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Mother DairySubmitted To:
Ms. Ripal MadhaniPrepared by:-Paneliya RahulNakarani Akash
General information
Name Mother Dairy Fruit & Vegetable Pvt. Ltd
Year of Establishment 2005
Registered Office Mother Dairy Fruit & Vegetable Pvt. Ltd Jaffer Maidan.Junagadh-362001
Form of Organization Private Limited Company
Size of Organization Medium Scale
Employees 3000
Covered Area 50000 Square Feet
Accounting Year 1st April to 31st March
Bankers State Bank of India,ICICI, HSBC,Corporation Bank,Central Bank of India.
Website www.motherdairy.com
Managerial Information
.
Planning
Organizing
Staffing
Directing
Controlling
•Planning
Planning Procedure
Planning in following steps:
1. Forecast the Agriculture areas 2. Analysis the availability of milk 3. Selection the best alternative or All areas 4. Do work on milk for better quality5. Supply the milk and milk product
Forecasting
Forecasting is done in Mother Dairy Fruit & Vegetable Pvt. Ltd.
The factors for forecasting are as under:
Agricultural environment Raw material ( Milk ) Competitors ( Sumul dairy, Dhara dairy, Amul ) New products Customers Preference
Decisions Making
All the important decision of the company are taken by the board of
directors.
Such types of decisions taken by board of directors like as:
Launch of New Products
Purchase of raw material
Quality of Raw material
Financial Decision
Marketing Decision
Key Strategies
-- Quality of the product
-- Availability of the product
-- Packing of the product
-- Price of the product
-- Healthy product
Organizing
Organizing
Organizing involves decision about distribution of work and authority and responsibility.
Organizing is the distribution of work in group wise or
section wise for effective performance.
Organizational Structure of the company
In Mother Dairy Fruit & Vegetable Pvt. Ltd. There is a line type
of organization in which responsibility flow upward and
authorities flow downward and upward.
The following is the organizational structure of Mother Dairy
Fruit & Vegetable Pvt. Ltd.
BOARD OF DIRECTORS
CHAIRMAN
MANAGING DIRECTOR (1)
DAIRY ENGINEER (1)
ACCOUNTS OFFICER (1)
SALES MANAGER (1)
SUPERVISORS (3)
FITTERS (3)
ELECTRICIANS (3)
LAB CHEMIST (1)
CLERKS (4)
WEIGHING CLERKS (2)
PUEN (2)
STORE INCHARGE
(1)
ASSISTANT (1)
LAB. ASST. (1)
OPERATORS (9)
D.G. OPERATOR (2)
LABOURS (20)
WATCHMAN (3)
STAFFING
Staffing process
• Advertisement• Selection• Training
Staffing Techniques
1)Application form 2)Reference checking3)Interview4)Final selection5)Placement
•
Directing
PROCESS OF INDUCTION
Firstly, information is given to newly appointed person to
whom he has to give a report and the place of report.
Secondly, the respective manager welcomes the employees.
Thirdly it gives overall information about the department in
which he/she is designated.
Training and Development
-In Mother Dairy Fruit & Vegetable Pvt. Ltd. give training
to its employees according to the job required from them.
- They mostly train their employees as per on job training.
- If on job training is not enough, they also give their
employees external training.
Motivation
• The company provides some non-financial motivation as under :
a) Medical Facilitiesb) Canteen facilityc) Transport Facilityd) Other Benefits
• They also provide bonus, gratuity, provident fund etc. Festival
holidays, causal leaves and earns etc.
Controlling
Controlling
Process of Controlling
Future plans
Future plans of Mother Dairy Fruit & Vegetable
Pvt. Ltd. Are as follows :
1. To get more and cheaper production.
2. To launch new Milk products.
3. To establish a new plant in Gujarat region so as to reduce the
burden on Junagadh unit.4. Increase the Market power more than Amul.