CONTENT MARKETING SOLUTIONS

WIN YOUR ZERO MOMENT OF TRUTHAt EnVeritas Group our purpose is to ensure our clients win their Zero Moment of Truth by providing the best content marketing worldwide supported by outstanding customer service. We define the Zero Moment of Truth (Veritas) as the point when first impressions are made and an individual becomes aware and forms an opinion about your brand. Increasingly, this decision-making moment is happening on digital platforms.

There is no doubt that today’s shoppers are digital consumers, with over 80% first searching online for information that shapes their buying decisions. With just a few swipes of a touchscreen, consumers can compare prices, read reviews, watch a demonstration, send product photos and locate a store.

It is critical for you to be part of this conversation with accurate information that motivates profitable action. The new paradigm requires that you deploy strategies that address audiences’ need for relevant, updated content across platforms throughout the shopping and purchasing process.

EnVeritas Group can help you be involved at these critical moments by providingprospects with real value instead of just another marketing message. We believein focusing on the buying process, instead of the selling process, and becomingan integral part of it by creating relevant content that solves your prospects’ problems, answers questions and engages them with your brand through all phases of the buying cycle.

INDUSTRY EXPERTISE• Arts• Automotive• Building/Construction• Consumer Products• Ecommerce• Education• Entertainment & Gaming• Financial• Foodservice• Healthcare• Hospitality• Journalism• Manufacturing• Media• Sports• Telecommunications• Tourism• Travel• Women’s Interest

EnVeritas Group (EVG) is a global content marketing firm dedicated to helping companies empower customers and grow their business by developing engaging, relevant and original content and communications. Although we are at the forefront of the industry, we already have over a decade of experience as a brand publisher and content marketing specialist. Today, we have over 70 full-time employees basedin the United States, offices in England and France, and a network of over 1,000 writers and editors worldwide, and we are quickly approaching one million distinct URLs with content created or managed by EVG.

EVG AT A GLANCE• 10+ Years’ Experience in Content Marketing• Nearly 1,000,000 URLs with Content Created

and/or Managed by the EnVeritas Group• 70+ Full-Time Employees based in the United States, England, and France • 1,000+ Writers and Editors in the EnVeritas Group Network• Content Localization in 34 Languages• Full Range of Services from Content Creation to Distribution and Managment• Proven, Proprietary Processes to ENGAGE, EDUCATE & EMPOWER Your Customers

EVERYTHING EVG DOES REVOLVES AROUND CONTENT

EVG is one of the only content marketing firms in the world to offer a full continuum of services, from content strategy and creation to localization and management.

When you partner with EnVeritas Group for content marketing solutions, your business will experience improved search engine rankings, increased website traffic, enhanced user experience, and ultimately a greater return on your investment.

Our team of SEO experts, researchers, writers and editors are skilled in the process and procedures needed for setting up a customized content development campaign for your brand and business. We offer different types of content to support all phases of your buying cycle.

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ACQUISITIONSEO StrategyBloggingInfographicsSurveys VideosSocial MediaOnline Press ReleasesBlog and Forum Comments

CONVERSIONSearch CopyCase StudiesData SheetsWhite PapersProduct ReviewsVideo DemonstrationsCustomer Testimonials

RETENTIONBlogsContestsWebinarsProduct ToursEnewslettersSocial Media EngagementsCustomer Support Content

CONTENT TO SUPPORT ALL PHASES OF THE BUYING CYCLE

CONTENT STRATEGY

RELEVANT CONTENT STARTS WITH A STRATEGY

EVG can help your organization get the right information through the right channels to the right target. However, before we write the first word, we develop a strategy to understand what your customers want and then leverage their interests and passions to create content that enhances your brand and motivates profitable action.

CONTENT CREATION

VALUABLE CONTENT IS MORE THAN WORDS ON A PAGE

If you want to create valuable content for your website, then it must be crafted with specific appeal for your target audience. EVG can improve your business’sonline content marketing success through refining your website with well optimized, strategic and branded content designed to engage potential clients with relevant information that interests them.

CONTENT LOCALIZATION

EVG CAN LOCALIZE YOURCONTENT IN 34+ LANGUAGES

Our international offices have teams of writers, editors, designers, translators and programmers. We provide a network of over 1,000 writers worldwide who go beyond simple translation to create content in the native speaker’s language and idiom, thereby ensuring the content resonates with your local target audience. EVG also provides Multilingual Search Engine Optimization (MSEO) services for international businesses or businesses seeking international clients.

CONTENT MANAGEMENT

WE FOCUS ON YOUR CONTENT SO YOU CAN FOCUS ON YOUR BUSINESS

EVG can improve the efficiency and ROI of your digital strategy by working through your content management system (CMS) to manage as many components of your website as you choose, such as title tags, meta data, on page SEO, ad copy and special offers. We offer this one-stop content management solution to make your website more engaging and informative.The EVG tech team can also build a custom solution to meet the specific needs of your content campaigns.

A picture truly is worth a thousand words, especially when it comes to showcasing your products online. That’s why EnVeritas Group offers one comprehensive, cost-effective service to manage all your digital assets. Our team of imaging specialists has over 25 years of experience and can help you build a reliable, technically advanced image asset library. First, our professional photographers establish a standard and style guide for all your images. Next, we utilize proven processes and technology to color manage and optimize all your assets. Finally, we create one convenient collection point for all digital marketing assets to enable permission-based access, ease of searching and retrieving assets, rights management and reuse/repurposing of assets. The end result is significant time and cost savings, brand consistency, better brand presentation and faster speed-to-market.

ENVERITAS GROUP SERVICES INCLUDE:• Color Managed Assets – Create specifically profiled files for different applications, including CMYK for

print and RGB for digital use• Optimized Files –Create optimized files from a master file for multiple applications in multiple sizes to

increase meta tag and search engine optimization• Imaging Stylization Standard – Establish a standard and style guide for all product images, including photography, clipping paths, wire framing, hybrid imaging, file standards and quality control• Create strategic naming hierarchy and meta tags to provide image assets to vendors, track inventory, manage assets and curate information

DIGITAL ASSET MANAGEMENT

BENEFITS FOR YOUR BOTTOM LINE

• Significant time and cost savings• One convenient collection point for all your digital marketing assets• Permission-based access• Reuse and repurpose of assets• Brand consistency and compliance• Ease of search and retrieval• Image and model rights management• Improve search engine optimization• Track inventory and monitor activity

FEATURES• Photorealistic 3D images of floor plans

and/or meeting spaces• Bird’s eye view or eye-level perspectives• 100% customizable• Easy to use• Delivered in multiple formats for different platforms• Various levels (with or without labels, pop-ups, etc.)• Adaptable if venues are redesigned or repurposed

BENEFITS• Attract event planners to your website• Engage prospects’ imaginations• Set your facilities apart from the competition• Help event planners visualize space• Guide event organizers in planning space• Book more meetings and events• Frees you up to focus on other responsibilities

OPTIONS• 3D rooms• 3D floor plans• Panoramic and 360 views• Custom texture and furniture set up

3D IMAGING SERVICESNow you can make selling your event and meeting space easier than ever with EnVeritas Group’s 3D imaging services. Our team of 3D experts can work directly with your property to deliver the highest quality, custom 3D images available for your prospects and clients. 3D imaging helpsmeeting planners visualize the space, furniture placement, lighting and more in just a few clicks. And visualizing the space is the first step in selling it.

CASE STUDY

OBJECTIVE

• Content creation, marketing and management for 750 hotel websites• SEO for individual hotel websites• Craft copy in accordance with corporate brand standards

SOLUTION

• EVG established dedicated team with expertise in copywriting, editing, SEO, project management and technical skills• Created custom CMS to accommodate workflow and provide easy communication with individual hotel properties• Team now handles over 15,000 updates a year that include daily offers and special deals

RESULTS

• Individual hotel websites maintain high natural search rankings • 76% increase in revenue over control group• 62% increase in monthly visits to sites

CASE STUDY

OBJECTIVE• CheapCaribbean.com was redesigning their

website and needed a content expert that could help optimize their site

• Review existing website and new wireframes to identify which content could be repurposed and what new content needed to be created

• Develop consistent process for writing and formatting large volumes of content

• Research and curate unique information gathered by travel agents

SOLUTION• EVG developed a custom CLM and proprietary

processes that allowed our content team to mirror the active CheapCaribbean.com database

• Developed a detailed style guide to instruct writers on CheapCaribbean.com’s tone and style

• Created rubric to fact check over 500 hotels, as well as to properly tag and sort hotels for online searching

• Crafted fresh, original content that included series of search engine keywords and followed the style guide’s articulated voice

RESULTS • Conversion rates are up 50% • Bookings are up 40% since launch• Unique visits are up 9% despite the

overall category being down 10%• Visits up 22% this year over last year• Page views up 47% since launch• Time on the site up 25% since launch• Bounce rates down from 46% to 37% since launch

CASE STUDY

OBJECTIVE

• Act as an offshoot of WIKA Instruments’ marketing department to develop timely, industry-relevant content that affects decision maker’s actions andconversion rates.

• Write on and off-site collateral to educate and empower end users, including plant engineers, buyers and distributors.

• Drive relevant traffic to the website through creation of technically specific content, and track those visitors’ actions.

• Increase share-of-voice across platforms through targeted content strategy and creation and concrete thought-leadership efforts.

• Ensure the brand stays top-of-mind.

SOLUTION

• EVG performed site and industry-wide gap analyses to determine the best course for WIKA’s content strategy, maintaining a flexible approach throughout the duration of the campaign.

• Created both on and off-site articles to boast content arsenal and to drive qualified traffic to the website.

• Monitored industry trends, conversations, and news; used that information to drive social media campaign.

• Performed site, social and keyword analysis to track and report on campaign results

RESULTS • Keyword conversion (2012 vs. 2011) up 1962% • Total visitors (2012 vs. 2011) up 32%• Conversion rate (2012 vs. 2011) up 46%

CASE STUDY

OBJECTIVE

• HandPicked wanted to update their brandand relaunch their website

• Develop consistent process for writing and formatting large volumes of product SKUs

• Establish unique tone for content and SEO all product descriptions• Improve user interface and experience• Increase online sales

SOLUTION

• EVG created a fresh new look for the brand thatbetter reflects the jewelry retailers’ unique offerings

• Developed a customized style guide to establish content voice and tone that incorporates the spirit of the brand

• Created a modern design for the website and improved site architecture and interface

• Established dedicated team to write over 900detailed product descriptions in 6 weeks

• Crafted fresh, original content in a unique voicethat spoke to their customer base

RESULTS • Page views up 178% since launch• Online sales up 266% in first month

WEBSITE BEFORE

CURRENT WEBSITE

CASE STUDY

OBJECTIVE

• MapQuest was launching a new site and service,MapQuest Discover, with the goal to focus on theuser experience as well as to educate travellersabout destinations all over the world

• Craft a large volume of original content for approximately 2,000 cities in a short time frame

• Develop consistent process for writing and formatting large volumes of content

SOLUTION

• EVG created a dedicated team to research, write and edit approximately 2,000 cities, states andpoints of interest.

• Developed a detailed style guide to instruct writers on MapQuest’s tone and style

• Each piece was written by a team of professional,domestic journalists

• Writing team approached copy in unique way to enhance readability and search engine performance

RESULTS • MapQuest’s brand reputation was improved as the

site provided original destination information and content

• Improved search engine results brought in new users

CASE STUDY

SOLUTION

• EVG’s London team created editorial and images• Emphasis was on quirky questions and locales• Writers had in-depth local knowledge and localization team gave product wide appeal

RESULTS

• First app developed by Nintendo’s European office for an international market• EVG executed job within time and on budget, and

was less expensive than using internal resources• Take up was over 50% higher than expected

OBJECTIVE

• Create public, transport-based map application for 10 major European cities in six languages• Custom content was to be in the form of quiz, with cultural questions relating to each city and a photo of a venue or icon as the “prize” for correct guesses

OBJECTIVE

• Sofitel needed a partner to craft more engaging content for their hotel websites that would appeal to their target markets’ lifestyles and interests • Increase natural search engine rankings

SOLUTION

• EVG’s London team researched guest profiles, unique selling position of each property and

how better to communicate the hotel experience to the target market

• Copy is crafted for maximum natural search• All copy is localized in up to ten languages per

hotel using a two-tier, native speaker process

RESULTS

• Sofitel is able to outsource complicated content project to one source that coordinates writers, editors, SEO experts and translators

• Copy is consistent with brand tone and style• Multicultural search engine optimization drives

more traffic to websites and increases conversion

CASE STUDY

CASE STUDY

OBJECTIVE

• American Express had a database of over22,000 venues that needed to be updatedin order to monetize the asset

• Verify, curate and create original content foreach venue

SOLUTION

• EVG tech team created a customized CONTENT LIFECYCLE MANAGEMENT™ system designed to efficiently manage content flow to and from client

• Flexible data modules were created to accommodate different venue types and manage the entire lifecycle of the legacy content from raw data to curation.

RESULTS

• EVG specializes in flexible staffing for large scale content projects and created dedicated team of specialists

• Project was completed on time, within budget and was more cost effective than creating internal team

• EVG team now creating custom content for each venue 

SKILLED TEAMMATCHED

TO PROJECT

JOBSPECIFICATIONS

DEFINED

MANAGEMENT TECHNOLOGYLIFECYCLE

CONTENT EVALUATEDFOR

QUALITY CONTROL

CONTENTJOB

INITIATED

DATABASE OFWRITERS & EDITORS

EVALUATED

CONTENT CRAFTED TO

SPECIFICATIONS

FINISHED PROJECTEXPORTEDTO CLIENT

CONTENT ARCHIVED

FOR UPDATES

EnVeritas Group has developed the proprietary Content Lifecycle Management™technology (CLM) to ensure virtually any type of content marketing effort can be done efficiently and cost effectively.

PARTNERS

PARTNERS

PARTNERING WITH EVG

When you become a client of the EnVeritas Group, we create a dedicated team to manage your content marketing process and ensure that we accomplish your goals.

Account ExecutiveYour account executive will serve as the liaison between you and your content marketing team and can answer questions, provide status updates, coordinate new projects and more.

Project Manager You will also be assigned a dedicated project manager within one or our C3 (Custom Content Creation) Centers, who will supervise all your projects and ensure successful execution of your content marketing program.

Content SpecialistsWe will create a dedicated team for your content marketing program based on their industry expertise and your needs.

Managing EditorYour managing editor will oversee all the content created by our specialists to ensure that it is consistent with your brand’s voice and writing style.

CONTACT EVG

To learn more about how we work and the results that we can deliver for your business and bottom line, we invite you to contact us below.

United States Headquarters European Headquarters25 E. Court Street Berkeley Square HouseSuite 302 Berkeley SquareGreenville, South Carolina 29601 Mayfair-LondonT: 864.241.0779 W1J6BD UKF: 864.241.0917 T: 44 203.239.8390www.enveritasgroup.com

CONTENT MARKETING SOLUTIONS