The summer of 1898,as usual, was hot and humid in the Bew Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve to this customers. He succeeded beyond all expectations, inventing the berverge now known around the world as Pepsi-Cola.

Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. Like many pharmacists at the turn of the century, he had a soda fountain in his drugstore, where he served his customers refreshing drinks that he created himself. His most popular creation was a unique mixture of carbonated water, kola nuts, vanilla and rare oils, named “Brad’s Drink” by his customers. Caleb decided to rename it “Pepsi-Cola,” and advertised his new soft drink to enthusiastic customers .

In Romania, Pepsi was first introduced in 1966 and continues to have an extremely strong brand visibility ("When you say Pepsi, everyone understands what you are talking"), relevance ("Whatever you do, drink Pepsi") and esteemed ("Pepsi deserves its position as market leader").

Pepsi has become the largest selling soft drink in the world. It has liked by the people of all ages belonging to different field of life belonging different cast religion.

"Pepsi Cola hits the spot. Twelve full ounces, that's a lot" "Be Sociable, Have a Pepsi" "Come Alive, You're in the Pepsi Generation" "The Choice of a New Generation" "Gotta Have It" "It's the Cola" "Taste The One That's Forever Young “Have a pepsi day”

Strengths Weaknesses

Brand Strength Effective step in new marketResult of Operation Strong Existing Distribution Channels

Reliant upon line extensions Reliant upon particular carbonated drink

Opportunities Threats

New Brands Introduction Brands is attractive in global Partner

Strong CompetitionPotential Health Issues Free Trade

For Romania "Pepsi" has a wide range of refreshing juice varieties that he will settle your thirst. Each product has a different feature from the other based on consumers preferences. Our line of products consists of: Pepsi, Pepsi Max, Pepsi Twist and Pepsi Light.

It’s the classic drink that that was released after a few decades due to pharmacist Caleb Bradham. Since than it didn’t had too many improvements remaining with his old and refreshing taste that satisfied a lot of thirsty throats and continues to do it.

Similar to its forerunner Pepsi Edge, is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. In 2010 Pepsi Max Cease Fire was released, a zero-calorie cola with a hint of lime.This product was also made special for persons who have medical problems with sugar.

Is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi. Due the fact that lots of people like the bitter taste of lemon, we thought to create this type of cola wich combines the regular pepsi with lemon juice.

It’s used as an alternative for Pepsi Max. It’s recommended for women who want to keep the diet they dream at.

The prices that we have on the market resulted after a short evaluation of how many products we sold at the initial price, what kind of product is being bought by most of the people and in what areas is the product being sold the most. After these researches we found out that our product is top sold in big cities. Considering this we established a new list of products so we grow our sales including the small cities where people don’t buy out product same as in a larger city due to salaries. Today Pepsi’s potential is a market share of 31%.

-Can of 300ml………………………..............2 RON

-Bottle of 500ml………………………….......…3 RON

-Bottle of 1L........................................................4 RON

-Bottle of 2.5L...................................................5.5 RON

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public. Pepsi has official

sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball.

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product.

Pepsi does it’s promotion through electronic media suck as T.V , through newspapers, magazines and street print. To promote our product we always used : famous football players such as David Beckham, Roberto Carlos, Ronaldinho, Francesco Totti and Adrian Mutu.;

We also used music stars to promote our brand. Since people listen so much music why not enjoy it with a pepsi ?!. Britney Spears is one of the music stars who made our brand famous all over the world knowing that her music has many listeners to all type of ages, specially the ones between 10-30 years.

Now in 2010 we chosen Akon to collaborate with us since his music became popular. The star accepted out offer when we told him he will work with some of the most popular football stars to make a commercial that will get people’s attention.As one of the world’s majors refreshing drinks producers we intend to extend all over the country’s

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars."

Pepsi is available in more than 191 countries. We have over 730 plants working correctly around the world , 200 plants in Canada and USA and rest of the 530 are working in the other countries of the world as well as working in Romania.For our products reach all customers, we have dozens of partners worldwide. Currently the main contributors are big supermarkets such as Metro, Home, Kaufland, etc.. Small shops are also forming a very large sales, mainly non-stops.

Pepsi has a long-standing commitment to protecting the consumer whose trust and confidence in its products in the bedrock of its success. In order to ensure that Consumers stay inform about the global quality of all Pepsi product sold in the world, Pepsi product carry a quality assurance seal on them. Pepsi commitment is to deliver sustained growth, through empowered people, acting with responsibility and building trust .