SFIL.. PG.01

Sr. No. 78/1, Dangat Industrial EstateShivane

Pune – 41102309850229976

Company Status

Prepared byMr. Mahesh Kokane(Designated Partner)

rd23 May, 2014.

Mobile +91-9850229976Email: kokanemahesh@gmail.com

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SARV FOODS INDIA LLP

Mayonnaise

SFIL.. PG.02

Executive Summary

SARV FOODS INDIA LLP was founded in the year 2013, by Mr. Mahesh kokane and Mr. Shankar Gogawale, a reputed entrepreneur, hailing from a reputed family. The company has already received orders and the product has been accepted very well.The purpose of this document is to obtain a working capital loan of Rs.3 lacs

SFIL plans to expand production of Mayonnaise and spices. In less than a year we are sure, we will grow in popularity and accounts.The company's objectives and growth plans are given in the following pages.

Highlights

Objectives1. Increase sales significantly over the next three years.2. Improve gross margin % over the entire product line and maintain that level.3. Add products to meet market demand, again at high gross margin.4. Improve inventory turnover, reduce the cost of goods sold while maintaining the high qualityof the products.

MissionSFIL. is being built on offering the highest quality and value in its authentic Indian Spices and sauces, filled with the history of the Indian Culinary Art. Time honored family recipes have been passed down through the generations, rich with ethnic heritage. Knowledgeable consumers are looking for authentic products, filled with the best ingredients.

Keys to Success1. Delivering high quality products that set themselves apart from the others in taste and value.2. Providing service, support, and a better than average margin to our dealers.3. Increase gross margin %.4. Bring new products into the mix to increase sales volume.

2.0 Company SummarySFIL is a company business located in Pune and will be established based on the details of the following plan.

2.1 Company OwnershipSFIL. is a partnership concern held by Mr. Mahesh kokane and Shankar Gogawale.

2.2 SummaryThe key elements in the plan for the company are:Formulation of the strategic business plan The establishment of a corporate identity The establishment of a location and place of doing business Funding of working capital requirements, purchases of raw material and assets deemed necessary for the principle operating activities of the company, and additional capital raising Alternatives Initiation of Research and Development of existing and future products

SFIL.. PG.03

2.3 Company Locations and FacilitiesCurrently the company has one location in the form of an manufacturing Unit at shivane Pune. The company is in the process of hiring a full fledged manufacturing place cum office.

3.0 ProductsThe company is planning to sell the entire range of Mayonnaise and spices in India.A non exhaustive list of products is as follows:Mayonnaise plainGarlic Mayonnaise Mint MayonnaiseBurger MayonnaiseThousand islands And other salad dressing products

Competitive ComparisonTo differentiate the company from all of the others, it stresses quality and authenticity of theingredients, and the heritage of the recipe.As in similar food items, the company can charge a premium for what we supply. The markethas shown it will buy our product over more readily known names because of the richness andauthentic taste of its condiments and spices.

SourcingThe company is currently working on a new line of brochures and sales materials to assist itsmarketing, and that of its dealers.

TechnologyTechnology does not have direct impact on the company since every product will be bought out based on our specifications. The process of manufacture is not technology driven but is dependent on ingredients selection and recipes.

Future ProductsThe company is currently researching the addition of an exclusive range of authentic Indian sauces. Present product range is targeted at the entire Indian community.

Market Analysis SummaryThe market for the company's products currently consists of persons of India The markets are not exactly identical, though, as we expect there to be greater acceptance of company's products from among North Indians than that of persons from rest of India.

Check the article Times Of India

market size can be estimated to be Rs.500 crores This figure is likely to grow at the rate of 25% per annum. The company has contacted quite a few leading Departmental Stores and has made a supply of Mayonnaise in the brand name of "Richh".

http://timesofindia.indiatimes.com/business/india-business/Eggless-mayo-forms-80-of-overall-India-sales/articleshow/44920595.cms

SFIL.. PG.04

Industry Participants

While there are currently several vendors in this market selling competitive products, thecommonality of those products provides an opening in the marketplace for the vibrantpackaging and positioning of SFIL.' products. The company would stand out on the shelf, standout in the restaurant, and will stand out in the mind of the consumer.

Distribution PatternsWhile current brand names carry more weight in the marketplace, because of the company'sunique marketing approach using local restaurants, and displaying and demonstrating thecompany's wares in local grocery stores, SFIL. is able to build consumer awareness at a marginof the cost of television and radio advertising. In going to food fairs, neighborhood festivals and the like, SFIL. builds consumer awareness and generate demand at the same time. While at these events the company is also able to directly research the market and hear first-hand what the consumer is seeking.

Competition and Buying Patterns

There are many suppliers of similar products currently available on the shelves at local grocer. However, there is still a lot of room for new products and new companies. By positioning at the higher end of the market, the company exposes itself to consumers trying to get out of the rut, who continue to use a product that they have long forgotten why they buy. By not trying to compete head on, the company would be selling its product consistently and increasingly. With entrance into some of the larger grocery chains the company will broaden its audience considerably.

StrengthsStrong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements excellent and stable Distributors, offering personalized customer service. great retail space that offers flexibility with a positive and attractive, inviting atmosphere Good referral relationships with complementary vendors. In-store complementary products through "The Window Seat" will add interest, stability and revenue. High customer loyalty customers.

OpportunitiesGrowing market with a significant percentage of our target market still not knowing we exist.Strategic alliances offering sources for referrals and joint marketing activities to extend our reach Increasing sales opportunities beyond our target area including several neighboring countries.Internet potential for selling products to other markets

Pricing StrategyThe company is able to price our products competitively. Even though the company is subjectto some impulse buying, it can provide a product to be resold at a generous mark-up for itsdealers, while still providing a satisfactory experience for the consumer.

Organizational StructureSFIL.' planned organization calls for sales and marketing, product development, finance andadministration.

SFIL.. PG.05

Management TeamThe Company is presently in the process of putting up an able and efficient management team.

Management Team GapsThe gaps in the management team are currently being addressed through the use of outsideconsultants and will continue to be until the cash flow allows for the hiring of employees to fillthose capacities. The identifiable gaps are in administration, finance management, andmarketing.

Personnel PlanThe Personnel Plan chronicles the growth of the organization to approximately 29 employees inthe Next 2 years. Each year may require a few additional people besides those indicated, basedon the growth of the company in accordance with the Business Plan.

Current Production CapacitySpace: 750 sq.ft.

Machinery:1.Mixer of batch 200kg /hour2.filling line 3.sealing machine 4.Filling Machine5.Office equipments6.Utensils7.Furniture & Fixtures8.Working table9.Other necessary equipments

Currently SFIL producing 100kg Plain Mayonnaise per day because of small space

Requirements: for bulk production

1 Oil 500 70.00 35000.002 Sugar 700 30.00 21000.003 Chemical 250 350.00 80000.004 Preservative 20 500.00 10000.005 Packaging Material.............................................................. Pouch for 1kg packaging 10000 2.50 25000.006 Corrugated box 1000 25.00 25000.007 Space 1000sq.ft Place Deposit 100000.00 Other Exp. Transportation & Fixing 10000.00 Total 3 ,06 ,000 .00

Raw Material: S.No. Description with specification Qyt. Rate Rs. value

SFIL.. PG.06