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Proposal of Services For:Proposal of Services For:ShowMeWeddingIdeas.com
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BiographyBiographyBlack Label’s full service market research/public relations firm employs a close-knit family staff with clients across the entire nation. Our Marketing Officers work in multiple areas of; Corporate Identity, Branding/Brand Awareness, Target Marketing, & Guerilla Marketing.
We’re different! Our wide array of satisfied clients and strategic alliances include; St. Louis Public School District, Commlink Communications, The Targus Group, Inc., Music Vizion, LLC, Computer Outlet Stores, Inc., Image and Associates Unlimited, Ink Outlet USA, LLC, CitiGroup, Inc., and others who have shared testimonials of gratitude for our firm’s approach to satisfaction.
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Executive SummaryExecutive SummarySr. Partners, Frederick Artis & Kevin Massey, will lead the project’s direction, take creative responsibility and analytical market research duties for the Website layout, Monthly Newsletter, and Business Cards.
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Current SituationCurrent SituationInitial strategies include the identification of the client’s corporate mission. This has provided a clear indication of paralysis of its existing brand concept and/or lack of web presence.
There is an immediate need for a website that will have an online flipbook catalog.
The website will also serve as an information exchange, and will include the company’s advertising information, photos, contact details, monthly publication and schedule.
With the website being the immediate focus, there is also a need for a brand platform, brand collateral, SEO and/or Paid Inclusion; (site sellers, business cards, etc.) to assist in driving traffic to the newly renovated website.
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Target Audience*Target Audience**Further discussion is needed to develop age, demographic, and web habits of target audience. I.e. Restaurants, Hotels, Event Planners, Wedding Coordinators
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Project GoalsProject GoalsThe goals of this project are to ;
• Create the client’s new web presence.
• Provide consultation to promote healthy use/growth of the website.
• Increase website visibility and promote traffic.
• Provide collateral material to client to assist in website visibility.
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Creative StrategyCreative StrategyFurther phases of the Creative Strategy will be formed in cooperation with the goals and objectives for ShowMeWeddingIdeas.com in conjunction with Black Label Printing & Marketing
This will include the layout of the;•Website•Newsletter•Business Cards
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Creative ExamplesCreative Examples(See next page…)
Services: Logo Creation, Web Platform, Flyer, Business Card
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Technical StrategyTechnical StrategyThe technical strategy will be developed with ShowMeWeddingIdeas.com
Prodigio Marketing recommends (depending on budget constraints) that you should launch with a basic HTML/ CSS/ Joomla site and then develop a more advanced strategy down the line that will be the result of a wider budget.
HTML Email Blasts of Newsletter to be provided monthly. Client will provide necessary and pertinent information for Updates within two weeks publication cycle date for all monthly scheduled updates.
PHASE I - Client Meeting/Planning and Investigation: (Appropriate Information Collection)
Conduct initial interview to discuss project and determine clientobjectives; define project scope define target audience and
establishdesign parameters; determine budget and timetable for projectmanagement.
PHASE II - Concept Development: (Quantity of concepts and revisions determined by budget.)
Explore alternative design directions. Client review and approval of
design concepts to confirm design direction. Identify communication
priorities for application. Client meeting and review of cost estimates
(design and production), verbal approval to continue project.
PHASE III - Design Development: (Concept refinement.)
Develop comprehensive design concepts design,logotype, supporting graphic elements, color palette,
determine andproduce collateral material and typography); application
studies;client meeting and review for approval; review all copy; selectpaper stock.
PHASE IV - Planning and Execution:Review and refine PHASE III as required, finalize copy; and
obtainprinting bids; present final comp with all completed text in
position;meet, review and establish client’s approval for final design
beforeprepress and printing.
PHASE V – Production:Provide electronic files or web link for or other final
application; review with client and establish client’s written approval (signature) for approval to publish.
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Design Development ProcessDesign Development Process
Development and Platform(Includes Market Research)___ hours$_______
Website Creation(Includes Coding, Design, Server
Consultation)___ hours$_______
TOTAL: $______
Please note: This figure is not a quote, but will stand as an estimate of what we have assessed your needs to be based on the information that you have provided. If additional time or material is required, the actual price may vary. We will, however, keep you informed immediately of any cost variances. Any out-of-pocket costs will be billed at cost. Such items normally include extended consultations with printer, deliveries, long distance phone calls and travel. When possible, client will be informed of any unforeseen expenses.
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Development Budget*
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Fee ScheduleFee ScheduleOur required fee schedule is divided into three equal parts: 1/3 when the Project Brief is signed off; 1/3 when the design direction has been agreed and approved; and the final third upon completion.
Any out-of-pocket costs will be billed at cost. Such itemsnormally include extended consultations with printer, deliveries, long distance phone calls and travel. When possible, client will be informed of any unforeseen expenses.
*Monthly maintenance will be invoiced in accordance with the needs of ShowMeWeddingIdeas.com
PHASE I - Client Meeting/Planning and Investigation
(Appropriate Information Collection) -Discuss Website
(After the Project Brief is approved, 2/3 Payment is due)
PHASE II - Concept Development (Quantity of concepts and
revisions determined by budget.)-Agree on website design direction
PHASE III - Design Development-Website Development and Server upload
(After the Design Development is approved, 1/3 Payment is due)
PHASE IV - Planning and Execution
PHASE V - Production-Collateral
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Development ScheduleDevelopment Schedule
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Proposal AcceptanceProposal AcceptanceCONSIDERATIONS:• Please note that this figure is an estimate of what we believe the job will take given the information you have provided. If more or less work is involved, the actual rate may differ. We will, however, keep you informed of any change.
• Black Label Printing & Marketing is responsible for all copies/proofs/layouts being completed after the final installment is received. Any change in copy after final draft may incur additional fees.
_________________________________________Sign and date
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Thank YouThank YouThank you for the opportunity to provide a proposal to ShowMeWeddingIdeas.com, we are confident that we can provide the creative support you need to reach your business goals. Belief in good design means building and maintaining great relationships with our clients, and in turn helping them do the same with theirs.
This approach allows for better understanding of both individual goals and industry insights. Together, we have a proven creative process that was founded on how best to combine diligent project management, personal attention and creative, results-oriented solutions. We strive to exceed our clients’ goals and expectations and will work hard so that your business can succeed.
