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I
Technical Assistance Consultant’s Report
Project Number: TA 8481 SAM
Promoting Economic Use of Customary Land, Phase III
August 2016
Communications & Consultation Strategy
Final Report
Prepared by Leitumai (Mai) Malaulau (Consultant)
For the ADB
.
2
Purpose
This paper reports against the ToR for the Consultation Design Specialist TA 8481 and presents the final
Communications and Consultation Strategy for Promoting the Economic Use of Customary Land, its
annexes and supporting documents.
Context
The Go e e t of Sa oa s de elop e t st ategies has o siste tly fo used o increasing economic and
social development opportunities for communities. The Government has targeted increased economic
use of customary land for economic development in full consideration of ecological and cultural
sustainability and as such reforms intend to facilitate this target and be relevant. The Government has
also ee lea that, o siste t ith Sa oa s Constitution and tradition, reforms cannot, and will not,
lead to the alienation of customary land. The Asian Development Bank (ADB) has supported Samoa
through technical assistance (TA).
The ADB s Economic Use of Customary Land TA has been ongoing since 2006. The TA
has assisted the Government to develop the legal and institutional framework needed to enhance the use
of customary land leases, allowed under Samoan law since 1965. Phases I and II, of the TA have been
implemented. Phase 1 supported public consultations, drafting of legislative changes and development of
a program, with six major components, to guide further reforms. Phase II of the TA supported national
coordination of customary land stakeholders, capacity building for administrative reforms and community
advocacy. Phase III, which is currently underway, will review laws relating to customary land through a
legal working group, and is intended to establish a leasing framework that will allow use of lease interest
in land as collateral. ADB is proposing to support the Samoan Government to consult the Samoan public
on the future direction of the reforms supported through ADB financed TA.1
A complaint made to the ADB by a group of four individual matai is a significant contextual factor for this
assignment. The complaint centered on the need for meaningful consultation on matters falling within
the purview of this project.
This TA has been tasked with the design of a public consultation strategy to ensure wide community
participation in the design of future legislative and policy reforms. This assignment builds on reforms
previously e do sed y Sa oa s Pa lia e t and the delivery of work under this TA is expected to be
impartial.
Problem Definition Few things are as important to Samoan people as their customary lands. There is little if any resistance
within Samoa to the Promotion of Economic Benefits from Customary Land however, much interest and
concern centers on how this happens, the implications for the people culture, environment and
constitutional protections now and into the future, and the accruing and apportioning of benefits.
1 ToR for TA8481
3
The complaint by four individual matai to ADB resulted in a decision to undertake work under this TA to
develop a communications and consultation strategy in order to transparently communicate and consult
with the people of Samoa, on policy and legislative proposals for promoting the economic benefits from
customary land, including mortgaging the leasehold interest on customary land.
Scope of Work
The assignment was expected to end in December 2015 (3 person-month, intermittent) however due to
a range of factors including the commencement date being delayed to February 2016, the end date was
extended to 31 August 2016. The following identifies tasks outlined in the ToR for TA8481 and associated
outputs
Tasks and related outputs
Task Outputs/Achievements
The specialist will meet with the project team to understand the
background and scope of the project. He/she will collate and review
all project experience, including grievances received by the ADB, and
stakeholder and community consultation activities undertaken over
the course of the project to identify gaps and inconsistencies that
need to be addressed when considering how best to undertake
consultations around the design of future reforms.
Document review
An assessment of possible
issues for targeting
communications and
determining possible gaps in
areas requiring
communication and
consultation (Annex 1).
Project related and
stakeholder meetings
a) Conduct Stakeholder Analysis
The specialist will conduct a stakeholder analysis to identify and map
key stakeholders. The specialist will use this to identify the most
appropriate channels to engage with the various stakeholder groups.
The assessment will also determine the resources required from the
MNRE and CLAC in implementing and supervising the stakeholder and
village community consultation activities, for which ADB can provide
additional support.
Stakeholder analysis and
map (Annex 2)
b) Develop Stakeholder Consultation Strategy
Based on the stakeholder analysis and in consideration of proposals
available, the specialist will develop a forward looking country-wide
Stakeholder Involvement and Public Consultation Strategy. The
strategy should include, but not be limited to: the means by which
information will be shared and disseminated with both external and
internal stakeholders; an outline of proposed participation and
consultation methodologies emphasizing two-way communication to
ensure stakeholder input into the design of reforms; including options
to improve the economic use of customary lands and detailing how
information is best shared with each stakeholder, and in what forms.
More specifically, the strategy should address the following four
questions:
Final Communications and
Consultation Strategy and annex
(Annex 3)
Summary of responses to key
issues (Annex 4)
Strategy costing/resourcing
(Annex 5)
4
(a) Who needs to be reached by the consultation strategy?
(b) How can they be effectively engaged in the consultation process?
(c) Which channels of two-way communication will be most effective?
(d) How will the consultation process be monitored and evaluated?
The specialist will ensure that the strategy and all planned activities
are in accordance with and eet the e ui e e ts of ADB s Pu li Communications and Safeguards Policies, related procedures and
guidelines and meet the requirements of the Samoan culture and
values.
c) Assist the MNRE in Preparing to Deliver the Strategy
The specialist is also be expected to support other activities necessary
to deliver the strategy as needed, including but not limited to: (a)
identifying mechanisms for continued interaction with various
stakeholders; and (b) supervising the design, production and pre-
testing of consultation materials. The Consultation strategy itself is
anticipated to be started in the first half of 2016. ADB anticipates
providing further assistance to the Government under a separate
contract to implement a consultation program.
Cannot be delivered until specific
reform proposals are firmed up.
d) Develop an M&E Framework
The specialist will develop a monitoring and evaluation framework
and tools to allow periodic feedback from key stakeholders once the
consultation process begins.
Monitoring & Evaluation
Framework (Annex 6).
C&C evaluation form (Annex 7)
Lessons Learnt Several factors contributed to this being a rather tricky assignment:
The impetus and timing for the development of this Communications and Consultation Strategy arose
from a recommendation by ADB s Offi e of the Spe ial Project Facilitator (OSPF), having considered the
complaint received from four individual matai. As such, the timing for the development of the C&C
Strategy was not explicitly linked with or integrated into the timing for other outputs of the project and
consequently, the C&C strategy was developed ahead of the completion of proposed reforms. As such
the strategy eludes to but is silent on specific reform proposals that CLAC will consult on and instead,
provides four broad level headings under which specific reform proposals are likely to be grouped under.
Impartiality was a requirement in the ToR for this assignment and thus it was evident that pre-existing
camps existed around this work with the group of four individual matai complainants comprising the most
significant camp. The C&C strategy was expected to be the mechanism for resolving issues of the
complainant camp, particula ly i elatio to the eed fo ea i gful o sultatio . This was a
reasonable objective but thwarted by the fact that ultimately, the camps held different objectives for the
C&C strategy. The complainant camp were not only concerned about meaningful consultation, they were
also concerned about the substance or subject matter of the consultation and in particular, re-litigating
policy and legislative decisions made in Phases I and II of the Project. The ToR for this TA did not support
the complainants wish to re-litigate policy and legislative decisions of previous Phases. Furthermore it
was believed that consultations on proposed reforms under Phase III would give rise to an opportunity to
examine many of the issues that the complainants were concerned about. It was not the role of this TA
5
to identify hat should e the su je t atte of CLAC s communications and consultations although some
sense of possible issues was necessary in order to help shape the C&C Strategy.
This Strategy was developed through a highly consultative approach but it is not expected that CLAC need
consult to this same extent for the review and revision of the Strategy in future. A highly consultative
approach for the development of the C&C Strategy was determined necessary in this first instance to
ensure that the overarching framework for the strategy provides adequate guidance for communications
and consultations on future reforms without being overly prescriptive.
Recommendation
It is recommended that CLAC/MNRE:
1. Note the following documents that were drafted to inform and support
the development of the strategy namely:
Annex 1: Communications component of C&C Strategy – analysis of
possible issues for focusing communications
Annex 2: Stakeholder Analysis
Annex 4: Summary of Responses to Key Issues
Noted
2. Approve the Communications & Consultation Strategy (Annex 3 of this
final report) and its associated Annex for submission to Cabinet
Approved / Not Approved
3. Request the Project Coordinator and Legal Advisors to populate the
Strategy table as appropriate once the public consultation document
containing proposed reforms is confirmed.
Agreed / Not Agreed
4. Note the Strategy Costing Document (Annex 5)
Noted
5. Request the Project Coordinator, to submit a plan for the
implementation of the strategy including written confirmation of the
level of funding available from ADB for the implementation of the
Strategy along with expenditure categories permitted and an
assessment of gaps in funding and resourcing which need to be sought
from Government.
Agreed / Not Agreed
6. Direct the CLAC Secretariat to draft a Cabinet paper submitting the
Communications and Consultation Strategy to Cabinet for approval.
Agreed / Not Agreed
7. Approve the Monitoring and Evaluation Framework for the Strategy
(Annex 6).
Approved / Not Approved
8. Approve the C&C Evaluation Form (Annex 7) Approved / Not Approved
9. Direct the CLAC Secretariat to implement the M&E Framework and
report bi-annually to CLAC Commissioners on the C&C Strategy as per
the M&E Framework.
Agreed / Not Agreed
6
10. Agree that the C&C Strategy will be reviewed and re-issued every
three years. Agreed / Not Agreed
Acknowledgements Many people contributed to and supported the completion of this work. Special thanks to the Chair of
the CLAC for the legitimacy and support provided by himself and his Commissioners through fronting and
owning the strategy without looking to influence its direction or content. Special thanks too to Tuloa and
the CLAC Secretariat for the vital support for logistics, administration and facilitation. Acknowledgement
too to the ADB Project coordinator and Legal Advisors of the ADB project team who informed and
provided constructive feedback on the strategy and its supporting documents. Grateful thanks goes to
Sala Josephine Stowers and Filisita Heather from MNRE for providing the institutional touchstones and
parameters associated with the administration of customary land leasing arrangements. And finally to
the many stakeholders who were consulted and who ultimately helped to give shape and form to the
strategy either through their endorsements of content and direction or through their comments and
suggestions. Faafetai faafetai tele.
THE COMMUNICATIONS COMPONENT OF THE C&C STRATEGY
A broad level communications and awareness raising campaign should be developed to increase public awareness of CLAC and its role. Mechanisms should also be established for ensuring ongoing information about CLAC and its work is accessible. Such mechanisms include a website, clear branding and signage and links to the CLAC website from the MNRE and Samoa Public Service website pages. The Communications component of the C&C Strategy in relation to specific policy and/or legislative reforms should provide a basis for the transmittance of key messages and relevant information to stakeholders and the general public. The objective of communications component of the C&C strategy should be to impart information and understanding about proposed policy and legislative reforms. Below is an example of a process for identifying relevant information/communications collateral for specific policy issues. Use of Fact Sheets, FAQ’s and Websites in English and Samoan should be standard practice for informing and communicating with the public on policy and legislative reforms and for ensuring the public can access relevant information on the economic use of customary lands.
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
1. There can be and will be no alienation or disposition of ownership of customary land, as specifically required by the Constitution.
What legislative and policy mechanisms (including operations policies for implementation) are/will be in place to guarantee this
1. List of all policy and legislative instruments (including implementation policies and standard operating procedures) and their contribution to ensuring no alienation or disposition of ownership of CL.
x x x x x
2. All dealings in customary land by way of lease or licence (and the creation of mortgages over such leases and licences) must be strictly in accordance with procedures specified in legislation made in accordance with the
What is a license as referred to here?
2. Public information on what is a license x x x
How can a mortgage be created over a license (as opposed to a lease)?
3. Public information on process and requirements for mortgages over licenses
x x x
How are licenses dealt with by way of security for lending and are these different from the way leases are dealt with?
4. Public information on licenses of customary lands as security for lending
x x x
Annex 1
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
proviso in Article 102(a) of the Constitution.
Specify the procedures. 5. Public information (and targeted information to CL owners and developers) on procedures for leases and licenses of customary land.
x x x
Are there any gaps? 6.
Any issues including accordance with 102(a) of constitution?
7. Public information on accordance/consistency of leases/licenses with 102(a) of constitution
x x x
Have the procedures been tested and what issues arose from previous tests/experience?
8. Document and communicate tests/past demonstration of procedures and how any issues have been addressed x
Have any issues been addressed and how?
3. The rights of customary land owners will be recognised and enforced by the reforms so that they enjoy all of the rights usually vested in commercial lessors, including:
the right to approve or disallow the use of the lease as security;
the power to approve or disallow the assignment of the
What is the full regime of rights that are usually vested in commercial leassors and
9. Information on full regime of rights of CL owners inclusive of rights normally vested in commercial leassors
x x x x x x
What if any obligations accompany such rights and will these also be placed upon customary landowners?
10. Obligations of CL owners of leased customary land.
x x x x x x
How will such rights for customary landowners be enforced and how will enforcement be triggered?
11. Information on enforcement of CL owner’s rights and triggering enforcement measures.
x x x
How will CL owners get to know what their rights are?
12. Info/mechanisms that promote and protect the rights of CL owners and the integration of
x x x x x x
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
lease, whether as a result of a default by the mortgagor or otherwise; and
the right to receive lease payments strictly in accordance with the terms of the lease.
these into administrative requirements for lease administration and enforcement
How will CL owners know how to exercise those rights?
13. Tools for informing and raising awareness of the rights and obligations of CL owners of leased customary land.
x x x
How will CL owners know about lease assignment and changes to lease assignment?
14. Information on procedures and requirements for the assignment of leases and changes to the assignment of leases over CL
x x x
How will CL owners enforce lease payments in accordance with terms of lease?
15. Information for CL owners on process and procedures for the enforcement of lease payments in reference to the terms of leases.
x x x
4. The interests of lenders as mortgagees for customary land leases are to be respected and protected, taking account of the underlying rights of the customary landowners as beneficial and perpetual owners.
What are the interests of lenders and how will they be respected and protected? What mechanisms will be used for this?
16. Information for lenders on how their interests will be respected and protected and mechanisms for this.
x x x
What are the implications of mechanisms to respect lenders interests on customary land owners?
17. Information on mechanisms, processes and procedures for protecting lenders interests and the implications for CL owners
x x x
How will the rights of customary landowners be taken into account when protecting the interests of lenders?
18. Assessment of and information on the implications on CL owners of measures for protecting the interests of lenders.
x x x
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
5. All leases of customary lands are to continue to be executed by the Minister as trustee for and on behalf of the beneficial landowners, but in certain cases the landowners will have authority to grant rights of access to and use of customary lands under licences granted by them.
What are the mandatory requirements and process for customary land leases executed by the Minister and
19. Public information on standard/mandatory requirements and processes for the execution of customary land leases by the Minister.
x x x x x x
What if any requirements are there on individual Sa’o in relation to the families they represent and the decision to lease customary lands under their customary authority?
20. Public information on mandatory requirements on individual Sa’o in relation to the families they represent and the decision to lease customary lands under their authority.
x x x x x x
What if any requirements are there on Sa’o with regards to the distribution of benefits from the lease of customary lands?
21. Public information on the requirements on Sa’o for the distribution of benefits from the lease of customary lands.
x x x x x x
22. Pubic information on recourse by families where requirements are not met by Sa’o.
x x x x x x
6. Leases of customary land for agricultural or pastoral purposes can be granted to any Samoan regardless of whether they are a matai or not.
Can leases of CL for agricultural or pastoral purposes be used as security for mortgage?
23. Information on lease of CL for agricultural or pastoral purposes and whether these can be used as security for mortgages
x x x x x x
Must Samoans be citizens; resident in Samoa or indigenous Samoan?
24. Information on eligibility of Samoans to lease customary land for agricultural and pastoral purposes
x x x x x x
7. Customary landowners will be given the powers to take action to recover rents and other payments
What powers are given to customary land owners to recover payments from leasees
25. Information for CL owners on powers and actions they can take to recover payments from leasees.
x x x x x x
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
due under the lease, irrespective of the doctrine of privity of contract.
What powers will customary landowners have to enforce the removal of leasee’s (and end leases) from leasees who default on payments?
26. Information for CL owners on powers and actions they can take to enforce the removal of leasees and end leases of leasees who default on payments.
x x x x x x
How will Customary Land Owners be made aware of their powers and how to exercise these?
27. Information tools/kits for CL owners including information about their powers and how to exercise these.
x x x
8. Customary land owners of leased land will be able to exercise a number of rights such as review of rents, enforceability of beneficial covenants, and enforceability of environmental protection obligations. As the Minister will sign the lease on behalf of the landowners, these new rights will be confirmed in the legislative amendments.
What are all the rights available to Customary Land Owners?
28. Information tools/kits for CL owners on their rights in relation to leases on CL and the use of such leases as security for mortgages.
x x x
How will customary land owners know about these rights?
29. Refer (9) above
What do customary landowners need to know and do in order to exercise these rights?
30. Refer (9-13) above
Why does the Minister sign leases on behalf of customary landowners?
31. Public information on rationale and powers of Minister in relation to leases of CL
x x x x x x
Can the Minister sign a lease for Customary Land without the consent and agreement of Customary Land owners?
32. Refer (31) above
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
In signing the lease, what evidence of authority and concurrence amongst families does the Minister require and how is this evidenced and documented?
33. Public information on mandatory requirements/pre requisites and evidence of such for leases signed by the Minister.
x x x
9. A range of other legal rights and powers are to be given to the customary landowners of leased lands to ensure that they enjoy the same rights and privileges ordinarily enjoyed by commercial lessors. In some cases these rights will be terms of the standard lease document, and where necessary they will be stated in the legislative amendments.
What rights and priviliges are ordinarily enjoyed by commercial leassors?
34. Refer (9) above
Does availing the rights and priviliges of commercial lessors to customary land owners carry with it any implications for responsibilities of customary landowners and if so, what additional responsibilities and what are the implications of not fulfilling those?
35. Additional responsibilities and obligations on CL owners arising from the application of rights and priviliges of commercial lessors.
x x x
10. Legislative reforms are to provide mortgagees of leased customary lands with a range of options in the event of a loan default. The reforms will replace the current provisions of Part VII of the Property
What options do mortgagees of leased customary lands have in the event of loan default?
36. Information on options and procedures for mortgagees for dealing with loan default.
x x x
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
Law Act which will not have application to such mortgages. Appropriate amendments will be made to the Land Titles Registration Act 2008, and further details can be prescribed by Regulations made under that Act.
What if any requirements are there to get agreement from customary landowners regarding options exercised by mortgagees in relation to leased customary lands?
37. Information on any requirements mortgagees have to consult with/seek agreement of CL owners in relation to the exercise of options in relation to leased customary lands..
x x x x x x
11. A power for a mortgagee who has taken possession after a default to the sell the lease will be provided for, but this will not be the only enforcement option. The sale of the lease will be subject to the consent of the landowners.
How will CL owners consent to sale of lease by mortgagee?
What happens if CL owners refuse consent?
Can CL owners cancel leases of CL leased to mortgagors who have defaulted on mortgage payments?
38. Information on rights of CL owners in reference to decisions of mortgagees to sell the lease on customary land for leases taken into possession for reasons of default.
39. Information for mortgagees on requirements in relation to
x x x x x x
How will/should landowners know about the default of payments to mortgagors by leasees?
40. Information about entitlement of CL owners to information about default payments on loans secured by CL leases.
x x x
What if landowners do not consent to the sale of lease by the mortgagee?
41. Information on ability of landowners to object/consent to the sale of lease by mortgagee. x x x x x x
12. It will not be permissible under the legislative reforms for more than one mortgage to be registered
42.
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
against a customary land lease.
13. Mortgagees will be given power to take speedy action in the event of a default in the payment of a loan if there are reasons to believe that the mortgagor may act to the detriment of the mortgagee’s interests. It will be a criminal offence for a mortgagor to allow any action which diminishes the viability of the development or the value of the security.
What powers will mortgagee’s be given in the event of a default in payment of a loan by a mortgagor leaseholder of customary land?
43. Information of mortgagee powers in relation to defaults by mortgagor leaseholder of customary land x x x x x x
If it is the lease interest and not the land that is being used as security, what will the mortgagee be empowered to take speedy action on?
44. Information on parameters of the mortgagors powers to take speedy action in the event of a default on loan payments where there is belief that mortgagor may act to the detriment of the mortgagee’s interests.
x x x x x x
14. A mortgagee in possession after a loan default will have power to appoint a receiver of rents and profits, or a receiver and manager of the development, in addition to the power of sale.
What rights and obligations do mortgagees in possession of developments arising from loan default have, in reference to the development and the leased land?
45. Information on rights and obligations of mortgagees in reference to developments in their possession as a result of default in loan payments.
x x x
What say will landowners have in the decision to sell the development which a mortgagee has taken possession of after loan default?
46. Rights and requirements of CL owners in reference to mortgagee decisions to sell developments in their possession arising from loan defaults.
x x x
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
How will the rights of landowners in reference to the lease agreement transfer across to the new owner of the lease?
47. Information on mandatory processes and procedures for transference and communication of transference of rights of landowners to the new owner of leases via mortgagor sale of lease.
x x x
15. A mortgagee in possession after a loan default will not have power to extract minerals on the land or to fell timber on the land, and appropriate amendments will be made to the Property Law Act 1952 to ensure that these rights are not vested in mortgagees of leased customary lands.
What appropriate amendments will be made to the Property Law Act 1952 and when?
48. Information on proposed amendments to Property Law Act 1952
x x x x x x
How will it be ensured that rights on extracting minerals or felling timber on lease interests that mortgagees have taken possession of re NOT vested in mortgagees of customary land.
49. Information and procedures for ensuring mortgagees do not have rights to extracting minerals etc in relation to CL that they have taken possession of.
x x x x x x
16. When a mortgagee in possession of leased customary lands receives rents and profits, and proceeds of sale of the lease, the first priority for the payment of such monies will be given to the payment of rents due to the landowners under the lease.
Please reference the policy or legislative provision?
50. Information on the policy and legislative provision that requires CL owners to be paid out first from proceeds of sale of lease by mortgagee.
x x x x x x
What if any requirements will there be on landowners to evidence rent arrears?
51. Information on requirements on CL owners to furnish evidence of rent arrears to mortgagees for leases that mortgagees have assumed possession of as a result of default by mortgagor.
x x x x x x
Issue Comms implications Comms response/collateral
Info/comms requirements Fact sheet
FAQ Radi
o TV
sm:fb/blog
W/site
What if landowners are overlooked by mortgagees when disbursing proceeds of sale of lease?
52. Information on recourse by CL owners where mortgagees have not paid out rent arrears on sale of lease.
x x x x x x
How will landowners make their claim for rent arrears known to mortgagees?
53. Information on how CL owners can register their claim for rent arreas with mortgagees.
x x x x x x
17. Appropriate mechanisms will be available to permit the extension of the term of a lease prior to a sale or takeover by the mortgagee in possession so as to provide for the full term of the lease to apply. This will increase the value of the lease as a security but will be subject to the consent of the landowners.
What scope is there for lenders/mortgagees to protect their interests in the event of the default of mortgage payments for leases that are close to ending and for which landowners do not agree to extend.
54. Information on whether/how mortgagees can be advised on the CL owners decision to extend or not, leases of CL.
x x x
1
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
C&C Strategy – Stakeholder Analysis Stakeholder Contribution/
Value
Legitimacy/e
xpertise
Willingness
to engage
Influence Expectations Response to /
Management of
expectations
MNRE High:
Knowledge of
issue is integral
High Lead
Implementing
Agency ADB
High Lead
Implementi
ng agency
High:
Critical
Lead Implementing
agency.
Lead. Key
implementation
1. MoF High: Lead
Executing
agency for ADB
High: Medium High:
Critical
Lead Executing agency Key counterpart.
Engage closely
2. CLAC High: Owner High:
Legislative
mandate
High:
Owner
High:
Critical
High Critical Legislative
mandate and Focal point
for CL reforms
Owner
3. Attorney General High:
Knowledge of
issue is critical
High: High:
Required
to
High:
Legislative
reforms
High: Critical Engage closely as
appropriate
4. Ministry of Justice Medium High ? High High Engage closely
5. Ministry of Ag Medium High ? Medium Medium Engage as appropriate
6. Lands & Titles Court High High High High High Engage closely
7. Land Reform
Commission
High High ? High High Engage closely
8. MWCSD (Pulenuu
Council; Sui o
ta a’ita’i; Natio al Wo e ’s Group; Komiti o le Faleula)
High High ? High High: Most important
stakeholder group.
Protection of customary
and constitutional land
rights. Advancement and
equitable distribution of
economic benefits.
Establish partnership
and engage closely
9. Development Bank High High High High High Engage closely
10. NPF High High High High High Engage closely
11. SLAC Med Med ? Low Low Inform
12. Samoa Tourism Auth Medium High ? Med-High High Consult
Annex 2
2
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
Stakeholder Contribution/
Value
Legitimacy/e
xpertise
Willingness
to engage
Influence Expectations Response to /
Management of
expectations
13. MCIL High High High High High Engage
14. All other Govt Depts Med/Low Low ? Med-Low Med-Low
15. Opposition party High High ? Med Med
16. ANZ High High Low Med Med Consult
17. BSP Med Med ? High Med Consult
18. SCB High High High High High Engage closely
19. National Bank Samoa High High High High High Engage closely
20. Development Bank High High High High High Engage closely
21. Microfinance Instns Low Med ? Med Low Consult
22. Samoa Chamber of
Commerce
High High High High High Consult
23. Law Society Med High High High ? Consult
24. Accountants Society Low Low ? ? ?
25. Hotel Association High High ? High high Consult
26. Samoa For Real High High ? High High Consult
27. Farmers Association Med High ? Med Low Consult
28. Land Surveyors Assn High High ? High High Engage
29. Teachers Assn Low High ? Med Med Consult
30. Samoa media
(TV/newspaper/radio)
High Med High High High Engage
31. NZ &Aust media Med Med Med-High High High Engage
32. SUNGO High Med ? High High Consult
33. SBEC Med Med ? Med Med Consult
34. National Council of
Churches
High High ? High High Consult/engage
35. Wo e ’s Co ittee (via MWCSD)
High High ? High High Consult/engage
36. Women in Business Med High ? High High Consult
37. Center for Samoan
Studies
Med Med ? Med Med Consult
3
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
Stakeholder Contribution/
Value
Legitimacy/e
xpertise
Willingness
to engage
Influence Expectations Response to /
Management of
expectations
38. NUS Med Med ? Med Med Inform/consult
39. USP School of Agr Low Med ? Low Low Inform/consult
40. Pacific Studies –
Auckland, Wellington,
Otago
Low-Med Med-High High Med Med Inform/consult
41. McMillan Brown -
Canterbury
Low-Med Med-High High Med Med Inform/consult
42. Alii &Faipule
High High High High High Engage closely 43. Wo e ’s Co ittee
44. Aumaga
45. Aualuma
46. Faifeau Med Med ? Med Med Consult
47. Overseas diaspora High High High High high Inform/consult
48. Individuals High Med-High ? Med-High Med-High Consult
49. Conscientious
objectors
High High High High High Engage
4
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
STAKEHOLDER’S INTERESTS and DEGREE OF IMPACT
Direct Impact = 1
Indirect Impact = 2
No substantive impact / Interest = 3
STAKEHOLDER INTERESTS/CONCERNS/POSITION DEGREE OF
IMPACT
PUBLIC
MNRE LEAD IMPLEMENTATION AGENCY 1
MOF ADB’S KEY COUNTERPART 1
CLAC KEY ORGANIZATION TO PROVIDE POLICY LEADERSHIP IN ALL AREAS AFFECTING CUSTOMARY LAND AND ITS ECONOMIC
USAGE
1
ATTORNEY GENERAL KNOWLEDGE OF THE LEGAL FRAMEWORK FOR THE PROTECTION OF CUSTOMARY LAND AND CHIEF LEGISLATIVE
DRAFTERS FOR THE GOVERNMENT OF SAMOA.
1
MINISTRY OF JUSTICE ADMINISTERS THE LANDS AND TITLES ACT VIA THE LANDS AND TITLES COURT WHERE OWNERSHIP OF CUSTOMARY
LAND IS DETERMINED AND IDEALLY INFORMATION SHOULD BE TRANSFERRED TO MNRE.
1
MINISTRY OF AG HAS AN IMPACT ON AGRICULTURAL SECTOR THAT FARM IN CUSTOMARY LAND. ALSO ADMINISTERS ONE OF THE TA
THAT IS PART OF THE COMPLAINT FROM THE FOUR MATAIS TO ABD
2
LANDS & TITLES COURT HUGE STAKEHOLDER IN TERMS OF CASES RELATING TO TITLES AND CUSTOMARY LAND 1
LAND REFORM COMMISSION MAY BE INVOLVED IF LEGISLATIVE AMENDMENTS ARE GIVEN TO THEM TO TAKE TO THE GENERAL PUBLIC FOR THEIR
VIEWS.
1
MWCSD CENTRAL ORGANIZATION TO LINK THE STATE MACHINERY TO THE COMMUNITY/VILLAGE LEVEL. GENERALLY USED TO
CONSULT ISSUES NATIONWIDE AT THE VILLAGE LEVEL VIA ITS INTERNAL AFFAIRS DIVISION.
1
5
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
DEVELOPMENT BANK PART OF THE FINANCIAL/BANKING SECTOR THAT IS NEEDED FOR THE INVESTMENT SIDE OF THE EQUATION RELATING
TO THE MORTGAGING OF THE LEASEHOLD INTEREST IN CUSTOMARY LAND.
1
NPF FINANCIAL AND BANKING SECTOR 1
SLAC FINANCIAL AND BANKING SECTOR 2
SAMOA TOURISM AUTH CENTRAL TOURISM AUTHORITY TO ENCOURAGE AND PROMOTE INVESTMENT IN THE SAMOA TOURISM INDUSTRY 2
MCIL BUSINESS LICENSES; TRUSTS. 1
ALL OTHER GOVT DEPTS SUPPORT SERVICES LIKE ROAD CONSTRUCTION AND INFRASTRUCTURE FOR THE MANAGEMENT OF CUSTOMARY
LAND
2
PRIVATE
BANKING ASSOCIATION AN IMPORTANT SECTOR FOR THE FINANCING SIDE OF THE ECONOMIC USE OF CUSTOMARY LAND 1
ANZ FINANCIAL BANKING SECTOR 1
BSP FINANCIAL BANKING SECTOR 1
SCB FINANCIAL BANKING SECTOR 1
NATIONAL BANK SAMOA FINANCIAL BANKING SECTOR 1
MICROFINANCE INSTNS FINANCIAL BANKING SECTOR 1
SAMOA CHAMBER OF COMMERCE BUSINESS COMMUNITY 2
LAW SOCIETY LAW PROFESSIONALS 1?
ACCOUNTANTS SOCIETY ACCOUNTANCY PROFESSIONALS 3
HOTEL ASSOCIATION HOTEL OWNERS. RELEVANT FOR TOURISM DEVELOPMENTS ON CUSTOMARY LAND 2
SAMOA FOR REAL HOSPITALITY SECTOR OWNERS. RELEVANT TO TOURISM ON CUSTOMARY LAND 2
6
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
FARMERS ASSOCIATION RELEVANT IF LAND BEING FARMED IS LEASED CUSTOMARY LAND. 2
LAND SURVEYORS ASSN ALL LANDS FOR ANY LEASING PROJECT NEEDS TO BE SURVEYED AND PLANS DEPOSITED WITH MNRE. 1
TEACHERS ASSN TO THE DEGREE THAT LIKE OTHERS ASSOCIATIONS, THEIR MEMBERS ARE ALSO MATAI 3
SAMOA MEDIA
(TV/NEWSPAPER/RADIO)
CRITICAL VEHICLES FOR COMMUNICATIONS. 3
NZ &AUST MEDIA IMPORTANT VEHICLES FOR COMMUNICATIONS TO DIASPORA 3
CIVIL/NGO
SUNGO HAS AN INTEREST IN THE PROJECT FROM A POVERTY ELIMINATION PERSPECTIVE 2
SBEC ENCOURAGES SMALL BUSINESS DEVELOPMENT 3
NATIONAL COUNCIL OF CHURCHES HAVE BEEN MANY GIFTS OF CUSTOMARY LAND TO CHURCHES 1
WOMEN’S COMMITTEE (VIA
MWCSD)
WOMEN ARE SULI AND MATAIS OF MANY FAMILIES SO THEY HAVE A STAKE IN THE DEVELOPMENT OF CUSTOMARY
LAND.
1
WOMEN IN BUSINESS HELPING RURAL WOMEN BECOME SELF-SUFFICIENT AND ABLE TO CARE FOR FAMILIES 2
CENTER FOR SAMOAN STUDIES GENERALLY AN OPINION PRODUCER THAT COULD SHAPE PUBLIC PERCEPTIONS. 3
NUS OPINION PRODUCER THAT COULD SHAPE PUBLIC PERCEPTIONS. 3
USP SCHOOL OF AGR OPINION PRODUCER THAT COULD SHAPE PUBLIC PERCEPTIONS. 3
OTHER ACADEMIC BODIES OUTSIDE
SAMOA
OPINION PRODUCERS THAT COULD SHAPE PUBLIC PERCEPTIONS 3
COMMUNITY/VILLAGE/DISTRICT LEVEL
7
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
ALII &FAIPULE MANY ARE SA’O OF AIGA AND HAVE A DIRECT INTEREST IN THE DIALOGUE 1
WOMEN’S COMMITTEE MATAI AND SULI 1
AUMAGA SULI 1
AUALUMA SULI 1
FAIFEAU 2
CHURCH - AUTALAVOU SULI 2
OVERSEAS DIASPORA MATAI, SULI AND FINANCERS OF PROJECTS BACK HOME 1
INDIVIDUALS SPEAKING IN THEIR OWN RIGHT 1
CONSCIENTIOUS OBJECTORS SPEAKING IN THEIR OWN RIGHT 1
8
CONFIDENTIAL INTERNAL PROJECT TEAM DOCUMENT
Stakeholder Analysis Map
Leg
itim
acy
/exp
ert
ise
Value
High Low
Low
H
igh
MoJ
L&TC
Community
level village
and districts
Sui o Alii
& Faipule
MoF
AG
MWCSD
Land reform
commission
Commerci
al Banks
Development
Bank
Banking
Association
Center for
Samoan
Studies
NPF
SLAC
Samoa
Tourism
MCIL
Opposition
Party
Other Govt
Dpts
Ministry of
Agriculture
Samoa Chamber
of Commerce
Law
Society
Accountants
Society
Hotels
Assn
Samoa For
Real
Land
Surveyors Assn
Farmers
Association
Teachers
Association
Samoa
Media
NZ/Aust/
US Media
SUNGO
SBEC
National
Council of
Churches
Women in
Business
USP NUS
Pacific
Studies
McMillan
Brown
O/seas
diaspora
Conscientious
objectors
1
FINAL 050816
PROMOTING ECONOMIC USE OF CUSTOMARY LAND, PHASE III COMMUNICATIONS AND CONSULTATION STRATEGY
PURPOSE
The communications and consultation strategy supports the work of the Customary Land Advisory
Commission (CLAC) for Promoting the Economic Use of Customary Lands Project through outlining
st ategies fo i fo i g a d o sulti g ith Sa oa s people a d o ga isatio s on proposed
policy/legislative reforms.
DEFINITION OF TERMS
Consultation/Meaningful Consultation
Alienation
Stakeholders
Mortgage
Mortgagee
Rights of land owners
Foreign interests
Foreclosure procedures
Land owners
Leasehold interest
Economic use
Lessor
Lessee.
OBJECTIVE
To ensure that the people of Samoa can have a say and can effectively contribute to the development of
policies and legislation providing for the economic use of customary land.
SCOPE/COVERAGE
This consultation strategy addresses proposed policy and legislative reforms for the economic use of
customary land. .
GUIDING PRINCIPLES
Consultations under this strategy should:
i. identify and address stakeholders based on the degree to which they are affected by the
proposed policy or legislative reform;
ii. ensure stakeholders are well informed about the issues;
iii. adopt an inclusive approach by consulting as widely as possible;
iv. demonstrate proportionality and parity across stakeholders and their views;
Annex 3
2
FINAL 050816
v. be transparent in terms of how consultations will be carried out, feedback from stakeholders
and the effect of stakeholder feedback on proposed policy and legislative reforms;
vi. Be timed so that stakeholder views can still make a meaningful difference.
MINIMUM STANDARDS AND REQUIREMENTS
Co siste t ith CLAC s i i u sta da ds a d e ui e e ts fo o u i atio s a d consultations on
policy and legislative reforms, this strategy identifies:
i. Relevant stakeholders.
ii. Consultation strategies o e o e a ie s to pa ti ipatio fo ta geted stakeholde s e.g. timing,
location and resources (including for the appropriate observance of cultural protocols) should be
configured to enable participation.
iii. Information and resources to ensure stakeholders are well informed about proposals two weeks
prior to consultations
iv. Ways for achieving necessary depth (e.g. to the level of individuals and individual villages) and
breadth (necessary capture of sectors nationally) of information dissemination and consultation.
v. Roles and responsibilities including who comprises the consultation team, skills and attributes
for leading consultations, accurate recording, logistics and administration and feedback to
stakeholders1.
vi. Necessary financial and technical skills and resources.
HOW THIS STRATEGY IS STRUCTURED
The Strategy builds on the foundations and processes already established as part of Phases I and II of the
project to Promote the Economic Use of Customary land.
An overarching communications campaign to launch and support the consultation strategy is outlined,
following which, strategies for communicating and consulting on specific policy and legislative reform
proposals are detailed.
Policy and legislative reform proposals for strengthening arrangements for mortgaging leasehold interest
on customary land will be contexted within the four Fundamental Policy Precepts as endorsed by
Government namely:
i. Constitutional/legal mandates
ii. Leasing Arrangements
iii. Rights of Customary Landowners
iv. Interests of Lenders.
STAKEHOLDERS
This strategy seeks to communicate and consult with a diverse range of stakeholders including but not
limited to:
1 Feedback on consultations should identify who participated in the consultation, the organization or sector of the
population they represent, aspects of reforms they addressed and key issues raised.
3
FINAL 050816
Customary landowners
Samoan families, villages and Districts
Parties to existing leases of customary land (lessors and lessees)
Banking and finance institutions
Government regulating and implementing Ministries
Private sector organisations e.g. Land Surveyors Association
Civil Society organisations/NGOs.
HOW COMMUNICATIONS AND CONSULTATIONS WILL BE DELIVERED
Implementation of Communications and Consultations under this strategy will commence 1 October 2016
Information tools will be developed in both English and Samoan to help the public understand the context
for proposed policy and legislative reforms.
Vehicles for disseminating information include the distribution of physical documents (e.g. fact sheets;
FAQS); newspaper; television, radio; online media and in person delivery.
A proposed list of consultation meetings is attached to this strategy and will be finalized/confirmed on
completion of the public consultation document.
Formal feedback on proposals will be received mainly via community consultations or in writing via email
or post.
Feedback to the public on the key issues raised during the consultation phase will be issued via either
newspaper, radio, television, website or a combination of these mediums.
Public Launch of the C&C Strategy
At the launch of the C&C Strategy the proposed schedule of meetings will be released along with the
public consultation document detailing policy and legislative proposals and associated Fact Sheets and
FAQs.
Newspaper, Radio and Television segments
Two weeks prior to the commencement of consultation meetings, radio and television bulletins will be
launched to inform the public and stakeholders of policy and legislative proposals and advise them of
ways in which they can engage with the process for developing these. This publicity will continue for the
duration of the consultation phase.
Consultation meetings
The main mechanism for achieving feedback on proposed policy and legislative changes will be through
face to face consultation meetings held in Upolu [covering Manono and Apolima] and Savaii. Attachment
1 to this Strategy outlines a proposed approach for consulting with key stakeholders. Information will be
developed to ensure the public and stakeholders understand what is being proposed. This information
4
FINAL 050816
will be tailored for target audiences identified in the strategy and will be disseminated at least two weeks
prior to meetings taking place in each locality. CLAC will consult with the Ministry of Women, Community
and Social Development as the official channel for sui o nuu (village representatives), to determine the
number and location of consultation meetings with the community sector.
Online via website
A CLAC website will be established and will have ongoing resource implications. This web presence will
be set up as a CLAC web-page within the MNRE website with a view to establishing a standalone CLAC
website at a later date. The link to the web-page will be publicized via all information tools produced as
part of this strategy. As an online tool, the website will enhance access of Samoan people everywhere, to
this strategy and associated information resources. Appropriate governance over the website including
designing and approving content, monitoring hits and downloads, identifying ways to increase public
awareness and its online search profile and responding to comments and/or questions emanating from
the website will all be important. To the fullest extent possible, newspaper, radio and TV programming
should also be able to be accessed via online platforms.
Stakeholders will also be able to make written submissions via email or post and contact details for
receiving submissions via email or post will be publicized via all communications mediums.
Engaging Samoans resident overseas
Feedback from Samoans residing overseas is welcome and can occur through a range of mechanisms
including:
Communicating views to their respective family members or matai representative resident in
Samoa
Coming to Samoa to attend consultation meetings in person
Lodging a written submission via email.
5
FINAL 050816
Focus Area 1: Communications campaign to launch the C&C Strategy
Objectives: 1. To raise public awareness of the promotion of economic use of customary land, including through ability to mortgage leasehold interest 2. To launch the public consultation strategy on policy and legislative proposals
Target Audience
Key Messages for Communications
Or
Key issues for consultation
Tools/tools and method of delivery 2 Responsibility / Timing
All of Samoa
particularly
Matai as
Landowners,,
Samoan Banking
Association,
General public
Key messages for communications include:
1. Promoting the economic use of customary land
supports objectives of the SDS
2. There can and will be no alienation or disposition of
ownership of customary land as specifically
prohibited by the Constitution
3. The ability to lease customary land is not new.
4. New policy/legislative reform measures are
proposed in the public consultation document to
strengthen opportunities to use leasehold interests
in customary land as security for obtaining
development finance where customary landowners
consent.
5. CLAC has been established as an independent body
to advise on and establish the modalities for
promoting the economic use of customary land.
1. Launch of consultation phase and
official release of Public Consultation
Document
2. PRESS RELEASE
3. Complete public consultation document
available in hard-copy from the CLAC
office and MNRE, downloadable from
the CLAC website (with a link to MNRE
and Government website)
4. Fact Sheets and FAQs on CLAC; and
Public Consultation Document
5. Television and Radio interviews and
segments focused on key messages, the
Public Consultation Document and
existing leases. Footage and audio
recordings to be posted on website. Can
simulcast feed to radio stations overseas
if cost effective
6. Information paper on methods of
accessing documents and providing
feedback on policy and legislative
proposals (e.g. written submissions via
email or post; directly via electronic
submission form on website; in person
by attending consultation meeting)
7. Copy of proposed schedule of CLAC
consultation meetings.
LAUNCH DATE 1 OCTOBER 2016
Public consultation document finalised by 5 Aug 2016 (Legal TA
with proj coord)
All strategy Fact sheets and FAQs finalized by 19 Aug 2016 (Legal
TA with proj coord)
All strategy audio visual tools finalized by 16 September 2016
(Videographer with proj coord).
Launch and logistics finalized by 16 Sept (project
coordinator/CLAC).
1. CLAC Commissioners & Secretariat
2. MNRE
3. Project Coordinator
4. Legal TA
5. TA for:
Developing storyboard, scripting and producing television
and radio tools.
Scheduling & streamline all publicity campaign events and
material
O e seei g look a d feel of all pu li ity ate ial to ensure
consistency with branding, quality control and risk manage.
Assigned first point of contact for public and media queries,
receiving written feedback on proposals via email or
website.
2 All comms tools will be in both Samoan and English unless otherwise specified/
6
FINAL 050816
Focus Area 2: Public Consultation Document: Constitutional and Legislative Mandate
Objectives: 1. To inform and raise awareness of the constitutional and legal basis for leasing Customary land and mortgaging the leasehold interest on Customary Land
2. To raise awareness of the rationale and potential development impact from CL owners who exercise the option to allow mortgage of leasehold interests on customary
land
3. To ensure all law reforms are consistent with article 102 of the Constitution.
Target Audience
Key Messages (Comms)
OR
Key issues for consultation Tools and method of delivery 3
Responsibility /
Timing
Customary Landowners,
Matai
Families and villages
Politicians; Sui a le
malo/sui o nuu.
Potential investors
Samoa Banking
Association
Government Departments
directly impacted,
particularly legal officers
Civil Society/NGOs
Law Society
Key messages for communication include:
1. There can be and will be no alienation or disposition of ownership of
customary land, as specifically required by the Constitution
2. Legislation enabling leasing customary land has been around for 51 years
with the Alienation of Customary Land Act 1965.
3. The ability to mortgage the leasehold interest on customary land is not new.
a. It is designed to promote economic use of customary land.
b. It provides customary landowners and leaseholders with an option to
secure development finance using leasehold interest in customary land.
c. Policy and legislative reforms will progressively be introduced to enable
and regulate this. All such reforms will uphold the constitutional
provision prohibiting alienation or disposition of ownership of customary
land.
4. Review of processes for upholding article 102 of the Constitution to ensure
that all law reforms and legal processes are fully consistent with the
constitutional requirements that there be no alienation of customary land,
other than by leases created in accordance with legislation.
Technical Fact Sheets on legislative mandates e.g.
Article 102 of the Constitutional provision
Plan language fact sheet on legislative provisions
FAQs
Recorded Interview with constitutional experts in
Customary Land for use on CLAC website, radio and
TV mediums as appropriate and as comms tools
during consultation meetings.
Profile example of existing leases (video format)
Plain language fact sheet on consistency of all law
reforms and legal processes with article 102 of the
Constitution.
Fact sheets & FAQs
Audio visual tools
Legal Advisors;
LWG;/Project
Manager
Consultation on:
Legislative reforms to strengthen mortgaging leasehold interest on
customary land.
Fact sheet on legislative reforms
FAQ on legislative reforms
3 All comms tools will be in both Samoan and English unless otherwise specified/
7
FINAL 050816
Focus Area 3: Public Consultation Document: Leasing Arrangements
Objectives: 1. To inform and raise awareness of existing leasing arrangements
2. To seek feedback on proposed policy and legislative reforms associated with leasing arrangements.
Target Audience
Key Messages for Communications
OR
Key issues for consultation
Tools/tools and
method of delivery
Responsibilit
y / Timing
Customary Landowners,
Matai
Families and villages
Politicians; sui a le malo/sui o nuu
Potential investors/developers
Samoa Banking Association
Government Departments directly impacted,
particularly legal officers
Civil Society/NGOs
General public.
Communications will include information on:
Powers and responsibilities for the creation of leases over customary lands.
The Role and powers of the Minister when customary lands are leased
Who can customary lands be leased to?
Responsibilities and powers for the recovery of unpaid rent on customary
land.
Plain language fact sheet on
existing leasing
arrangements and
procedures.
Use of video footage
interviews of landowners
with existing leases
MNRE: re existing
leasing
arrangements.
Project
Coordinator re
video footage.
Consultation on:
Any proposed policy/legislative reforms on leasing arrangements.
Focus Area 4: Public Consultation Document: Rights of Customary Landowners
Objectives: 1. To inform and raise awareness of existing rights of customary landowners of leased customary land
2. To seek feedback on issues and associated policy proposals for strengthening the rights of customary landowners in relation to the lease of customary
land, and the mortgaging of lease interest on customary land.
Target Audience Key Messages (Comms)
OR
Key Issues (Consultation)
Tools/tools and method of
delivery
Responsibility /
Timing
Customary Landowners,
Matai/families
Potential
Investors/developers
Samoa Banking
Association.
Communications on:
Existing regime of rights of customary landowners of leased customary land.
Subject specific fact sheet
on existing rights of
customary landowners of
leased customary land.
Factsheets and associated
FAQs
Legal Advisors
Project
Coordinator Consultation on:
Any policy/legislative reform proposals on the rights of customary landowners.
8
FINAL 050816
Focus Area 5: Public Consultation Document: Interests of Lenders
Objective: 1. To ensure that the interests of lenders are addressed in line with objectives related to the economic use of customary land.
Target Audience Key Messages (Comms)
OR
Key Issues (Consultation)
Tools/tools and method of delivery 4 Responsibility /
Timing
Samoa Bankers
Association
Samoan
customary
landowners
Key messages for Communications will address the interests of lenders:
Vis-a-vis customary landowners;
In the event of loan default;
For the transfer of lease to a new developer;
Where landowners withhold consent to transfer the lease to a proposed new owner of
the development.
Fact sheets and FAQs e.g. on rights and associated
processes and responsibilities/requirements.
Legal Advisors,
Project Coordinator
Consultation on:
Any new policy or legislative reform proposals addressing the interests of lenders.
Fact sheet and FAQ on any new policy or legislative
reform proposals.
Legal Advisors;
Project Coordinator.
4 All comms tools will be in both Samoan and English unless otherwise specified.
Attachment 1 to the Consultation and Communications Strategy for
Promoting Economic Use of Customary Land
9
HOW CONSULTATIONS WILL BE CONDUCTED
AFFECTED STAKEHOLDERS
A stakeholder analysis has been conducted to identify stakeholders and the degree to which they are likely
to be affected by policy/legislative reform proposals to strengthen arrangements for mortgaging
leasehold interest on customary land.
The following proposes a plan for consulting with various stakeholders. Notwithstanding any set
meetings, individual sectors, organisations, community districts or villages may wish to host their own
meetings and are welcome to do so. CLAC will supply copies of relevant information and proposals to
support such meetings. CLAC will also do its best within its resource constraints to respond to requests
for CLAC attendance to present at such meetings.
The CLAC may convene small focus group meetings for issues needing more detailed consideration or that
are of a technical nature.
STAKEHOLDER CONSULTATION MEETINGS
Specific consultation meetings will be convened as outlined below.
Public sector:
MNRE; MoF; AG; MJCA; Law Reform Commission; MWCSD; Development Bank; NPF; MCIL; SHC.
Private sector:
Financial banking sector
SAME
Chamber of Commerce
Samoa Hotel Association
Other Relevant organizations
Institute of Land Professionals
Existing lessees of customary land
Existing beneficial owners/lessors of customary land
Civil/NGO sector:
National Council of Churches
SUNGO
O le Siosiomaga Society
Community Sector:
At the national level, CLAC will work with MWCSD to meet with the Fono-o-Pule u u du i g thei o thly meetings. A separate meeting will also be held with existing customary land lessors/beneficial owners.
Attachment 1 to the Consultation and Communications Strategy for
Promoting Economic Use of Customary Land
10
At the Districts and village level, time and resources constrain the ability to hold separate meetings with
each and every district, village and sub-groupings within villages and it is likely that meetings will need to
involve combined districts. CLAC will take advice from the MWCSD on this.
Whatever the horizontal configuration, the subject of mortgaging leasehold interest on customary land
and associated policy/legislative reform proposals being consulted upon, potentially affects all people of
Samoa through to the family unit. It will therefore be important to deepen community sector
consultations. A means of achieving greater depth will be to conduct not one but three meetings
simultaneously within each grouping of districts (as determined in consultation with MWCSD) as outlined
below.
1. Combined District Alii ma Faipule
2. Combined Districts sui a tina & aualuma
3. Combined Districts sui a aumaga.
Conducting the above 3 meetings simultaneously will require CLAC to field 3 teams with identical areas of
specialization. It is proposed that each of the teams be led by a Commissioner and supported by logistics
crew and note takers, along with those with expertise in the proposals being discussed e.g. legal advisors.
Individual Districts, villages, or families who wish to host separate meetings on the policy or legislative
proposals are welcome to do so and can request CLAC to attend and present at those meetings. CLAC will
do its best to accommodate such requests within its resource constraints. At a minimum, CLAC will
provide copies of information and proposed reforms for such meetings.
Multi-stakeholder meeting:
A multi-stakeholder meeting will be convened for groups and organisations not specifically covered above.
Private sector (e.g. Farmers Association; Other associations; Law Society; Samoa Institute of
Accountants).
Civil/NGO sector (e.g. SBEC; Women in Business; Centre for Samoan Studies; NUS; USP; other
academic bodies; special interest groups).
OPEN PUBLIC MEETINGS - CATCH-ALL
If determined necessary, two open public meetings will be held towards the end of the consultation
period. One in Upolu and One in Savaii. These meetings will be designed to allow anybody to attend.
Typically, participants of such meetings self-select. Individuals can attend in their own right and need not
be an official representative of any organization or affiliated with any given sector. These meetings are
expected to be useful for allowing people from different walks of life the opportunity to express their
views and hea o e a othe s ie s.
1 | P a g e
PROMOTING ECONOMIC USE OF CUSTOMARY LAND (Phase III)
The Design of the Communications and Consultation Strategy
SUMMARY OF RESPONSES TO KEY ISSUES RAISED DURING CONSULTATIONS ON THE DESIGN OF THE
COMMUNICATIONS AND CONSULTATION STRATEGY.
Section Key Issues raised Response
A complainant to ADB noted that this
workshop was a result of their complaint
and raised a range of substantive issues
related to the leasing of customary land.
These meetings are focussed on the
desig of a strategy for communicating and consulting on
proposed reforms for mortgaging
leasehold interest in customary land.
The appropriate forum for dialogue on
substantive issues is during the
implementation of the
communications and consultation
strategy on proposed reforms.
Definition of
Terms
A number of additional terms were
suggested as necessary to define including:
mortgage,
mortgagee,
rights of land owners,
foreign interest,
foreclosure procedures,
alienation
land owners
interests
Economic use
Sustainable development
Additional terms have been added to
the strategy and where necessary,
additional terms can be added as
relevant to reform proposals that will
be the subject of consultations.
Objectives Why rele a t “e tors of “a oa? What relevant sectors? This is relevant to all of
Samoa.
‘efere e to rele a t se tors has
been removed.
In addition to economic growth, also need
to consider the impacts on environment
and culture. Government has an inherent
responsibility to consider impact on the
people of these economic developments.
Need to include and define sustainable
development and bring in these elements.
These issues are more appropriately
examined in the context of
consultations on reform proposals i.e.
when the C&C strategy is
implemented.
Principles Need to consult wide even beyond Samoa
as overseas Samoans have contributed
Consultation with diaspora is
specifically addressed in the strategy
Annex 4
2 | P a g e
through remittances towards economic
development.
Discussions and consultations must include
those overseas Samoans and being
inclusive.
and is based on the views of those
consulted in the design of this
strategy.
The overwhelming view of Upolu and
Savaii village representatives is that
overseas diaspora and matai should
be informed about proposed reforms
through government communications
and through their families based in
Samoa but if they wish to have a
voice, they need to come to Samoa to
participate in consultation meetings.
The C&C Strategy on proposed
reforms for strengthening mortgaging
of leasehold interest in customary
land will give maximum weight to
ie s arisi g fro “a oa s village/district consultation meetings.
Feedback received via other modes
(e.g. email) from groups or individuals
will not however be excluded.
Principle 6:
‘ather tha refer to Go er e t s capacity to implement the focus should
be who will implement the strategies.
CLAC o ly has 3 people so it o t ha e capacity to implement the strategy.
Suggestion – identify at the beginning
who will implement the strategy?
Suggest a multi-disciplinary team to
help implement the strategy
It s ot just the apa ity it s also a out politi al ill. It s ot just getti g people to come into town. Need to
give CLAC the resources and staff to
implement it.
Consultation is very expensive and that
needs to be taken into account in the
design of the strategy so that there are
resources to properly implement the
strategy.
CLAC will implement the strategy.
Implementation of this strategy will be
costed CLAC will then have to take a
decision on ensuring it secures
sufficient resources to implement
whatever strategy it puts forward.
CLAC has within its mandate the
ability to bring in people necessary in
order to deliver these items.
3 | P a g e
Consider relationships between the
government agencies and the need to
utilise existing consultation systems
and processes and take that into
account in this consultation strategy.
…is there opportu ity for stakeholders to caucus before consultation meetings are
held? As per Principle 3 and 6, should t there be opportunity for stakeholders to
do their own preparation beforehand so
that they are well informed?
The principle is about ensuring the
public can engage from an informed
basis thus the onus is on CLAC to:
a. disseminate good information in
advance of consultations
b. Ensure the public have sufficient
time with the information before
consultation meetings are held
and their views sought.
Additional text has been added to the
strategy u der the headi g Ho communications and consultation will
e deli ered to stipulate the minimum period of time that must be
given to the public to read and
understand subjects being consulted
upon, prior to consultation meetings
being held.
Minimum
standards and
requirements
Minimum requirement 6 – seek
clarification as to whether we are limited
by that reference or open to wider support
by government.
This strategy should include capacity
building of CLAC.
Savaii and Upolu village reps expressed:
Consultation should be carried out
at the village or district levels.
Adequate time should be taken to
consult
The Strategy costing will include
human resources, skills and financial
resource requirements.
CLAC will determine approach for
either village and/or district/s level
consultations by finding the best
balance between the gravity of issues
being consulted upon and resource
constraints. CLAC will also monitor the
implementation of consultations and if
necessary determine need to extend
timeframes for discussions and/or
receiving feedback.
4 | P a g e
Steps for
development of
strategy
Given that this is about Samoa, is there an
a e ue for pri iple of fesulifai faalaau a afa ? The ature of “a oa
consultation is time consuming until e maua
se tasi. Will current strategy accommodate
the nature of true Samoan consultations?
Time should be given if there is a
particular issue of importance that
requires further time for consultation
and discussions. These
determinations will be made by CLAC
on a case by case basis.
Annex:
Communications
component of
the strategy
A range of issues were identified as needing to be clearly communicated and
understood. Issues that are relevant to proposed reforms will be addressed in the
context of information materials developed by CLAC and distributed to the public in
a public consultation document/s. With reference to subjects that should be
addressed in the communications strategy, stakeholders identified the following:
What does it mean to mortgage the lease interest in customary land and what
are the implications on customary land where lease interest is mortgaged?
The relationship (if any) with other legislation e.g. Lands and Titles Registrations
Act 2008; Constitution Act 1961; Strata Act, Property Law Act 1952
How will rights of customary land owners be protected?
What happens in the event of default on mortgage payments by lessor
What powers are given to Minister and is there an obligation on the Minister to
consult customary land owners before granting lease to investors
What is the effect of Section 15C of the CLAC Act and is this consistent with the
Article 102 of the constitution
“a o a d their right/authority to e ter i to lease arra ge e ts a d the rele a t role of the Lands and Titles Court
Defi itio of ter s su h as perpetual o ers a d ho are perpetual o ers . Attachment to
Draft 2.2 of the
C&C Strategy
The attachment to Draft 2.2 of the C&C Strategy responds to how consultations will
be conducted and proposes a series of meetings with specific sectors and
organisations.
Promoting Economic Use of Customary Lands: Communications and Consultation Strategy 2016
Draft costings
Delivery Vehicle Purpose Completed
by
Respons
iblity
Resources and Costings in $ST Estimated budget $USD
LWG Confirm proposed suite of policy
and legislative reforms
15 June TA/CLAC LWG $2000
Website To provide an information and
communications vehicle
30 July TA Website and brand design
Capacity to monitor and respond to
enquiries via website
Capacity to govern and manage/upload
content
Nil short term cost. MNRE to
create a page for CLAC within
MNRE website in the short term
and monitor and manage on
behalf of CLAC.
Policy TA Develop and finalise Public
Consultation document
comprising four chapters.
30 July Policy & Legal TA to produce consultation doc
20 days for any public consultation document
drafting not already covered by existing TA.
10 days to translate
Consider incorporating into
Legal advisor and Proj Manager
ToRs
Translation - $2,800
When consultations have closed,
collate feedback from
consultations and prepare
summary for public release.
14
November
TA/CLAC 5 days to bring together detailed feedback
7 days to prepare summary for public release
6 days to translate detailed feedback and
public summary
Consider incorporating into
Legal Advisor/Project Manager
ToRs
Translation - $480.00
Fact
sheets/FAQs
Between 15-20 as specified in
strategy to support consultation
on proposals. Includes
information sheet on the
consultation and how to engage.
16
September
TA
/CLAC
TA x 30 days (2 days per fact sheet/FAQ).
Translation of fact sheets/FAQs.
Consider incorporating into
Legal Advisor/Project Manager
ToRs
Translation - $3,600
Video footage CL owners with existing leases
and associated developments
20 Sept AV
Produce
r
TA to develop story board and manage
production
Videographer
Interviewer
transport
$8,000
With English/Samoan sub-titles
CL expert and financial sector
expert – FAQs
20 Sept AV
Produce
r &
CLAC/Project Manager TA to draft Q&A
script
Interviewer
Experts
$2,000 (videographer)
With English/Samoan subtitles.
Annex 5
intervie
wer
TV Launch - E te Silafia/Lali 1 October TA/CLAC TA to develop story board for TV and radio
launch. (5 days)
TA: To script interview questions and
answers (TV and radio) (10 days)
Television time @ $3500 per segment.
$2760 (wst 3,500 per program)
E te Silafia/Lali – explain
proposals and cover FAQs
15 October TA/CLAC $1380
E te Silafia/Lali – explain
proposals and cover FAQs
22 October TA/CLAC $1380
E te Silafia/Lali – Summary of
feedback received
14
November
TA/CLAC $1380
Radio Launch 1 October TA/CLAC Radio time – $800 per session $320
Explain proposals & talk back
twice per week
15 October TA/CLAC $320
Explain proposals & talk back
once per week
22 October TA/CLAC $320
Summary of feedback received 14
November
TA/CLAC Nil CLAC to summarise
News Paper Spread for launch 1 October CLAC Feature article 400
Public notices 400
Consultation (16
meetings)
Core team:
1. Chair CLAC
2. CLAC
Commissioners
3. CLAC
Secretariat
(Tuloa)
4. Project
Coordinator
5. Comms TA
6. Policy/Legal TA
7. MNRE reps
Itumalo mavae (supra districts) x
11
1-31 Oct Core
team
Venue $200 x 11
Catering $20 x 1000 participants
Transport $30 x 1000 participants
$21,300.00 (costs)
$10,000 – team transport and
accomm
Existing customary land lease
holders and leases
1-31 Oct Venue $300
Catering $20.00 x 60
Transport $30 x 60
$1320 (costs)
Banking/financial institutions 1 – 31 Oct Venue $200
Catering $20.00 x 40
$400
Government 1-31 Oct Venue – donated?
Catering $20.00 x 40
$320
Multi-stakeholder meeting
(catch-all) in Apia
1-31 Oct Venue - $200
Catering - $20.00 x 60
Transport - $30 x 50
$1160
TOTAL USD $62,040
C&C Strategy - Monitoring & Evaluation (M&E) Framework
C&C Strategy: Monitoring & Evaluation (M&E) Framework
INDICATOR TARGET
DATA SOURCE
How will it be measured?
FREQUENCY
How often will it be
measured?
RESPONSIBLE
Who will
measure it?
REPORTING
Where will it be
reported?
Objective
To ensure that the people of Samoa
can have a say and can effectively
contribute to the development of
policies and legislation providing for
the economic use of customary land.
Number of people who turn up to
consultation meetings.
70% of
invitees
Participant attendance list.
Number of document downloads
from website
Completed feedback forms (currently
called evaluation forms).
C&C evaluation form
Each meeting CLAC Sec
Quarterly to CLAC
Commissioners
and as part of the
aggregate annual
report
Number of people who felt they had
an opportunity to have their say
80%
Minutes of consultation meetings. 100% Minutes of meetings on file. Each meeting CLAC Sec
Principles
Transparency
Transparency: Stakeholders are
informed of key issues that arose from
co sultatio s a d CLAC s respo se to those.
100% ‘espo ses to Key Issues docu e t disseminated to stakeholders is on file
along with list of stakeholders it was sent
to.
At the end of each
round of
consultations.
CLAC Sec
Minimum Standards
Relevant stakeholders
identified
Information received by
stakeholders two weeks prior
to consultation meetings.
Stakeholder analysis conducted for
each set of policy/legislative reforms.
100% Stakeholder Analysis document for each
consultation strategy is on file.
Each set of
policy/legislative
reforms.
CLAC Sec
Information is prepared and delivered
to stakeholders two weeks ahead of
consultation meetings.
100% C&C Evaluation form Each meeting CLAC Sec
C&C Evaluation form Each meeting
Annex 6
Customary Land Advisory Commission
Consultation Evaluation Form
Thank you for taking part on this consultation. Your experience and feedback on this form would be greatly appreciated and will help us to improve
our consultations on important issues in future.
Date of Consultation meeting: ………………………………………………………………………
Name (Optional) ………………………………………………………………….. Village (Optional) ……………………………………………………………………
1. Did you know what the consultation meeting was about before you arrived? Yes / No
2. How did you hear about the consultation meeting? (please say who told you e.g. sui a le malo; matai o le
aiga; etc) ………………………………………………………………………………………………………………………………………….
3. Did you receive any written information about the issues that are being discussed at the consultation
meeting? Yes / No
If Yes: (a) Did you read the information?
(b) Did the information help you to understand the issues discussed at the consultation meeting?
Yes / No
Yes / No
4. Did you receive the information about issues being discussed at least two weeks before the meeting? Yes / No
If Yes: (a) was two weeks enough time for you to read and understand the information? Yes / No
5. Did you feel you had an opportunity to have your say about the issues being consulted about at the
meeting? Yes / No
If No: (a) how could we have run the meeting differently so that you could say what you wanted to?
(Write suggestion)……………………………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………….
Thank you very much for your participation.
Annex 7