coffeeshop to get a little bit of work done if the kidswere in tow.

Wouldn't it be nice if there was a familydestination where parents and caregiverscould relax, maybe read a book, connect withsome friends, meet new people or get somework done while at the same time the kids areenteratined and have stuff to do? Where thekids can play in a supervised open play room,take a class and meet new friends?

NoWherefor kids AND parents

TARGET MARKET

LOCAL MOMSGROUP

These are moms in the area looking for things to do, places tohang out and take their kids, and meet other moms in the area toconnect with. These moms are looking for a fun, safe, and uniqueway to keep their kids engaged and allow them to be social as

well. The group consists of 900 members.

1/3OBTAINparents and caretakers that work from homerun a small businessstay at home dadsgrandparentscaregivershome schooling groups and more

7000FAMILIES

6500KIDS UNDER 10

within 10 miles ofLaconia as

of 2014 census

OTHER MARKETS

SOLUTIONrelax eat chat work - all while the kids play

playdate will be the family destination play/work cafe here in the LakesRegion, where parents and caregivers can come to sit down and relax witha cup of coffee and a friend while the kids play or take a class. playdateisn't just an indoor playground. The program is set up so kids can enjoy avariety of classes and have a learning experience too. playdate will alsoprovide WiFi for the parents who need to get some work done while thekids play.

OFFERINGS

PUNCH PASSES

BIRTHDAYPARTIES

CLUBMEMBERSHIP

MEMBERSHIPS

SPECIAL

EVENTS

DROP INS

OFFERINGS

All inclusive monthly membershipunlimited access to open play, 2 classes a week (per child), free admissionfor mom/caretaker and wifi. A waiver must be on file.Single child - $79/month Family membership $149/month

memberships

Open play & class drop insOpen play drop in $10 first child $7 second childClass drop in $20 first child $16 second childper visit

drop ins

3 birthday party packages available$199-$339 per package

birthday parties

Yearly discount program for families.Just $120 for the year

Playdate Club members receive thefollowing discounts and benefits:25% discount on all daily playspaceadmissions, punch passes, and cafépurchases*15% discount on all birthday partyreservations/room rental10% discount on playdate events andclassesFree black coffee for adults during allvisits

playdate club

paint nights, moms nights,kid events and morePrices vary $20-$45depending on the event

special events

daily open play admissions Good allday.5 visit pass First child $45 Siblings $30 each10 visit pass First child $80Siblings $50 each

punch passes

VALIDATION

COMMUNITYSUPPORT

Letters of support from local parentsabout how they can't wait for playdate

to open

MARKETING

MARKETINGLAUNCH

playdate will run a targeted Facebook ad campaign tostart to generate buzz around the opening. The ads willbe targeted to the local moms in the area as well as themom groups in the area, homeschooling families, fansof similar business etc. This campaign will drive peopleto a special to pre-register to come check it out duringthe grand opening with early admission and specials todrive registrations.

Promotional flyers will be left at several complimentary localbusinesses prior to the grand opening. Cross promotions with local business.Press releases. Sponsor for the large Mom’s Group in the area. Offering aspecial early entrance and discounted rate for being a member. Ads will go into several local papers to announce the opening. One large direct mail piece will be sent to the targetdemographic in the area to announce the grand opening.

Prebook 10 birthday party packagesSell 20 5 visit passesSell 20 10 visit passesSell 5 playdate club membershipsSell 1 year prepaid family membershipSell 20 quarterly prepaid family membershipsSell 1 year prepaid single membershipsSell 10 quarterly prepaid single memberships

Pre­sales

MARKETING

MARKETINGONGOING

MONTHLYOPEN HOUSES

first 6 months

WebsiteCross promotions with local business.Targeted Facebook adsTwice a year open housesSpecial events for schools, home schools, churches etc Fundraising nights

TEAM

Liz is a mom of 3. She works from home. She's listened tothe "I'm so bored, mommy" cries. She's had no where totake her kids without one of them (or her) sitting bored. She'sfelt the pain of meeting friends for a coffee or bite to eatwhile trying to make sure the little's don't get into anything.

Her background is in marketing and operations. In the pastshe has taught kids music, art, and helped teach at churches.She has a passion for helping out in the community andhelping people in general. She wants to help other moms(and dads) have a place to hang out and connect for both thekids and themselves.

She's knee deep in the target market and has plenty offriends to turn to for advice about ideas forplaydate as needed.

And of course she has Addy, her almost 8 year old, to helpkeep her in the loop of what the kids like!

Liz Oswald

LIZ OSWALD

ADDY OSWALD

PROJECTIONS

SALES

$485,000**projected first 12 months

TOTAL MEMBERS

300****by end of first 12 months +drop ins etc

EXPENSES

$235,000

PROFIT

$250,000

COMPETITION

No DirectCOMPETITION

Currently in the Lakes Region there is no placewhere parents can go, relax (or work) grab a cup ofcoffee or a bite to eat, hang with friends while theirkids play. With no other business in the area set uplike this, the demand for this type of establishmentis definitely high.

USE OF FUNDS

$50,000SEEKING

LocationDeposit

Build OutStart Up

Operation Cushion