PROJECT PROPOSAL

INTERACTIVE MEDIA 4101-003

Tara VillanuevaAndrew Vanderslice

Tony Kratz

ZAVELLE BOOKSTORE

KOJA GRILLE PROPOSAL

Current Web pages:

-Homepage

-Menu

-About Us

BRAND BACKGROUND:

Began as a small food truck on UPENN’s campus in 2003.

Moved to a restaurant location at Temple University in the 2006-2007 school year.

Located on North Broad Street between Oxford and Cecil B. Moore.

Choice restaurant for Korean and Japanese cuisine.

CURRENT SITUATION:

Positive attitudes: great food customizable dishes excellent dining facilities and service

Negative attitudes somewhat expensive unknown presence to many students on campus Average looking website design at best

“Here at KOJA Grille, we are committed to serving a great product while providing outstanding service to our customers.”

MISSED OPPORTUNITIES:

Virtual tour of the restaurant and its dishes

Recommended menu items based on taste preferences

Ability to order ahead online

Events to gain more publicity on campus

BRAND CHALLENGES:

Main Competitors Tepanyaki &Coffee Japanese Korean Food Truck

Located on 12th st. between Norris st. & Berks Mall Master Wok

Located on Liacouras Walk Between Norris St. & Berks Mall Expensive food makes it difficult for customers on a

budget to return/ college students. Despite being on campus for several years,

restaurant is a relative unknown compared to places like Maxi’s and trucks like The Creperie.

COMPETITIVE ANALYSIS:

• Master Wok

• Chinese cuisine• Convenient location• Prices reasonable

for college student budget.

•Tepanyaki & Coffee• Convenient

Location• Closer to real

Japanese & Korean cuisine

• Low prices• Quick service

ONLINE/OFFLINE BUZZ:

Online:- kojagrille.com- Koja's Facebook- Koja's MySpace- Koja on MenuPages.com and other various restaurant websites

Offline:- Philadelphia City Paper

POSSIBLE FIXES:

Better link placement for sponsors such as Philadelphia Inquirer.

More exciting background image/design. Update website more frequently.

-The careers tab says they are looking for new cashiers, but when called and asked, said they were not.

A link to their Facebook/ Myspace page on the homepage.

More customer interaction on website.

Web Design:

-Homepage

-Contact

-Menu

THE NOSHERYPROPOSAL

BRAND BACKGROUND:

Noshery began at Temple University at “Avenue North” during the 2006-2007 school year around the same time as Koja.

Located on North Broad Street between Oxford and Cecil B. Moore.

Sells gourmet sandwiches, hoagies, paninis, sushi, and much more.

CURRENT SITUATION:

Positive attitudes – Great sandwiches Large variety of choices Vegan & vegetarian friendly

Negative attitudes slightly expensive compared to many places on

campus cramped seating

Website is very bland and plain.

“A pretty little sandwich shop that’s almost constantly overrun with hungry Temple students, Noshery caters to number-taking classic deli lovers and picky artisanal panini people alike.” –Citypaper.net

MISSED OPPORTUNITIES:

Virtual tour of the café. Any image of how the food looks or how

the facilities look. More interaction with Temple

campus/events to gain more customers. Specials for students & faculty. Better brand recognition.

BRAND CHALLENGES:

Expensive menu items may cause some students and faculty to look elsewhere for sandwiches.

Cramped or unavailable seating may turn off potential customers during peak lunch hours.

Needs to find and promote USP (Unique Selling Proposition).

COMPETITIVE ANALYSIS:

Noshery’s main competition lies within sandwich places like Jimmy Johns, which is located on the same block.

Cheaper sandwiches and better seating arrangements help Jimmy Johns, other sandwich shops, and (in the case of the former) lunch trucks draw and retain customers.

Also trucks such as Ronny’s Roadside.

Jimmy John’s

-Cheap prices-High brand recall-More Variety

Ronny’s Roadside

-Convenient location-Cheap Prices-Fast service

ONLINE/OFFLINE BUZZ:

Online:- mynoshery.com- mynoshery.grubhub.com

Offline:-N/A

POSSIBLE FIXES:

Website looks very bland; looks like it could/should be freshened up.

Menu should be laid out in a better way, right now it requires a TON of scrolling.Add pictures of the food, especially on the menu

and home pages. Get a custom online ordering

system instead of using a premade from grubhub.com.

More frequent updates! The website still considers something that happened in August 2010 as "What's New?"

ZAVELLE’S BOOKSTORE ZAVELLE BOOKSTOREPROPOSAL

- Homepage

-Online Shop

-About Us

BRAND BACKGROUND:

Zavelle’s has served Temple University for over 80 years.

Located by North Broad & Oxford. Seller of discount textbooks for college

students.

ZAVELLE’S BOOKSTORE

CURRENT SITUATION:

Positive Attitudes Discount books for students on a budget convenient location

Negative Attitudes Prices cannot compete with book retailers such

as Amazon Despite being around over 80 years, few

students know about its existence. Website looks as though it were made in

the late 90s.

ZAVELLE’S BOOKSTORE

“Serving Temple students for over 80 years and counting.”

MISSED OPPORTUNITIES:

Virtual tour of the bookstore. Special events to gain recognition on

campus. Offer a greater variety of textbooks in

the online shop (many books for non-science/math/business majors are completely unlisted).

Student Testimonials

ZAVELLE’S BOOKSTORE

BRAND CHALLENGES:

Though Zavelle Bookstore is a discount book retailer, prices are still higher than in mainstream online retailers.

Despite being on campus, its location at the very corner of campus contributes to its unknown status, and a student would never go there unless a professor or another student told them about it.

Zavelle’s in-store look is currently unappealing for many students.

Online presence is meager at best.

ZAVELLE’S BOOKSTORE

COMPETITIVE ANALYSIS:

Temple Bookstore Individual student

sellers Online sources such

as:Amazon.comUloop.comEbay.com

ZAVELLE’S BOOKSTORE

ONLINE/OFFLINE BUZZ:

Online:- zavellebookstore.com- zavellebookstore.mybooksandmore.com- Zavelle's Facebook- Zavelle's Twitter

Offline: -N/A

ZAVELLE’S BOOKSTORE

POSSIBLE FIXES:

Some of the text is overlapping and needs to be changed.

The homepage seems cluttered near the top and then sporadic near the bottom.

Overall design is quite underwhelming, could use a redesign for both appearance and functionality purposes.

ZAVELLE’S BOOKSTORE

THANK YOU!