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http://promopower.com
Content Marketing Priorities (by order)
Source Curata.com annual content marketing benchmark study 2013
Drive Sales and/or Leads
Engage Customers/Prospects
Boost Brand Awareness
Establish/Sustain Thought Leadership
Increase SEO and Web Traffic
Decrease Cost of Acquisition of New Customers
2.4
2.5
3.2
3.7
3.9
5.3
Consumers: 62% want content from brands.
Source WP Engine Content Creation Study May 2014
By the way: 52% want content direct from brand’s web sites.96% don’t want stories from celebrities!
18.6%
44%
34%
Anything that doesn’t blatantly sell product
Stories from consumers like themselves
Tips on how to properly use products
% of B2C who use Media to Distribute Content
89% Facebook80% Twitter 72% YouTube 71% LinkedIn55% Google+ 53% Pinterest32% Instagram
19% SlideShare18% Flickr18% Tumblr16% Foursquare 16% Vimeo13% StumbleUpon13% Vine
Source: Content Marketing Institute/Marketing Profs, October 2013
Source: Four Points survey as seen in USA Today 2014
Question: What would you give up for 6 months to beable to keep your social media contacts?
6% Other………………..
7% I’d give up……Social Media
14% Coffee
31% Alcohol
42% Sex
Special thanks to Christy Morrison & Kylie Vincent – Visit Stillwater
Tell me a Story…
Special thanks to Christy Morrison & Kylie Vincent – Visit Stillwater
Special thanks to Christy Morrison & Kylie Vincent – Visit Stillwater
What Jared’s Content Plan Might Include
Target AudienceDrummers
New DrummersExperienced Drummers
Content CategoriesFree LessonsPaid LessonsCelebrity Guest InstructorsProduct ReviewsWeb Site
Free SubscriptionsPaid Subscriptions
Physical ProductsDVDS, T-Shirts, Etc
KeywordsDrum(s)Drummer(s)Lesson(s)FreeLearnStudentHow toDrum Set/KitTune DrumsSet up DrumsMic DrumsMusicBreakdownCelebrity NamesProduct Brands
7. Be Visual – Videos & Photos
8. Be Consistent – Post Regularly
9. It’s all about the Prospect
10. At Least One Measurable Goal
Source: Larry Mersereau, CTC PromoPower LLC
TEN Tips in TEN Minutes
6. Create, Curate, Engage Visitors
1. Identify And Reward Evangelists
Source: Larry Mersereau, CTC PromoPower LLC
TEN Tips in TEN Minutes
2. Print is NOT Dead
3. Email News, Offers, Events
4. Build on Your Own Property
5. Be Active on Social Media
http://promopower.com
©2014 Larry Mersereau Phone 888-224-0236 Email [email protected] • Web http://PromoPower.com• •
Content takes Many Forms in Many Media...
It all starts with a Plan Web Sites and References
About Larry Mersereau, CTC
Purpose
Goals
Measurement
Platform
Content
Execution
TEST
- Why are we doing this?
- What are we trying to accomplish?
- How will we know we succeeded?
- Where to we find that target audience?
- What will draw the right audience?
- Post
- Constant Improvement
Audience - Who are we trying to reach?
� wordpress.com
blog setup
� Curata.com
complete assistance
� google.com/analytics
monitor traffic
� google.com/alerts
monitor keywords
� tweetdeck.com
manage tweets
� hootsuite.com
manage media
� facebook.com
� linkedin.com
� youtube.com
� pinterest.com
� crowdbooster.com
more followers
� postling.com
monitor mult. networks
� socialmention.com
monitor any keyword
� CoPromote.com
reach new audiences
In-P
erso
n Ev
ents
Blog
s
Social M
edia
eNew
slet
ters
Artic
les - Yo
ur W
ebsite
Vide
osAr
ticles - Oth
Web
site
s
Mob
ile A
psVi
rtua
l Con
fere
nces
Trad
ition
al M
edia
Gam
es/G
amifica
tion
Whi
te P
aper
sOnl
ine
Pres
enta
tions
eBoo
ks
Mob
ile C
onte
nt
Web
inar
s/W
ebca
sts
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Content Marketing in Cyberspace
Created especially for the 2014 OKLAHOMA Conference on Tourism
Smart tourism and hospitality marketers and sales professionals know who to turn to for the ideasand insights they need to grow their revenues: Larry Mersereau, . Niched as a business growthreviva , he is the only speaker who shares the strategies and tacticsthat made his four books so popular and have helped so many organizations and individuals succeed.
CTC
list simple, doable…effective
