Project management- Opening a fitness centre

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Table of Contents

Overview.................................................................................................................................................. 2

Projects objectives ................................................................................................................................. 2

Projects Milestones ................................................................................................................................ 3

Work breakdown structure (WBS) .......................................................................................................... 4

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Overview

The strategic reasons for designing a project of fitness centre "FitForma" boils down due to

the facts that there are millions of people worldwide who actually hit the gym every day to

exercise and maintain their physical fitness or just to relax. This growing trend is an

advantage especially if we consider the idea of starting a health and fitness business. The

fitness industry continues to be a lucrative market opportunity for small businesses and

entrepreneurs. Furthermore, obesity is a health issue of epidemic proportion. No matter the

economy, people need solutions to their health and weight problems. Even in the worst of

economies, gym memberships remain consistent. With the number of people consciously

aware that they need to flex and stretch their muscles regularly, investing and starting

a fitness business is surely a good idea.

While the fitness industry in Pozna, city in Poland where we locate our centre, might seem

saturated by dozens of smaller players, we are planning to offer a different concept

attractive for the market. We will design a project for a gym complex that offers

complementary services like kindergarten, sport shop, swimming pool and SPA. We will also

offer a more diverse class schedules, adjusted work schedules, special discounts for couples,

students and seniors and one-week free passes to new clients in order to offer a more

unique solutions and to approach to the fitness lovers, thereby attracting avoiders of

mainstream gyms (i.e. young families that do not have where to leave kids during the

workout or people etc.).

This is why we want to open a fitness centre "FitForma in Winogrady area, Pozna. With

high quality standards and focusing in a low-cost and medium cost policy, it will be designed

to satisfy needs of three specific demographic groups: students, couples and young families.

Having in mind that defining a strategically good location to install a fitness centre is crucial,

our criterion are based on these requirements: ensure that we have a location that is

accessible for people who want to exercise and use gym equipment; convenience; easy

access through different means of transport including cars, trams and buses; available free

parking places; attractive and safe surroundings with high people flow rate; mediate level of

traffic; and be sure that this location seems attractive to our target groups.

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According to our market research, in the nearest neighbourhood there is no complex fitness

centre where people can keep their body fit every day. Our main strategic decision is to

open "FitForma" near one of university campuses in Pozna. Moreover, Pozna is one of the

four largest academic centres in Poland with about 28 universities (public and private). The

number of students in the city of Pozna is about 140 thousand. Every one of four

inhabitants in Pozna is a student. Due to fact that, students and young people are among

those who frequent gym health clubs and they are potentially good clients.

Our new centre, with an area of 3000m2 around divided in three floors, would offer

a broader range of facilities like gym, fitness studios, swimming pool, SPA, coffee shop,

relaxing area and a place where we will take care of our clients kids while they workout.

Projects objectives

1. Timely Project Completion

2. Project Completion on Budget

3. Customer Satisfaction

Projects Milestones

The project consists of the following seven milestones:

Milestone 1: Market research phase

Milestone 2: Collecting documents phase

Milestone 3: Redecorating phase

Milestone 4: Purchasing phase

Milestone 5: Contracting personnel phase

Milestone 6: Advertising phase

Milestone 7: Final Opening

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Work breakdown structure (WBS)

A. Conducting a market research

1. Defining market opportunities and problems.

2. Conducting a questionaire among potential clients.

3. Gathering information about future customers preferences.

4. Examining our key competitors in the market.

5. Examining strategical locations.

6. Chosing the best location.

B. Collecting required documents

7. Establishing a rental agreement

8. Acquiring the necessary licenses and permits

9. Contracting external redecoration team

C. Building redecoration

10. Creating a gym area

11. Creating areobic studios

12. Creating cycling studios

13. Creating SPA area

14. Creating Locker Rooms

15. Installing showers

16. Arranging area for kindergarten

17. Renovate swimming pool space

D. Equipment purchases

18. Gym

i. Defining types of needed machines (weight training equipment , free

weights, benches, cardio equipment etc)

ii. Choosing suppliers for the needed machines

iii. Install the machines

19. Areobic studios

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i. Selecting the most versatile equipment taking in account all the

activities that will take place (gym balls, aerobic steps, weights,

trampolines, etc.)

ii. Selecting suppliers

iii. Install the equipment

20. Cycling studios

i. selecting bikes and spin bikes

ii. choosing suppliers

iii. install the equipment

21. SPA area

i. Selecting all equipment needed to sauna, Turkish bath, jacuzzi

ii. Choosing suppliers

iii. Installing equipment

22. Locker rooms

i. Select the most safe and user friendly materials

ii. Search for suppliers

iii. Install the equipment

23. Kindergarten

i. Buying toys and a playground

24. Swimming pool

i. Selecting swimming equipment, such as buoys, planks, water noodles,

etc.

ii. Choosing suppliers

E. Contracting personnel

25. Creating job descriptions

26. Creating Internet announcement

27. Selecting CVs

28. Contracting managers

29. Contracting trainers and lifeguards

30. Contracting staff

31. Contracting external maintenance team

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F. Developing an advertising campaign strategy

32. Designing a signboard

33. Designing billboards

34. Making a radio advert

35. Designing eye catching leaflets

36. Establishing fitness forums via social networks (i.e Facebook, Twitter etc.)

37. Establishing partnerships with local companies

G. Opening FitForma Fitness Centre

FitForma

Market Research

Opp&Prob

Question.

Cust. perf.

Competitors

Location

Documents

Rental Agreement

Licenses & Permits

Redecoration team

Redecoration

Gym

Areobic studios

Cycling studio

SPA

Locker rooms

Showers

Kindergarten

Swimming pool

Equipment

Gym

Machines

Suppliers

Installing

Aerobic studios

Equipment

Suppliers

Installing

Cycling studios

Bikes & spin

Suppliers

Installing

SPA

Equipment

Suppliers

Installing

Locker rooms

Lockers and other equip.

Suppliers

Installing

Kindergarten

Playground

Toys

Swimming pool

Equipment

Suppliers

Personnel

Managers

Trainers

Staff

Maintenance

Advertising

Signboard

Billboards

Radio ad

Leaflets

Social networks

Partnerships

OPENING