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Protein Restoration in Progress Schwäbisch Hall June 20 th 2018 Jeroen Willemsen Green Protein Crusader The Protein Cluster www.theproteincluster.com [email protected] @FoodforImpact

Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

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Page 1: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Protein Restoration

in Progress

Schwäbisch Hall – June 20th 2018

Jeroen Willemsen – Green Protein Crusader

The Protein Cluster – www.theproteincluster.com

[email protected]

@FoodforImpact

Page 2: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

This is the era of the

Protein Paradox

Page 3: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

The Protein Puzzle

Recommended

Protein

Intake

Kg/yr/capita

Page 4: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Protein Restoration Success

Profit from Plant Protein

Page 5: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

American Society for Nutrition, “Nutrition 2018”

Plant Protein Profit #1: Improved Health

Page 6: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Science, June 1st 2018

Plant Protein Profit #2: Reduced Climate Impact

Page 7: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Onegreenplanet.org

Plant Protein Profit #3: (Circular) Economic Gain

Page 8: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Protein Restoration Success

Making Plant Protein Easy

Page 9: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

ING.nl

Page 11: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Bluezones.com

Page 12: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Protein Restoration Success

From Niche to Mass

Page 13: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Greenproteinalliance.nl

Page 14: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Theproteincluster.com

Page 15: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Protein Restoration Success

The Final Pant-Protein-Nudge

Page 16: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Theproteincluster.com

Page 17: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

European Protein Strategy Focus

Restoring a healthy and sustainable

protein balance in our diet

Page 18: Protein Restoration in Progress€¦ · 2010 . planeet . ... higher plant protein intake at the expense of either animal protein or saturated fat is assoc ated with a lower risk of

Towards

50 – 50 in 2025

&

60 – 40 in 2040

(plant protein : animal protein in European diet)

#proteinrestoration