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When finished with task initial your name

under DONE tab, Update task work daily

under % complete tab, update your daily

work progress notes under 'task notes' withyour initial & date. Once task is COMPLETE

post onto separate GOOGLE DOC

Done? TASK 1: Situational Analysis & Research Due By Person(s) Assigned Start Date

Y/N Consumer/ Market Analysis 9/24/12 NATALIE. AARON

Company Analysis/ Product Evaluation 9/24/12 BRANDON

Competitive Analysis 9/24/12 AMANDA

Primary Research- Intro, Objectives 9/24/12 NATALIE

Primary Research- Survey Analysis 9/24/12 AARON

Primary Research- Interview Analysis 9/24/12 NATALIE

SWOT, Campaign Objectives NATALIE

Secondary Reserach- Intro 9/24/12 NATALIE

Done? TASK 2: Marketing Strategy -Seasonal Due By Person(s) Assigned Start Date

UNL Admissions Info 9/12/12 Brandon

NSE, Red Letter Day info 9/12/12 Aaron

UNL Union regulations/restrictions 9/12/12 Amanda/Sourabh 9/5/2012

Survey Monkey question 9/12/12 AARON=TEAM

Done? Due By Person(s) Assigned DUE

Project Schedule

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% Complete Date Complete 'To Do'

0.5

50%

0.5

0

0

0

0.5

% Complete Date Complete To Do'

0.85

0.15

0.75

Date Complete Notes

Get info/speak with UNL Admissions to get info regardin

brochure, etc* to parents/new students in summer durin

UNL Housing (find out when students get the dorm che

online search for NSE & red letter dates, when are new

Online search for Union dept- who to talk to about regul

promotion (what kind of promotional advertising can we

tech store/what is allowed/ what is restricted/ etc. -- Sou

AARON--Meet with Agency Red Research Director and

Summarize findings, type up official analysis- look at 'brand pl

Summarize findings, type up official analysis- look at 'brand pl

challenge, our big idea"

Edit, update exisiting documet. Add aaron input on Consumer

Finalize Company and Product analysis

Finalize analysis- focus primarily on Best Buy, Walmart & UN

Establish objectives, methods, goals and insights (intro page

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g what we are allowed to send out *email blast, direct mail,

g NSE - what are the rules/regulations/etc. - might need to contact

klist letter)

students receving acceptance letter, going to NSE and RLD-

ations/restrictions-- what we can do for incoming freshman

display in the union) -- who do we talk to about re-decorating the

rabh- speak with Neil from Union Dept on restricitons/etc.

compile survey monkey questions, publish and post

an examples' in folder

an examples' in folder

Analysis, Write up offical Market Analysis for Brand Plan Book

Bookstore

f research BPP)

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TASK NOTES

TASK NOTES

Spoke with Barbra from admissions, she ran me through the process

of getting direct mail sent out to our target demp. The good news is it

is very simple to get a mailing lost of exactly who we want to target

Emailed people. Waiting to talk to 'em. Natalie, did you send me the

list of questions by any chance that you wanted us to ask Neil?

TASK NOTES

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