Title of project:-

analysis of Mother Dairy lo w realization points to increase sales

Objectives:-

Primary objective:

-To identify low sales shop (region-01)

-To explore reasons for low sales

-To propose and implement solutions to enhance sales

Secondary objective:

-To collect information of competitor

-To know the schemes adopted by Mother Dairy

-To know different milk of Mother dairy

-To analyze the customer buying behavior

Research Methodology:

The project is based on the survey plan. The main objective of survey is to collect appropriate data, which work as a base for drawing conclusion and getting result. An exploratory research is conducted in order to identify the reason for low sales and find out the solution. Based on the data provided by mother dairy like daily sales report, low realization points are identified and a questionnaire is prepared to be filled at low realization points and also by milk consuming customer to know the competitive position of mother dairy and reason for its low sales. Their views are considered as per the set questionnaire. Time period for data collection is 1 month

1. Research approach: For primary data, survey research approach had been followed

2. Research Instrument: Two structured questionnaire will be formulated for respondent-Customer and shop vendor

3. Sampling Plan :

Sample Size for customer- 100(not finalized)

Sample Size for shops-(based on DSR) (not finalized)

Sample Frame- Sample frame consist of list of item from which sample is to be taken.

List of Shop of low sales is considered from every zone of Region-01 in sample frame

The sample frame for this research also constitute customers from every zone who consume milk in Region-01

4. Sampling Techniques:

Non-probability sampling : Quota sampling-at shops

Convenience sampling- for customer

5. Method of survey: Personal interview at milk shop, being the direct form of investigation will give clearer picture of the problem.

Survey through questionnaire is done among milk consuming customer at those areas. That helped us to know about consumer’s perception, awareness, and preference for milk.

6. Product on which research was to be done:

Bulk vended token milk

Full Cream

Standardized

Toned

Double Toned

Skimmed Milk

cow Milk

7. Data process & analyze data:-

After the data are collected it will be tabulated, analyzed and interpreted to the conclusion reach.

Techniques Applied-Bar Chart

Questionnaire for Vendor:

Booth No:- _____ Vendor Name:- ___________________________ 

Location/Address:- __________________________________________________

Avg. Daily Sales(in lts) : a) Packed: _____ b) Vending Machine: _____

How would you rate your present sales? a) Satisfactory b) Average c) Unsatisfactory

If average or below average, please specify the reasons:

______________________________________________________

How would you rate Mother dairy on following parameter?

(5.Highly satisfied 4.satisfied 3.neither satisfied nor dissatisfied 2.dissatisfied 1.highly dissatisfied)

5 4 3 2 1MarginQualityConsistencyHygieneResponsiveness/servicePromotionPackagingSchemes/IncentivesDemand

Which type of milk sells the most?

TonedDouble toned Standard Skimmed Full Cream  

Which package of milk is sold faster? 500 ml 1lt

Do you think consumer would buy 250ml milk pack? Yes No

Which situation you encounter at your booth more? Over stockingShortage

Do you think using advertisement can increase the sale? Yes No Can’t say

Any suggestions/change would you like to give to the company?

______________________________________________________________

Questionnaire for Consumer:

Name: __________________________ Location ________________________________

Age : 10-15 15-25 25-35 35-45 above 45

Gender: male female

Education: primarysecondary graduatepost graduate Occupation: student service business professional other

Monthly Income: Below 10,000 10,000-20,000 20,000-30,000 above 30,000

Average daily consumption: 500ml or below 1l 1.5l 2l 2.5l 3l or more

Does milk get deliver at home? Yes No

Purpose for purchasing milk: tea/coffee drinking others

Which milk do you consume: Bulk vended token milk Full Cream Standardized Toned

Double Toned Skimmed Milk Cow Milk

Have you tried mother dairy milk? Yes no

Which branch do you prefer: Amul Mother Dairy Gopal jee Paras other-________

What factor affect while purchasing milk: price quality availability brand

What alternative of milk do you prefer: green tea juice soft drinks other-______

Rate Mother Dairy on following parameter:

(5.Highly satisfied 4.satisfied 3.neither satisfied nor dissatisfied 2.dissatisfied 1.highly dissatisfied)

5 4 3 2 1Quality

ConsistencyAwareness

PriceAvailabilityPackaging

TasteBrand

Freshness

Any suggestions/change would you like to give to the company?

______________________________________________________________