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Psychology, Ch. 6
Learning
Part 1
Two Main Types of Learning
• Associative learning- learning that certain
events occur together
• Cognitive learning- acquisition of mental
information, by observing or listening
Classical Conditioning
• Definition- a type of learning in which we
learn to link two or more stimuli and
anticipate events
• Ivan Pavlov- Russian physiologist
• Did not set out to learn about learning
– Was interested in the relationship between the
nervous system and digestion
If you have a pet, you already
understand this form of learning!
• Pavlov discovered that the dogs did not
always wait until they had received meat to
start salivating.
• Sometimes, they salivated in anticipation of
food.
– In other words, they had learned to associate
certain sounds or objects with feeding time.
The Terms of Classical
Conditioning• Unconditioned Stimulus- stimulus that causes a response that is automatic
• Unconditioned Response- a response that is natural, or unlearned
• Neutral Stimulus- a stimulus that means nothing to the learner
• Conditioned Response- a learned response to a stimulus that was previously unlearned
• Conditioned Stimulus- a learned stimulus
Applying the Terms of Classical
Conditioning
http://nobelprize.org/medicine/educational/pavlov/
Five Major Conditioning Processes
• Acquisition- initial stage when a NS is linked with US so that NS becomes the CS
• Extinction- a conditioned stimulus no longer brings about a conditioned response
• Spontaneous Recovery- a response that was previously extinct returns
• Generalization- responding the same way to stimuli that are similar
• Discrimination- responding differently to similar stimuli
Little Albert
• Not a true experiment.
• Ethics?
Classical Conditioning in the Real
World
• Certain drugs used to treat cancer can cause
nausea. Many patients report “classically
conditioned” nausea to the sights, smells,
and sounds of the hospital where they
receive treatment.
• Drug counselors advise recovering addicts
to steer clear of people and settings that
may trigger their cravings.
Learning
Operant Conditioning
Disclaimer
• Operant Conditioning is just another way to
explain learning!
• Operant conditioning- learn because of the
results of one’s actions
– Actions increase if followed by a reinforcer
– Actions decrease if followed by a punisher
– Example: Skinner box (operant chamber)- used
to research operant conditioning; records rate
that animal presses button to obtain
reinforcement (you tube video)
Reinforcement
• Reinforcement- process by which a stimulus
increases the chances of the behavior
happening again
– Primary reinforcers- function due to the
biological makeup of a person
– Secondary reinforcers- function due to a value
given when paired with a primary reinforcer
Learning Check
Do you remember Book It?
The book it sticker chart was an example of a
The personal pan pizza was an example of a
Secondary Reinforcer
Primary Reinforcer
More Reinforcers
• Positive Reinforcer- increase the frequency
of the behavior they follow when they are
applied
• Negative Reinforcer- increase the frequency
of the behavior they follow when they are
removed
WARNING!
• Negative Reinforcement is NOT the same
thing as a punishment!
– Remember: Reinforcer – Increases a behavior
• Punishment – Decreases a behavior
– Positive- stops a behavior by giving something
bad
– Negative- stops a behavior by taking away
something good
Schedules of Reinforcement
• Continuous- reinforcement every time the
behavior occurs
• Partial- reinforcement some of the times the
behavior occurs
Types of Partial Reinforcement
• Interval- based on the amount of time
elapsed between reinforcements of the
behavior
• Ratio- based on the number of times the
behavior has occurred
Fixed or Variable?
• Fixed- set
• Variable- at random
Let’s look at some examples…
Interval or Ratio?
Fixed or Variable?
• A slot machine-
• The bell at the end of class-
• Drug tests at work-
• Book It- every 7 books read = free pizza
VR
FI
VI
FR
Applications of Operant
Conditioning
• Shaping- teaching complex behaviors by
breaking it down into steps that can be
reinforced
• Programmed Learning- educational testing
based on shaping
• Classroom discipline
Psychology, Ch. 6
Cognitive Factors in Learning
Cognitive means “thought”
• The cognitive theory of learning believes
that people can learn just by thinking about
it or watching others
– Learning is purposeful, not mechanical
Limits on Classical Conditioning
• The idea that ANY stimulus can serve
equally well as a conditioned stimulus goes
against our biological make up
• We come biologically prepared to learn
some things and not others
– Ex: Taste Aversion
Limits to Operant Conditioning
• We most easily learn and retain behaviors
that reflect biological predispositions
• We tend to learn associations that are
naturally adaptive
– Ex: Animal Training
Cognition and Classical
Conditioning
• Behaviorism- psychology is an objective
science based on observable behavior
• Criticism- there is no room for
consideration of thoughts, perceptions, and
expectations
Cognitive Processes and Operant
Conditioning
• Learning can occur without reinforcement
– Intrinsic motivation- the desire to do a behavior
for its own sake
• Latent Learning- learning that remains
hidden until it is needed
– Ex: Tolman’s rats
– Cognitive Map- a mental representation
Observational Learning
• Observational Learning- learning by watching and imitating others
– Modeling- the process of observational learning
– Mirror Neurons- neurons that fire while observing/imitating
– Ex: Albert Bandura’s “Bobo the Clown”experiment
• How does this experiment relate to learning from the media?
What did
Bobo teach
us about
violence in
the media?