AJAY Mother Dairy

8/11/2019 AJAY Mother Dairy

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SUBMITTED TO:-L.J Institute OfBusiness AdministrationAhmedabad(2010-2011)

SUBMITTED BY:-Ajay R. TaideROLL NO.:-134

F.Y.B.B.ADIV - B


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CERTIFACATE

This is to certify that the report on the visit to:MOTHER DAIRY is submitted by Ajay R. Taideto L.J Institute of Business Administration,affiliated to the Gujarat University, in thefulfillment of the requirements for the completionof practical Studies in the area of marketing /Personnel at the First Year of the B.B.A Programfor the year 2010-2011.

Director Prof. In- Charge

Date:


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-: PREFACE:-

Industrial visit in one of the remarkable future ofthe B.B.A. student are required to under go the visit during theacademic year. As a B.B.A. student, I also joined the industrial visitwhich was conducted by our institute. The industry that we visited wasMOTHER DAIRY.

B.B.A. is professional course, so it becomes veryimportant for the student of B.B.A. that they get an expose to the businessworld. The industrial visit forms an important part of curriculum a

student of management must have some basic knowledge about the mailpurpose of these visit is to get practical knowledge about the management& working of industry which we can not at only through reading of the

book.

In short we can say that being a student of the B.B.A.have get a chance and opportunity to visit this dairy our real aim learningwritten stills of knowing management in real sense was fulfilled.


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-: ACKNOWLE DGEMENT :-

It is my pleasure to present this report before you. I amthanks full to the numerous people who gave me their valuable time &suggestions in writing this report.

Through this Acknowledgement. I express my sinceregratitude towards our professors namely Prof. Saurin shah Who helpedme in the preparation of this report which has been a bearing experience.I am heartly thankful to my parents and friends with whose igneous andvaluable suggestions I am capable in submitting my report on theMOTHERDAIRY.

(F.Y.B.B.A.)Ajay R. Taide


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-: INDEX:-

CH.NO. PARTICULAR PAGENO.

1 COMPANY PROFILEGeneral Information

History

Co-operative Enterprise

Organization Chart

Forms of OrganizationLocation Profile

2 PRODUCTION DEPARTMENTIntroduction

Production Profile

Production Process

An Overview

3 MARKETING DEPARTMENTMarketing Department

List Of Product Market

Marketing Environment

Pricing Policy

Advertisement

Storage

Milk Producement

Sales

4 PERSONAL DEPARTMENTPersonal Information

Recruitment

Selection

Promotion Of Employees


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Training Of Worker

Industrial Relation

Product Of Target Per Day

5 FINANCE DEPARTMENTNeed Of Finance

Sales

Sales Turnover

Balance Sheet

6 SWOT ANALISES

7 FUTURE PLANNES8 CONCLUSITION

9 BIBILIOGRAPHY


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1.AME OF INDUSTRY:

Gujarat Co-operative Milk MarketingFederation Ltd.

Mother Dairy, Gandhinagar (MDG)

2.THE TYPE OF INDUSTRIES:-

It is a Dairy Industry, which is generic in nature.

3.

THE FORM OF ORGANIZATION:-

Co-Operative Society.

4.BRAND NAME :-

Amul

5.REGISTERED OFFICE:-

Mother Dairy,

Nr.Apollo Hospital,Nr. Indira Bridge,Ahmedabad-Gandhinagar

6.DATE OF ESTABLISHMENT:-

19thAugust, 1994

7.GENERAL MANAGER:-

Mr. S.K.Bansal

8 MANAGING DIRECTOR:-Mr. B.M. Vyas

9 NAME OF PLANTS:-

Milk PlantIce-Cream PlantPowder Plant

Pizza PlantGhee Plant


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5.CLASSIFICATION:-

The unit is a Co-Operative federation and based on theprinciples of Co-Operation of farmers of near by villages are membersof the society have their representative in the federation to do various

job like production marketing management, personnel managementetc.

HISTORY OF MOTHER DAIRY

Mother Dairy comes in to existence in the year 1994 startedmanufacturing commercial product on 19

thSeptember 1994. It is fully

computerized unit.

Mother Dairy was started when they sound that they had lot ofsurplus milk even after selling whatever possible and thus motherdairy was set up to use extra milk. Mother Dairy deals not in milk butalso in various milk products like milk powder, ghee, ice-cream etc.

The dairy as established behalf of the government of Indiaministry of agriculture. The government however decided that national

dairy development board (nddb) should managed the dairy. Thusmother dairy from its inception was being managed by the nod.

In administration department one person is put in charge ofrequirement & selection and large matters are given to visit the marketeveryday and examine the position of the retailers. They also take careto the accounting part they have a very fast system of making theyhave wholesale dealers in all. They put in charge of particularsterritories.

Co-operative enterprise:-

Society which has its object the promotion of the economicsinterest of its members in accordance with co-operative principals so,a co-operative society in brief is:(1)Self-help and not dependence,(2)Co-operation and not competition,

(3)

Service and not profit,(4)No profit motive.


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-:ORGANIZATION CHART:-

Mother dairy is a co-operative society and so itsfrom andorganization is small and which is easy to understand the present fromand organization is as under.

-:FORM OF ORGANIZATION:-

There are many form of organization like join stock company,partnership, sole-proprietorship etc.mother dairy is a co-operative sector.Purpose of co-operative sectors is not earning more profit but service tothe public.

Mother dairy is a member of G.C.M.M.F. (Gujarat corporationmilk marketing federation).Mother dairy is established with the purposeof service to the public.

GENARAL

MANAGER

PRODUCTION

MANAGER

SALES

MANAGER

PERSONAL

MANAGER


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-: LOCATION PROFILE:-

An important decision which has bearing onefficiency of production. Most related to the suitable location ofindustrial unit. The chief project of an industrial concern is tomaximization of cost of production. By selecting suitable &appropriate location of industry, the cost of production can bereducing.

The mother dairy is suitable at Gandhi nagar

which is well developed area from the view point of starting ofan industry it is well developed area from the view point ofstarting, of an industry it is near by national highway no.8. So beeasily obtaining petrol diesel and other important fuel like oil,oil electricity etc. the land where it was set up recently it hasbeen able to have infrastructure facilities is as under.

- Availability of raw materials

-

Wider market- Fuel & power- Transport- Suitable industrial atmosphere- Chief and skilled labour- Special advantage of the place- Soil & climate- Political stability.


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INTRODUCTION OF PRODUCTION

Production is regarded as the most important economicactivity in the present day world economy. Production is apart of the business activity. Production is the primary

objective of every industrial unit. The nature and extant ofall others. Activities of the unit depend on its productionactivity from the societys point of view also. Productionis of most important because without production it isimpossible to satisfy hymen needs and desires. Productiontaken place when something gifted by nature transformedin to a useful product, in other world, production is deniedas creation utility by changing the from anything that is

Available to main from nature.

Business of every kind has producing function is greateror lesser degree several types of industry in particulars haveto so with production is creation of goods and service butthe manufacturing is the most directly concerned withproduction manufacturing charges the form utility of goods.

products of mother dairy are as under:

(1) milk(2) ghee(3) milk-powder(4) ice-cream(5) cheese

(6)

pizza

Mother dairy products 4 types of milk packs:


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1.gold2.shakti3. tazza4. tea special

The different among the three packs of milk is that of percentage of solidnot fat (snf) percentage i.e.

NAME OF QUALITY F.A.T % S.N.F. %

Gold (whole) contain 6.0 9.0

Shakti (standard) contain 4.5 8.5

Tazza (tones) contain 3 8.5Tea special 4.5

As the main products of mother dairy are milk, ghee, and milk powderand ice cream process though different stages packed under the name ofamul.

Value addition of milk at different stage

Clarification :-

Milk is clarified to remove unseen dirt and dust orforeign material which may be harmful to our body.

Pasteurization :-

Milk is pasteurized to kill all pathogens (bacteria)harmful for our body and this process is ensured through automaticcontroller (flow diversion value) which allow only pasteurized totank for packing.

Consistency:-

Amul have certified ISO 9002 quality system and

HAACP (food safety) and they have undergone through. Inspectionaudit surveillance audit .They has also internal quality audit systemfor continuous improvement and effectiveness of corrective action.


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Standardization :-

Milk is being standardized according to type ofmilk and set standard as per ISO and PFA.Standardized milk ischecked through MILKO SCAN (like body scan) which ensurestandardization of each constituent of milk this type of machine is

available to amul only in this region. Small player can not havebecause this cost Rs.3000000.

Bacteriological Laboratory:-

Amul have well established bacteriologicallaboratory to ensure safe milk supply to valued customer.

Milk Manufacturing Process

Milk Reception:-

From the other dairies raw milk received by the tanker inthis section the tanker of raw milk are checked here for the quality

of the milk by the qualitycontrol laboratory. Is the milk acceptablecomputer initiating the action for unloading the milk tanker? The


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milk is unloaded pumps is passed through the milk chillers where itstemperature is stored in the raw milk storage silos.

Milk Processing:-

There are two lines in this section are is milkpasteurizing & second is milk standardizing in first line milk ispassed through the heat exchange where it is heated to certainproduct temperature milk is taken out of heat exchange passedthrough the centrifuge where fat is adjust to required percentage.The surplus fat is stored for ghee making in stored tanks. And

pasteurized milk is taken to silos in second line milk is passedthrough milk. The cream is stored for ghee making in storage tanks

and separated milk is taken to silos.

Liquid Milk Packing :-

The standardized and pasteurize milk packing section bypumps and stored in the in the buffer banks from the packingmachine where it is packed in pouches of prt ermined volume milkfilm role are used for packing of milk which are applied by packingfilm projected Gandhinagar.These packed pouches are stored in thecold storage room.


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Ghee Manufacturing Process

Storage & Heating:-

The surplus fat come out from the processing section isused here for making ghee the fat is stored in tanks in the from atcream and is heated to the desired temperature by using heatexchange.

Centrifugation & evaporation :-

Excess moisture is removed from the cream by usingcentrifuge and the evaporation process.


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Packing Section:-

The ghee is stored in the ghee storage tanks. It is takento the ghee machines through the balancing tanks. The ghee in the20kg barrels and 5 kg tins and 190kg tins .the packed ghee is storageis the cold storage room.

Combination :-

Milk fat:-99.7./.Moisture:- 0.3./.Colorific value:-11 k.g

Powder Manufacturing Process:-

Evaporation :-

The moisture from the milk is evaporation by passingthe milk through series of heat exchanges, which heat milk and removemoisture to large, extend in this section. The concentrated milk is taken tothe drying section of powder plant.

Spray drying :-

In this section the milk is sprayed at the top of thespray during chamber.


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And heat air is forced in to that powder from thepowder is collected from the bottom of the chamber and allconveyed pneumatically to the powders storages silos powder

packing from the powder storage soil milk powder is packed In25kg, bags 1kg, tins or half kg. Plastics pouches depending upon themarket requirement.

ICE CREAM PRODUCTIONPROCESS

Year of establishment: 1994Capacity : 1 lakh liter per dayMachine : Italian cutter machines

Asias one of the largest automatics plant.Mother dairy diversified in to ice- cream in October

1994. Modern ice-cream plant is installed for manufacturing widebrand of ice-cream verities present capacity is 25000 liters per dayon twin-shift operation. High degrees of hygiene and sanitationstandards are maintained emphasis is on the selection of goods


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quality raw materials. Ice-creams is manufactured from whole milkand milk product. It contains about 13.5% fat and firm boby becauseof lower air content cover run sat 8.5%there by giving starting with5 flavors and on date there are 77 different produced combinations

.

An overview

Gujarat Co-operative milk marketing federation:-

Gujarat Co-operative milk marketing federation (GCMMF) isan Indias largest food product marketing organization. It is a state level

apex body of milk co-operatives in Gujarat, which aims to provideremunerative returns to the formers and also serve the interest ofconsumers by providing quality products, which are good value formoney.

Members :-12 district co-operative milkproducers union

No. of producer member :-2.28 million

No. of village societies :-11132

Total milk handing capacity :-6.7 million liters per day

Milk collection :-1.86 billion liters


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(Total 2002-03)

Milk collection :-5.08 million liters(Daily Ave. 2002-03)

Milk drying capacity :-510 metric tons per day.

Cattle feed manufacturing capacity :-1450 mts per day

Products of milk:

Amul Fresh Milk:

AMUL MILK is made from pasteurized milk

Composition:

Variety Fat% Snf %

Amul Gold (whole milk) 6.5 9

Amul Shakti (standardized milk) 4.5 8.5

Amul taaza (toned milk) 3 8.5

Amul lite (double toned milk) 1.5 8.5

Every 100 parts of snf (solids not fat) contains 56 parts ofcarbohydrates, 34 parts of protein and 9 parts of minerals.


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Special Features:

Amul Milk is the most hygienic liquid milk available in themarket. It is pasteurized in state-of-the-art processing plants and

pouch-packed to make it conveniently available to consumers.

Product Specification:

Amul milk meets the PFA standards for the respective type of milk.

Milk powder

Nutramul:

NUTRAMUL MALTED MILK FOOD is made from malt extract,milk solids, sugar, cocoa powder, emulsifying agents, sodium

bicarbonate and added flavor.

Composition:

Milk Fat :-6.5%

Carbohydrate (Starch, sugar) :-70%

Moisture :-2%

Proteins :-11.5%


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Cocoa :-8%

Special Features:

Amuls Nutramul has the highest protein content among all the

brown beverage powders sold in India and is the only one in Indiawith BIS certification mark.


Carries BIS certification mark IS: 1806-1975 Type II.

Sagar Skimmed Milk Powder:

(Spray Dried) is made from Skimmed Milk.

Milk fat (Max) :-1%

Milk Protein :-35%

Carbohydrates :-51%

Minerals :-7%

Moisture :-3.5%

Calorific Value:

350kcal/ 100 gm

Special Features:

The product is readily soluble in lukewarm water It is especiallyuseful for diet preparations or for use by people on low calorie and high

protein diet.


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Meets ADPI extra grade and BIS extra grade IS : 13334 (Part2):1992 specifications.

Amul Spray Infant Milk Food :

AMUL SPRAY INFANT MILK FOOD is made from partiallyskimmed milk, sugar, minerals and vitamins.

Composition:

Milk Fat :- 18%

Milk protein :-22%

Carbohydrates:

Lactose :-32%

Sucrose :-18%

Vitamins:

A, D, K B group, C

Minerals:

Calcium, Magnesium, Phosphorus, Iron, Copper, Iodine, Manganese,Zinc, Calorific Value: 450 kcal. / 100g or 1880 Kg/ 100g.

Special Features:

Product formulated on guidelines set by Codex Commission ofWHO /FAO. Marketed in India since last 25 years.



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Cheese

Amul Pasteurized Processed Cheddar Cheese:

AMUL PASTEURIZED PROCESSED CHEDDAR CHEESE ismade from Cheese, Sodium Citrate, Common Salt, Citric Acid,

permitted natural color Annatto. Emulsifier and Class IIpreservatives.Composition:

Fat :-27%

Moisture :-45%

Proteins :-23%

Added Salt :-2.5%

Calorific Value:

340Kcal. / 100g

Special Features:

Made from graded cow/buffalo milk using microbial rennet.


Meet BIS specification No.IS: 2785

Amul Pasteurized Butter:


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AMUL BUTTER is made from Butter, Common Salt, permittednatural colour- Annatto.

Composition:

Milk Fat :-80%

Moisture :-16%

Salt :-2.5%

Curd :-0.8%

Calorific Value:

720Kcal. /100g

Special Features:

Made from fresh cream by modern continuous butter makingmachines, Marketed in India since 4 decades.

Product Specification: Meets AGMARK standard and BISspecifications No. IS: 13690: 1992


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Marketing Department


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DEFINATION:-

Marketing can be as a social process by which anindividual or group achieves what they need and want in exchangeof values.

PROMOTIONS:-

It means the activities are communicating merits of theproduct & persuade target custom to buy it. It includes advertisingpersonnel selling publicity and sales promotion etc.

PLACE:-

It includes company s activity that makes the productavailable to target customer. It includes channel coverage, location,transportation etc.

List of Products Marketing


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Fresh Milk:

Amul Taaza Toned Milk 3% fat

Amul Gold Full Cream Milk 6% fat

Amul Shakti Standardized Milk 4.5% fat Amul Slim & Trim Double Toned Milk 1.5% fat

Amul Cow Milk

Amul Ice creams:

Royal Treat Range (Butterscotch, Rajbhog, Malai Kulfi)

Nut-o-Mainia Range (Kaju Draksh, Kesar Pista Royale,Fruit Bonanza)

Sundae Range (Mango, Black Currant, Sundae MagicDouble Sundae)

Utterly Delicious (Vanila, Strawberry, Chocolate, Choc chips,

Cake Magic)

Marketing Environment

The concept of marketing finally brings as full circle to the

concept of marketing. Marketing means managing for markets tobring about exchanges for the purpose of satisfying human wants.This we return to our definition and groups obtain about theyneed and what by creating and exchanging products and valuewith other the follow will show is the marketing environment ofan industry.Marketing Function

Distribution Channel

Mother dairy has an excellent distribution channel, whichhas made it so popular mother dairy. Product perishable productslike milk & milk products. It becomes that much important forthem to have a good distribution channel of mother dairy.

We can see from above figure that mother dairydistribution channel is simple and clear. Whatever product

produce in the plant is sold to wholesalers dealers thenwholesaler sold that product to the retailers. After coming goods inthe hand of retailers. They are sold goods to the customer.


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There are some famous dairy in our Indian country.

1.

Sabarkatha :-Sabar dairy

2. Banaskatha :-Banas dairy

3. Anand :-Amul dairy

4. Ahmedabad :-Uttam dairy

5. Rajkot :-Rajkot dairy

Price policy

Name of product Quantity Price

Amul Butter 100 gm 19.00

500 gm 92.00

Amul milk gold 500 ml 12.00

Amul milk Shakti 500 ml 11.00

Amul milk tazza 500 ml 10.50

Amul Ghee 1 kg 190.00

5 kg 900.00

Amul Masti Dhai 100 gm 7.00250 gm 14.00

Paneer 100gm 27.00

From the above figure we can see the price of differentbrand in the Ahmedabad market. We can see that mother dairyproduct prices either same or less that the fairys commitment to

its customer.


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Advertisement

The world advertising is derived from the Latin word, via,averter. Ad meaning towards or I turn. Literally it meansto turn peoples attention to a specific thing.

The reason for the unprecedented success of the Amul ads is

because their simplicity. These ads do not involve any highflying or hi-tech special efforts.

Mother dairy success lies its excellent advertising in themarket. In the beginning mother dairy was nothing that muchimportant on advertisement but after sometime it understandthat it was to enter in the India market.

It would advertisement its product, largely in the market so itstandard advertisement its product in different media. Justrecently it has adopted a new massage or slogan that

amul/mother dairy has made product very popular byadvertisement in all part of India.

Storage

Mother dairy is a perishable goods producing industry so it isvery important for it has a good storage facility. Mother dairy hasmilk per day. Which is largest in Asia, milk & other product are

perishable so there lies a lancer product being perished whilepacking distribution vehicle fully air conditioned. The products arestored in the company under minus temperature.


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Milk Producer ment

Total milk producement by our member unions during theyear 2005-06 averaged 64.38 lakh kg. (6.4 million Kg.) Per day,representing a growth of 9.3 % over 58.89 lakh kg. (5.9 million Kg.) Perday achieved during 2004-05. The highest produrement as usual wasrecorded during January 2006 at 81.20 lakh kilograms (8.11 millionkg.) we look forward to an even better procurement during the

current year owing to the expected ingress of narmada waters alongwith normal monsoons. In this context, I take pleasure inannouncing the successful commissioning of a new powder plant atmother dairy.

Gandhinagar on March 26, 2006. This 100 metric tonne per dayplant is equipped with world-class technology and will be helpfulin processing surplus milk from our unions.

SALES

During the year sales of our federation registered a growth of29% to reach RS.3773.55 cores including consignment sales ofRS.39.43 cores. This is a very robust growth rate shown by ourfederation vis--vis the industry average. I am also pleased to notethat our federation has done remarkably well in most of the valueadded consumer packs. Sales of amul milk in pouches increased by31%. UHT milk has grown in value terms by 12% with a 60%

market shares. Amul ice-cream achieved a sales value growth of18% and has strengthened its position as the un disputed marketleader with 35% market share. Sales of masti dahi grew by 25%.The sales of amul cheese range increased by 18%. Products like AmulMasti Special Butter milk, Flavored milk, Amul Fresh Cream,Panner and Mathematic demonstrated their in the coming few years.

New products like Amul basudi, stamina, yogi flavored yogurt, coolcaf etc. launched during the year are Expected to do well in thecurrent year while diversifying our portfolio of offerings to theconsumer further.


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Human Resource Management

There are 750 employees are working in the mother dairy.

Department Worked in department

Milk department 100 worker

Ghee department 60 worker

Ice-Cream department 100 worker

Cheese department 50 worker

Rest of worker handling, administrative, security, transportion.It also include some of the level execute.

In all persons are working according to their three shiftsin mother.Time:-

7.00 am to 3.00 p.m


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3.00 p.m to 11.00 p.m

11.00 p.m to 7.00 a.m

Office working time is 10.00 a.m to 5.00 p.m.

Recruitment:-

Necessity for security new employees arises for many reasons.The mere passage of time cause some employees to grow older

retire, die or become incapacitated seasonal and cyclical / fluctuationin business causes a constant charge in the work force of manycompanies, expansion of business requires new men, scientist,recruitment leads to the development and maintenance of satisfiedwork force, increase production and productivity reduces cost of

production per unit of out put and increase in total earnings ofemployees.

Selection:-

After application of required number of employees aresecured through different method of recruitment selection process

being. The main purpose of selection procedure is to find the rightman the right job.

Promotion of employees:-

The company keeps in mind whose performance andefficiency of workers and the managers and thus the company gives

promotion at the all levels top level. Middle level, bottom level givesthe promotions.

Thus giving the promotion the company can get alsoefficiency in its works and achieves goal of its desired.

Training of workers:-


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When the mother dairy co-operative limited recruits theemployees, selects training and development is given training anddevelopment is given to the employees. Thus their employees whoare selected are given training and development of various types of

particle knowledge and also company trained to the employees.

Motivation of workers:-

Motivation is the internal feeling and source of

motivation are need. Motivation changes according to the changesin mans need. As need are many. So also are their motives

change according to time circumstances age and person motivationplays a significant role in human behavior.

Motivation differs from persons and employees moral

goes high due to motivation employees become frustrated whentheir needs are not satisfied.

Industrial Relation:-

The company mother dairy co-operative have 750employees in organization but the company have extremely monizedrelation with its employees and the workers.

Even the small problem arisen they are quickly solvedby the director themselves. The director of the company mr.S.K.Bansar is in the director contact of the employees.

Product and Target per Day

Product Target

1. Amul Gold 430000

2.

Amul Shakti 195000

3. Amul Tazza 70000


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4. Amul Special 72000

5. Slim and Trim 22000

Total pouch 789000


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FINANCE MANAGEMENT

Introduction:-

Finance is the life blood of any industry. It is a finance

that helps industrial to mobilize real resources for organization.The production of plants of a business would remain moredreams unless adequate money is available to convert themreality having raised the capital require from the mostdependable and economic resources, the management would nowhave to take care of the proper utilization of funds. It will haveto ensure that the business goes on smoothly and with thoughany interruption and the company remain not only solvent asgoing concern but are also able to grog on its own resources.Generated through surpluses.

Finance management is procurement of funds and theireffective utilization in the business finance is the task of

providing fund needed by the enterprise on the terms that aremost favorable to it keeping in view to objective of enterprise.

Need of finance:

In a business unit need of finance arises due to thefollowing reasons.


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For the purpose of expansion.

For the purpose of establishment.

For the purpose of renovation.

For the purpose of diversification.

SALES

The company is putting all its effort vigorously toincreasing the sales by value addition sales of the companyduring the 18 month period ended 31st September 2005.

Sales include export intensive and duty drawbackreceived on export and sales of production during trial run

period. It is nothing but net excise duty, discount and rebateallowed to customers.

SALES TURNOVER

Sales Turnover RS. (Million) USA($)

1994-95 11140 355

1995-96 13790 400

1996-97 15590 450

1997-98 18140 455

1998-99 22190 493

1999-00 22185 493


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2000-01 22588 500

2001-02 23365 500

2002-03 24475 575

2003-04 28941 616


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STRENGTHS

1. Best quality

2.

Acceptability

3. Availability

4. Affordability of the products

1. Best quality:-

There are very products which are best quality of anotherdairy like milk, powder, ice-cream, lassi, pizza etc. Amul is best forall the products.


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2. Acceptability:-

Our one of the most big strength is that our product isaccepted every where in the would with the taste that every typeof people of that every Religion can be accept.

3. Availability:-

whether it is big shop or a small shop whether it is aurban area are a small village amul or its brands are every presentat any time you demand As Amul is Details spread all over thewould If you would be the sales Amul it dose not make anydifferent.

4. Affordability of the products:-

Our product is such an affarabable product is that eachand every class of people can afford to purchase the product is atmost the reasonable hates and one can get the brand. We havedifficulties for loss quality.

WEEAKNESS

1.Nestle (India)

2. Glaxe (India)

3. Cad bary

4. Britania

5. Havmour


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Other substitute when in a small village it Amul is notavailable consumer way demand for its substitute are on.

Government inference:-

Government had such a pools that we can notlaise are decrease the price level of any product is an fixed rateand other government inferfeue is also there.

OPPARTUNITIES

1. Sponsoring the local events

2. Innovation of new products

3. Supplying the product as per fast demand

1. Sponsoring the local events:-


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Amul Dairy sponsoring local events andstaging Trifling consume promotion callus palings It is alsoDepending more or locally Advertisement.

2. Innovation of new products:-

As we want to have a control over market soas to attract the consumer afflation to wards us we innovatesnew products, and thus in this way we draw the opportunity tolat our products.

1. Supplying the products as per fast demand:-

As the consumer demand for the best quality. Wesupply than. At the right time so the consumer consumes our

product is available every where so in this way we draw theopportunity

THREATS

1. Increase in high duties, decrease in sales

2. Innovations done by our substitute

1. Increase in high duties, decrease in sales:-

As because of high duties, the prices of Amuls productsare on high side. This worker per capital consumption of Amul whenin India.


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2. Innovations done by our substitute:-We have a threat that our ideas for increasing their supply

of is that our substitute is Amul had innovate is Amul hadinnoavate a new style of Amuls This can effect our market

supply.

FUTURE CHALLENGES

The future of any institution is a subject which requiresconstant attention . The future as perceived is one embroiled with hardships. Hardships may surface in many forms; primarily as globaldemands and changes, foreign affiliations, competition, liberalization,changing values, urban shifting, changing Interests etc.are some of themto name which foresees and union have to cope with these.

The year 2010 will see the expiry of many global economic andsub sequent memorandums may hold an entirely new set ofchallenges for the union. The future may be more demanding andrequire adoption of latest technology. The products whichmanufacture hence forth should be of international standardforemost quality. One should not sit back and be satisfied andcomplacent with existing product range but should think in a moreinnovative way. To stay ached, reach and development unit has to be

strengthened.

LEARNING

Mother dairy is a wonderful company. It is a wonderful company withits registered office as well as factory at mother dairy has caperedthe market of ice-creams. It will be leader in ice-cream after sometimes if it continues to process in this way as it is doing now. Wecan tell that the industry and after cutting its ice-cream any body

can tell that.

CONCLUSION

Here by, I conclude that visiting Mother Dairy has been

a great leading for me. The company proves industry of milkproduct such as, Amul ghee, butter, drink, pizza, Alu paratha, etc. I

personally think that the company has a bright future and will riceto great height.


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One of the futures of the Amul product is very hardworking staff so the management process is very strong they aregive ratification to their customer.

The over all environment of the company is healthy andpeaceful which makes its production much faster and easier.

My Best wishes for future success of the company. I am sureit will run on the path of success.

BIBLIOGRAPHY

Information from the company.

Principle of management.


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Form of business organization.

Website:

WWW. Amul. Com

WWW. Mother dairy.Com

Documents

AJAY Mother Dairy