Promotional Court Tenant Guide · 4/1/2019 · Centre Court Ground 8 x 11 r29 500.00 r24 500.00 r19 500.00 H&M, Hamleys, Havaianas, Pick n Pay, Nike, Truworths Ltd Main Court in

www.waterfront.co.za, Copyright © 2018

Promotional Court Tenant Guide1 April 2019 - 31 March 2020


Why the V&A Waterfront?

The V&A Waterfront is a 123 hectare mixed-use destination, and one of Africa’s most visited cultural and historical hubs. Set on the edge of a natural, historic working harbour with the iconic Table Mountain as its backdrop, it offers local and international visitors a cosmopolitan mix of experiences ranging from leisure, shopping and exclusive entertainment. It also offers prime residential and commercial property. The prime positioning of the V&A boasts sweeping views of the ocean, city bowl and mountain peaks.

Its unique mix of retail opportunities from well-loved South African stores to exclusive and international brand outlets draws consumers from every sphere. Be it the busy mom doing her groceries, the young

executive set on dressing the part, the discerning visitor looking for something a little different, or the new homeowner wanting to decorate – there’s something for everyone. With an environment and setting like no other, the V&A Waterfront plays perfect host to all manner of seasonal and signature events, as well as brand activations throughout the year. These add to the dynamic ambience and attract additional footfall and spend. Ultimately the V&A Waterfront promises visitors a memorable experience in an unparalleled setting.

OVerVIeW

OVERVIEW AVAILABLe COUrTS HOW TO MAKe A BOOKING QUALIFICATION CrITerIA rULeS DeMOGrAPHICS SUCCeSSFUL PrOMOTION


VICTORIA WHARF GROUND & LOWER LEVEL

JETTY 1

CLICKS

MUSICA

CNA

INCREDIBLECONNECTION

WOOLWORTHS

HAMLEYSSTER

KINEKOR

BELTHAZAR

ZARA

7116

71097113 7112 7111

71107101/02

136

125/26

KW3KW4

ENTRANCE 2BASEMENT PARKING

ENTRANCE

BASEMENT PARKING

ENTRANCE

GRANGER BAY PARKING

ENTRANCE 1

ENTRANCE 5QUAY 5

QUAY 6

ENTRANCE 4

ENTRANCE 3

7118/20

6104 6105

6106

61036102

6130/32

153a

VICTORIA BASIN VICTORIA BASIN

ATM

ATM

01b/08b 02a02b

03a03a

04

05

0810a 10b

11

07

146A 146B

61006101

CENTRECOURT

MRP

06

H&M

01a

09

JETTY 1

CLICKS

MUSICA

CNA

INCREDIBLECONNECTION

WOOLWORTHS

HAMLEYSSTER

KINEKOR

BELTHAZAR

ZARA

ENTRANCE 2BASEMENT PARKING

ENTRANCE

BASEMENT PARKING

ENTRANCE

GRANGER BAY PARKING

ENTRANCE 1

ENTRANCE 5QUAY 5

QUAY 6

ENTRANCE 4

ENTRANCE 3

ATM

ATM

CENTRECOURT

MRPH&M

VICTORIA BASINVICTORIA BASIN

Available Courts

1

2

21

Victoria WharfGround Level

AVAILABLe COUrTS

OVerVIeW AVAILABLE COURTS HOW TO MAKe A BOOKING QUALIFICATION CrITerIA rULeS DeMOGrAPHICS SUCCeSSFUL PrOMOTION

COURT LEVEL SIZEM

FESTIVE RATE(PER WEEK)

PEAK RATE(PER WEEK)

STANDARD RATE(PER WEEK)

CLOSEST PROXIMITY TO

Centre Court Ground 8 x 11 r29 500.00 r24 500.00 r19 500.00 H&M, Hamleys, Havaianas, Pick n Pay, Nike, Truworths Ltd Main Court in Shopping Centre

Levi’s Court Ground 6 x 2 r14 500.00 r12 500.00 r9 500.00 Zara, Levi’s, Woolworths, Truworths

Festive rate: November - December. Peak rate: January - March. Standard rate: April - October. rates exclude VAT.


JETTY 1 VICTORIA BASINVICTORIA BASIN

EDGARS

BAIA

POST OFFICE WOOLWORTHS

NU METROCINEMAS

LA PLAYA

COUNTRY ROAD

TRENERY

PRIMI WHARF

SPUR

UPPER ENTRANCE 2

UPPER ENTRANCE 4

QUAY 5 QUAY 6UPPER ENTRANCE 5

ATM

3

4

5

Victoria WharfUpper Level

4

Available Courts

AVAILABLe COUrTS


3

COURT LEVEL SIZEM


PEAK RATE(PER WEEK)



Kamaldien Court Upper 4 x 2 r12 500.00 r9 500.00 r7 500.00 Kamaldien Jewellers, Olga Jewellers, edgars

edgars Court Upper 4 x 2 r12 500.00 r9 500.00 r7 500.00 edgars, Woolworths

Lampside Court Upper 5 x 4 r7 500.00 r5 000.00 r3 500.00 Col’ Çacchio, Sunglass Hut, Sorbet, Sportscene


5


JETTY 1 VICTORIA BASINVICTORIA BASIN

EDGARS

BAIA

POST OFFICE WOOLWORTHS

NU METROCINEMAS

LA PLAYA

COUNTRY ROAD

TRENERY

PRIMI WHARF

SPUR

UPPER ENTRANCE 2

UPPER ENTRANCE 4

QUAY 5 QUAY 6UPPER ENTRANCE 5

ATM

6

7

8

9

Victoria WharfUpper Level

7

Available Courts

AVAILABLe COUrTS


6

COURT LEVEL SIZEM


PEAK RATE(PER WEEK)



YDe Bridge Court Upper 8 x 1.9 r5 000.00 r3 500.00 r2 500.00 YDe, Nicci Boutique, The Lot

Louis Vuitton Court Upper 4 x 3 r7 500.00 r6 000.00 r4 500.00 Louis Vuitton, Gucci, Primi Piatti

Pick ‘n Pay Court(not shown below)

Lower 6 x 3 r4 500.00 r3 500.00 r2 500.00 Pick n Pay

Woolworths Lower Ground Court (not shown below)

Lower 8 x 10 r17 500.00 r12 500.00 r9 500.00 Woolworths



OVerVIeW AVAILABLe COUrTS HOW TO MAKE A BOOKING QUALIFICATION CrITerIA rULeS DeMOGrAPHICS SUCCeSSFUL PrOMOTION

HOW TO MAKe A BOOKING

How to Make a Booking

A written Proposal must be submitted detailing the following:

THe CONCePT• Promotionalcontent/visualcontent/proposedfloorplan

and/or pictures of previous promotions.• requested dates (Court hiring periods are weekly —

Tuesday to Monday).• Sizes and dimensions of all display collateral taking into

consideration that we have a height restriction of 1.5m.• The manning hours of the display, if shorter than the V&A’s

trading hours as stipulated in the Promotional Court rules.• Security requirements, if any. • Setup and breakdown dates and times, if different to the

times stipulated by the V&A in the rules.

Proposals not detailing the above information will not be considered.

On acceptance of the Proposal, the V&A Waterfront’s (“V&A”) retail PromotionsCo-ordinatorwillsetupameetingtodiscussthefinerdetails of the Promotion. There will only be a binding agreement between the Promoter and the V&A, once the Promotional Agreement has been signed by both Parties. On signature of the Promotional Agreement by the Promoter, the Promoter must submit the visual contentandfloorplantotheRetailPromotionsCo-ordinator.

PLEASE NOTE: All costs exclude VAT, security, parking and flooring.No setupwill be allowedwithout a signed PromotionalAgreement, an approved visual of the proposed setup, an approved floorplanandfullpayment.

For further information on booking promotional court space, contact:[email protected]


Promotional Court Qualification Criteria

OVerVIeW AVAILABLe COUrTS HOW TO MAKe A BOOKING QUALIFICATION CRITERIA rULeS DeMOGrAPHICS SUCCeSSFUL PrOMOTION

• The strategic target of the proposed promotional activity by the Promoter should be in line with the V&A’s target market (8-10 LSM+).

• In considering the proposal, the V&A will consider the physical features of the Promotion and its noise levels; as well as the product the Promoter wishes to promote.

• Categories and nature of Promotions that are automatically excluded:

- Any gambling or any gaming-related organisations. - Any Promotion from Adult entertainment companies. - Any Promotion that, in the sole opinion of the V&A, could be

deemed to be too sexual or provocative in nature. - Any Promotion that, in the sole opinion of the V&A may be

perceived to be defamatory/insulting or offensive in nature. - Any Promotion with political, racial or religious overtones. - Any direct competitors to the V&A. - Any Promotion that contains images or names of direct

competitors of the V&A and/or its tenants. - Any unpatriotic anti-South African Promotion. - Any Promotion that in the sole opinion of the V&A may be

seen to be undermining any tenants or the V&A brand. - Any property or real estate-related Promotion that in the

sole opinion of the V&A is a competitor to the V&A. - Any other Promotion that, in the sole opinion of the V&A, is

not in keeping with the character of the V&A.

• All Promotions should be aesthetic, elegant and in line with the V&A’s brand equity. Preference will be given to Promotions

which add to the overall aesthetic and shopper experience of the V&A. Any promotions that are inharmonious or detrimental to the overall aesthetics of the V&A will not be approved.

• Preference will be given to Promoters who have the greatest brand synergy with the V&A.

PLEASE NOTE: This is not an exhaustive list of the qualificationcriteria. The V&A has sole discretion to approve Promotional Proposalsanditsdecisionshallbefinal.

QUALIFICATION CrITerIA


Our main objective is to create a pleasant and upmarket shopping experience for our shoppers. The following rules are therefore instituted to ensure that the image of the Promoter and the execution of the Promotion conforms to V&A Waterfront standards and regulations. All promotions are subject to the approval of the V&A Waterfront.

1. The Promoter must adhere to the V&A’s high standard of exhibition quality, which must be in keeping with the image and brand of the V&A.

2. The Promoter is not permitted to conduct any sales from the Promotional Court.

3. A 1.5m height restriction applies to all displays in the Promotional Courts. Shell schemes and solid display boards will not be permitted if they are deemed to constitute a blocking wall that will obstruct the sight lines of the surrounding stores.

4. The Promoter is not permitted to engage the services of outside security personnel. Only V&A security may be used within the V&A premises. Should the Promoter require security services, such request must be indicated in the Proposal and will be supplied to the Promoter at an additional cost.

5. All Promotional Areas must be manned during the V&A’s trading hours, namely from 09h00 until 21h00 daily, unless otherwise agreed to and authorised in writing by the Promotions Coordinator.

6. Promotions must be confined to the parameters of thePromotional Area.

7. No branding or display material (“signage”) shall be permitted on any pillars or railings. Signage is only permitted within the Promotional Areas. All signage must be professionally printed, no

hand written signs are permitted. All signage must be approved by the Promotions Coordinator and the Promoter is requested to submit same for approval prior to printing any signage. The V&A will not be liable for any loss incurred by the Promoter due to printing unapproved signage.

8. No Promoter is allowed to promote a competitor Shopping Centre while conducting a Promotion in the Promotional Courts at the V&A.

9. Flooringiscompulsoryandlaminatedflooringispreferred.Nocarpet times will be allowed.

10. The Promoter will ensure that its Promotional Area is clean and tidy at all times and that waste is kept out of sight and stored until it is collected.

11. A single phase electrical point is available at all Promotional Courts. Promoters must provide a suitable quality extension cable,ofsufficientlengthtoreachthePromotionalAreasfromthe nearest plug outlet. The extension cables and ALL wiring must be securely fixed to the floorwith silver duct tape.Nocables must be exposed in any way.

12. If any food tastings are part of the Promoter’s Promotion, all food must be prepared off site and stored in accordance with the relevant health and safety regulations.

13. The use of audio visual equipment must be approved in writing by the V&A’s Promotions Coordinator. Noise levels must be kept to a minimum at all times. If in the sole opinion of the V&A the audio is disruptive to other tenants the V&A reserves the right to withdraw the approval for the use of audio visual equipment at any time.

14. All promotional periods run from Tuesday to Monday.

Promotional Court Rules

OVerVIeW AVAILABLe COUrTS HOW TO MAKe A BOOKING QUALIFICATION CrITerIA RULES DeMOGrAPHICS SUCCeSSFUL PrOMOTION

rULeS


15. Setup and breakdown of stalls:

• Set-up: All stall building and erection of displays or promotional material must be undertaken after 21:00 on a Monday night and be completed before trading begins at 09h00 on the Tuesday morning of the Promotion.

• Should the stalls not be set-up completely by 09h00 on Tuesday morning,afineofR1000willbeenforced.

• Breakdown: All stall breakdown and take down of displays and Promotional material, must be undertaken after 9pm on Monday evening, being the last day of the Promotion.

• Should any Promotional material still be onsite the following Tuesdaymorning,afineofR1000willbeenforced.

16. Prior arrangements must be made with the Promotions Co-ordinator regarding access through the V&A entrances to setup and breakdown stalls and, it is recorded that under no circumstances will vehicles be permitted inside the V&A. A member of the V&A’s retail Marketing Team will be on site to supervise the set-up and breakdown of Promotional Stalls.

17. To arrange for parking for promoters please contact: Lauren Stemmet 021 408 7628 [email protected]

18. To arrange security at your promotion please contact:

Rodney Natus 021 408 7711 [email protected]

19. The Promoter is not permitted to eat or drink in the Promotional Courts.

20. All personal belongings of promoters are to be kept out of sight.

PLEASE NOTE: The V&A reserves the right to amend its Promotional Court rules in its sole discretion and at any time.

OVerVIeW AVAILABLe COUrTS HOW TO MAKe A BOOKING QUALIFICATION CrITerIA RULES DeMOGrAPHICS SUCCeSSFUL PrOMOTION

rULeS


OVerVIeW AVAILABLe COUrTS HOW TO MAKe A BOOKING QUALIFICATION CrITerIA rULeS DEMOGRAPHICS SUCCeSSFUL PrOMOTION

V&A Waterfront Demographics

Visitor gender - overall:Male – 39%Female – 61% Visitor gender - local:Male – 38%Female – 62% Race:Black – 21%White – 37%Coloured – 42%

Origin of visitor:Cape Town – 57%SA, not from Cape town – 17%Foreigner – 26% Age group - overall:21 - 30 – 32%31 - 50 – 38%

Age group - local:21 - 30 – 43%31 - 50 – 38%

DeMOGrAPHICS


OVerVIeW AVAILABLe COUrTS HOW TO MAKe A BOOKING QUALIFICATION CrITerIA rULeS DeMOGrAPHICS SUCCESSFUL PROMOTION

All the Ingredients for a Successful Promotion

everything you need for a successful promotion is already in place: venue, target market, dedicated support. Through the years the V&A Waterfronthasshowcasedanumberofhigh-profilepromotionsthathave garnered substantial talkability and Pr coverage in press and on digital platforms.

We believe that the secret to a successful promotion is to create exciting and interactive activations that capture the imagination of the public. The more imaginative you are, the better the awareness and the interaction with your brand.

SUCCeSSFUL PrOMOTION

Documents

Promotional Court Tenant Guide · 4/1/2019 · Centre Court Ground 8 x 11 r29 500.00 r24 500.00 r19 500.00 H&M, Hamleys, Havaianas, Pick n Pay, Nike, Truworths Ltd Main Court in