PUBLIC RELATION BRANCH

Subject: PR Action Plan for the year 2012-2013.

The following PR Action Plan has been approved by the competent authority:-

~)ome of the reaching out programmes initiated in the Diamond Jubilee Year/earlier years will

continue In the current year also as well as in future. It has been decided that the Suvidha

Samagam will be held by the RDs/SSMCs/MS and also by SROs/DOs (Incharge). It may be

ensured that at RO level, the concerned Regional Director is present alongwith SSMC/SMC and

IVledical Superintendents of ESIC Hospital in such Suvidha Samagam as far as possible. The

Suvidha Samagam will be also be held by Branch Managers at the Branch Office level where the

local ESI Dispensary Incharge also may be requested to attend. It has also been decided that all

the Dirpctorates under the respective State Govts. will be requested that such Suvidha Samagam

may be held by the ESI Dispensary Incharge also where they can invite the local Branch

Managers of ESIC Branch Offices. All these Suvidha Samagam will be held once in two months

by each of the above officers, the dates for which should be declared in advance.

The Wellness Van, the Employers-Employees Meeting, the Facilitation Counters ete. will

continue their own respective reaching out initiatives in their own way.

The approach/strategy for the public relation activities of ESIC will be as following:-

a. High volume low cost measures.

b. Through above stated reaching out programmes.

c. The areas where ESI Scheme has lesser presence may have some special one to one

contact awareness programmes.

d. Mass media campaigns (as and when required depending upon the messages to be

communicated).

The tollowinq messages will be taken up for communications/media campaigns:-

Cl. rr retated messages including that of Pehchan related campaign, empowerment of

IPs/beneficiaries, employer related IT services ete.

b. Benefit related corporate type.

~. Coverage related, in addition to revenue related communications.

d. fvledical services related communications.

~. New mitlattves/project related/improvements of services for beneficiaries.

It nas been decided that top priority will be given to messages related to IT Project. Any

advt.rrnessaqe, communication will include the related facilities available through our IT portal, be

it benefits, employer related, employee related or any other aspect.

,...

Contd •.. 2/-

-2-

Media to be used (depending upon the requirement of the messages):-

Seminars, meeti ngs

8TL. activities (like distribution of pamphlets, leaflets, use of loudspeaker, publicity

-_hrough ncksnaw etc.)

"lass mecra liKe TV. Radio, Print, outdoor, internet ete.

cl Press R.eieases, Press Conferences

(-c, Exhibitions, Trade Fairs, Trainings at Mass Communication Institutes

t Unipoles in our own premises (further communications will follow in this regard before

Implementation)

Cl, ESICs own publications like ESI Samachar, Pamphlets, Newsletters ete.

n. Our own websites including the website/portal developed by Mls Wipro.

I, Television sets in waiting areas/facilitation counters in our own offices/hospitals.

Website Content Management:-

a, The ESIC website has been given a fresh and modern outlook with updated/latest

materiaL photographs ete. This will be used a tool of interactive publicity among the

stakenoioers.

An ESIC NC on the benefits under ESI Scheme was shown to all the officers. It was decided

i.~:at~h15-r'IC may be shown in the local channels as well as this TVC may be uploaded on ESIC

.vebsite. This TVC also may be circulated to all our ROs/SROs/Hospitals ete. where television

sets nave been put up in the facilitation centres/reception area. It was also decided to get a TVC

produceo on all aspects of IT Project of ESIC.

This issues with the approval of the Director General.,.--_ "V'

'~~krv'l,..

(R.K. Gautam)It. Director (PR)

Director (MSU), ESIC Hgrs. OfficePR Branch U.O. Note No. E-14/15/3/2012-P.R. Dated: 23.4.2012.

PS to Director General.

2. IC/MC/Comm. (P&A)/Comm. (Rectt. & Syst.}/Comm. (NTA)/AII DMCs/ACs/Directors.

AC (Fin.)/Dy. Director (Website Contents Manager)/AD (MSU), Hqrs.

It. Director (PR)